SOUTH FLORIDA
BUILD EXPO
September 25-26, 2024
Broward County Convention Center, Hall C
Exhibit Hours: 10:00 a.m. to 3:00 p.m. Classes Start at 9:30 a.m. Each Day




















































































































Remodeler and home builder owners are in a season of work where they have a choice: see the next generation as a hindrance with excuses like “they won’t work”, or to see this new generation as an opportunity to pivot with a renewed mindset like “I’m excited to see how they own the mission!”
There is a shortage of workers for the old-school methodologies but there is not a shortage of people willing to work…towards the right mission.
This life-changing and engaging keynote pulls from our work with hundreds of owners and gets you on the path to building a powerhouse team.
You will be equipped to beat chaos with predictability, and to build a business that brings stability, life, and time for what matters most.
Learning Objectives
- Learn The 3 Foundational Layers Of EVERY Contracting Business
- Understand the 5 Non-Negotiables Of Building And Leading A Vision-Centered Team
- Discover the key elements of powerhouse recruiting that will have you speaking to a younger generation the way they wish to be spoken to!
Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers
People, people, people! How do we find the right people to hire? How do we find ANY people to hire?
The Boomers retired early, and the emerging generations are much more selective in the work they choose. How can you find the right people, recruit them the right way, share the right vision, and then onboard them the right way that aligns with the right mission?
Reimagine the business of your contracting firm with this engaging keynote talk drawing from our work with hundreds of contractor owners that led to our proprietary and proven roadmap.
This roadmap will equip you to beat chaos with predictability, and to build the team that will build the business to make time for what matters most.
Learning Objectives
- Learn the one culprit that keeps us from experience the deep work and flow that we want but can’t see to find
- Discover the 4 systems that all business owners must implement…regardless of size or scope
- Uncover the secret to a great culture that keeps and promotes great people
Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers


Scott will also talk about what the true home of the future will encompass looking forward, covering the newer ideas of lighting, home automation, and architecture.



We’re seeing volatile pricing formats, supply chain interruption and rising interest rates. This usually ends in tough economic conditions, resulting in construction industry challenges. Knowing the best way to stay ahead of these changes and keep your business moving forward is difficult. We’ll look at the methods successful contractors use to weather shifting economic conditions. We’ll cover:
- Increasing your portion of the market pie
- Getting a competitive advantage
- Managing customer expectations
- Structuring your sales effort
- How to balance sales and marketing efforts
You’ll come away from this session with a better understanding of what it will take to grow in both revenue and profitability in these times. Sales is the most important aspect of your business. Everything else simply follows that lead.


Scott will also talk about what the true home of the future will encompass looking forward, covering the newer ideas of lighting, home automation, and architecture.


