Complimentary Keynotes & Seminars

Atlanta Build Expo's lineup of keynotes and classes are free to attend with your free, all-access pass.

Featured Keynotes
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Atlanta Build Expo

July 31 - August 1, 2024
Cobb Galleria Centre (Halls C & D)

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Exhibit Hours: 10:00 a.m. to 3:00 p.m.
Classes Start at 9:30 a.m. Each Day

Sponsored by
2023 Atlanta Build Expo

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Featured Keynotes
ImageBusiness On Purpose
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Shawn Stinson
Business Coach | Business on Purpose
How Contractor Owners Can 20x’s Their Cash Accounts and Stop Borrowing Time and Money
Wednesday, July 31 | 11:15 a.m.-12:15p.m.

You will hear the true story of how one simple-minded contractor started 2020 thin on cash not realizing what the rest of the year had in store.

Three years later his business is on a sure foot while taking on zero debt. He borrow no money and has no need to ask his vendors, partners, or subs for additional time for payment.

You can run a small or large firm on cash. You can stop the constant calls from creditors wondering when they are going to get their money. You can stop living from deposit to deposit. You can stop going to bed every night hoping the next receivable will be in the mailbox tomorrow.

In this life-changing talk, Scott Beebe (CEPA) will share real numbers from a simple contractor that will motivate and inspire you to build a business without being dictated by chaos, and placing you in the driver’s seat.

Learning Objectives

  1. See how using one or two bank accounts in your business is crippling
  2. Watch real life examples unfold showing the growth of the cash over time...even when a business declines in annual revenue
  3. Walk away with a simple structure you can implement tomorrow and the roadmap to do so

Target Audience: Homebuilders, Remodelers, Contractors

Tom WoodcockSeal the Deal
Sponsored by
MJ Products
Sales
Tom Woodcock
President | Seal the Deal
Networking & Association Use
Wednesday, July 31 | 1:15 p.m.-2:15p.m.
In this class we will layout how to determine what associations to join, how to work them and get business from your involvement. The single greatest way to find grouped customers and network contacts is right in your backyard association! Work them to the fullest and you'll never make a cold call again!
Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers
Selling Thru a Tough Economy
Thursday, August 1 | 1:15 p.m.-2:15 p.m.

We’re seeing volatile pricing formats, supply chain interruption and rising interest rates. This usually ends in tough economic conditions, resulting in construction industry challenges. Knowing the best way to stay ahead of these changes and keep your business moving forward is difficult. We’ll look at the methods successful contractors use to weather shifting economic conditions.

We’ll cover:

  1. Increasing your portion of the market pie
  2. Getting a competitive advantage
  3. Managing customer expectations
  4. Structuring your sales effort
  5. How to balance sales and marketing efforts

You’ll come away from this session with a better understanding of what it will take to grow in both revenue and profitability in these times. Sales is the most important aspect of your business. Everything else simply follows that lead.

Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers
Speaker Bio
ImageBusiness On Purpose
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Brent Whitaker
Business Coach | Business on Purpose
4 Predictable Ways Contractors Grow Their Business Without Debt or Expensive Software

Thursday, August 1 | 11:15 a.m.-12:15 p.m.

In this mindset-shifting talk, Scott Beebe, CEPA, the founder of Business On Purpose will walk you through the difference between a "lifestyle business" and a "value creation" business that allows you both unlock the purpose, people, process, and profit of your business while living with real impact and purpose today and tomorrow.

This talk will catapult you from feeling like your business is a burden and chore, and reframe your business into a massive asset that allows for significant value for you, your family, and many others.

You will leave feeling hopeful about the business you already have instead of dreading what you are afraid your business has become.

Want to sell your business someday? This is the talk you need. Yes, even your business.

Discovery points...

  1. Learn how much of your net worth is locked away in your business
  2. Determine the most profitable and least profitable systems in your business
  3. Realize the number one myth in business related to workforce engagement
  4. Leave with ONE thing that you can implement tomorrow that will build value to either sell, or continue towards meaningful value growth

Target Audience: Homebuilders, Remodelers, Contractors

Wednesday, July 31, 2024
Workshops & Classes

Effective Sales Presentations
9:30 a.m.-11:00 a.m. |

Tom WoodcockSeal the Deal
Sponsored by
MJ Products
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Tom Woodcock
President | Seal the Deal

Construction professionals excel in building living and working environments, not necessarily doing a sales presentation. Most have never been formally trained in doing a presentation. Being more effective in presenting your bid, quote, product or
service can be the difference in securing the business. You’ll learn specific presenting tips that can make the difference.

  1. Managing a lunch and learn
  2. Effective in home presenting
  3. Controlling a commercial presentation
  4. Proper use of presentation tools

Sales is the most important aspect of any business, especially construction. Becoming more proficient in how you present to a potential customer can raise not just your revenue numbers but also profitability. The better you are at presenting, the easier the close!

Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers

4 Blind Spots Preventing Contractors From Retaining Talent and Growing Profit
9:30 a.m.-10:30 a.m. |

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Business On Purpose
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Brent Whitaker
Business Coach | Business on Purpose

Most contractor owners cross their fingers and hope for the best when desiring a solid culture, meaningful profit, and a product that they are proud of. Luck is not a strategy!

This highly engaging education program will reveal four critical blind spots sabotaging the growth of your business and your team. You will leave this presentation with ONE action item to immediately implement into your business that will wishing you had heard this talk ten years ago!

After this presentation you will have clarity on why the younger generation “will not listen” and how you can respond, the leadership “RPM’s for a healthy culture, and the one system that will ensure necessary profit that will fuel culture and growth.

