Los Angeles 2022 Buyers Guide
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LOS ANGELES BUILD EXPO

September 20-21, 2023 | Los Angeles Convention Center (South Hall K)

Exhibit Hours: 10:00 a.m. to 3:00 p.m. Classes Start at 9:30 a.m. Each Day

Sponsored by
Construction Monthly Magazine
2022 Exhibitors

Complimentary Keynotes & Classes
Featured Keynotes
Scott BeebeBusiness On Purpose
Scott Beebe
Founder & Head Coach | Business on Purpose
Material And Pricing Clarity: 3 Steps Every Homebuilder And Remodeler Owner Can Implement To Restore Business F.I.T.ness In A World Of Chaos
Wednesday, September 14 | 11:15 a.m.-12:15 p.m.

Windows that used to take 7 days in 2020 now take 7 months…maybe.  Plywood that costs $11 now demands over $70!  Volatility is the new certainty, and contractors must create the discipline to develop a different level of fitness in their business in order to navigate these new waters, with a more robust ship.  

This life-changing and engaging 45 minute talk won’t waste your time in empty market predictions, but instead will provide you the tools to build a better business that allows you to navigate a new business reality.   

You will be equipped to beat chaos with predictability, and to build a business that weathers volatile changes, and makes time for what matters most. 

Learning Objectives

  1. Learn The 3 Foundational Layers Of EVERY Contracting Business 
  2. Discover The 4 steps all business owners must commit to…regardless of size or scope
  3. Uncover The Secret To A Well-Oiled Culture
Target Audience: Homebuilders, Remodelers, Contractors
Recruiting And Hiring: The 4 Systems Every Homebuilder And Remodeler Owner Needs To Build The Right People That Builds The Right Business
Thursday, September 15 | 11:15 a.m.-12:15 p.m.

People, people, people!  How do we find the right people to hire?  How do we find ANY people to hire?  

The Boomers retired early, and the emerging generations are much more selective in the work they choose.  How can you find the right people, recruit them the right way, share the right vision, and then onboard them the right way that aligns with the right mission?  

This life-changing and engaging 45 minute talk pulls from our work with hundreds of contractor owners that led to our proprietary and proven roadmap.

This roadmap will equip you to beat chaos with predictability, and to build the team that will build the business to make time for what matters most.

Learning Objectives

  1. Learn the one culprit that keeps us from experience the deep work and flow that we want but can’t see to find
  2. Discover the 4 systems that all business owners must implement…regardless of size or scope
  3. Uncover the secret to a great culture that keeps and promotes great people
Target Audience: Target Audience: Homebuilders, Remodelers, Contractors
ImageImage
Tom Woodcock
President | Seal the Deal
Selling Thru a Tough Economy
Wednesday, September 14 | 1:15 p.m.-2:15 p.m.

We’re seeing volatile pricing formats, supply chain interruption and rising interest rates. This usually ends in tough economic conditions, resulting in construction industry challenges. Knowing the best way to stay ahead of these changes and keep your business moving forward is difficult. We’ll look at the methods successful contractors use to weather shifting economic conditions. We’ll cover:

  1. Increasing your portion of the market pie
  2. Getting a competitive advantage
  3. Managing customer expectations
  4. Structuring your sales effort
  5. How to balance sales and marketing efforts

You’ll come away from this session with a better understanding of what it will take to grow in both revenue and profitability in these times. Sales is the most important aspect of your business. Everything else simply follows that lead.

Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers
Networking & Association Use
Thursday, September 15 | 1:15 p.m.-2:15 p.m.
In this class we will layout how to determine what associations to join, how to work them and get business from your involvement. The single greatest way to find grouped customers and network contacts is right in your backyard association! Work them to the fullest and you'll never make a cold call again!
Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers
Speaker Bio
Wednesday, September 14, 2022
Workshops & Classes

Beating the Price Objection
9:30 a.m.-11:00 a.m. | Room 306A

ImageImage
Tom Woodcock
President | Seal the Deal
This topic deals specifically with the pressure to always be low. Learn the sales tools necessary to get the inside track in the bidding process. The goal being to consistently win projects and raise profitability on those projects. The most common mis-takes made in bidding are revealed and countered.

Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers

Don't Kill your Golden Goose-Lawsuit Protection, Tax Reduction & Estate Planning Strategies to Protect & Perpetuate your Business
9:30 a.m.-10:30 a.m. | Room 301A

Larry OxenhamAmerican Society
Larry Oxenham
Speaker, Trainer | American Society for Asset Protection

Discover the tools you can use to become invincible to lawsuits, save thousands in taxes, and achieve financial peace of mind. By the end of the presentation you will know how to:

  1. Protect 100% of your assets from lawsuits. You will learn how to make yourself so unattractive to a plaintiff attorney that they will never pursue a lawsuit against you.

  2. Save thousands of dollars each year in taxes. You will learn five tax reduction strategies most people fail to utilize, which could save you more than $10,000 each year in taxes.

  3. Avoid probate and eliminate all estate taxes.

    You will be taken through a checklist of items that are important to every estate and business succession plan. You will learn what you should be doing now to prepare for successful business and estate secession.


Target Audience: Builders and Contractors

Google Partner Teaching: Generate More Online Leads With a SEO Driven Website
9:30 a.m.-10:30 a.m. | Room 306B

Joshua RamseyImage
Joshua Ramsey
Marketing & Communications Strategist | Strategic Point Marketing
Google recently updated a 12yr old algorithm.
If you don't learn about this update your website will be obsolete.

This Class offers Live training, Q&A, and unfiltered discussions on how to…

  • Increase your lead flow
  • Building your website properly
  • INDEFFINATELY rank higher on Google
  • Break through the clutter of competitors and increase sales
  • Ad Agency / marketing company tricks to watch out for

Attendees will receive access to free marketing tools and reports.
To get the maximum out of this class, bring your laptop or username and passwords to your Analytics, Google Tools, website or anything similar.

Target Audience: All building and construction professionals

Introduction to Construction Cost Estimating
9:30 a.m.-10:30 a.m. | Room 308A

Saleh Mubarak
Saleh Mubarak
Author, Public Speaker & Trainer

Cost estimating is arguably the most important function in construction project management. It may be indeed the difference between winning and losing. The seminar briefly covers the principles of construction cost estimating, direct vs indirect costs, detailed vs approximate estimates, and more..

Target Audience: Builders and Contractors

Make Your Business A Lead Generation Machine
9:30 a.m.-10:30 a.m. | Room 301B

Joshua ErazoVital Utility
Joshua Erazo
CEO | Vital Utility

You have a business and all your sales are from referrals or word of mouth. However, you have yet to receive any leads from your website. Why? In our sesion we will go over why you are NOT receiving any leads from your website. The digital marketing field is really important in today's business world. In fact, doing digital marketing and advertising will get you exactly what you want. Unfortunately, many do not have the TIME or SKILLS to do so. During our discussion we will go over:

  • Is it necessary to pay monthly for SEO services?
  • What is Facebook & Google Advertising?
  • Why is it important to post on Social Media?
  • Hiring a professional production team is important for your website.
  • Virtual Assistant and how they can make you money!
  • What is a good competitive budget in marketing & advertising?

Target Audience: Essential Businesses

Code Breaker: Single Family All Electric – 2022 Energy Code | 1 AIA/HSW Credit
9:30 a.m.-10:30 a.m. | Room 304B

Nick BrownEnergy Code Ace
Nick Brown
Instructor | Energy Code Ace

The 2022 California Energy Code has introduced significant changes for Residential occupancies, from how these occupancies are to be classified and organized within the code to the introduction of new Mandatory and Prescriptive measures facilitating preparation for future single-family all electric residences. Join us for this presentation where we review not only the all-electric preparation requirements of the Energy Code, but also PV exemptions. We will also explore preparation for future all-electric buildings in the Energy Code requirements for heat pump space heating, domestic hot water and battery-ready electrical panel configuration.