Beating the Price Objection
9:30 a.m.-11:00 a.m. | Room 206

Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers
His DVD series can literally be used as an individual or corporate training program. He's been featured on CNN and in USAToday as well as dozens of media outlets across the country. Tom is extremely entertaining in his approach and well studied in the dynamics that occur in bidding, quoting and developing customer brand loyalty. His high energy approach combined with practical applications can bring results immediately after his seminars.
His corporation, Seal the Deal, is sought after by trade associations, contractors, corporations, suppliers, construction expos and publications regularly. He currently writes for 4 publications, has 20 regular contractor clients and speaks to in excess of 10,000 construction industry individuals a year. Tom turned a Caterpillar rental territory from 2.5Mil to 10Mil in revenue in 18 months while raising margins by 2%! He also trained 325 sales reps for a 750 Mil nationwide equipment firm. In his first sales position at 19 yrs of age he took a 150K contractor sales territory to 2.5Mil in 1 year. His customized training programs hit areas targeted for improvement head on. He knows how to get people to buy and manage a sales effort to success!
Don't Kill your Golden Goose-Lawsuit Protection, Tax Reduction & Estate Planning Strategies to Protect & Perpetuate your Business
9:30 a.m.-10:30 a.m. | Room 4
Discover the tools you can use to become invincible to lawsuits, save thousands in taxes, and achieve financial peace of mind. By the end of the presentation you will know how to:
- Protect 100% of your assets from lawsuits. You will learn how to make yourself so unattractive to a plaintiff attorney that they will never pursue a lawsuit against you.
- Save thousands of dollars each year in taxes. You will learn five tax reduction strategies most people fail to utilize, which could save you more than $10,000 each year in taxes.
- Avoid probate and eliminate all estate taxes.
You will be taken through a checklist of items that are important to every estate and business succession plan. You will learn what you should be doing now to prepare for successful business and estate secession.
He has authored and co-authored several articles and books on the subject including The Asset Protection Bible and How to Achieve Financial Peace of Mind through Asset Protection. His career has been credited with helping thousands of people save millions of dollars. Larry Oxenham is a nationally recognized speaker who has trained thousands of professionals at hundreds of conventions, conferences and seminars across the country.
Senior Advisor, American Society for Asset Protection Aircraft Owners & Pilots Association
The Secret Gen Z Language: Getting the Next Generation Excited To Work And Lead
9:30 a.m.-10:30 a.m. | Room Floor B



We’ve been led to buy the myth that a “good” custom homebuilding company is more “luck of the draw” and less “intentional sowing and fertilizing”.
This eye-opening educational workshop will help to uncover what the next generation really wants and what elements lead to business health versus disease. You will leave empowered with a tool that you can implement immediately providing a clear roadmap to multi-generational engagement in the custom homebuilding workplace.
After this workshop you will have clarity on the true difference within the generations, how to listen and speak to your team with a compelling language, and what elements are needed for each team member to thrive day to day.
Learning Objectives
- Learn the one action you can take to connect with someone younger than you immediately
- Understand what “mistakes” all new generations are looking to correct…and how to not be offended
- Discover the language of multi-generations so your words are heard
Target Audience: Homebuilders, Remodelers, Contractors
PVC101 – The Benefits & Uses of Cellular PVC - 1.0 AIA Credit
9:30 a.m.-10:30 a.m. | Room 201B



Upon completion of this course, architects and participants will understand:
- Properties of cellular PVC
- Cellular PVC micro-ingredients
- Key differences between high and low-quality cellular PVC
- Ease of use and adaptability
- Common and unique end-use applications
- Painting, staining, and laminating options
- PVC’s contributions to Sustainability
- Properties of Cellular PVC Trim
- Are all cellular PVC Trims the same?
- Working With PVC
- Uses & Applications
- Residential – Exterior & Interior
- Commercial
- Multi-Family
- Historical Preservation
- Dark paint technology for cellular PVC trim
- New trim surface technology - Film Laminates
- PVC’s contribution to Sustainability
Target Audience: Builders, Contractors and Architects in Commercial and Residential applications.
Jeff Dahdah is the Florida Regional Sales Manager for VERSATEX Building Products. His territory spans from Key West to Jacksonville Florida and everything in between. Jeff also serves the Caribbean Islands and helps setup orders for export.
For over eight years, Jeff has grown the territory by developing all aspects of the business, by focusing on distribution and stocking dealer development, he has expanded the business throughout the Florida and Caribbean markets. By raising the awareness and training builders, remodelers and contractors on the benefits found in using PVC products, VERSATEX has been able to provide these craftsmen with beautiful products that also offer their clients the benefit of low maintenance.
Most importantly, Jeff has worked with the architectural community throughout his region to ensure architects and designers have the facts, knowledge, comfort level, and confidence to use valuable cellular PVC products in their designs.
Jeff lives in the sleepy little town of Grant-Valkaria located on the east coast of Central Florida.
Google Partner and Chief Marketing Officer Teaching "The Google Demands Of Your Website"
9:30 a.m.-10:30 a.m. | Room 302B



