DALLAS BUILD EXPO
April 24-25, 2024 | Dallas Market Hall
Exhibit Hours: 10:00 a.m. to 3:00 p.m. Classes Start at 9:30 a.m. Each Day
2023 Exhibitors



































































Wednesday, April 24 | 1:15 p.m.-2:15p.m.
We’re seeing volatile pricing formats, supply chain interruption and rising interest rates. This usually ends in tough economic conditions, resulting in construction industry challenges. Knowing the best way to stay ahead of these changes and keep your business moving forward is difficult. We’ll look at the methods successful contractors use to weather shifting economic conditions. We’ll cover:
- Increasing your portion of the market pie
- Getting a competitive advantage
- Managing customer expectations
- Structuring your sales effort
- How to balance sales and marketing efforts
You’ll come away from this session with a better understanding of what it will take to grow in both revenue and profitability in these times. Sales is the most important aspect of your business. Everything else simply follows that lead.
In this class we will layout how to determine what associations to join, how to work them and get business from your involvement. The single greatest way to find grouped customers and network contacts is right in your backyard association! Work them to the fullest and you'll never make a cold call again!
Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers.

Carlotta Thompson
Founder | Tax Strategists of America
How to Legally Pay Zero Income Tax
Wednesday, April 24 | 10:15 a.m.-11:00 a.m.
Thursday, April 25 | 10:15 a.m.-11:00 a.m.
- Tax strategy and how it can save you thousands of dollars
- Hidden deductions you are missing
- Common red flags in the construction industry
- What the IRS is not telling you
Target Audience: Business owners
Beating the Price Objection
9:30 a.m.-11:00 a.m. |

Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers
His DVD series can literally be used as an individual or corporate training program. He's been featured on CNN and in USAToday as well as dozens of media outlets across the country. Tom is extremely entertaining in his approach and well studied in the dynamics that occur in bidding, quoting and developing customer brand loyalty. His high energy approach combined with practical applications can bring results immediately after his seminars.
His corporation, Seal the Deal, is sought after by trade associations, contractors, corporations, suppliers, construction expos and publications regularly. He currently writes for 4 publications, has 20 regular contractor clients and speaks to in excess of 10,000 construction industry individuals a year. Tom turned a Caterpillar rental territory from 2.5Mil to 10Mil in revenue in 18 months while raising margins by 2%! He also trained 325 sales reps for a 750 Mil nationwide equipment firm. In his first sales position at 19 yrs of age he took a 150K contractor sales territory to 2.5Mil in 1 year. His customized training programs hit areas targeted for improvement head on. He knows how to get people to buy and manage a sales effort to success!
Don't Kill your Golden Goose-Lawsuit Protection, Tax Reduction & Estate Planning Strategies to Protect & Perpetuate your Business
9:30 a.m.-10:30 a.m. | Room D 161
Discover the tools you can use to become invincible to lawsuits, save thousands in taxes, and achieve financial peace of mind. By the end of the presentation you will know how to:
- Protect 100% of your assets from lawsuits. You will learn how to make yourself so unattractive to a plaintiff attorney that they will never pursue a lawsuit against you.
- Save thousands of dollars each year in taxes. You will learn five tax reduction strategies most people fail to utilize, which could save you more than $10,000 each year in taxes.
- Avoid probate and eliminate all estate taxes.
You will be taken through a checklist of items that are important to every estate and business succession plan. You will learn what you should be doing now to prepare for successful business and estate secession.
He has authored and co-authored several articles and books on the subject including The Asset Protection Bible and How to Achieve Financial Peace of Mind through Asset Protection. His career has been credited with helping thousands of people save millions of dollars. Larry Oxenham is a nationally recognized speaker who has trained thousands of professionals at hundreds of conventions, conferences and seminars across the country.
Senior Advisor, American Society for Asset Protection Aircraft Owners & Pilots Association
Retaining Good Employees: How Homebuilders, Remodelers, and GC’s Can Implement A Predictable Process To Keep The Right Team
9:30 a.m.-10:30 a.m. |



1 out of every 4 employees left their jobs in 2021…most voluntarily. The talent squeeze that contractors feel is predicted to continue well into the future.
What is true for sales, namely that repeat customers are far easier to come by than new customers, is also true for employees; retaining and growing existing employees is far easier and more effective than trying to find new ones.
This life-changing, 45 minute workshop will equip your leadership toolbelt with practical, take-home tools to provide for your team that allows each person to thrive in their role, grow to new roles, and align with the mission that you have laid out.
You will be equipped to beat chaos with predictability, and to build a business that weathers volatile changes, and makes time for what matters most.
Learning Objectives
- Learn the 3 layers of purpose that must be written and share frequently
- Discover the 4 tools every existing employee will need to know, see, and hear to gain enthusiastic, long term buy-in
- Uncover The Secret To A Well-Oiled Culture
Target Audience: Homebuilders, Remodelers, Contractors
Scott Beebe is the founder and head coach of MyBusinessOnPurpose.com and author of Let Your Business Burn: Stop Putting Out Fires, Discover Purpose, And Build A Business That Matters. Scott also hosts the Business On Purpose podcast sharing real stories of how he and the BOP team are working with business owners and their key leaders to build systems, process, and purpose using the Business On Purpose Roadmap to liberate businesses from the chaos of working IN their business and help them get their lives back.
How Google And Chat GPT Can Boost your Online Lead Flow
9:30 a.m.-10:30 a.m. |



Joshua Ramsey
Google has certain expectations of your website. The number one thing Google wants…. Good User Experience (UX).
In this session learn:
- Exactly how to communicate to Google
- How to track what your user experience
- How to use Chat GPT to communicate better
All of this plus get access to a free marketing/Chat GPT tool, complimentary in part from Build Expo and www.JRcmo.com Joshua Ramsey, Fractional CMO.
Not sure what a fractional CMO is? Learn more about a fractional CMO by searching ‘JRcmo fractional CMO’
Wondering if this speaker is worth your time? Hear his podcasts, radio show and online teaching by searching 'Joshua Ramsey Marketing’
A Google Certified Partner, Joshua's teaches interactive conferences based on material received from Google. Plus hear real life stories of success and failures that business owners have had. These powerful, interactive conferences are jammed packed with information that Joshua received during weekly meetings with Google. This is information every business owner needs to know.
Before becoming a Google Partner, Joshua was an outsourced CMO for several large U.S. based companies. As a CMO over the last 9 years, Joshua has managed over $2.5 million in AdWords and Digital Marketing Budgets and managed more than 2,800 campaigns. As a Bing Partner and Google Certified Partner, Joshua attends national conferences with some of the other great minds that influence SEO, digital marketing, and social media. Today, Joshua speaks all over the country helping businesses improve every element of their marketing.
Estimating Direct and Indirect Costs in Construction
9:30 a.m.-10:30 a.m. |