Learning Objectives include:

  • Cite the date when 2022 Energy Code requirements will go into effect
  • Describe how 2019 Residential occupancy classifications have been reorganized in 2022 Energy Code along with their corresponding code sections
  • Discuss updates to 2022 Mandatory Measures and Prescriptive requirements involving preparation for future single-family all electric residences
  • Recognize when solar photovoltaic and battery systems are required in single-family homes
  • Discuss 2022 updates to Prescriptive requirements involving heat pump space heating and domestic hot water
  • Identify online resources for more guidance on these topics

Target Audience: Architects, Engineers, Contractors

Retaining Good Employees: How Homebuilders, Remodelers, and GC’s Can Can Implement A Predictable Process To Keep The Right Team
9:30 a.m.-10:30 a.m. | 304C

Scott BeebeBusiness On Purpose
Scott Beebe
Founder & Head Coach | Business on Purpose

1 out of every 4 employees left their jobs in 2021…most voluntarily.  The talent squeeze that contractors feel is predicted to continue well into the future.  

What is true for sales, namely that repeat customers are far easier to come by than new customers, is also true for employees; retaining and growing existing employees is far easier and more effective than trying to find new ones.

This life-changing, 45 minute workshop will equip your leadership toolbelt with practical, take-home tools to provide for your team that allows each person to thrive in their role, grow to new roles, and align with the mission that you have laid out.

You will be equipped to beat chaos with predictability, and to build a business that weathers volatile changes, and makes time for what matters most

Target Audience: Builders, Contractors, Remodelers, Specialty Contractors, Business Owners

From Amateur to Unforgettable
9:30 a.m.-10:30 a.m. | Room 304A

Daniella ZiadeBoxBrownie
Daniella Ziade
Business Development Manager | BoxBrownie.com

In this 1 hour presentation General Manager of BoxBrownie.com, Daniella Ziade, will walk you through the ways to harness the power of visual marketing to increase interest and sell properties faster! 

 BoxBrownie.com is fast, reliable, and provides an affordable convenient service to help clients achieve professional photos in no time at all. The system is easy to use and with a 24-hour guarantee, top-quality edited photos are within reach.

Target Audience: Construction Business Owners

Protecting your business - Living Trusts, Partnership Agreements, Insurance
9:30 a.m.-10:30 a.m. | Room 303A

Kay NikookaryThe Living Trust Co
Kay Nikookary
Owner & Founder |  The Living Trust Company

Protect your business, your income, and your family. Are you really protected?

Target Audience: Sole Prop, LLC, Partnerships, and Licensed business operator.

Electronic Payments 101
9:30 a.m.-10:30 a.m. | Room 303B

Tony DeBrunoScore Processing
Tony DeBruno
V.P. Strategic Partnerships, Score Processing | Score Financial Services

An inside look and accepting electronic payments - Credit Cards, Debit Cards, E-Checks, ACH, etc.

Using technology to simplify paying vendors and suppliers electronically.

Target Audience: Business Owners, Operations, Financial Managers

Marketing / Sales Headaches? Don’t Miss This Class. Get your 10 Minute Consult that will Change Your Life!
1:30 p.m.-2:30 p.m. | Room 306B

Joshua RamseyImage
Joshua Ramsey
Marketing & Communications Specialist | Marketing Strategic Point

Chief Marketing Officer with massive success is teaching on 3 strategies.

  1. How to deal with marketing ad agencies / What you should expect
  2. Know how much SEO or Digital Marketing you should be implementing
  3. Your personalized 10 min marketing plan that will revolutionize your business

Target Audience: All building and construction professionals

Quickbooks for Contractors - Beginner
1:30 p.m.-2:30 p.m. | Room 308A

Sam HallburnSAM
Sam Hallburn
Certified QuickBooks ProAdvisor | PBS Accounting and Tax Solutions

This class is an overview of how contractors can utilize the QuickBooks functionality to facilitate job costing, payroll, receivables and the overall benefits of either the online or desktop applications.


Target Audience: Contractors, Subcontractors, and anyone curious about the features & benefits of QuickBooks.

How Builders and Contractors can Significantly Reduce State and Federal Taxes with the R&D Tax Credit
1:30 p.m.-2:30 p.m. | Room 301A

Doug RiffenburghBusiness Group Resources
Doug Riffenburgh
Profit Recovery Consultant | Business Group Resources

The R&D Tax Credit is one of the most lucrative business incentives offered at both the state and federal level. So why is it that 95% of qualified builders and contractors fail to take advantage of this program?