Logical strategies you can apply in minutes, during the session.
A proven SEO expert is teaching what he has done time and time again. Want proof? Google “Fractional CMO __(add your city name here)___" and see www.jrcmo.com rank on page 1 for your city. Joshua Ramsey will show you how to do it yourself as well.
• What is CRO and how to apply it
• Build Your USP (unique selling position) that will draw increased engagement
• Pre-register through build expo or at www.JRcmo.com for a website analysis providing pinpointed solutions for YOUR WEBSITE
A Google Certified Partner, Joshua's teaches interactive conferences based on material received from Google. Plus hear real life stories of success and failures that business owners have had. These powerful, interactive conferences are jammed packed with information that Joshua received during weekly meetings with Google. This is information every business owner needs to know.
Before becoming a Google Partner, Joshua was an outsourced CMO for several large U.S. based companies. As a CMO over the last 9 years, Joshua has managed over $2.5 million in AdWords and Digital Marketing Budgets and managed more than 2,800 campaigns. As a Bing Partner and Google Certified Partner, Joshua attends national conferences with some of the other great minds that influence SEO, digital marketing, and social media. Today, Joshua speaks all over the country helping businesses improve every element of their marketing.
Turn Google Reviews, Messaging and Social Media to Revenue
9:30 a.m.-10:30 a.m. | Room 201A

Amanda Walker
Business Growth Expert | Birdeye
If you're looking to improve your business' ranking on Google, you've come to the right place. John will share the Birdeye guide on using reviews, messaging and social media to grow your local reputation and SEO. You should expect to take away a page of notes on everything you need to know about attracting, converting and delighting your customers and prospects that interact with your business.
Target Audience: Owners, Management, Soloprenuers, Supporting Staff
Estimating Direct and Indirect Costs in Construction
9:30 a.m.-10:30 a.m. | Room 301A


Direct and indirect expenses in construction projects: This presentation takes a quick and comprehensive look at all expenses expected in a typical construction project. We identify direct and indirect expenses and list all types of categories under each type. The presentation makes a brief analysis of labor, materials, equipment, overhead, bonds and insurance, profit, contingency, and other expenses. Knowing and estimating these expenses can make or break the contractor’s business. This presentation is a must for contractors and anyone in the construction industry.
Target Audience: Builders and Contractors
B.S., M.S., and Ph.D. in civil engineering specialized in Construction Management.
Experience: Over 26 years diversified:
- Industrial: private and public sectors, in the U.S. and overseas. Positions occupied include project engineer/manager, cost estimator, planner/scheduler, project controls manager, cost manager, training manager.
- Academic: faculty member/professor, head of the department.
- Extensive experience in continuing education and professional training around the world. Topics are mainly technical but also include soft skills.
- Construction Project Scheduling and Control (currently 3rd edition)
- How to Estimate with Means Data: Basic Skills for Building Construction (currently 4th edition)
- Many articles; technical and other
- Many presentations in professional conferences such as PMI, AACE International, Primavera Users Conference. Also, a public speaker in many local, regional, and international events.
- An authority on project planning, scheduling, and project control; was part of the PMI team that wrote the first Project Scheduling certification (PMI-SP) exam in 2007.
- An advocate of holistic healthy living and sports
Photo-realistic vs. Artificial-looking CGI Renders - How to Spot the Difference?
9:30 a.m.-10:30 a.m. | Floor C



CGI Renders have fast become the solution for marketing off-the-plan properties - helping potential buyers visualize what the finished build will look like while the foundations are being laid. The challenge in visualization often lies in presenting an image that accurately represents the end result, in a way that doesn't detract from the overall presentation with cartoony or unrealistic details. From considering the lighting source, angles, textures, materials, and background, to checking the edges and making sure there aren't any unrealistic shadows - an expert eye is vital in presenting professional marketing. In this seminar, we discuss some of the most common problems we see in renders and how to avoid them when marketing your property and help to fetch that higher sale price.
Target Audience: Builders, Real Estate Agents, Developers, Architects
The 5 Reasons Your Workers Don’t Wear Fall Protection
9:30 a.m.-10:30 a.m. | Floor A



