Atlanta 2022 Construction Monthly
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ATLANTA BUILD EXPO

August 30-31, 2023 | Cobb Galleria Centre (Halls A & B)

Exhibit Hours: 10:00 a.m. to 3:00 p.m. Classes Start at 9:30 a.m. Each Day

Sponsored by
Construction Monthly Magazine
2023 Exhibitors
Complimentary Keynotes & Classes
Featured Keynotes
Scott BeebeBusiness On Purpose
Project Management
Scott Beebe
Founder & Head Coach | Business on Purpose
Building A Homebuilding and Remodeling Company That Attracts The RIGHT People Like a Division 1 College Football Powerhouse
Wednesday, August 30 | 11:15 a.m.-12:15p.m.

As a Division 1 Football player in the powerful Southeastern Conference (SEC) Scott has seen first hand the behind-the-scenes system that is being constantly updated and refined to ensure that athletically talented 16 and 17 adolescents choose the right team.

Remodeler and home builder owners are in a season of work where they have a choice: see the next generation as a hindrance with excuses like “they won’t work”, or to see this new generation as an opportunity to pivot with a renewed mindset like “I’m excited to see how they own the mission!”

There is a shortage of workers for the old-school methodologies but there is not a shortage of people willing to work…towards the right mission.  

This life-changing and engaging keynote pulls from our work with hundreds of owners and gets you on the path to building a powerhouse team.

You will be equipped to beat chaos with predictability, and to build a business that brings stability, life, and time for what matters most.

Learning Objectives

  1. Learn The 3 Foundational Layers Of EVERY Contracting Business 
  2. Understand the 5 Non-Negotiables Of Building And Leading A Vision-Centered Team
  3. Discover the key elements of powerhouse recruiting that will have you speaking to a younger generation the way they wish to be spoken to!

Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers

Recruiting And Hiring: The 4 Systems Every Home Builder And Remodeler Owner Needs To Build The Right People That Builds The Right Business
Thursday, August 31 | 11:15 a.m.-12:15 p.m.

People, people, people!  How do we find the right people to hire?  How do we find ANY people to hire?  

The Boomers retired early, and the emerging generations are much more selective in the work they choose.  How can you find the right people, recruit them the right way, share the right vision, and then onboard them the right way that aligns with the right mission?  

Reimagine the business of your contracting firm with this engaging keynote talk drawing from our work with hundreds of contractor owners that led to our proprietary and proven roadmap.

This roadmap will equip you to beat chaos with predictability, and to build the team that will build the business to make time for what matters most.

Learning Objectives

  1. Learn the one culprit that keeps us from experience the deep work and flow that we want but can’t see to find
  2. Discover the 4 systems that all business owners must implement…regardless of size or scope
  3. Uncover the secret to a great culture that keeps and promotes great people

Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers

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Sponsored by
MJ Products
Sales
Tom Woodcock
President | Seal the Deal
Selling Thru a Tough Economy
Wednesday, August 30 | 1:15 p.m.-2:15p.m.

We’re seeing volatile pricing formats, supply chain interruption and rising interest rates. This usually ends in tough economic conditions, resulting in construction industry challenges. Knowing the best way to stay ahead of these changes and keep your business moving forward is difficult. We’ll look at the methods successful contractors use to weather shifting economic conditions. We’ll cover:

  1. Increasing your portion of the market pie
  2. Getting a competitive advantage
  3. Managing customer expectations
  4. Structuring your sales effort
  5. How to balance sales and marketing efforts

You’ll come away from this session with a better understanding of what it will take to grow in both revenue and profitability in these times. Sales is the most important aspect of your business. Everything else simply follows that lead.

Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers
Networking & Association Use
Thursday, August 31 | 1:15 p.m.-2:15 p.m.
In this class we will layout how to determine what associations to join, how to work them and get business from your involvement. The single greatest way to find grouped customers and network contacts is right in your backyard association! Work them to the fullest and you'll never make a cold call again!
Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers
Speaker Bio
Wednesday, August 30, 2023
Workshops & Classes

Beating the Price Objection
9:30 a.m.-11:00 a.m. |

ImageImage
Sponsored by
MJ Products
Sales
Tom Woodcock
President | Seal the Deal
This topic deals specifically with the pressure to always be low. Learn the sales tools necessary to get the inside track in the bidding process. The goal is to consistently win projects and raise profitability on those projects. The most common mis-takes made in bidding are revealed and countered.

Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers

The Secret Gen Z Language:  Getting the Next Generation Excited To Work And Lead
9:30 a.m.-10:30 a.m. |

Scott Beebe
Business On Purpose
Business Management
Scott Beebe
Founder & Head Coach | Business on Purpose

We’ve been led to buy the myth that a “good” custom homebuilding company is more “luck of the draw” and less “intentional sowing and fertilizing”.  

This eye-opening educational workshop will help to uncover what the next generation really wants and what elements lead to business health versus disease.  You will leave empowered with a tool that you can implement immediately providing a clear roadmap to multi-generational engagement in the custom homebuilding workplace.  

After this workshop you will have clarity on the true difference within the generations, how to listen and speak to your team with a compelling language, and what elements are needed for each team member to thrive day to day. 

Learning Objectives

  1. Learn the one action you can take to connect with someone younger than you immediately
  2. Understand what “mistakes”  all new generations are looking to correct…and how to not be offended
  3. Discover the language of multi-generations so your words are heard

Target Audience: Homebuilders, Remodelers, Contractors

PVC101 – The Benefits & Uses of Cellular PVC | - 1.0 AIA Credit
9:30 a.m.-10:30 a.m. |

Rich Maurer
Versatex
AIA
Rich Maurer
Southeast Regional Sales Manager | Versatex Building Products

Upon completion of this course, architects and participants will understand:

  • Properties of cellular PVC
  • Cellular PVC micro-ingredients
  • Key differences between high and low-quality cellular PVC
  • Ease of use and adaptability
  • Common and unique end-use applications
  • Painting, staining, and laminating options
  • PVC’s contributions to Sustainability
  • Properties of Cellular PVC Trim
  • Are all cellular PVC Trims the same?
  • Working With PVC
  • Uses & Applications
    1. Residential – Exterior & Interior
    2. Commercial
    3. Multi-Family
    4. Historical Preservation
  • Dark paint technology for cellular PVC trim
  • New trim surface technology - Film Laminates
  • PVC’s contribution to Sustainability

Target Audience: Builders, Contractors and Architects in Commercial and Residential applications.

Job Costing to Guarantee Profitability 
9:30 a.m.-10:30 a.m. | 

Eric Fortenberry
JobTread Software
Project Management
Eric Fortenberry
Founder and CEO | JobTread

Have you ever wondered “what went wrong” when your actual profit margin fell short of your target? It’s time to identify the exact sources of the problem. Through accurate and timely job costing, you will be more in control of your finances for each job and find ways to stop your slipping profit.

Target Audience: Builders, Contractors, Remodelers, Specialty Contractors, Business Owners

Google Partner and Chief Marketing Officer Teaching "The Google Demands Of Your Website"
9:30 a.m.-10:30 a.m. |

Joshua RamseyImage
Web Marketing
Joshua Ramsey
Marketing & Communications Strategist | Strategic Point Marketing
Spending money on ads or seo is a waste of time if you dont know the principles that Google demands from you. Hear a fractional CMO, Google Partner and owner of an advertising agency explain exactly what Google wants you to do.Logical strategies you can apply in minutes, during the session.A proven SEO expert is teaching what he has done time and time again.  Want proof? Google “Fractional CMO __(add your city name here)___" and see www.jrcmo.com rank on page 1 for your city. Joshua Ramsey will show you how to do it yourself as well.• What is CRO and how to apply it• Build Your USP (unique selling position) that will draw increased engagement• Pre-register through build expo or at www.JRcmo.com for a website analysis providing pinpointed solutions for YOUR WEBSITE

Turn Google Reviews, Messaging and Social Media to Revenue
9:30 a.m.-10:30 a.m. |

John BermudezBirdeye
Social Media
John Bermudez
Trusted Advisor | Birdeye

If you're looking to improve your business' ranking on Google, you've come to the right place. John will share the Birdeye guide on using reviews, messaging and social media to grow your local reputation and SEO. You should expect to take away a page of notes on everything you need to know about attracting, converting and delighting your customers and prospects that interact with your business.