Direct and indirect expenses in construction projects: This presentation takes a quick and comprehensive look at all expenses expected in a typical construction project. We identify direct and indirect expenses and list all types of categories under each type. The presentation makes a brief analysis of labor, materials, equipment, overhead, bonds and insurance, profit, contingency, and other expenses. Knowing and estimating these expenses can make or break the contractor’s business. This presentation is a must for contractors and anyone in the construction industry.
Target Audience: Builders and Contractors
B.S., M.S., and Ph.D. in civil engineering specialized in Construction Management.
Experience: Over 26 years diversified:
- Industrial: private and public sectors, in the U.S. and overseas. Positions occupied include project engineer/manager, cost estimator, planner/scheduler, project controls manager, cost manager, training manager.
- Academic: faculty member/professor, head of the department.
- Extensive experience in continuing education and professional training around the world. Topics are mainly technical but also include soft skills.
- Construction Project Scheduling and Control (currently 3rd edition)
- How to Estimate with Means Data: Basic Skills for Building Construction (currently 4th edition)
- Many articles; technical and other
- Many presentations in professional conferences such as PMI, AACE International, Primavera Users Conference. Also, a public speaker in many local, regional, and international events.
- An authority on project planning, scheduling, and project control; was part of the PMI team that wrote the first Project Scheduling certification (PMI-SP) exam in 2007.
- An advocate of holistic healthy living and sports
PoE Lighting and Automation - Next Gen Control
9:30 a.m.-10:30 a.m. |



Top subject matter experts with experience in designing and constructing Power Over Ethernet intelligent buildings share their best practices and lessons learned. The session will help Builders and Integrators interested in Smart Home and Smart Building Technology gain crucial skills and knowledge essential to delivering intelligent buildings and lighting for developers and owners.
Target Audience: Builders and Integrators interested in Smart Home and Smart Building Technology
Tyler is an influencer for Intelligent Buildings and Power Over Ethernet. He currently leads PoE Texas making technology accessible to facility owners with his unique mix of technical expertise, construction experience, and project management knowledge. He currently hosts the most popular YouTube and Facebook channel and live stream about Power Over Ethernet and Intelligent Buildings, Converge PoE. Tyler speaks and trains about his project management experience and the importance of Power Over Ethernet in the new Intelligent Building.
How to Increase Profitability Within the Challenging Construction Marketplace
9:30 a.m.-10:30 a.m. |



Randy Comer
VP of New Business Development | Precon India
The presentation will be focused on how to secure offshore/remote labor to increase profit/reduce cost.
Target Audience:
Randy Comer is the Vice President of New Business Development for JC Millwork, 360 Wood Services and Precon India. All endeavors are involved in providing resources for the construction industry. He has owned, operated and been involved in several businesses that have provided products and/or services within the construction market segment. Most recently, Mr. Comer has been responsible for working with General Contractors and Subcontractors in providing millwork and staffing services to assist with owner buildouts.
Precon India provides offshore/remote 1099 staffing services for construction companies to assist them saving 60%-70% on labor costs, locating experience personnel, realizing higher profitability and eliminating associated W-2 costs.
Randy has served on the Board of Directors for 3 companies, is an business author and has been an active executive in Engineering, Sales, Operations and Customer Service positions for both large and small business entities. He holds a B.S. in Industrial Technology from Eastern Washington University, an M.B.A. from the University of Phoenix and an A.A. in Logistics Management. He is a veteran of the U.S. Air Force.
PVC101 – The Benefits & Uses of Cellular PVC - 1.0 AIA Credit
9:30 a.m.-10:30 a.m. | Room 2



Upon completion of this course, architects and participants will understand:
- Properties of cellular PVC
- Cellular PVC micro-ingredients
- Key differences between high and low-quality cellular PVC
- Ease of use and adaptability
- Common and unique end-use applications
- Painting, staining, and laminating options
- PVC’s contributions to Sustainability
- Properties of Cellular PVC Trim
- Are all cellular PVC Trims the same?
- Working With PVC
- Uses & Applications
- Residential – Exterior & Interior
- Commercial
- Multi-Family
- Historical Preservation
- Dark paint technology for cellular PVC trim
- New trim surface technology - Film Laminates
- PVC’s contribution to Sustainability
Target Audience: Builders, Contractors and Architects in Commercial and Residential applications.
Internet 101 for Contractors
9:30 a.m.-10:30 a.m. |



Not sure what to do about your online presence? The Internet has changed consumer behavior. Your potential customers are looking for you online. (Yes, even your referrals!) Can they easily find you? If they can, are they getting a current and professional image of your business? In this informative and casual session, you will learn what matters today and how to use the Internet to build your business - bring your questions!
- How much do websites cost?
- The basics of an effective website
- Why you need a website even if you’re busy
- How Google works and what's new in search
- SEO - Search Engine Optimization made simple
- Q&A: Ask what you want. Learn from an industry veteran
Target Audience: Contractors, Home Builders, Architects, and Small Business Owners
Steve got into the website business in the early days of the Internet and in 1998, he started his first web development company - Z57 Internet Solutions. The company received national recognition including being in Inc. Magazine, Forbes, and Entrepreneur Magazine. Z57 made the Inc. 5000 several times as one of the fastest growing companies in the country. Steve led the growth of the company from start up to over 225 employees. The company was one of the largest web design firms in the nation and built over 40,000 websites in the 14 years Steve was the owner.
After selling the company and taking some time off, Steve started ZDigital. ZDigital offers websites and Internet marketing services to contractors, architects and designers across the US. ZDigital helps business owners with new website design, website redesigns and other Internet marketing services including Google and Facebook ads, social media management, SEO and more. To contact Steve or to learn more about ZDigital, visit www.ZDigital.com
How to Legally Pay Zero Income Tax
9:30 a.m.-10:30 a.m. | Room 8



- Tax strategy and how it can save you thousands of dollars
- Hidden deductions you are missing
- Common red flags in the construction industry
- What the IRS is not telling you
Target Audience: Business owners
Use of Chemical Grout to Stop Water Leaks into Commercial and Residential Structure
9:30 a.m.-10:30 a.m. | Room 7



Basic types of chemical grout and their application to stop leaks in commercial and residential structure. Advantages over alternative repair methods. Installed costs and contractor selection.
Target Audience: All building and construction professionals
Graduated from The University of Texas in 1965 with BS in Chemical Engineering. Worked in the chemical process and protective coatings industries in Houston until 1981. In 1981 founded a manufacturer’s representative agency, Texas Protective Coating Consultants, Inc., representing protective coating and waterproofing product manufacturers. Sold TPCCI in 2001 and served until 2010 as Vice President of Operations for Deneef Construction Chemicals, Inc. Returned to TPCCI in July 2010 with 25 years of experience in the chemical grout industry. Member of ICRI, ACI, ASCE, SEAoT, CSI, and DFI. Lives in Magnolia, TX with wife Nealene, and hound dog Abigail.
Contracting Strategy
9:30 a.m.-10:30 a.m. | Room 9