Real opinions from real workers on why they might forgo life saving gear, and what you can do to get them back in compliance.
Target Audience: Safety Managers
QuickBooks Online made profitable: tips & tricks to get the most of out QBO
9:30 a.m.-10:30 a.m. | Room 301B



This course is for construction/trades companies using QuickBooks Online or are thinking of switching to QB online. The course covers the basics along with how to create progressive invoicing or billing clients as the job progresses, job costing and tracking, as well what to look for to make sure your books are right within minutes of looking at your financial statements. We’ll be using a sample trades company in QBO and you’ll have a chance to ask an expert any questions.
Target Audience: Intermediate to advanced QuickBooks Users
I am Shannon M. Sheridan, MSA, EA, NTPI Fellow, PFP. I am the owner of Eclipse Account and Tax but my most important role is mother of three beautiful children. I have lived in the greater Tampa area since 2006 and have been in the tax and accounting field since 1998. Eclipse Accounting decided to specialize in trades and contractors as we saw a need to help them with advisory services. Our firm offers Tax Strategy, Tax planning, Individual and Business Tax Preparation, Sales and Use Tax, Bookkeeping, IRS Audit Representation, Budgeting, Finance Coaching, QuickBooks Training and Integration and Profit First Business Advisory. We use our expertise to lead our team to achieve client’s goals, visions and to make an impact in my community. I opened the company in 2010 and have an office located in Palm Harbor, Florida. I’ve worked for several CPA’s over the years, large tax chains, Merrill Lynch, and Bank of America tax division and what I found is business owners need more specialized services to help them make better decisions. The biggest complaint from new clients about other firms is lack of communication and we have real time communication to help with that in our workflow software.
What makes us different from other firms is that we do real time data meaning we input transactions daily so clients can make real time decisions. We also utilize technology to help clients maximize time and efficiency so they can get back to business rather than wasting so much time on administrative and office tasks. In May 2021 we began offering CFO advisory services, focusing on profit first, as we found there was a huge need for guidance to make better money decisions for business owners rather than only doing data entry and just producing financial statements. The profit first model is Income – Profit = Expenses. This allows businesses to save up for the unexpected, cut out unnecessary costs as well as cut taxes through tax strategy and save for taxes so the business pays the owners taxes, and make sure the owners get paid regularly and have quarterly distributions. At Eclipse Accounting you are not just another number. Our mission is to passionately build and service dreams by letting clients do what they are good at and we handle this side of their business.
In my spare time, I love to travel with my kids, the outdoors, painting on canvas, I enjoy running 5ks (actually I just like the medals), I’ve competed in fitness competitions to push myself to be the best me I can be for my family, my clients, and my kids. When I am not helping clients I also enjoy going blueberry picking, visiting the beach, fishing, crafts, painting, and board games.
Shannon has a Masters of Science in Accountancy, licensed by the US Treasury Dept. as an Enrolled Agent, QuickBooks Certified ProAdvisor, NTPI Fellow (IRS representation credential), Profit First Professional (PFP), Certified Life Documents Organizer, Accredited Member of the National Association of Tax Preparers (NATP) and the National Association of Enrolled Agents (NAEA) Florida Society of enrolled agents Suncoast chapter (Past President and Past Vice President).
Solar Crash Course – the Essentials that You Need to Know
9:30 a.m.-10:30 a.m. | Room 302A



CEO | Goldin Solar
This session will focus on the basics of solar and an intro to the solar industry: How it works, what are the different type of systems, what are the components that go into a solar system, considerations in contractor selection, material specification, and scheduling.
Target Audience: Architects, MEP engineers and General Contractors
Your Structure Below Water — What You Need to Know
2:30 p.m.-3:30 p.m. | Room 302A



