ATLANTA BUILD EXPO

July 21-22, 2021 | Cobb Galleria Centre (Halls C & D)

Exhibit Hours: 10:00 a.m. to 3:00 p.m. Classes Start at 9:30 a.m. Each Day

Sponsored by
Construction Monthly Magazine
2021 Exhibitors

41South 41South AG-Pro Companies Akins Ford Ram Alliance Textiles Alliance Textiles Alpolic Apex Disaster Management Apex Disaster Management Arrow Exterminators Arrow Exterminators Atlanco Bath Fitter Bath Fitter BCS Services Brilliant Smart Home System Cardinal Architectural Carport Central Crescent Mortgage Company Crescent Mortgage Company Custom Sign Factory Custom Sign Factory Delux Railing Delux Railing Dupree Plumbing FloorMax Gama Sonic Goodman GreenTouch GreenTouch HB Retrofit HB Retrofit Huber Engineered Woods Huntsman Building Solutions Image Marketing Image Marketing Integrated Lighting LedTronics LedTronics Life Water Matrix Lonza Wood Protection MC GRANITE COUNTERTOPS MetroLed MetroLed Moen MR Cool NuTech NuTech Polyguard Products Term PTE International Qora Cladding QLM Renewal Renewal by Anderson Rulon Safety Consultants USA Schoppman Company inc Schulz Schulz of America Seal Smart Southwest Georgia Southwest Georgia Wholesale Sutter ThermaCote Travis Pruitt Travis Pruitt & Associates WOOSTER PRODUCTS Workrise Workwise
Complimentary Keynotes & Classes
Featured Keynote
Image Image Image
Tom Woodcock
President | Seal the Deal
Selling in the COVID Era
Wednesday, July 21 | 1:15 p.m.-2:15p.m.

Selling in the construction industry during and post COVID is challenging. Some of the tried and true methods are less effective and many new ones are not as effective as they were at the onset. How do you adjust your sales strategy to continue to produce profitable business, increase revenue and even grow in this time period? Giving up on sales is a mistake and will be realized often when it’s too late. What we’ll cover:

  • Is outside sales still relevant
  • Is Zoom the new normal
  • Is face to face selling possible
  • How can you integrate digital selling with traditional selling?

We will dive deep into all these areas and you will come out with a baseline to build a sales plan. Many construction industry related companies are thriving in this climate. This is a chance for you to be one of those experiencing success.

Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers
Networking & Association Use
Thursday, July 22 | 1:15 p.m.-2:15 p.m.
In this class we will layout how to determine what associations to join, how to work them and get business from your involvement. The single greatest way to find grouped customers and network contacts is right in your backyard association! Work them to the fullest and you'll never make a cold call again!
Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers
Speaker Bio
Wednesday, July 21, 2021
Workshops & Classes
Beating the Price Objection
9:30 a.m.-10:30 a.m.
Tom Woodcock
President | Seal the Deal
This topic deals specifically with the pressure to always be low. Learn the sales tools necessary to get the inside track in the bidding process. The goal is to consistently win projects and raise profitability on those projects. The most common mis-takes made in bidding are revealed and countered.

Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers
Google Partner Teaching: Intro to SEO & Understanding your Website (BEGINNERS)-Part 1
9:30 a.m.-10:30 a.m.
Joshua Ramsey
Marketing & Communications Strategist | Strategic Point Marketing
(The starting point for business owners that don’t know much about online advertising)

  • Types of coded websites
  • What makes sense for you to use
  • What the cost should be
  • Basic Building of your website – easiest things to do, most overlooked
  • How to read the basics in Google Analytics
  • Google Search Console
  • Density of text
  • Understanding user experience
  • Reading competitors’ strategies
  • Identify keywords that will have the most impact
  • Understand why all SEO companies have different strategies

Target Audience: All building and construction professionals
Don't Kill your Golden Goose-Lawsuit Protection, Tax Reduction & Estate Planning Strategies to Protect & Perpetuate your Business
9:30 a.m.-10:30 a.m.
Larry Oxenham
Speaker, Trainer | American Society for Asset Protection

Discover the tools you can use to become invincible to lawsuits, save thousands in taxes, and achieve financial peace of mind. By the end of the presentation you will know how to:

  1. Protect 100% of your assets from lawsuits. You will learn how to make yourself so unattractive to a plaintiff attorney that they will never pursue a lawsuit against you.

  2. Save thousands of dollars each year in taxes. You will learn five tax reduction strategies most people fail to utilize, which could save you more than $10,000 each year in taxes.

  3. Avoid probate and eliminate all estate taxes.

    You will be taken through a checklist of items that are important to every estate and business succession plan. You will learn what you should be doing now to prepare for successful business and estate secession.