President | CMG Alliance
The participant will gain an understanding of strategy within Government and public works contracting as well as understand best practices within project execution.
Target Audience: General and Specialty contractors
Rene is the president of CMG Alliance. CMG Alliance is a management consulting firm specializing in government acquisitions. Rene is a certified management specialist with over 15 years’ experience as a contract negotiator. His contract negotiation experience started with the law firm of Lacky and Demier. Through his experience with this large law fi rm the vision of providing government contracting consultation to businesses began.
He has managed major projects in federal, state and city government. His experience covers negotiations with government agencies and small to large business in the areas of contracting. He has testified as an expert in federal and state courts in the area of policy and statute compliance.
Rene began his firm as a DOD security contractor and quickly branched out to provide small business action plans for aerospace and large government contractors.
Rene recognized that his experience in the government contracting realm was directly relatable to any industry that had the need to obtain a government contract. Rene developed the firm to handle and provide service to any business looking to obtain contracts with the government and Utility agencies. CMG Alliance has clients within the security, Information Technology, construction, Accounting services and product manufacturing fields. Rene has developed training and small business programs for PTAC (Riverside Ca.), PTAC (Los Angeles Ca.), Southern California Edison (VETS Program), LA Metropolitan Transportation Authority (DVBE Program, Mentor Protégé Program and Metro Academy), and the Department of Labor (Veterans Economic Outreach Program). Rene is former Executive Director for the Disabled Veteran’s Business Alliance and sits on the board for CalVet.
Sustainability and resiliency: How it applies within the Built World | 1 AIA Credit
9:30 a.m.-10:30 a.m. | Room 10



1 Hour and attendees will receive 1 LU credit from AIA, and the objectives are as follows:
- Learn about vinyl's resiliency
- Learn about cladding and facades’ roles in sustainability and resilience
- Learn about material sustainability - and the environmental impact
- Learn about environmental impact measures and how everything impacts the environment
Target Audience: Architects and Developers
A builder with 30 years of experience and an expert on how to trim costs and keep quality when building or remodeling, Pagés is the author of two books published by The Taunton Press: Building an Affordable House: A high-value, low-cost approach to building and Affordable Remodel: How to get custom results on any budget.
He has won numerous national awards, including the “Green Building Single Family House of the Year” and the “Workforce Housing Award” from the National Association of Home Builders. Most recently, he has been working with New Urbanist Andrés Duany on creating a new generation of manufactured homes.
Mr. Pages is a consultant to polymeric cladding manufacturers and has helped to lead the industry into greater acceptance by the architectural community. Those attending the mini workshops will receive complimentary copies of “Architectural Design for Traditional Neighborhoods” and “Architectural Polymers: an interactive architectural specification guide.”
Job Costing to Guarantee Profitability
9:30 a.m.-10:30 a.m. | Room 4



Have you ever wondered “what went wrong” when your actual profit margin fell short of your target? It’s time to identify the exact sources of the problem. Through accurate and timely job costing, you will be more in control of your finances for each job and find ways to stop your slipping profit.
Target Audience: Builders, Contractors, Remodelers, Specialty Contractors, Business Owners
Eric Fortenberry is a passionate entrepreneur who founded JobTread, a construction management software company, in 2019 after serving as interim CEO for a General Contracting company where he built the first version of JobTread to help streamline and remedy their broken processes.
After successfully implementing the platform and increasing their gross profit by 43%, Eric knew he was on to something great! He spent the last two years rehiring many of his former employees, building out the platform, and making it ready for the broader market.
Prior to JobTread, Eric founded OrgSync, a SaaS student engagement platform, in 2007 after quitting his investment banking job where he focused on high growth middle market, web-based technology companies. In 2015, after selling OrgSync to approximately 650 universities and serving nearly 20 million users across 13 countries, the Company was acquired by Leeds Equity.
Eric has been named to Inc. Magazine’s 30 Under 30 List of the World’s Coolest Young Entrepreneurs under the age of 30 and received awards at the White House and United Nations after being named to the Empact 100 List showcasing the Best Companies Started and Run by Young Entrepreneurs. OrgSync was also recognized multiple times as a Best Place to Work and a fastest growing company for its company culture, rapid growth, and innovative solutions.
Eric is an Eagle Scout and holds a BBA in Finance and Accounting from the University of Texas at Austin and a Masters in Software Engineering from the University of Texas at Dallas.