Learning Objectives

  1. Learn the 3 foundational cornerstones of EVERY contractor business
  2. Understand the 3 non-negotiables of building and leading a vision-centered team
  3. Discover how an owner's process leadership directly impacts people, profit, and productivity
  4. Create a proven plan for predicting your profit

Target Audience: Homebuilders, Remodelers, Contractors

PVC101 – The Benefits & Uses of Cellular PVC | - 1.0 AIA Credit
9:30 a.m.-10:30 a.m. | Room 117

Rich Maurer
Versatex
AIA
Rich Maurer
Southeast Regional Sales Manager | Versatex Building Products

Upon completion of this course, architects and participants will understand:

  • Properties of cellular PVC
  • Cellular PVC micro-ingredients
  • Key differences between high and low-quality cellular PVC
  • Ease of use and adaptability
  • Common and unique end-use applications
  • Painting, staining, and laminating options
  • PVC’s contributions to Sustainability
  • Properties of Cellular PVC Trim
  • Are all cellular PVC Trims the same?
  • Working With PVC
  • Uses & Applications
    1. Residential – Exterior & Interior
    2. Commercial
    3. Multi-Family
    4. Historical Preservation
  • Dark paint technology for cellular PVC trim
  • New trim surface technology - Film Laminates
  • PVC’s contribution to Sustainability

Target Audience: Builders, Contractors and Architects in Commercial and Residential applications.

Job Costing to Guarantee Profitability 
9:30 a.m.-10:30 a.m. | Room 116

Rilee Fisher
JobTread Software
Project Management

Rilee Fisher

Director of Business Development  | JobTread

Have you ever wondered “what went wrong” when your actual profit margin fell short of your target? It’s time to identify the exact sources of the problem. Through accurate and timely job costing, you will be more in control of your finances for each job and find ways to stop your slipping profit.

Target Audience: Builders, Contractors, Remodelers, Specialty Contractors, Business Owners

How Google And Chat GPT Can Boost your Online Lead Flow
9:30 a.m.-10:30 a.m. |

Joshua RamseyImage
Web Marketing
Joshua Ramsey
Marketing & Communications Strategist | Strategic Point Marketing
Marketing & Communications Strategist | Strategic Point Marketing

Google has certain expectations of your website.  The number one thing Google wants…. Good User Experience (UX).

In this session learn:

  • Exactly how to communicate to Google
  • How to track what your user experience
  • How to use Chat GPT to communicate better

All of this plus get access to a free marketing/Chat GPT tool, complimentary in part from Build Expo and www.JRcmo.com  Joshua Ramsey, Fractional CMO.

Not sure what a fractional CMO is?  Learn more about a fractional CMO by searching ‘JRcmo fractional CMO’

Wondering if this speaker is worth your time?  Hear his podcasts, radio show and online teaching by searching 'Joshua Ramsey Marketing’

Target Audience: All building and construction professionals

Tips and tricks in Cost Estimating 
9:30 a.m. - 10:30 a.m. |

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Estimating
Saleh Mubarak
Consultant, author, public speaker, and trainer in construction project management

Cost estimating for construction projects is a complicated matter that requires knowledge and expertise. It involves so many aspects that a mistake in one of them can be devastating for the contractor. This seminar will provide a group of valuable tips that will improve the accuracy of the cost estimate. The tips include quantity take-offs, identifying individual items, adding waste allowances, pricing items, adjusting cost for productivity fluctuations, additional charges (such as shipping, delivery, taxes, customs, other fees), custom and special items, estimating overhead and profit, and contingency allowance, and putting the estimate together. Other topics include the impact of location and timing on the price and importance of reading the contract and good documentation. 

Target Audience: All building and construction professionals

Lateral Load Path Basics - 1.0 AIA Credit
9:30 a.m.-10:30 a.m. |

ImageAPA
AIA
J. Kyle Tilley
Engineered Wood Specialist | APA

The overall strength of a building is a function of all building components – roof, walls, floors, and foundation – working together as a unit. Load paths may not be obvious at first glance. Knowing where to look for clues when tracking the load path through the building is vital to ensuring load path continuity and overall construction quality. This session will provide a top-to-bottom overview of gravity and lateral design for wood framed structures, including examples of complete and incomplete load paths.

Target Audience: Architects, Engineers, General Contractors, Home Builders, Framers

Exit Planning and Value Acceleration: How to sell your business for 7-8 figures
9:30 a.m.-10:30 a.m. |

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Amy Walker
Owner | BOSUN

80% of businesses listed for sale never transition ownership. They simply close their doors, or the owner works until they are no longer able only to liquidate equipment. This workshop will teach you how to figure out your company's valuation, what you can do now to attract a buyer down the road, how to grow through acquisition, and what buyers are actually looking for. You've worked too hard just to close your doors. We'll show you how to create 7 or 8 figure exit.

Target Audience: Business Owners

Chat GPT and AI's Evolution: Simplifying Tasks for Builders
9:30 a.m.-10:30 a.m. |

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Jason Rhoads
CEO and Owner | Rhoads Creative

In the intersection of artificial intelligence and digital marketing, ChatGPT shines as a game-changer. We'll unpack its profound impact on online marketing, exploring its present utility and future potential to deliver better and more profitable leads. The presentation will be in four parts:

1. Introduction:

  • An overview of ChatGPT: OpenAI's language model that's transforming digital interactions.
  • Current State of Online Marketing: How traditional practices are being overshadowed by AI capabilities.