Target Audience: Builders and Contractors
Google Partner Teaching: Understanding & Training (MID-LEVEL)-Part 1
10:40 a.m.-11:30 a.m.
Joshua Ramsey
Marketing & Communications Specialist | Marketing Strategic Point
(Bring a laptop and have a good understanding of what SEO already is)
  • Writing text with your keywords
  • Writing meta tags (Title, Description, H)
  • Implementing and Following Google Strategies
  • Bert
  • EAT
  • Security strategies
  • Ranking Strategies
  • Google AdWords – BASIC training
  • Do’s / Don’ts
  • HREFLANG Tag

Target Audience: All building and construction professionals
DIY Ductless Mini Split and Inverter Technology
11:00 a.m.-12:00 p.m.
Jeff Cummings
Sales Representative | MRCOOL, LLC
Product overview demonstrating how contractors can save time and money installing MRCOOL systems.

Target Audience: Contractors, electricians, home builders, maintenance personnel
Impact of Social Media & Brand Identity
11:30 a.m.-12:30 p.m.
Tom Woodcock
President | Seal the Deal
Increasing your engagement and strengthening your brand identity is vital to the success of this process. I am here to provide you with the steps necessary to develop this type of presence. In this presentation I will coach you through the process of establishing your business’ brand identity across a variety of social media platforms and show you the impact it will have on your sales strategy and overall business goals.

Target Audience: All Building and Construction Professionals.
Selling During Covid – Using Technology
11:45 a.m.-12:30 p.m.
Joshua Ramsey
Marketing & Communications Strategist | Strategic Point
COVID is causing every business frustration when it comes to selling and prospecting. The strategies that you have been using for years now has completely changed. What can you do? Learn the exact steps of a program that has sold millions of dollars in the last 12 months.

What you can expect to learn:
  • How to build an Avatar. Then turn that into a Prospects Bio
  • Target your Prospects using the information from the previous step
  • How to break through the clutter of the world to GRAB ATTENTION
  • Putting leads into your sales system as well as nurture leads that don’t buy immediately

Target Audience: All building and construction professionals
Thursday, July 22, 2021
Workshops & Classes
Common Construction Sales Mistakes
9:30 a.m.-11:00 a.m.
Tom Woodcock
President | Seal the Deal
Many in the construction industry consistently make the same mistakes that kill their opportunity. There are many common errors and mentalities that hinder sales success. We'll put a light on these problems and give the behaviors that counter them. Make sure your approach to the customer base is the most effective possible. These errors are often made without the contractor even realizing they're making them. This cripples their chances of winning profitable projects.

Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers.
Google Partner Teaching: Intro to SEO & Understanding your Website (BEGINNERS)-Part 2
9:30 a.m.-10:30 a.m.
Joshua Ramsey
Marketing & Communications Strategist | Strategic Point Marketing
(The starting point for business owners that don’t know much about online advertising)

  • Types of coded websites
  • What makes sense for you to use
  • What the cost should be
  • Basic Building of your website – easiest things to do, most overlooked
  • How to read the basics in Google Analytics
  • Google Search Console
  • Density of text
  • Understanding user experience
  • Reading competitors’ strategies
  • Identify keywords that will have the most impact
  • Understand why all SEO companies have different strategies

Target Audience: All building and construction professionals
Don't Kill your Golden Goose-Lawsuit Protection, Tax Reduction & Estate Planning Strategies to Protect & Perpetuate your Business
9:30 a.m.-10:30 a.m.
Larry Oxenham
Speaker, Trainer | American Society for Asset Protection

Discover the tools you can use to become invincible to lawsuits, save thousands in taxes, and achieve financial peace of mind. By the end of the presentation you will know how to:

  1. Protect 100% of your assets from lawsuits. You will learn how to make yourself so unattractive to a plaintiff attorney that they will never pursue a lawsuit against you.

  2. Save thousands of dollars each year in taxes. You will learn five tax reduction strategies most people fail to utilize, which could save you more than $10,000 each year in taxes.

  3. Avoid probate and eliminate all estate taxes.

    You will be taken through a checklist of items that are important to every estate and business succession plan. You will learn what you should be doing now to prepare for successful business and estate secession.


Target Audience: Builders and Contractors
Google Partner Teaching: Understanding & Training (MID-LEVEL)-Part 2
10:40 a.m.-11:30 a.m.
Joshua Ramsey
Marketing & Communications Specialist | Marketing Strategic Point
(Bring a laptop and have a good understanding of what SEO already is)
  • Writing text with your keywords
  • Writing meta tags (Title, Description, H)
  • Implementing and Following Google Strategies
  • Bert
  • EAT
  • Security strategies
  • Ranking Strategies
  • Google AdWords – BASIC training
  • Do’s / Don’ts
  • HREFLANG Tag

Target Audience: All building and construction professionals
DIY Ductless Mini Split and Inverter Technology
11:00 a.m.-12:00 p.m.
Jeff Cummings
Sales Representative | MRCOOL, LLC
Product overview demonstrating how contractors can save time and money installing MRCOOL systems.

Target Audience: Contractors, electricians, home builders, maintenance personnel