Jeffrey O’Connor, PE
Manager of Engineering | Underwater Engineering Services, Inc.
This class will cover topics of underwater structures including material behavior, inspection, safety, and considerations and challenges of design of new structures and repair design. Specific subtopics will include:
• Material degradation below water
• Importance of structure inspections
• Diving Regulations
• Diving Modes
• Diving Equipment
• Safety
• Structure repairs below water
Target Audience: This class is for design engineers, contractors, and owners.
Jeffrey O’Connor, PE, is a senior structural engineer and Manager of Engineering with Underwater Engineering Services, Inc. (UESI) specializing in inspection and design services for water control structures, waterfront structures, marinas, and bridges. He has 37 years of professional engineering experience and is a certified commercial diver. He has served as project manager, team leader and underwater inspector for projects with South Florida Water Management District, Southwest Florida Water Management District, and Florida DOT. He is a certified instructor for the National Highway Institute and currently teaches the Underwater Bridge Inspection Course, the Bridge Inspector Refresher course, and the Underwater Bridge Rehabilitation and Repair Course for the National Highway Institute.
He has a B.S. in Civil Engineering from Iowa State University, grew up in Nebraska, and has spent his career working in Nebraska, Chicago, Illinois, and has been in Florida since 1998.
Automating your Processes with QuickBooks and Apps for Contractors - Level 1
9:30 a.m.-10:30 a.m. | Room 6



We are living in a time that requires efficiency and organization. Having tons of paperwork and loose ends that take up your time and effort to grow and be more efficient is not the ideal picture. Join my class and learn all about being financially efficient with QuickBooks and the Apps. Learn what is the right QuickBooks for you and the different apps that are available for your builder's business. Learn the solutions that can completely change your perspective about accounting and project management.
Target Audience: • Architects • Engineers • Designers • General Contractors • Subcontractors • Commercial Builders • Home Builders • Developers • Real Estate Professionals • Building Managers • State Planners • Spec Writers • Government Agencies • Municipalities • Facility Managers • Property Management Firms • Military/ Corp. of Engineers • and any business owner in the construction industry
Vanessa Vasquez superpower is to bring solid financial education and strong strategies to Entrepreneurs and Accountants. Destroying the kryptonite of small business, which is lack of financial knowledge, Vanessa presents the correct tools and processes for businesses to grow and expand.
Her main focus has always been helping her clients streamline their small business financial management processes through education and the application of technology.
With 20+ years of experience and as a Latina Entrepreneur Wonder Mom, Vanessa recognizes the importance of providing learning opportunities and financial solutions for the rapidly growing small business community all around the globe.
Español
El superpoder de Vanessa Vasquez es brindar educación financiera y estrategias sólidas a empresarios y contadores. Destruyendo la kriptonita de las pequeñas empresas, que es la falta de conocimiento financiero, Vanessa presenta las herramientas y los procesos correctos para que las empresas crezcan y se expandan.
Su enfoque principal siempre ha sido ayudar a sus clientes a optimizar los procesos de gestión financiera de sus pequeñas empresas a través de la educación y la aplicación de tecnología.
Con más de 20 años de experiencia y como una emprendedora latina Mama Maravilla, Vanessa reconoce la importancia de brindar oportunidades de aprendizaje y soluciones financieras para la comunidad de pequeñas empresas de habla hispana en rápido crecimiento.
Automatizando Tus Procesos con QuickBooks y Aplicaciones para Contratistas - Nivel 1
1:30 p.m.-2:30 p.m. | Room 6