2. AI Integration in Online Marketing, SEO, and Sales:

  • Content Generation: ChatGPT's role in crafting engaging and SEO-optimized content.
  • Data Analysis: Gleaning actionable insights from user behavior and feedback.
  • User Experiences: Creating personalized user pathways and sales funnels.
  • SEO Strategies: AI's role in analyzing search trends and generating SEO-friendly content.

3. Future Prospects of AI in Marketing:

  • Evolving Capabilities: The ongoing growth and refinement of AI tools like ChatGPT.
  • AI in Search Algorithms: How AI might dictate the direction of search marketing.

4. Q&A Session: Open floor for attendees to probe deeper, challenge assertions, or seek clarification.

Target Audience: All building and construction professionals

How to Work with the City
9:30 a.m.-10:30 a.m. |

ImageImageNATIONAL ASSOCIATION OF BLACK WOMEN IN CONSTRUCTION
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Ann McNeill
President | MCO Construction and Services Inc., MCO Consulting, Inc., Constructively Speaking, Inc., Founder | National Association of Black Women in Construction (NABWIC)

In this lively and highly informative discussion, Ann McNeill, the "Master Builder" explains the steps, skills, and strategies needed for construction contractors to successfully bid on and obtain work with governments. 

Ann has worked with all levels of government and specializes in helping small businesses thrive.

Target Audience: All building and construction professionals

PVC101 – The Benefits & Uses of Cellular PVC - 1.0 AIA Credit
9:30 a.m.-10:30 a.m. |

Rich MaurerVersatex
AIA
Rich Maurer
Southeast Regional Sales Manager | VERSATEX Building Products

Upon completion of this course, architects and participants will understand:

  • Properties of cellular PVC
  • Cellular PVC micro-ingredients
  • Key differences between high and low-quality cellular PVC
  • Ease of use and adaptability
  • Common and unique end-use applications
  • Painting, staining, and laminating options
  • PVC’s contributions to Sustainability
  • Properties of Cellular PVC Trim
  • Are all cellular PVC Trims the same?
  • Working With PVC
  • Uses & Applications
    • Residential – Exterior & Interior
    • Commercial
    • Multi-Family
    • Historical Preservation
  • Dark paint technology for cellular PVC trim
  • New trim surface technology - Film Lamin

Target Audience: Builders, Contractors and Architects in Commercial and Residential applications

Trends and Concepts in Building Sustainability Today - A Primer - 1.0 AIA Credit
9:30 a.m.-10:30 a.m. |

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AIA
Ganesh Nayak
Principal | Metier, Inc.

The conversation in building sustainability is constantly evolving, with changing codes and shifting market preferences. There's a greater awareness of the role of buildings in climate change and resilience. The session will examine present trends in building sustainability and will discuss terms related to decarbonization in building and operations, among others. It will serve as a primer to better equip the audience to address sustainability requirements in their projects and become aware of future trends and developments.

Target Audience: Builders, Contractors and Architects in Commercial and Residential applications

Local Visibility Mastery: Unlocking the Secrets to Being Found
9:30 a.m.-10:30 a.m. | Room 118

Darren TessitoreThrive Reviews
Web Marketing

Darren Tessitore

Owner & CEO | Thrive Management

Join our highly anticipated seminar tailored specifically for general contractors, home builders, commercial builders, architects, developers, and property management companies!

Discover the art of getting found by local customers and unlock the tremendous growth potential in your industry. In this dynamic and insightful session, you will gain invaluable knowledge and actionable strategies to propel your business to new heights.

Here's what you can expect to take away from attending:

  • Master local search engine optimization (SEO) techniques: Learn how to optimize your online presence and climb to the top of local search results, ensuring your business is visible to customers actively seeking your services.

  • Harness the power of online directories: Explore the world of online directories and discover how to leverage them effectively to increase your online visibility, credibility, and customer trust.

  • Amplify your online reputation: Understand the importance of customer reviews and testimonials in attracting local customers. Learn how to manage and enhance your online reputation to establish your business as a trustworthy and reliable choice.

  • Stand out from the competition: Gain insights into powerful differentiation strategies to make your business shine in a crowded marketplace, attracting more local customers and winning lucrative projects.

  • Leverage social media for local reach: Uncover the secrets of using social media platforms to connect with your target audience locally, build brand awareness, and drive engagement.

  • Explore local advertising opportunities: Get acquainted with various local advertising channels and learn how to choose the right ones to effectively promote your services to local customers.

Don't miss this incredible opportunity to transform your business's online presence and unlock a world of untapped local customers. Join us at this seminar and gain the competitive edge you need to thrive in today's digital landscape. Secure your spot now and set your business on the path to local success!

Turn Google Reviews, Messaging and Social Media to Revenue
9:30 a.m.-10:30 a.m. | 

Amanda WalkerBirdeye
Social Media

Amanda Walker

Business Growth Expert  | Birdeye

If you're looking to improve your business' ranking on Google, you've come to the right place. John will share the Birdeye guide on using reviews, messaging and social media to grow your local reputation and SEO. You should expect to take away a page of notes on everything you need to know about attracting, converting and delighting your customers and prospects that interact with your business.

Target Audience: Owners, Management, Soloprenuers, Supporting Staff

Solar Power in 2023 and why you should be using it
9:30 a.m.-10:30 a.m. | Room 115

Peter GirouxAmerican Solar
Solar

Peter Giroux

Founder | American Solar & Alternative Energy Solutions

This presentation will be an overview on today’s solar systems (residential & commercial) and the numerous features and benefits a system can provide. Will look at modern day solar panels, inverters, batteries and lighting products and the numerous applications they support along with a few challenges we face in our industry. Will touch on the financial aspects of installing solar and the benefits a system provides. Solar Power is not new, it has been around for over 40 years and has evolved into a bankable home or business add-on or improvement that pays generous returns for 30+ years.