Target Audience: Owners, Management, Soloprenuers, Supporting Staff

Automating your Processes with QuickBooks and Apps for Contractors - Level 1
9:30 a.m.-10:30 a.m. | Room 106

Vanessa Vasquez
Vanessa Vasquez
QuickBooks en Español
Vanessa Vasquez
Consultora y Estratega de Negocios

We are living in a time that requires efficiency and organization. Having tons of paperwork and loose ends that take up your time and effort to grow and be more efficient is not the ideal picture. Join my class and learn all about being financially efficient with QuickBooks and the Apps. Learn what is the right QuickBooks for you and the different apps that are available for your builder's business. Learn the solutions that can completely change your perspective about accounting and project management.

Target Audience: • Architects • Engineers • Designers • General Contractors • Subcontractors • Commercial Builders • Home Builders • Developers • Real Estate Professionals • Building Managers • State Planners • Spec Writers • Government Agencies • Municipalities • Facility Managers • Property Management Firms • Military/ Corp. of Engineers • and any business owner in the construction industry

Estimating Direct and Indirect Costs in Construction
9:30 a.m.-10:30 a.m. |

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Estimating
Saleh Mubarak
Author, Public Speaker & Trainer

Direct and indirect expenses in construction projects: This presentation takes a quick and comprehensive look at all expenses expected in a typical construction project. We identify direct and indirect expenses and list all types of categories under each type. The presentation makes a brief analysis of labor, materials, equipment, overhead, bonds and insurance, profit, contingency, and other expenses. Knowing and estimating these expenses can make or break the contractor’s business. This presentation is a must for contractors and anyone in the construction industry.

Target Audience: Builders and Contractors

The 5 Reasons Your Workers Don’t Wear Fall Protection
9:30 a.m.-10:30 a.m. |

Greg Brown
Malta Dynamics
Safety
Greg Brown
President | Malta Dynamics

Real opinions from real workers on why they might forgo life saving gear, and what you can do to get them back in compliance. 

Target Audience: Safety Managers

Trends and Concepts in Building Sustainability Today - A Primer
9:30 a.m.-10:30 a.m. | Room 108

Ganesh Nayak
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Ganesh Nayak
AIA, LEED AP (BD+C), Principal | Metier Inc

The conversation in building sustainability is constantly evolving, with changing codes and shifting market preferences. There's a greater awareness of the role of buildings in climate change and resilience. The session will examine present trends in building sustainability and will discuss terms related to decarbonization in building and operations, among others. It will serve as a primer to better equip the audience to address sustainability requirements in their projects and become aware of future trends and developments.

Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers

Automating your Processes with QuickBooks and Apps for Contractors - Level 2
1:30 p.m.-2:30 p.m. | Room 106

Vanessa Vasquez
Vanessa Vasquez
QuickBooks en Español
Vanessa Vasquez
Consultora y Estratega de Negocios

Learn how to be efficient with the tools and resources available for automation. When you finish this class, you will know how to use QuickBooks, how to properly set up QuickBooks, and how to troubleshoot for proper job profitability reporting. Join me to unfold the world of apps and how they work for your benefit. Understand the ecosystem available for you and how you can be more productive right now.