Introduction to Geotechnical Engineering
9:30 a.m.-10:00 a.m. | Room 6
This class introduces Geotechnical Engineering and why the Geotechnical Report is important in construction of any foundation. Below is an overview of topics that will be covered as part of the presentation:
- Why is Geotechnical Engineering important?
- When is the Geotechnical Engineering report needed?
- How is the scope of services determined?
- Project Fee
- Drilling operations and field services
- Laboratory testing methods
- An overview of the Geotechnical Report
- Types of foundations and mitigation techniques
- Construction methods and quality control
- Liability and Protection
- Case studies and lessons learned
- Open discussion and questions
At the conclusion of the presentation, builders, developers, architects and engineers should have a better understanding of the Geotechnical Engineering process and the importance of having a Geotechnical Engineer on the team.
Target Audience: Builders, Developers, and Engineers
Derek Stout, P.E. graduated from the University of Texas at San Antonio in 2009 with a Bachelor of Science in Civil Engineering. He was an employee of Professional Service Industries, Inc. (PSI) from 2010 to 2016 and served as a Graduate Engineer, Special Project Manager and Project Engineer. Each of these roles included managing laboratory and field personnel, performing laboratory tests, reviewing laboratory data, and writing Geotechnical Engineering reports. In 2015, Derek obtained his license as a Professional Engineer in the State of Texas
In July of 2016, Derek left PSI and started working for Terradyne’s Austin Branch as a Branch Manager. Derek was promoted to the role of Regional Vice President for Terradyne’s Austin, Houston and San Antonio offices. Derek oversees all operations including the Geotechnical Engineering Department as well as the Construction and Materials Testing Department. Derek is the primary supervisor and training officer for this branch and is in charge of the Laboratory Certification Program. In addition to training and overall management of the Austin Branch, Derek also writes, reviews and assists with Geotechnical Reports, Construction Testing issues and overall technical support for Terradyne’s Texas branches.
Treatment Process for Soil Stabilization Mitigation Via Machine Injection
10:00 a.m.-10:30 a.m. | Room 6
This class will introduce the audience to the application of ionic soil stabilization mitigation administered via machine injections. Our audience will gain an understanding of how stabilization mitigation processes compare in project budget and timelines, followed by a description in supplementing services and scope of work Universal Injections, Inc offers our clients. By the end of this discussion, our goal is to have advanced the audiences’ education in mitigation abilities of chemical injections, and how Universal Injections, Inc. works to benefit contractors and homeowners, in conjunction with their existent construction alliance.
- Why is expansive soil problematic for Texas builders and homeowners?
- What are the construction method comparisons of soil mitigation techniques? (i.e. financial and time duration comparisons of select fill, moisture conditioning, and soil injection)
- Explanation of the machine injection soil stabilization mitigation procedure.
- Exploration into the theory of environmental effect of soil injections creating rhizosphere bioavailability to plants nearby – resulting in a positive nutrient uptake relatable to fertilizer.
- Introduction to Universal Injections, Inc. and the innovating designs our company introduced to the industry.
- Description of our client services, how our scope of work is determined, and final steps of execution.
- A closer look into the science and studies around the topic of how ionic changes reduce unfavorable PVR and Swell level.
- Understanding post injection testing reports and drillings are conducted with geotechnical engineering groups.
- What the post-injection swell letter represents for the project’s progress to foundation completion.
- Open discussion and Q&A with audience.
Target Audience: Engineers, Contractors, and Architects
Sara McKay is an owner and operating partner of Universal Injections, Inc., where she attained her extensive knowledge of the soil stabilization mitigation industry through hands-on experience since 2010. Spending the following 10 years in a North Dallas private executive assistant position, acquiring an array of skills, essential professional contacts, and resources in philanthropic endeavors as ambassador of Texas Scottish Rite Hospital, CASA of Collin County, and North Texas Food Bank, to name a few.
Reintroduction into the construction industry brought her into oversight on specialty assignment roles for Eric L. Davis Engineering, requiring knowledge in structural steel, foundation design methods, office & field operating logistics and client services. Establishing herself into executive administrative roles for privately funded investment projects, provided irreplaceable experience in every step of the construction process.
In 2017, Sara partnered with her father, Darrell McKay, and brother, Matthew McKay, to build Universal Injections, Inc., allowing her to fine tune several skill sets, while successfully navigating the early years of new business growth and stability. Sara passionately continues to supporting and foster partnerships and collaborations with industry contractors, developers, engineers, and institutions for the further study in soil stabilization mitigation.
10 Min Marketing Plan to Avoid Marketing Overspending & Headaches. Plus, Where / How to Generate More Leads?
2:30 p.m.-3:30 p.m. |



A Fractional CMO (Joshua Ramsey) is going to spend this time together show you how to deal with the most common frustrations of business owners.
- Stop over-spending on marketing campaigns that don’t work
- Use Technology to streamline your prospect funnels
- Don’t let agencies take advantage of you
PLUS – learn how to build a ‘bullet proof marketing plan’ for yourself that big companies use to stay on top.
If you don’t attend this session, your competitors will!!
A Google Certified Partner, Joshua's teaches interactive conferences based on material received from Google. Plus hear real life stories of success and failures that business owners have had. These powerful, interactive conferences are jammed packed with information that Joshua received during weekly meetings with Google. This is information every business owner needs to know.
Before becoming a Google Partner, Joshua was an outsourced CMO for several large U.S. based companies. As a CMO over the last 9 years, Joshua has managed over $2.5 million in AdWords and Digital Marketing Budgets and managed more than 2,800 campaigns. As a Bing Partner and Google Certified Partner, Joshua attends national conferences with some of the other great minds that influence SEO, digital marketing, and social media. Today, Joshua speaks all over the country helping businesses improve every element of their marketing.
A Better Way to Manage Your Jobs From Start to Finish - JobTread Demo
2:30 p.m.-3:30 p.m. | Room 4



Get organized, complete your projects on time, and increase your profits. JobTread is end- to-end construction management software that helps you manage all of your business processes, from sales and estimating through to project completion. Learn why contractors give JobTread a 5-star review and consider adding JobTread to your toolkit.
Target Audience: Builders, Contractors, Remodelers, Specialty Contractors, Business Owners
Rilee’s experience in both construction and software development fuels his passion for using technology to help people build and scale their businesses. He loves setting up contractors with the right tools to make their businesses more organized and profitable.
Holding a Bachelor of Science in Construction Management from Texas A&M University as well as a Certificate in Fullstack Web Development from Southern Methodist University, Rilee is well-versed in guiding contractors through streamlining processes while maximizing profits.
Helical Piles: An Overview, Design Theory & Applications
2:30 p.m.-3:30 p.m. | Room 3



Helical piles and anchors have been used in construction applications for over a century. The first recorded use of helical piles was in 1836 by Alexander Mitchell when he used helical piles to underpin the well-recognized Maplin Sands Lighthouse in England. In the last 30 to 40 years, Helical piles have gained in popularity to the extent they are more frequently recommended by design professional engineers, compared to many other deep foundation types. In 2009, the International Building Code (IBC) was revised in reference to past International Building Codes and included the addition of helical piles. The presentation will discuss the main components of a helical pile, pile installation process, various applications, mechanical and soil pile capacities, and the methods used to determine them. It will also include the design of helical pile using theoretical methods that are based on traditional soil mechanics and the well-known capacity-torque correlation, which is probably the most significant attribute of helical pile.
Target Audience: Engineers, Contractors, and Architects
Dr. Souissi joined Cantsink in March 2019, after completing his Ph.D. at Colorado State University. His thesis was titled: “HELICAL PILE CAPACITY TO TORQUE RATIO: A FUNCTIONAL PERSPECTIVE”. His paper was about torque correlation factor, Kt, and was published in the DFI journal, 2020 Volume 14 issue 2. Before joining Cantsink, Dr. Souissi was working as a Project Engineer at CTL| Thompson, Fort Collins, CO from 2003 to 2018. During that time, Dr. Souissi was one of the key architects in expanding CTL Thompson testing capabilities to include an Accredited Testing Lab. The lab was accredited per ISO 17025 by IAS (International Accreditation Services) in 2008, and its scope of accreditation was “Testing Helical Piles Systems and Devices per Requirements of AC358”. Dr. Souissi was running the new testing Lab from 2008 to 2018. During that time, he supervised and witnessed hundreds of required tests (per AC358) conducted by his subordinates. Almost all of these tests were conducted for clients (Helical Piles Manufacturers) from around the world looking to obtain an ICC-ES report for their products.
During his tenure with CTL| Thompson, Dr. Souissi was involved with the Accredited Inspection Agency within the company. The Inspection Agency was also accredited by IAS, per ISO17020. The Inspection Agency was conducting on-site inspections (at the request of ICC-ES) at the manufacturing plant of the report holder. Two inspections, in accordance with AC10, were conducted per year as required. Finally, AC358 is the Acceptance Criteria for Helical Pile Systems and Devices. It was originally issued in 2007 by ICC-ES. Dr. Souissi served as the Chairman of the Ad-Hoc Committee that worked with ICC-ES in revising AC 358 both in 2013 and in 2017.
Cantsink is a helical pile manufacturer with a net-zero facility, powered by solar energy. Cantsink was founded in 1988 in Winder, GA.
QuickBooks for Contractors - Beginner
2:30 p.m.-3:30 p.m. |