Target Audience: Architects, General Contractors, Subcontractors, Builders, Remodelers and Developers that are considering super energy efficient homes and communities.

Automating your Processes with QuickBooks and Apps for Contractors - Level 1
9:30 a.m.-10:30 a.m. | Room 106

Vanessa Vasquez
Vanessa Vasquez
QuickBooks en Español
Vanessa Vasquez
Consultora y Estratega de Negocios

We are living in a time that requires efficiency and organization. Having tons of paperwork and loose ends that take up your time and effort to grow and be more efficient is not the ideal picture. Join my class and learn all about being financially efficient with QuickBooks and the Apps. Learn what is the right QuickBooks for you and the different apps that are available for your builder's business. Learn the solutions that can completely change your perspective about accounting and project management.

Target Audience: • Architects • Engineers • Designers • General Contractors • Subcontractors • Commercial Builders • Home Builders • Developers • Real Estate Professionals • Building Managers • State Planners • Spec Writers • Government Agencies • Municipalities • Facility Managers • Property Management Firms • Military/ Corp. of Engineers • and any business owner in the construction industry

Estimating Direct and Indirect Costs in Construction
9:30 a.m.-10:30 a.m. | Room 106

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Estimating
Saleh Mubarak
Author, Public Speaker & Trainer

Direct and indirect expenses in construction projects: This presentation takes a quick and comprehensive look at all expenses expected in a typical construction project. We identify direct and indirect expenses and list all types of categories under each type. The presentation makes a brief analysis of labor, materials, equipment, overhead, bonds and insurance, profit, contingency, and other expenses. Knowing and estimating these expenses can make or break the contractor’s business. This presentation is a must for contractors and anyone in the construction industry.

Target Audience: Builders and Contractors

Automating your Processes with QuickBooks and Apps for Contractors - Level 1
9:30 a.m.-10:30 a.m. | Room 119

Carla CaldwellCandella
QuickBooks
Carla Caldwell

Founder | Candella Accounting & Advisory

We are living in a time that requires efficiency and organization. Having tons of paperwork and loose ends that take up your time and effort to grow and be more efficient is not the ideal picture. Join my class and learn all about being financially efficient with QuickBooks and the Apps. Learn what is the right QuickBooks for you and the different apps that are available for your builder's business. Learn the solutions that can completely change your perspective about accounting and project management.

Target Audience: Builders and Contractors

The 5 Reasons Your Workers Don’t Wear Fall Protection
9:30 a.m.-10:30 a.m. |

Greg Brown
Malta Dynamics
Safety
Greg Brown
President | Malta Dynamics

Real opinions from real workers on why they might forgo life saving gear, and what you can do to get them back in compliance. 

Target Audience: Safety Managers

Trends and Concepts in Building Sustainability Today - A Primer
9:30 a.m.-10:30 a.m. | Room 108

Ganesh Nayak
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Ganesh Nayak
AIA, LEED AP (BD+C), Principal | Metier Inc

The conversation in building sustainability is constantly evolving, with changing codes and shifting market preferences. There's a greater awareness of the role of buildings in climate change and resilience. The session will examine present trends in building sustainability and will discuss terms related to decarbonization in building and operations, among others. It will serve as a primer to better equip the audience to address sustainability requirements in their projects and become aware of future trends and developments.

Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers

Automating your Processes with QuickBooks and Apps for Contractors - Level 2
1:30 p.m.-2:30 p.m. | Room 106

Vanessa Vasquez
Vanessa Vasquez
QuickBooks en Español
Vanessa Vasquez
Consultora y Estratega de Negocios

Learn how to be efficient with the tools and resources available for automation. When you finish this class, you will know how to use QuickBooks, how to properly set up QuickBooks, and how to troubleshoot for proper job profitability reporting. Join me to unfold the world of apps and how they work for your benefit. Understand the ecosystem available for you and how you can be more productive right now.

Target Audience: • Architects • Engineers • Designers • General Contractors • Subcontractors • Commercial Builders • Home Builders • Developers • Real Estate Professionals • Building Managers • State Planners • Spec Writers • Government Agencies • Municipalities • Facility Managers • Property Management Firms • Military/ Corp. of Engineers • and any business owner in the construction industry

A Better Way to Manage Your Jobs From Start to Finish - JobTread Demo
2:30 p.m.-3:30 p.m. | Room 116

Rilee FisherHector Ponce
JobTread Software
Project Management
Rilee Fisher
Director of Business Development | JobTread

Hector Ponce

Director of Business Development | JobTread

Get organized, complete your projects on time, and increase your profits. JobTread is end- to-end construction management software that helps you manage all of your business processes, from sales and estimating through to project completion. Learn why contractors give JobTread a 5-star review and consider adding JobTread to your toolkit.

Target Audience: Builders, Contractors, Remodelers, Specialty Contractors, Business Owners

10 Min Marketing Plan to Avoid Marketing Overspending & Headaches. Plus, Where / How to Generate More Leads?
2:30 p.m.-3:30 p.m. |

Joshua RamseyImage
Web Marketing
Joshua Ramsey
Marketing & Communications Specialist | Strategic Point Marketing

A Fractional CMO (Joshua Ramsey) is going to spend this time together show you how to deal with the most common frustrations of business owners.