Target Audience: • Architects • Engineers • Designers • General Contractors • Subcontractors • Commercial Builders • Home Builders • Developers • Real Estate Professionals • Building Managers • State Planners • Spec Writers • Government Agencies • Municipalities • Facility Managers • Property Management Firms • Military/ Corp. of Engineers • and any business owner in the construction industry

A Better Way to Manage Your Jobs From Start to Finish - JobTread Demo
2:30 p.m.-3:30 p.m. | 

Rilee Fisher
JobTread Software
Project Management
Rilee Fisher
Director of Business Development | JobTread

Get organized, complete your projects on time, and increase your profits. JobTread is end- to-end construction management software that helps you manage all of your business processes, from sales and estimating through to project completion. Learn why contractors give JobTread a 5-star review and consider adding JobTread to your toolkit.

Target Audience: Builders, Contractors, Remodelers, Specialty Contractors, Business Owners

10 Minute Marketing Strategy Plan
2:30 p.m.-3:30 p.m. |

Joshua RamseyImage
Web Marketing
Joshua Ramsey
Marketing & Communications Specialist | Strategic Point Marketing

A fractional CMO that ranks on page one in your city for the term, "Fractional CMO __(add your city name here)___" is coming to teach and tell you exactly how to rank on page one and also give you a 10 min action plan that will propel your business forward exponentially.Get your own 10 minute action plan that will drastically improve your marketing.  Then stay for the round table of other businesses similar to your industry on what they are doing and how they can improve through new techniques taught by Joshua Ramsey.

Target Audience: All building and construction professionals

Thursday, August 31, 2023
Workshops & Classes

Common Construction Sales Mistakes
9:30 a.m.-11:00 a.m. |

ImageImage
Sponsored by
MJ Products
Sales
Tom Woodcock
President | Seal the Deal
Many in the construction industry consistently make the same mistakes that kill their opportunity. There are many common errors and mentalities that hinder sales success. We'll put a light on these problems and give the behaviors that counter them. Make sure your approach to the customer base is the most effective possible. These errors are often made without the contractor even realizing they're making them. This cripples their chances of winning profitable projects.

Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers.

Culture Is NOT An Accident: How To Build Your Culture On One Sheet Of Paper
9:30 a.m.-10:30 a.m. |

Scott Beebe
Business On Purpose
Business Management
Scott Beebe
Founder & Head Coach | Business on Purpose

The culture of your business is a DIRECT RESULT of the ingredients that you allow to enter into the building.  Good ingredients equal good culture, and vice versa.  Culture is more than ping pong tables and bean bag chairs.  Culture is about relationships, connection, and communication.  

Culture will determine the joy that we find in running our business.  We all want a great culture, and we know we have to work for it…but how?  Most strategies include a cross-your-fingers approach. 

This fun and surprising workshop will remove the confusion around great culture, and provide you the action and clarity you need to build a culture that you are proud of and that all generations want to be a part of.

Learning Objectives

  1. Clarify the elements of great culture, and identify distracting elements of bad culture so you can focus on the elements of great culture
  2. Walk away with a one page visual of building great culture in your business starting tomorrow
  3. Discover the motivation to stop wasting time and money on team outings and bonus plans that rarely move the needle

Target Audience: Homebuilders, Remodelers, Contractors

PVC101 – The Benefits & Uses of Cellular PVC | - 1.0 AIA Credit
9:30 a.m.-10:30 a.m. |

Rich Maurer
Versatex
AIA
Rich Maurer
Southeast Regional Sales Manager | Versatex Building Products

Upon completion of this course, architects and participants will understand:

  • Properties of cellular PVC
  • Cellular PVC micro-ingredients
  • Key differences between high and low-quality cellular PVC
  • Ease of use and adaptability
  • Common and unique end-use applications
  • Painting, staining, and laminating options
  • PVC’s contributions to Sustainability
  • Properties of Cellular PVC Trim
  • Are all cellular PVC Trims the same?
  • Working With PVC
  • Uses & Applications
    1. Residential – Exterior & Interior
    2. Commercial
    3. Multi-Family
    4. Historical Preservation
  • Dark paint technology for cellular PVC trim
  • New trim surface technology - Film Laminates
  • PVC’s contribution to Sustainability

Target Audience: Builders, Contractors and Architects in Commercial and Residential applications.