In this information session we will discuss:

  • The history and evolution of the R&D Tax Credit and why the construction industry is now perfectly positioned to leverage this credit
  • Why the work you do every day can qualify your business for thousands of dollars in refunds and credits every year
  • How to get refunds from prior years that are owed to you from the State and Federal government

Target Audience: All business owners and finance executives in the construction industry.

Materials Management & Procurement:  Navigating broken supply chain
2:30 p.m. - 3:30 p.m. | Room 304A

Rob SalvadorImageSam RyanDigiBuild
Robert Salvador
CEO & Co-founder | DigiBuild Software
April Moss

Chief Customer Officer/COO and Co-founder |  DigiBuild Software

Sam Ryan

Account Executive & Supply Chain Expert |  DigiBuild Software

This session format is a round table discussion that specifically tackles Supply Chain Management and addresses a wide range of topics:

  • What are the main material issues affecting projects right now?
  • How has Covid impacted Supply Chains?
  • What are companies currently doing to manage this process?
  • What can they do to manage this process more effectively?
  • What stakeholders are being affected and how are they reacting?
  • What challenges come with introducing new technology?  How to manage?
  • What are some of the ROI of Material Management & Procurement software?  What about software in general?
  • What is an ideal material management & procurement process?
  • What is the future Supply Chain outlook?

Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers

Manage Risk, Not Lawsuits
2:30 p.m.-3:30 p.m. | Room 301B

Matthew RogersContractors Risk Solutions
Matthew Rogers
Principal | Contractors Risk Solutions

There is a direct relationship between slowing economies and rising lawsuits. In order to protect your business, your expertise must extend beyond construction to the realm of Risk Management. In this class, you will learn strategies to avoid claims and lawsuits related to Worker’s Compensation. Take advantage of this rare opportunity to learn from and speak to a Construction Risk Specialist, Construction Attorney, and Worker’s Compensation Safety Analyst.

Target Audience: General Contractors, Subcontractors, Builders, and Remodelers

Thursday, September 15, 2022
Workshops & Classes

Common Construction Sales Mistakes
9:30 a.m.-11:00 a.m. | Room 306A

ImageImage
Tom Woodcock
President | Seal the Deal

Many in the construction industry consistently make the same mistakes that kill their opportunity. There are many common errors and mentalities that hinder sales success. We'll put a light on these problems and give the behaviors that counter them. Make sure your approach to the customer base is the most effective possible. These errors are often made without the contractor even realizing they're making them. This cripples their chances of winning profitable projects.


Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers

Google Partner Teaching: Generate More Online Leads With a SEO Driven Website
9:30 a.m.-10:30 a.m. | Room 306B

Joshua RamseyImage
Joshua Ramsey
Marketing & Communications Strategist | Strategic Point Marketing
Google recently updated a 12yr old algorithm.
If you don't learn about this update your website will be obsolete.

This Class offers Live training, Q&A, and unfiltered discussions on how to…

  • Increase your lead flow
  • Building your website properly
  • INDEFFINATELY rank higher on Google
  • Break through the clutter of competitors and increase sales
  • Ad Agency / marketing company tricks to watch out for

Attendees will receive access to free marketing tools and reports.
To get the maximum out of this class, bring your laptop or username and passwords to your Analytics, Google Tools, website or anything similar.

Target Audience: All building and construction professionals

Contractor's Cash Flow: Preparation and Management
9:30 a.m.-10:30 a.m. | Room 308A

Saleh Mubarak
Saleh Mubarak
Author, Public Speaker & Trainer

Preparing and managing the contractor's cash flow. What's important for the contractor is not only predicting "how much", but also the timing of the expenses as well as the incoming payments. This helps the contractor both calculate the maximum expected debt (credit line) as well as the time-cost of the money (cost of borrowing). This seminar takes a glance at these topics with some important tips.

Target Audience: Builders and Contractors

Does Your Website Communicate “The Sales Language”?
9:30 a.m.-10:30 a.m. | Room 301B

Joshua ErazoVital Utility
Joshua Erazo
CEO | Vital Utility

No leads coming to your website. Why? Your website could lack this important step into Lead Generation.