  • Stop over-spending on marketing campaigns that don’t work
  • Use Technology to streamline your prospect funnels
  • Don’t let agencies take advantage of you

PLUS – learn how to build a ‘bullet proof marketing plan’ for yourself that big companies use to stay on top.

If you don’t attend this session, your competitors will!!

Target Audience: All building and construction professionals

9 Great Business Fundamentals for Growth
2:30 p.m.-3:30 p.m. |

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Bobby Mink

Owner and Head Coach | Choice Consulting and Management, LLC

Explore real-life examples to uncover the nine business fundamentals you need to grow and impact your company, employees, customers, and bottom line. Equip yourself with the tools you need to identify the current challenges in your organization and how to apply these disciplines for higher profits, reduced waste, higher customer satisfaction, higher employee satisfaction and put a process in place to identify and address challenges. Learn to identify and develop your mission/vision statement and core values. Discuss setting long-term and short-term goals, core focus, marketing strategy and the staffing process. Identify and develop talent within your organization and so much more.

Learning Objectives:

  • Learn the need for a company scorecard and how to implement that process.
  • Discover the importance of clarity, values, mission, and goals.
  • Uncover the "Meeting Pulse" process and how it impacts your business.
  • Discover methods to identify, discuss and solve company challenges (the IDS approach).

Target Audience: Owners, CEO’s, COO’s, managers.

Unlocking the Power of AI in Project Management Software
2:30 p.m.-3:30 p.m. |

ImageRessio Software
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Mitchell Kasselman

CEO and Founder | Ressio

Learn the practical applications of Artificial Intelligence when paired with modern project management software. Discover how simple AI tools can take your business to the next level by boosting your team's productivity and delivering a more interactive client experience.

Target Audience: Home builders, remodelers, and contractors

Certify & Prosper: Unlocking Billions in Government Contracting Opportunities
2:30 p.m.-3:30 p.m. |

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Amy Yan
Founder & CEO | C Three Business Consultants

Unlock access to billions of dollars in government contracts by strategically pursuing Women-Owned Business Enterprise (WBE), Minority-Owned Business Enterprise (MBE), Service Disabled Veteran-Owned Business (SDVOB), and Disadvantaged Business Enterprise (DBE) certifications. By leveraging these certifications effectively in your government contract bids, you can elevate your competitiveness and tap into a vast array of contracting opportunities. These opportunities span across local, state, and federal government entities, presenting a lucrative avenue for business growth and expansion.

Join our comprehensive class where we delve into the intricacies of certification requirements, the diverse range of certification options available, and expert strategies for securing both government and non-government contracts. Gain invaluable insights and actionable tactics to position your business for success in the competitive government contracting landscape.

Key Takeaways:

  • Understanding the different types of certifications.
  • Understanding the requirements needed to get certified.
  • Knowing where to get certified.
  • Where to find opportunities.
  • How to leverage your certification.

Target Audience: Women Owned Businesses, Minority Owned Businesses, Veteran Owned Business, Architects, Engineers, General Contractors, Subcontractors, Builders, and Suppliers

Manipulating Google to Dominate your Local Market
2:30 p.m.-3:30 p.m. |

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Zach DeWitt
President & Co-Founder | Evolved Marketing

Manipulating Google to Dominate your Local Market" offers strategic insights on leveraging Google's algorithms and tools to enhance local business visibility. This talk provides actionable techniques for optimizing local search rankings, mastering local SEO, and empowering businesses to capture and sustain a dominant market position in their local area.

Target Audience: Business Owners

Business Survival 101- Disaster Planning and Recovery
2:30 p.m.-3:30 p.m. |

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Jonathan Schooler
President & Founder | Global Restoration

What does your disaster plan look like?
Every business needs these three components to survive-

  • Maintaining profits
  • Retaining Clients
  • Minimizing Business Interruptions

Global Restoration’s Emergency Response Program is designed to protect these three components.  The objective of this class is to ensure you leave knowing with confidence that we can provide you with peace of mind for your business.

Target Audience: Business Owners, Investors, Property Management Companies, Builders & Contractors

Unlocking Leverage: How to Secure Reliable Private Capital for Spec Construction
2:30 p.m.-3:30 p.m. | Room 101

Aidan MosherLima One Capital
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Aidan Mosher

Business Development Regional Manager | Lima One Capital

In an uncertain market, it can feel like your capital sources are constantly moving the goalposts. In this class, we will pull back the curtain on the lenders that help keep the industry moving. Learn the red flags to avoid when choosing a lender and pick up some tips on how to secure consistent funding for all of your real estate investments.

Target Audience: Spec Builders who own their own company

Thursday, August 1, 2024

Workshops & Classes

Proper Customer Sales Management
9:30 a.m.-11:00 a.m. |

Tom WoodcockSeal the Deal
Sponsored by
MJ Products
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Tom Woodcock
President | Seal the Deal

Construction professionals often struggle with the nuts and bolts of proper sales techniques. This includes closing new targets, maintaining recurring customers and crafting a complete sales effort. Properly managing customer expectations and satisfaction can cultivate further opportunity. Not doing so can result in low revenue and profitability results.

We’ll cover:

  1. Why customers commit
  2. Why your close rate is too low
  3. Winning projects or orders with peak profitability
  4. Managing commercial and residential customers

Applying these concepts can bring immediate results in your most critical sales efforts. Effectively reading your customers will result in you being in control of the sales process. Making closing work an easier proposition.

Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers.