This class is an overview of how contractors can utilize the QuickBooks functionality to facilitate job costing, payroll, receivables and the overall benefits of either the online or desktop applications.
Target Audience: Contractors, Subcontractors, and anyone curious about the features & benefits of QuickBooks.
Creative Solutions for Internet Problems in Construction Trailers and Sales Offices
2:30 p.m.-3:30 p.m. | Room 9



Jon and his teammate, Bryan Gifford will take attendees through challenges with internet connectivity that almost every single home builder face at sales office and construction trailers.
Target Audience: All building and construction professionals
Lightning Protection System Design | 1 AIA Credit
2:30 p.m.-3:30 p.m. | Room 8



The purpose of this presentation is to provide electrical engineers, architects, and contractors with the training necessary to understand the fundamentals of facility electrical protection related to Commercial & Industrial applications.
Target Audience: Architects and Engineers
Chuck has been in the electrical industry for 25+ years. He is currently the Business Development Manager for Hicks Lightning Protection. Chuck is a member of the Lightning Protection Institute (LPI) and a certified Master Installer/Designer for lightning installations. CCOOLEY@HICKSLP.COM
Procuring for Success: How FF&E Procurement Can Drive Project Cost Reduction and Sustainability
2:30 p.m.-3:30 p.m. | Room 7




The open, town-hall style panel will discuss:
- Sustainable procurement of construction materials and a framework for sustainable materials management in construction projects
- Digital transformation of supply chains in construction: the impact and use of e-procurement on the purchasing function (bid, order, track) in the construction industry
Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers
April Moss is a market and retail strategy expert with more than 20 years of experience developing sales teams with some of the largest global companies, including Procter & Gamble and Starbucks. It was at Procter & Gamble where April and Rob met. Prior to starting her career with P&G, she worked for the Construction Specification Institute in Washington D.C., fueling her interest in real estate development. Like Rob, Founder/CEO, April watched her father struggle as a sub-contractor. Those struggles were one of the reasons her father ended his own life when she was nine. Construction has 4-5x more suicides than any other industry. One of April’s passions is to make sure that as DigiBuild works to improve the construction process that it helps to relieve the burden on construction people and their families along the way.
Justus comes to DigiBuild with a strong background in construction. He worked his way up in the ranks at his family’s construction business during his teenage years and still owns a painting company that he has someone help manage. He is a licensed realtor and owns multiple rental properties.
Early on in his career, Justus was involved in the hospitality industry where he worked his way up to Operations Manager and was responsible for opening and managing four restaurants. Justus utilized this experience in an expanded operations role with Ozark Airlines, where he re-applied his restaurant knowledge to a new industry.
At a trade show last fall, Justus caught the attention of DigiBuild’s co-founder, April Moss while he was working for HoundDog, a construction insurance platform that automates verifications. With a deep family background in construction and personal experience as a landlord and business owner in the industry, Justus was drawn to DigiBuild’s innovative solutions and passionate team. Justus’ diverse experiences make him a valuable asset to any business in the construction and real estate space.
Turn Google Reviews, Messaging and Social Media to Revenue
2:30 p.m.-3:30 p.m. | Room 10



If you're looking to improve your business' ranking on Google, you've come to the right place. John will share the Birdeye guide on using reviews, messaging and social media to grow your local reputation and SEO. You should expect to take away a page of notes on everything you need to know about attracting, converting and delighting your customers and prospects that interact with your business.
Target Audience: Owners, Management, Soloprenuers, Supporting Staff
John Bermudez is a business growth expert who has made a significant impact on business owners over the past decade in his Trusted Advisor role. He has assisted hundreds of solopreneurs to large service business owners in expanding their footprint through a focus on reputation, attracting quality leads and customer experience. With his extensive experience, John is dedicated to coaching and making recommendations on how to use messaging, reviews and social media to be the go-to service provider. His commitment to helping others achieve success has established him as a respected and sought-after authority in the field.
Unlocking Leverage: How to Secure Reliable Private Capital for Spec Construction
2:30 p.m.-3:30 p.m. | Room 2



In an uncertain market, it can feel like your capital sources are constantly moving the goalposts. In this class, we will pull back the curtain on the lenders that help keep the industry moving. Learn the red flags to avoid when choosing a lender and pick up some tips on how to secure consistent funding for all of your real estate investments.
Target Audience: Spec Builders who own their own company
Aidan is a 10-year veteran in the private lending space who has helped place over $300 million worth of private capital in residential real estate investments. Although he works with a wide range of real estate investments, his focus is helping urban infill builders finance their spec construction projects.
Common Construction Sales Mistakes
9:30 a.m.-11:00 a.m. |

Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers.
His DVD series can literally be used as an individual or corporate training program. He's been featured on CNN and in USAToday as well as dozens of media outlets across the country. Tom is extremely entertaining in his approach and well studied in the dynamics that occur in bidding, quoting and developing customer brand loyalty. His high energy approach combined with practical applications can bring results immediately after his seminars.
His corporation, Seal the Deal, is sought after by trade associations, contractors, corporations, suppliers, construction expos and publications regularly. He currently writes for 4 publications, has 20 regular contractor clients and speaks to in excess of 10,000 construction industry individuals a year. Tom turned a Caterpillar rental territory from 2.5Mil to 10Mil in revenue in 18 months while raising margins by 2%! He also trained 325 sales reps for a 750 Mil nationwide equipment firm. In his first sales position at 19 yrs of age he took a 150K contractor sales territory to 2.5Mil in 1 year. His customized training programs hit areas targeted for improvement head on. He knows how to get people to buy and manage a sales effort to success!
How Google And Chat GPT Can Boost your Online Lead Flow
9:30 a.m.-10:30 a.m. |