Vivimos en una época que requiere eficiencia y organización. Tener toneladas de papeleo y cabos sueltos que requieren su tiempo y esfuerzo para crecer y ser más eficientes no es la imagen ideal. Únase a mi clase y aprenda todo sobre cómo ser financieramente eficiente con QuickBooks y las aplicaciones. Aprenda a configurar su QuickBooks correctamente y las diferentes aplicaciones que están disponibles para su negocio de Construcción. Conozca las soluciones que pueden cambiar completamente su perspectiva sobre la contabilidad y el manejo de proyectos.
Audiencia: • Arquitectos • Ingenieros • Diseñadores • Contratistas generales • Subcontratistas • Constructores comerciales • Constructores de viviendas • Desarrolladores • Profesionales inmobiliarios • Gerentes de edificios • Planificadores estatales • Escritores de especificaciones • Agencias gubernamentales • Municipios • Gerentes de instalaciones • Firmas de administración de propiedades • Militares / Corporación de Ingenieros • y cualquier dueño de negocio en la industria de la construcción
Vanessa Vasquez superpower is to bring solid financial education and strong strategies to Entrepreneurs and Accountants. Destroying the kryptonite of small business, which is lack of financial knowledge, Vanessa presents the correct tools and processes for businesses to grow and expand.
Her main focus has always been helping her clients streamline their small business financial management processes through education and the application of technology.
With 20+ years of experience and as a Latina Entrepreneur Wonder Mom, Vanessa recognizes the importance of providing learning opportunities and financial solutions for the rapidly growing small business community all around the globe.
Español
El superpoder de Vanessa Vasquez es brindar educación financiera y estrategias sólidas a empresarios y contadores. Destruyendo la kriptonita de las pequeñas empresas, que es la falta de conocimiento financiero, Vanessa presenta las herramientas y los procesos correctos para que las empresas crezcan y se expandan.
Su enfoque principal siempre ha sido ayudar a sus clientes a optimizar los procesos de gestión financiera de sus pequeñas empresas a través de la educación y la aplicación de tecnología.
Con más de 20 años de experiencia y como una emprendedora latina Mama Maravilla, Vanessa reconoce la importancia de brindar oportunidades de aprendizaje y soluciones financieras para la comunidad de pequeñas empresas de habla hispana en rápido crecimiento.
10 Minute Marketing Strategy Plan
2:30 p.m.-3:30 p.m. | Room 302B



A fractional CMO that ranks on page one in your city for the term, "Fractional CMO __(add your city name here)___" is coming to teach and tell you exactly how to rank on page one and also give you a 10 min action plan that will propel your business forward exponentially.
Get your own 10 minute action plan that will drastically improve your marketing. Then stay for the round table of other businesses similar to your industry on what they are doing and how they can improve through new techniques taught by Joshua Ramsey.
Target Audience: All building and construction professionals
A Google Certified Partner, Joshua's teaches interactive conferences based on material received from Google. Plus hear real life stories of success and failures that business owners have had. These powerful, interactive conferences are jammed packed with information that Joshua received during weekly meetings with Google. This is information every business owner needs to know.
Before becoming a Google Partner, Joshua was an outsourced CMO for several large U.S. based companies. As a CMO over the last 9 years, Joshua has managed over $2.5 million in AdWords and Digital Marketing Budgets and managed more than 2,800 campaigns. As a Bing Partner and Google Certified Partner, Joshua attends national conferences with some of the other great minds that influence SEO, digital marketing, and social media. Today, Joshua speaks all over the country helping businesses improve every element of their marketing.
Common Construction Sales Mistakes
9:30 a.m.-11:00 a.m. | Room 206

Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers.
His DVD series can literally be used as an individual or corporate training program. He's been featured on CNN and in USAToday as well as dozens of media outlets across the country. Tom is extremely entertaining in his approach and well studied in the dynamics that occur in bidding, quoting and developing customer brand loyalty. His high energy approach combined with practical applications can bring results immediately after his seminars.
His corporation, Seal the Deal, is sought after by trade associations, contractors, corporations, suppliers, construction expos and publications regularly. He currently writes for 4 publications, has 20 regular contractor clients and speaks to in excess of 10,000 construction industry individuals a year. Tom turned a Caterpillar rental territory from 2.5Mil to 10Mil in revenue in 18 months while raising margins by 2%! He also trained 325 sales reps for a 750 Mil nationwide equipment firm. In his first sales position at 19 yrs of age he took a 150K contractor sales territory to 2.5Mil in 1 year. His customized training programs hit areas targeted for improvement head on. He knows how to get people to buy and manage a sales effort to success!
Culture Is NOT An Accident: How To Build Your Culture On One Sheet Of Paper
9:30 a.m.-10:30 a.m. | Floor B