In my seminar we will go over the following:

  • Good content that communicates “The Sales Language”
  • Video Production that impacts your audience
  • Funnels that actually work
  • Advertising Techniques On Google My Business & Facebook
  • Google My Business Tips

Target Audience: Essential Businesses

Take control of your 45L (Energy Efficient Home Credit) program!
9:30 a.m.-10:30 a.m. | Room 303A

Travis CanslerRick StoneICS Inspectors
Travis Cansler
CEO | ICS Inspectors
Rick Stone
Director of Sales | ICS Inspectors

For years, ICS, the first to bring a thorough 45L analysis to the market, has been advancing the 45L industry.  With our in-house HERS raters and tax expertise, we galvanize homebuilders’ energy rating processes through collaboration, leadership, experience, and advocacy.

Target Audience: Homebuilders, Retrofitters/Remodelers, and Residential Real Estate Investors.

Offering Consumer Loans
9:30 a.m.-10:30 a.m. | Room 303B

Tony DeBrunoScore Processing
Tony DeBruno
V.P. Strategic Partnerships, Score Processing | Score Financial Services

A look at ways to close more business by offering consumer loans for your residential projects.

Target Audience: Business Owners, Operations, Financial Managers

Electronic Leak Detection |
1.5 LU|HSW
1 IIBEC Credit
9:30 a.m.-10:30 a.m. | Room 304B

Robert LarezAxis Building Detection
Robert Larez
Principal | Axis Building Detection

Electronic Leak Detection Testing Standards, Science, and Practical Applications

Target Audience: Architects, Consultants, Designers, Building Owners, Building Management, Insurance companies, Waterproofing, Roofing, and coating manufacturers, Waterproofing, Roofing, and coating contractors, General Contractors, Government agencies, municipalities, Schools, et.al.

How Builders and Contractors can Significantly Reduce State and Federal Taxes with the R&D Tax Credit
9:30 a.m.-10:30 a.m. | Room 301A

Doug RiffenburghBusiness Group Resources
Doug Riffenburgh
Profit Recovery Consultant | Business Group Resources

The R&D Tax Credit is one of the most lucrative business incentives offered at both the state and federal level. So why is it that 95% of qualified builders and contractors fail to take advantage of this program?

In this information session we will discuss:

  • The history and evolution of the R&D Tax Credit and why the construction industry is now perfectly positioned to leverage this credit
  • Why the work you do every day can qualify your business for thousands of dollars in refunds and credits every year
  • How to get refunds from prior years that are owed to you from the State and Federal government

Target Audience: All business owners and finance executives in the construction industry.

Quickbooks for Contractors - Advanced
1:30 p.m.-2:30 p.m. | Room 308A

Sam HallburnSAM
Sam Hallburn
Certified QuickBooks ProAdvisor | PBS Accounting and Tax Solutions

This class is an overview of how contractors can utilize the QuickBooks functionality to facilitate job costing, payroll, receivables and the overall benefits of either the online or desktop applications.


Target Audience: Contractors, Subcontractors, and anyone curious about the features & benefits of QuickBooks.

Materials Management & Procurement:  Navigating broken supply chain
2:30 p.m. - 3:30 p.m. | Room 304A

Rob SalvadorImageDigiBuild
Robert Salvador
CEO & Co-founder | DigiBuild Software
April Moss

Chief Customer Officer/COO and Co-founder |  DigiBuild Software

This session format is a round table discussion that specifically tackles Supply Chain Management and addresses a wide range of topics:

  • What are the main material issues affecting projects right now?
  • How has Covid impacted Supply Chains?
  • What are companies currently doing to manage this process?
  • What can they do to manage this process more effectively?
  • What stakeholders are being affected and how are they reacting?
  • What challenges come with introducing new technology?  How to manage?
  • What are some of the ROI of Material Management & Procurement software?  What about software in general?
  • What is an ideal material management & procurement process?
  • What is the future Supply Chain outlook?

Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers

Save Money on Construction Insurance
2:30 p.m.-3:30 p.m. | Room 301B

Matthew RogersContractors Risk Solutions
Matthew Rogers
Principal | Contractors Risk Solutions

Insurance costs are on the rise. In this class, you will learn to use Risk Management strategies to lower your rates for Workers Compensation, General Liability, and bonds. Take advantage of this rare opportunity to learn from and speak to a Construction Risk Specialist, Construction Attorney, and Worker’s Compensation Safety Analyst.

Target Audience: General Contractors, Subcontractors, Builders, and Remodelers