Joshua Ramsey
Google has certain expectations of your website. The number one thing Google wants…. Good User Experience (UX).
In this session learn:
- Exactly how to communicate to Google
- How to track what your user experience
- How to use Chat GPT to communicate better
All of this plus get access to a free marketing/Chat GPT tool, complimentary in part from Build Expo and www.JRcmo.com Joshua Ramsey, Fractional CMO.
Not sure what a fractional CMO is? Learn more about a fractional CMO by searching ‘JRcmo fractional CMO’
Wondering if this speaker is worth your time? Hear his podcasts, radio show and online teaching by searching 'Joshua Ramsey Marketing’
A Google Certified Partner, Joshua's teaches interactive conferences based on material received from Google. Plus hear real life stories of success and failures that business owners have had. These powerful, interactive conferences are jammed packed with information that Joshua received during weekly meetings with Google. This is information every business owner needs to know.
Before becoming a Google Partner, Joshua was an outsourced CMO for several large U.S. based companies. As a CMO over the last 9 years, Joshua has managed over $2.5 million in AdWords and Digital Marketing Budgets and managed more than 2,800 campaigns. As a Bing Partner and Google Certified Partner, Joshua attends national conferences with some of the other great minds that influence SEO, digital marketing, and social media. Today, Joshua speaks all over the country helping businesses improve every element of their marketing.
Productivity Adjustments and its Impact on Cost and Duration
9:30 a.m.-10:30 a.m. |


Productivity adjustments and its impact on cost and duration. Estimating crew (labor and equipment) productivity is crucial to both the cost and duration of the project. This is why the contractor must make proper adjustments to estimated productivity for each work activity, taking into account all impacting factors such as weather conditions. But adjustments must also be considered with schedule updates because things rarely, if ever, go as planned. This presentation takes a quick look at this process with valuable tips for more accurate cost estimates and schedules.
Target Audience: Builders and Contractors
B.S., M.S., and Ph.D. in civil engineering specialized in Construction Management.
Experience: Over 26 years diversified:
- Industrial: private and public sectors, in the U.S. and overseas. Positions occupied include project engineer/manager, cost estimator, planner/scheduler, project controls manager, cost manager, training manager.
- Academic: faculty member/professor, head of the department.
- Extensive experience in continuing education and professional training around the world. Topics are mainly technical but also include soft skills.
- Construction Project Scheduling and Control (currently 3rd edition)
- How to Estimate with Means Data: Basic Skills for Building Construction (currently 4th edition)
- Many articles; technical and other
- Many presentations in professional conferences such as PMI, AACE International, Primavera Users Conference. Also, a public speaker in many local, regional, and international events.
- An authority on project planning, scheduling, and project control; was part of the PMI team that wrote the first Project Scheduling certification (PMI-SP) exam in 2007.
- An advocate of holistic healthy living and sports
PVC101 – The Benefits & Uses of Cellular PVC - 1.0 AIA Credit
9:30 a.m.-10:30 a.m. |



Upon completion of this course, architects and participants will understand:
- Properties of cellular PVC
- Cellular PVC micro-ingredients
- Key differences between high and low-quality cellular PVC
- Ease of use and adaptability
- Common and unique end-use applications
- Painting, staining, and laminating options
- PVC’s contributions to Sustainability
- Properties of Cellular PVC Trim
- Are all cellular PVC Trims the same?
- Working With PVC
- Uses & Applications
- Residential – Exterior & Interior
- Commercial
- Multi-Family
- Historical Preservation
- Dark paint technology for cellular PVC trim
- New trim surface technology - Film Laminates
- PVC’s contribution to Sustainability
Target Audience: Builders, Contractors and Architects in Commercial and Residential applications.
Internet 101 for Contractors
9:30 a.m.-10:30 a.m. |



Not sure what to do about your online presence? The Internet has changed consumer behavior. Your potential customers are looking for you online. (Yes, even your referrals!) Can they easily find you? If they can, are they getting a current and professional image of your business? In this informative and casual session, you will learn what matters today and how to use the Internet to build your business - bring your questions!
- How much do websites cost?
- The basics of an effective website
- Why you need a website even if you’re busy
- How Google works and what's new in search
- SEO - Search Engine Optimization made simple
- Q&A: Ask what you want. Learn from an industry veteran
Target Audience: Contractors, Home Builders, Architects, and Small Business Owners
Steve got into the website business in the early days of the Internet and in 1998, he started his first web development company - Z57 Internet Solutions. The company received national recognition including being in Inc. Magazine, Forbes, and Entrepreneur Magazine. Z57 made the Inc. 5000 several times as one of the fastest growing companies in the country. Steve led the growth of the company from start up to over 225 employees. The company was one of the largest web design firms in the nation and built over 40,000 websites in the 14 years Steve was the owner.
After selling the company and taking some time off, Steve started ZDigital. ZDigital offers websites and Internet marketing services to contractors, architects and designers across the US. ZDigital helps business owners with new website design, website redesigns and other Internet marketing services including Google and Facebook ads, social media management, SEO and more. To contact Steve or to learn more about ZDigital, visit www.ZDigital.com
How to Legally Pay Zero Income Tax
9:30 a.m.-10:30 a.m. |



- Tax strategy and how it can save you thousands of dollars
- Hidden deductions you are missing
- Common red flags in the construction industry
- What the IRS is not telling you
Target Audience: Business owners
Sustainability and resiliency: How it applies within the Built World | 1 AIA Credit
9:30 a.m.-10:30 a.m. | Room 10



1 Hour and attendees will receive 1 LU credit from AIA, and the objectives are as follows:
- Learn about vinyl's resiliency
- Learn about cladding and facades’ roles in sustainability and resilience
- Learn about material sustainability - and the environmental impact
- Learn about environmental impact measures and how everything impacts the environment
Target Audience: Architects and Developers
A builder with 30 years of experience and an expert on how to trim costs and keep quality when building or remodeling, Pagés is the author of two books published by The Taunton Press: Building an Affordable House: A high-value, low-cost approach to building and Affordable Remodel: How to get custom results on any budget.
He has won numerous national awards, including the “Green Building Single Family House of the Year” and the “Workforce Housing Award” from the National Association of Home Builders. Most recently, he has been working with New Urbanist Andrés Duany on creating a new generation of manufactured homes.
Mr. Pages is a consultant to polymeric cladding manufacturers and has helped to lead the industry into greater acceptance by the architectural community. Those attending the mini workshops will receive complimentary copies of “Architectural Design for Traditional Neighborhoods” and “Architectural Polymers: an interactive architectural specification guide.”
Trends in Playspace Design (100 Level) | 1 AIA LU/HSW Credit
9:30 a.m.-10:30 a.m. | Room 6