Building a Predictable Business Culture that Recruits, Hires, and Retains Great Gen Z Talent
9:30 a.m.-10:30 a.m. |

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Business On Purpose
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Shawn Stinson
Business Coach | Business on Purpose

The culture of your business is a DIRECT RESULT of the ingredients that you allow to enter into the building.  Good ingredients equal good culture, and vice versa.  Culture is more than ping pong tables and bean bag chairs.  Culture is about relationships, connection, and communication.  

Culture will determine the joy that we find in running our business.  We all want a great culture, and we know we have to work for it…but how?  Most strategies include a cross-your-fingers approach. 

This fun and surprising workshop will remove the confusion around great culture, and provide you the action and clarity you need to build a culture that you are proud of and that all generations want to be a part of.

Learning Objectives

  1. Clarify the elements of great culture, and identify distracting elements of bad culture so you can focus on the elements of great culture
  2. Walk away with a one page visual of building great culture in your business starting tomorrow
  3. Discover the motivation to stop wasting time and money on team outings and bonus plans that rarely move the needle

Target Audience: Homebuilders, Remodelers, Contractors

PVC101 – The Benefits & Uses of Cellular PVC | - 1.0 AIA Credit
9:30 a.m.-10:30 a.m. | Room 117

Rich Maurer
Versatex
AIA
Rich Maurer
Southeast Regional Sales Manager | Versatex Building Products

Upon completion of this course, architects and participants will understand:

  • Properties of cellular PVC
  • Cellular PVC micro-ingredients
  • Key differences between high and low-quality cellular PVC
  • Ease of use and adaptability
  • Common and unique end-use applications
  • Painting, staining, and laminating options
  • PVC’s contributions to Sustainability
  • Properties of Cellular PVC Trim
  • Are all cellular PVC Trims the same?
  • Working With PVC
  • Uses & Applications
    1. Residential – Exterior & Interior
    2. Commercial
    3. Multi-Family
    4. Historical Preservation
  • Dark paint technology for cellular PVC trim
  • New trim surface technology - Film Laminates
  • PVC’s contribution to Sustainability

Target Audience: Builders, Contractors and Architects in Commercial and Residential applications.

Frame for Success - 1.0 AIA Credit
9:30 a.m.-10:30 a.m. |

ImageAPA
AIA
J. Kyle Tilley
Engineered Wood Specialist | APA

Based on hundreds of job site inspections, APA - The Engineered Wood Association staff have identified the most common wood construction framing and sheathing challenges and errors found in today's wood framed construction. This session will examine the consequences of the errors and provide practical solutions for avoiding them in future construction.

Target Audience: Architects, Engineers, General Contractors, Home Builders, Framers

Staffing Secrets: Strategic Solutions to Filling the Gaps and Staying Profitable
9:30 a.m.-10:30 a.m. |

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Amy Walker
Owner | BOSUN

This dynamic training delves into the core challenges of staffing within construction. We'll deep dive into proven techniques for identifying, attracting, and retaining top talent while getting rid of the headaches like high turnover, bad hires, and no shows for interviews. Your hires shouldn't feel like a hit to your bottom line. They should allow you to increase revenue and protect your profits. We'll show you how.

Target Audience: Business Owners, HR and Managers

Maximizing Efficiency with Job Costing & Project Management Tools
9:30 a.m.-10:30 a.m. |

ImageRessio Software
Project Management
Mitchell Kasselman

CEO and Founder | Ressio

Discover estimating and project management software tools that keeps your team, trades, and clients connected, improving efficiency and profitability. We'll discuss the pitfalls of spreadsheet estimating and how software can help you track your expenses in real-time. We'll also explore scheduling tools that allow you to manage your team and trades effectively.

Target Audience: Home builders, remodelers, and contractors

Chat GPT and AI's Evolution: Simplifying Tasks for Builders
9:30 a.m.-10:30 a.m. |

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Jason Rhoads
CEO and Owner | Rhoads Creative

In the intersection of artificial intelligence and digital marketing, ChatGPT shines as a game-changer. We'll unpack its profound impact on online marketing, exploring its present utility and future potential to deliver better and more profitable leads. The presentation will be in four parts:

1. Introduction:

  • An overview of ChatGPT: OpenAI's language model that's transforming digital interactions.
  • Current State of Online Marketing: How traditional practices are being overshadowed by AI capabilities.

2. AI Integration in Online Marketing, SEO, and Sales:

  • Content Generation: ChatGPT's role in crafting engaging and SEO-optimized content.
  • Data Analysis: Gleaning actionable insights from user behavior and feedback.
  • User Experiences: Creating personalized user pathways and sales funnels.
  • SEO Strategies: AI's role in analyzing search trends and generating SEO-friendly content.

3. Future Prospects of AI in Marketing:

  • Evolving Capabilities: The ongoing growth and refinement of AI tools like ChatGPT.
  • AI in Search Algorithms: How AI might dictate the direction of search marketing.

4. Q&A Session: Open floor for attendees to probe deeper, challenge assertions, or seek clarification.

Target Audience: All building and construction professionals

Niche to be Rich in Construction
9:30 a.m.-10:30 a.m. |

ImageImageNATIONAL ASSOCIATION OF BLACK WOMEN IN CONSTRUCTION
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Ann McNeill
President | MCO Construction and Services Inc., MCO Consulting, Inc., Constructively Speaking, Inc., Founder | National Association of Black Women in Construction (NABWIC)

Being a general contractor does not mean you should be a general business owner.  If you want to have business success, you need to become an expert specialist in your craft.

Join Ann McNeill, the "Master Builder," as she shares the principles, solutions, and plans needed for your business to excel by drilling down and discovering your niche in construction to find your riches.