The culture of your business is a DIRECT RESULT of the ingredients that you allow to enter into the building. Good ingredients equal good culture, and vice versa. Culture is more than ping pong tables and bean bag chairs. Culture is about relationships, connection, and communication.
Culture will determine the joy that we find in running our business. We all want a great culture, and we know we have to work for it…but how? Most strategies include a cross-your-fingers approach.
This fun and surprising workshop will remove the confusion around great culture, and provide you the action and clarity you need to build a culture that you are proud of and that all generations want to be a part of.
Learning Objectives
- Clarify the elements of great culture, and identify distracting elements of bad culture so you can focus on the elements of great culture
- Walk away with a one page visual of building great culture in your business starting tomorrow
- Discover the motivation to stop wasting time and money on team outings and bonus plans that rarely move the needle
Target Audience: Homebuilders, Remodelers, Contractors
PVC101 – The Benefits & Uses of Cellular PVC - 1.0 AIA Credit
9:30 a.m.-10:30 a.m. | Room 201B



Upon completion of this course, architects and participants will understand:
- Properties of cellular PVC
- Cellular PVC micro-ingredients
- Key differences between high and low-quality cellular PVC
- Ease of use and adaptability
- Common and unique end-use applications
- Painting, staining, and laminating options
- PVC’s contributions to Sustainability
- Properties of Cellular PVC Trim
- Are all cellular PVC Trims the same?
- Working With PVC
- Uses & Applications
- Residential – Exterior & Interior
- Commercial
- Multi-Family
- Historical Preservation
- Dark paint technology for cellular PVC trim
- New trim surface technology - Film Laminates
- PVC’s contribution to Sustainability
Target Audience: Builders, Contractors and Architects in Commercial and Residential applications.
Jeff Dahdah is the Florida Regional Sales Manager for VERSATEX Building Products. His territory spans from Key West to Jacksonville Florida and everything in between. Jeff also serves the Caribbean Islands and helps setup orders for export.
For over eight years, Jeff has grown the territory by developing all aspects of the business, by focusing on distribution and stocking dealer development, he has expanded the business throughout the Florida and Caribbean markets. By raising the awareness and training builders, remodelers and contractors on the benefits found in using PVC products, VERSATEX has been able to provide these craftsmen with beautiful products that also offer their clients the benefit of low maintenance.
Most importantly, Jeff has worked with the architectural community throughout his region to ensure architects and designers have the facts, knowledge, comfort level, and confidence to use valuable cellular PVC products in their designs.
Jeff lives in the sleepy little town of Grant-Valkaria located on the east coast of Central Florida.
Implementing QuickBooks and Apps for Contractors - Level 2
9:30 a.m.-10:30 a.m. | Room 6