In this session, we will examine playground trends that create kid magnets; that facilitate multi-generational interaction, support physical activity or creative place-making environments that tell a community story and return economic impact to their communities. This session provides participants an understanding of the key components influencing the needs and desires of designers, planners and users in creating innovative play environments. Participants will be able to utilize this knowledge to vision, plan and budget for implementing successful playground environments that best serve their communities well into the future.
HSW Justification:
This session examines societal trends such as engagement for all abilities, the obesity epidemic, connecting youth with nature, multigenerational spaces, language and literacy and more. With intentionally designed park spaces, we're able to provide solutions for these societal challenges through recreation with safe and exciting spaces that keep all users connected and engaged.
Learning Objective 1: Identify leading trends in play space design and the external influences driving these trends.
Learning Objective 2: Articulate the benefits to communities including social equity, economic impact, and multi-generational engagement.
Learning Objective 3: Connect societal trends with research-based solutions and see how those translate to design decisions.
Learning Objective 4: Understand a collaborative design process, public-private partnerships that engage the public, plan, and budget appropriately, and write specifications that ultimately result in successful, signature play environments.
Target Audience: Landscape Architects, Architects, Builder Developers, General Contractors
PoE Lighting and Automation - Next Gen Control
9:30 a.m.-10:30 a.m. |



Top subject matter experts with experience in designing and constructing Power Over Ethernet intelligent buildings share their best practices and lessons learned. The session will help Builders and Integrators interested in Smart Home and Smart Building Technology gain crucial skills and knowledge essential to delivering intelligent buildings and lighting for developers and owners.
Target Audience: Builders and Integrators interested in Smart Home and Smart Building Technology
Tyler is an influencer for Intelligent Buildings and Power Over Ethernet. He currently leads PoE Texas making technology accessible to facility owners with his unique mix of technical expertise, construction experience, and project management knowledge. He currently hosts the most popular YouTube and Facebook channel and live stream about Power Over Ethernet and Intelligent Buildings, Converge PoE. Tyler speaks and trains about his project management experience and the importance of Power Over Ethernet in the new Intelligent Building.
Estimating, Pricing and Increasing Sales with Upgrades & Selections
9:30 a.m.-10:30 a.m. | Room 4



We don’t always need to cut our profit to win the job! Learn how to leverage JobTread to estimate effectively, price jobs to reach target profits, and increase your sales through upgrades and selections.
Target Audience: Builders, Contractors, Remodelers, Specialty Contractors, Business Owners
Eric Fortenberry is a passionate entrepreneur who founded JobTread, a construction management software company, in 2019 after serving as interim CEO for a General Contracting company where he built the first version of JobTread to help streamline and remedy their broken processes.
After successfully implementing the platform and increasing their gross profit by 43%, Eric knew he was on to something great! He spent the last two years rehiring many of his former employees, building out the platform, and making it ready for the broader market.
Prior to JobTread, Eric founded OrgSync, a SaaS student engagement platform, in 2007 after quitting his investment banking job where he focused on high growth middle market, web-based technology companies. In 2015, after selling OrgSync to approximately 650 universities and serving nearly 20 million users across 13 countries, the Company was acquired by Leeds Equity.
Eric has been named to Inc. Magazine’s 30 Under 30 List of the World’s Coolest Young Entrepreneurs under the age of 30 and received awards at the White House and United Nations after being named to the Empact 100 List showcasing the Best Companies Started and Run by Young Entrepreneurs. OrgSync was also recognized multiple times as a Best Place to Work and a fastest growing company for its company culture, rapid growth, and innovative solutions.
Eric is an Eagle Scout and holds a BBA in Finance and Accounting from the University of Texas at Austin and a Masters in Software Engineering from the University of Texas at Dallas.
Helical Piles: An Overview, Design Theory & Applications
9:30 a.m.-10:30 a.m. | Room 3



Helical piles and anchors have been used in construction applications for over a century. The first recorded use of helical piles was in 1836 by Alexander Mitchell when he used helical piles to underpin the well-recognized Maplin Sands Lighthouse in England. In the last 30 to 40 years, Helical piles have gained in popularity to the extent they are more frequently recommended by design professional engineers, compared to many other deep foundation types. In 2009, the International Building Code (IBC) was revised in reference to past International Building Codes and included the addition of helical piles. The presentation will discuss the main components of a helical pile, pile installation process, various applications, mechanical and soil pile capacities, and the methods used to determine them. It will also include the design of helical pile using theoretical methods that are based on traditional soil mechanics and the well-known capacity-torque correlation, which is probably the most significant attribute of helical pile.
Target Audience: Engineers, Contractors, and Architects
Dr. Souissi joined Cantsink in March 2019, after completing his Ph.D. at Colorado State University. His thesis was titled: “HELICAL PILE CAPACITY TO TORQUE RATIO: A FUNCTIONAL PERSPECTIVE”. His paper was about torque correlation factor, Kt, and was published in the DFI journal, 2020 Volume 14 issue 2. Before joining Cantsink, Dr. Souissi was working as a Project Engineer at CTL| Thompson, Fort Collins, CO from 2003 to 2018. During that time, Dr. Souissi was one of the key architects in expanding CTL Thompson testing capabilities to include an Accredited Testing Lab. The lab was accredited per ISO 17025 by IAS (International Accreditation Services) in 2008, and its scope of accreditation was “Testing Helical Piles Systems and Devices per Requirements of AC358”. Dr. Souissi was running the new testing Lab from 2008 to 2018. During that time, he supervised and witnessed hundreds of required tests (per AC358) conducted by his subordinates. Almost all of these tests were conducted for clients (Helical Piles Manufacturers) from around the world looking to obtain an ICC-ES report for their products.
During his tenure with CTL| Thompson, Dr. Souissi was involved with the Accredited Inspection Agency within the company. The Inspection Agency was also accredited by IAS, per ISO17020. The Inspection Agency was conducting on-site inspections (at the request of ICC-ES) at the manufacturing plant of the report holder. Two inspections, in accordance with AC10, were conducted per year as required. Finally, AC358 is the Acceptance Criteria for Helical Pile Systems and Devices. It was originally issued in 2007 by ICC-ES. Dr. Souissi served as the Chairman of the Ad-Hoc Committee that worked with ICC-ES in revising AC 358 both in 2013 and in 2017.
Cantsink is a helical pile manufacturer with a net-zero facility, powered by solar energy. Cantsink was founded in 1988 in Winder, GA.
Construction Technology Revolution & Change Management
9:30 a.m.-10:30 a.m. | Room 7