 

Target Audience: All building and construction professionals

Construction Schedule Updating: What is my percent complete, anyway?
9:30 a.m.-10:30 a.m. |

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Saleh Mubarak
Consultant, author, public speaker, and trainer in construction project management

Contractors have to update the projects’ schedules periodically. This update is so important not only because it provides the contractor and the owner with an idea of where the project stands at this point, but also because progress payments from the owner to the contractor depend on information in these updates, specifically amount of work performed this period on each activity. This amount of work is usually expressed in percent complete. However, there are many types of percent complete, based on physical estimates (units), cost, time, manhours, or other. It is also important to calculate both baseline and actual percent complete for the activity, in order to determine if work is on, ahead, or behind schedule. This seminar takes a quick look at different types of percent complete, explains them, and discusses what they represent and when to use them. 

Target Audience: All building and construction professionals

How Google And Chat GPT Can Boost your Online Lead Flow
9:30 a.m.-10:30 a.m. |

Joshua RamseyImage
Web Marketing
Joshua Ramsey
Marketing & Communications Strategist | Strategic Point Marketing
Marketing & Communications Strategist | Strategic Point Marketing

Google has certain expectations of your website.  The number one thing Google wants…. Good User Experience (UX).

In this session learn:

  • Exactly how to communicate to Google
  • How to track what your user experience
  • How to use Chat GPT to communicate better

All of this plus get access to a free marketing/Chat GPT tool, complimentary in part from Build Expo and www.JRcmo.com  Joshua Ramsey, Fractional CMO.

Not sure what a fractional CMO is?  Learn more about a fractional CMO by searching ‘JRcmo fractional CMO’

Wondering if this speaker is worth your time?  Hear his podcasts, radio show and online teaching by searching 'Joshua Ramsey Marketing’

Target Audience: All building and construction professionals

PVC101 – The Benefits & Uses of Cellular PVC - 1.0 AIA Credit
9:30 a.m.-10:30 a.m. |

Rich MaurerVersatex
AIA
Rich Maurer
Southeast Regional Sales Manager | VERSATEX Building Products

Upon completion of this course, architects and participants will understand:

  • Properties of cellular PVC
  • Cellular PVC micro-ingredients
  • Key differences between high and low-quality cellular PVC
  • Ease of use and adaptability
  • Common and unique end-use applications
  • Painting, staining, and laminating options
  • PVC’s contributions to Sustainability
  • Properties of Cellular PVC Trim
  • Are all cellular PVC Trims the same?
  • Working With PVC
  • Uses & Applications
    • Residential – Exterior & Interior
    • Commercial
    • Multi-Family
    • Historical Preservation
  • Dark paint technology for cellular PVC trim
  • New trim surface technology - Film Lamin

Target Audience: Builders, Contractors and Architects in Commercial and Residential applications

Navigating Cybersecurity in Construction
2:30 p.m.-3:30 p.m. |

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Amy Yan

Founder & CEO | C Three Business Consultants

Compliance with regulations is non-negotiable, as failing to meet regulatory requirements can result in significant financial penalties and reputational damage. Understanding and adhering to regulations such as the NIST Cybersecurity Framework, GDPR, or industry-specific standards like the Construction Industry Institute (CII) Cybersecurity Program is essential.

In this class, we discuss real-world examples of cyber threats in the construction industry and their consequences. Which can help illustrate the importance of cybersecurity measures. Additionally, we will provide practical guidance on developing and implementing a cybersecurity strategy tailored to the unique needs and challenges of the construction industry to effectively safeguard your assets, data, and reputation.

Key Takeaways:

  • Understanding the different types of threats both on and offline.
  • Understanding the risks of a cyber intrusion.
  • Staying on top of current security measures for compliancy.
  • Understanding cybersecurity insurance.
  • Creating a disaster recovery plan to be proactive rather than reactive.

Target Audience: Architects, Engineers, General Contractors, Subcontractors, Builders, and Suppliers

The Critical Four Key Financial Metrics and Unleashing the Power of your Cashflows
2:30 p.m.-3:30 p.m. |

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Lauren Furtado
CPA & Owner | Unconventional CFO

This course explores the roles of accounting professionals and the Critical Four Key Financial Metrics. Lauren will emphasize cashflow significance and offer practical advice on avoiding business failure due to poor cashflow management. Attendees will gain confidence in interpreting financial indicators and enhancing their business decision-making skills.

Target Audience: Owners, CEOs, C-Suite Executives, Finance/Accounting personnel

Driving customers into your business with the Customer Journey
2:30 p.m.-3:30 p.m. |

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Zach DeWitt
President & Co-Founder  | Evolved Marketing

Driving customers into your business involves guiding them through a strategic customer journey. From initial awareness to advocate, each touchpoint is optimized to engage, enlighten, and convert. By understanding this journey, you can create personalized experiences that build loyalty and drive conversions, transforming prospects into long-term, satisfied customers.

Target Audience: Business Owners

Building a More Resilient Business
2:30 p.m.-3:30 p.m. |

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Jonathan Schooler
President & Founder | Global Restoration

Did you know that 1in 4 businesses never re-open their doors after a disaster?  We are here to equip you with the knowledge you need to build a more resilient business.  In this class, we will cover:

  • Identifying Risks
  • Proper Insurance Coverage
  • Mitigating Risks -Emergency Response Plan
  • Testing and Updating Plans

Target Audience: Business Owners, Investors, Property Management Companies, Builders & Contractors

My Marketing Plan Needs a Change Order: How to Get Leads in a Tightening Market
9:30 a.m.-10:30 a.m. | Room 118

AJ BesonImageBeson4
Web Marketing

AJ Beson

Founder & CEO | Beson4

Mike Hicks

Executive Vice President | Beson4

This course will inform attendees about implementing targeted digital marketing strategies to generate leads. The information will help attendees understand how to use a comprehensive variety of digital strategies to advertise more successfully in a tightening market affected by inflation, rising interest rates, and reduced budgets. When you need to do more with less, a results-driven digital marketing plan can be your ticket to lead generation.