Google Partner and Chief Marketing Officer Teaching "The Google Demands Of Your Website"
9:30 a.m.-10:30 a.m. |

Joshua RamseyImage
Web Marketing
Joshua Ramsey
Marketing & Communications Strategist | Strategic Point Marketing
Spending money on ads or seo is a waste of time if you dont know the principles that Google demands from you. Hear a fractional CMO, Google Partner and owner of an advertising agency explain exactly what Google wants you to do.Logical strategies you can apply in minutes, during the session.A proven SEO expert is teaching what he has done time and time again.  Want proof? Google “Fractional CMO __(add your city name here)___" and see www.jrcmo.com rank on page 1 for your city. Joshua Ramsey will show you how to do it yourself as well.• What is CRO and how to apply it• Build Your USP (unique selling position) that will draw increased engagement• Pre-register through build expo or at www.JRcmo.com for a website analysis providing pinpointed solutions for YOUR WEBSITE

Productivity Adjustments and its Impact on Cost and Duration
9:30 a.m.-10:30 a.m. |

Image
Estimating
Saleh Mubarak
Author, Public Speaker & Trainer

Direct and indirect expenses in construction projects: This presentation takes a quick and comprehensive look at all expenses expected in a typical construction project. We identify direct and indirect expenses and list all types of categories under each type. The presentation makes a brief analysis of labor, materials, equipment, overhead, bonds and insurance, profit, contingency, and other expenses. Knowing and estimating these expenses can make or break the contractor’s business. This presentation is a must for contractors and anyone in the construction industry.

Target Audience: Builders and Contractors

Estimating, Pricing and Increasing Sales with Upgrades & Selections
9:30 a.m.-10:30 a.m. |

Rilee Fisher
JobTread Software
Estimating
Rilee Fisher
Director of Business Development | JobTread

We don’t always need to cut our profit to win the job! Learn how to leverage JobTread to estimate effectively, price jobs to reach target profits, and increase your sales through upgrades and selections.

Target Audience: Builders, Contractors, Remodelers, Specialty Contractors, Business Owners

10 Minute Marketing Strategy Plan
2:30 p.m.-3:30 p.m. |

Joshua RamseyImage
Web Marketing
Joshua Ramsey
Marketing & Communications Specialist | Strategic Point Marketing

A fractional CMO that ranks on page one in your city for the term, "Fractional CMO __(add your city name here)___" is coming to teach and tell you exactly how to rank on page one and also give you a 10 min action plan that will propel your business forward exponentially.Get your own 10 minute action plan that will drastically improve your marketing.  Then stay for the round table of other businesses similar to your industry on what they are doing and how they can improve through new techniques taught by Joshua Ramsey.

Target Audience: All building and construction professionals

Grow Your Brand On Social Media Using The "Contractor Facebook Funnel"
9:30 a.m.-10:30 a.m. | Room 119

Logan Shinholser
Contractor Growth Network
Logan Shinholser
Owner | Contractor Growth Network

Learn how to set up your company's Facebook Business Page to consistently attract your ideal client and turn them from browsers into buyers.

Target Audience: Residential Contractors (remodelers, landscapers, painters, exterior remodeling), Residential GC's, and GC's performing light commercial construction. 

A Better Way to Manage Your Jobs From Start to Finish - JobTread Demo
2:30 p.m.-3:30 p.m. | 

Rilee Fisher
JobTread Software
Project Management
Rilee Fisher
Director of Business Development | JobTread

Get organized, complete your projects on time, and increase your profits. JobTread is end- to-end construction management software that helps you manage all of your business processes, from sales and estimating through to project completion. Learn why contractors give JobTread a 5-star review and consider adding JobTread to your toolkit.

Target Audience: Builders, Contractors, Remodelers, Specialty Contractors, Business Owners