The open, town-hall style panel will explore:
- The pace of technology in our everyday lives and the impact they are having within construction technology (ConTech). VR, FTX, Machine Learning, Blockchain and AI, OH MY!
- Explore where ConTech is headed, including technologies impact on material manufacturing, sustainability their adoption
- Materials Management, E-Procurement and Project Management goals that can be driven by simple or advanced technology adoption.
Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers
April Moss is a market and retail strategy expert with more than 20 years of experience developing sales teams with some of the largest global companies, including Procter & Gamble and Starbucks. It was at Procter & Gamble where April and Rob met. Prior to starting her career with P&G, she worked for the Construction Specification Institute in Washington D.C., fueling her interest in real estate development. Like Rob, Founder/CEO, April watched her father struggle as a sub-contractor. Those struggles were one of the reasons her father ended his own life when she was nine. Construction has 4-5x more suicides than any other industry. One of April’s passions is to make sure that as DigiBuild works to improve the construction process that it helps to relieve the burden on construction people and their families along the way.
Justus comes to DigiBuild with a strong background in construction. He worked his way up in the ranks at his family’s construction business during his teenage years and still owns a painting company that he has someone help manage. He is a licensed realtor and owns multiple rental properties.
Early on in his career, Justus was involved in the hospitality industry where he worked his way up to Operations Manager and was responsible for opening and managing four restaurants. Justus utilized this experience in an expanded operations role with Ozark Airlines, where he re-applied his restaurant knowledge to a new industry.
At a trade show last fall, Justus caught the attention of DigiBuild’s co-founder, April Moss while he was working for HoundDog, a construction insurance platform that automates verifications. With a deep family background in construction and personal experience as a landlord and business owner in the industry, Justus was drawn to DigiBuild’s innovative solutions and passionate team. Justus’ diverse experiences make him a valuable asset to any business in the construction and real estate space.
Your Pathway to ZEROs - $2,500 or $5,000 Per Residence
9:30 a.m.-10:30 a.m. | Room 9



Don’t leave money on the table! From single-family, to multifamily high-rises, let us help you navigate The Federal Energy Efficiency Incentives.
Target Audience: Homebuilders, Retrofitters/Remodelers, and Residential Real Estate Investors
Travis is the Chief Executive Officer for ICS Inspectors, LLC residing in Houston, Texas. Travis leads his teams of RESNET Raters across the country, building Energy Rating and Consulting programs for homebuilders, retrofitters, and residential real estate developers. For real estate investors, property owners, home builders, and professionals within the construction industry, his vast expertise in tax planning has massively reduced taxpayers’ bills. He has helped with cost segregation studies and fixed asset reviews for building owners in numerous industries. As an advisor, Travis has assisted real estate professionals across our country in every single state, and aided architects, engineers, and contractors with §179D Energy Efficient Commercial Building Deduction for their governmental and public projects.
Travis studied Business Management at St. Andrews University in Laurinburg, North Carolina. While there, he competed in the NCAA Cross Country National Championships. In his free time, Travis fosters pets for animal rescues. Over the years, he’s personally helped more than 500 animals find their forever families.
QuickBooks for Contractors - Advanced
2:00 p.m.-3:00 p.m. |



This class is an overview of how contractors can utilize the QuickBooks functionality to facilitate job costing, payroll, receivables and the overall benefits of either the online or desktop applications.
Target Audience: Contractors, Subcontractors, and anyone curious about the features & benefits of QuickBooks.
10 Minute Marketing Strategy Plan
2:30 p.m.-3:30 p.m. |



A fractional CMO that ranks on page one in your city for the term, "Fractional CMO __(add your city name here)___" is coming to teach and tell you exactly how to rank on page one and also give you a 10 min action plan that will propel your business forward exponentially.
Get your own 10 minute action plan that will drastically improve your marketing. Then stay for the round table of other businesses similar to your industry on what they are doing and how they can improve through new techniques taught by Joshua Ramsey.
Target Audience: All building and construction professionals
A Google Certified Partner, Joshua's teaches interactive conferences based on material received from Google. Plus hear real life stories of success and failures that business owners have had. These powerful, interactive conferences are jammed packed with information that Joshua received during weekly meetings with Google. This is information every business owner needs to know.
Before becoming a Google Partner, Joshua was an outsourced CMO for several large U.S. based companies. As a CMO over the last 9 years, Joshua has managed over $2.5 million in AdWords and Digital Marketing Budgets and managed more than 2,800 campaigns. As a Bing Partner and Google Certified Partner, Joshua attends national conferences with some of the other great minds that influence SEO, digital marketing, and social media. Today, Joshua speaks all over the country helping businesses improve every element of their marketing.
Google Partner Teaching: Generate More Online Leads With a SEO Driven Website
9:30 a.m.-10:30 a.m. | Room D 169
This Class offers Live training, Q&A, and unfiltered discussions on how to…
- Increase your lead flow
- Building your website properly
- INDEFFINATELY rank higher on Google
- Break through the clutter of competitors and increase sales
- Ad Agency / marketing company tricks to watch out for
Attendees will receive access to free marketing tools and reports.
To get the maximum out of this class, bring your laptop or username and passwords to your Analytics, Google Tools, website or anything similar.
Target Audience: All building and construction professionals
A Google Certified Partner, Joshua's teaches interactive conferences based on material received from Google. Plus hear real life stories of success and failures that business owners have had. These powerful, interactive conferences are jammed packed with information that Joshua received during weekly meetings with Google. This is information every business owner needs to know.
Before becoming a Google Partner, Joshua was an outsourced CMO for several large U.S. based companies. As a CMO over the last 9 years, Joshua has managed over $2.5 million in AdWords and Digital Marketing Budgets and managed more than 2,800 campaigns. As a Bing Partner and Google Certified Partner, Joshua attends national conferences with some of the other great minds that influence SEO, digital marketing, and social media. Today, Joshua speaks all over the country helping businesses improve every element of their marketing.
A Better Way to Manage Your Jobs From Start to Finish - JobTread Demo
2:00 p.m.-3:00 p.m. | Room 4



Get organized, complete your projects on time, and increase your profits. JobTread is end- to-end construction management software that helps you manage all of your business processes, from sales and estimating through to project completion. Learn why contractors give JobTread a 5-star review and consider adding JobTread to your toolkit.
Target Audience: Builders, Contractors, Remodelers, Specialty Contractors, Business Owners
Rilee’s experience in both construction and software development fuels his passion for using technology to help people build and scale their businesses. He loves setting up contractors with the right tools to make their businesses more organized and profitable.
Holding a Bachelor of Science in Construction Management from Texas A&M University as well as a Certificate in Fullstack Web Development from Southern Methodist University, Rilee is well-versed in guiding contractors through streamlining processes while maximizing profits.
Creative Solutions for Internet Problems in Construction Trailers and Sales Offices
2:00 p.m.-3:00 p.m. | Room 9



Jon and his teammate, Bryan Gifford will take attendees through challenges with internet connectivity that almost every single home builder face at sales office and construction trailers.
Target Audience: All building and construction professionals
Lightning Protection System Design | 1 AIA Credit
2:00 p.m.-3:00 p.m. | Room 8



The purpose of this presentation is to provide electrical engineers, architects, and contractors with the training necessary to understand the fundamentals of facility electrical protection related to Commercial & Industrial applications.
Target Audience: Architects and Engineers
Chuck has been in the electrical industry for 25+ years. He is currently the Business Development Manager for Hicks Lightning Protection. Chuck is a member of the Lightning Protection Institute (LPI) and a certified Master Installer/Designer for lightning installations. CCOOLEY@HICKSLP.COM