During this course discuss strategies for:

  • Website Conversion Optimization
  • Effective SEO
  • PPC Campaign Tips
  • Valuable & Creative Video Content
  • Key Social Media Strategies
  • Why Email Marketing is Still Important
  • Managing Your Online Reputation

Introduction to Safe Digging in Georgia/Damage Prevention
9:30 a.m.-10:30 a.m. | Room 111

Michael K BellGeorgia 811
Safety

Michael K Bell

Liaison Manager | Georgia 811
Steps to take to safely dig in Georgia. Safe digging starts when you call Georgia 811. By law, everyone – including homeowners – must contact Georgia 811 by visiting my.georgia811.com or by dialing 811 or 1-800-282-7411 at least three business days before beginning any mechanized digging on your property. If you are unsure as to whether you should notify Georgia 811 before you break ground, remember, even if your digging project is small, it’s always best to call!

Productivity Adjustments and its Impact on Cost and Duration
9:30 a.m.-10:30 a.m. | Room 106

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Estimating
Saleh Mubarak
Author, Public Speaker & Trainer

Direct and indirect expenses in construction projects: This presentation takes a quick and comprehensive look at all expenses expected in a typical construction project. We identify direct and indirect expenses and list all types of categories under each type. The presentation makes a brief analysis of labor, materials, equipment, overhead, bonds and insurance, profit, contingency, and other expenses. Knowing and estimating these expenses can make or break the contractor’s business. This presentation is a must for contractors and anyone in the construction industry.

Target Audience: Builders and Contractors

Estimating, Pricing and Increasing Sales with Upgrades & Selections
9:30 a.m.-10:30 a.m. | Room 116

Rilee Fisher
JobTread Software
Estimating
Rilee Fisher
Director of Business Development | JobTread

We don’t always need to cut our profit to win the job! Learn how to leverage JobTread to estimate effectively, price jobs to reach target profits, and increase your sales through upgrades and selections.

Target Audience: Builders, Contractors, Remodelers, Specialty Contractors, Business Owners

10 Minute Marketing Strategy Plan
2:30 p.m.-3:30 p.m. |

Joshua RamseyImage
Web Marketing
Joshua Ramsey
Marketing & Communications Specialist | Strategic Point Marketing

A fractional CMO that ranks on page one in your city for the term, "Fractional CMO __(add your city name here)___" is coming to teach and tell you exactly how to rank on page one and also give you a 10 min action plan that will propel your business forward exponentially.Get your own 10 minute action plan that will drastically improve your marketing.  Then stay for the round table of other businesses similar to your industry on what they are doing and how they can improve through new techniques taught by Joshua Ramsey.

Target Audience: All building and construction professionals

Grow Your Brand On Social Media Using The "Contractor Facebook Funnel"
9:30 a.m.-10:30 a.m. | Room 119

Logan Shinholser
Contractor Growth Network
Logan Shinholser
Owner | Contractor Growth Network

Learn how to set up your company's Facebook Business Page to consistently attract your ideal client and turn them from browsers into buyers.

Target Audience: Residential Contractors (remodelers, landscapers, painters, exterior remodeling), Residential GC's, and GC's performing light commercial construction. 

Solar Power in 2023 and why you should be using it
9:30 a.m.-10:30 a.m. | Room 115

Peter GirouxAmerican Solar
Solar

Peter Giroux

Founder | American Solar & Alternative Energy Solutions

This presentation will be an overview on today’s solar systems (residential & commercial) and the numerous features and benefits a system can provide. Will look at modern day solar panels, inverters, batteries and lighting products and the numerous applications they support along with a few challenges we face in our industry. Will touch on the financial aspects of installing solar and the benefits a system provides. Solar Power is not new, it has been around for over 40 years and has evolved into a bankable home or business add-on or improvement that pays generous returns for 30+ years.

Target Audience: Architects, General Contractors, Subcontractors, Builders, Remodelers and Developers that are considering super energy efficient homes and communities.

Implementing QuickBooks and Apps for Contractors - Level 2
9:30 a.m.-10:30 a.m. | Room 119

Carla CaldwellCandella
QuickBooks
Carla Caldwell

Founder | Candella Accounting & Advisory

Learn how to be efficient with the tools and resources available for automation. When you finish this class, you will know how to use QuickBooks, how to properly set up QuickBooks, and how to troubleshoot for proper job profitability reporting. Join me to unfold the world of apps and how they work for your benefit. Understand the ecosystem available for you and how you can be more productive right now.

Target Audience: Builders and Contractors

A Better Way to Manage Your Jobs From Start to Finish - JobTread Demo
2:30 p.m.-3:30 p.m. | Room 116

Rilee FisherHector Ponce
JobTread Software
Project Management
Rilee Fisher
Director of Business Development | JobTread

Hector Ponce

Director of Business Development | JobTread

Get organized, complete your projects on time, and increase your profits. JobTread is end- to-end construction management software that helps you manage all of your business processes, from sales and estimating through to project completion. Learn why contractors give JobTread a 5-star review and consider adding JobTread to your toolkit.

Target Audience: Builders, Contractors, Remodelers, Specialty Contractors, Business Owners

2024 Exhibitors