Learn how to be efficient with the tools and resources available for automation. When you finish this class, you will know how to use QuickBooks, how to properly set up QuickBooks, and how to troubleshoot for proper job profitability reporting. Join me to unfold the world of apps and how they work for your benefit. Understand the ecosystem available for you and how you can be more productive right now.
Target Audience: • Architects • Engineers • Designers • General Contractors • Subcontractors • Commercial Builders • Home Builders • Developers • Real Estate Professionals • Building Managers • State Planners • Spec Writers • Government Agencies • Municipalities • Facility Managers • Property Management Firms • Military/ Corp. of Engineers • and any business owner in the construction industry
Vanessa Vasquez superpower is to bring solid financial education and strong strategies to Entrepreneurs and Accountants. Destroying the kryptonite of small business, which is lack of financial knowledge, Vanessa presents the correct tools and processes for businesses to grow and expand.
Her main focus has always been helping her clients streamline their small business financial management processes through education and the application of technology.
With 20+ years of experience and as a Latina Entrepreneur Wonder Mom, Vanessa recognizes the importance of providing learning opportunities and financial solutions for the rapidly growing small business community all around the globe.
Español
El superpoder de Vanessa Vasquez es brindar educación financiera y estrategias sólidas a empresarios y contadores. Destruyendo la kriptonita de las pequeñas empresas, que es la falta de conocimiento financiero, Vanessa presenta las herramientas y los procesos correctos para que las empresas crezcan y se expandan.
Su enfoque principal siempre ha sido ayudar a sus clientes a optimizar los procesos de gestión financiera de sus pequeñas empresas a través de la educación y la aplicación de tecnología.
Con más de 20 años de experiencia y como una emprendedora latina Mama Maravilla, Vanessa reconoce la importancia de brindar oportunidades de aprendizaje y soluciones financieras para la comunidad de pequeñas empresas de habla hispana en rápido crecimiento.
Productivity Adjustments and its Impact on Cost and Duration
9:30 a.m.-10:30 a.m. | Room 301A


Productivity adjustments and its impact on cost and duration. Estimating crew (labor and equipment) productivity is crucial to both the cost and duration of the project. This is why the contractor must make proper adjustments to estimated productivity for each work activity, taking into account all impacting factors such as weather conditions. But adjustments must also be considered with schedule updates because things rarely, if ever, go as planned. This presentation takes a quick look at this process with valuable tips for more accurate cost estimates and schedules.
Target Audience: Builders and Contractors
B.S., M.S., and Ph.D. in civil engineering specialized in Construction Management.
Experience: Over 26 years diversified:
- Industrial: private and public sectors, in the U.S. and overseas. Positions occupied include project engineer/manager, cost estimator, planner/scheduler, project controls manager, cost manager, training manager.
- Academic: faculty member/professor, head of the department.
- Extensive experience in continuing education and professional training around the world. Topics are mainly technical but also include soft skills.
- Construction Project Scheduling and Control (currently 3rd edition)
- How to Estimate with Means Data: Basic Skills for Building Construction (currently 4th edition)
- Many articles; technical and other
- Many presentations in professional conferences such as PMI, AACE International, Primavera Users Conference. Also, a public speaker in many local, regional, and international events.
- An authority on project planning, scheduling, and project control; was part of the PMI team that wrote the first Project Scheduling certification (PMI-SP) exam in 2007.
- An advocate of holistic healthy living and sports
Google Partner and Chief Marketing Officer Teaching "The Google Demands Of Your Website"
9:30 a.m.-10:30 a.m. | Room 302B



Logical strategies you can apply in minutes, during the session.
A proven SEO expert is teaching what he has done time and time again. Want proof? Google “Fractional CMO __(add your city name here)___" and see www.jrcmo.com rank on page 1 for your city. Joshua Ramsey will show you how to do it yourself as well.
• What is CRO and how to apply it
• Build Your USP (unique selling position) that will draw increased engagement
• Pre-register through build expo or at www.JRcmo.com for a website analysis providing pinpointed solutions for YOUR WEBSITE
A Google Certified Partner, Joshua's teaches interactive conferences based on material received from Google. Plus hear real life stories of success and failures that business owners have had. These powerful, interactive conferences are jammed packed with information that Joshua received during weekly meetings with Google. This is information every business owner needs to know.
Before becoming a Google Partner, Joshua was an outsourced CMO for several large U.S. based companies. As a CMO over the last 9 years, Joshua has managed over $2.5 million in AdWords and Digital Marketing Budgets and managed more than 2,800 campaigns. As a Bing Partner and Google Certified Partner, Joshua attends national conferences with some of the other great minds that influence SEO, digital marketing, and social media. Today, Joshua speaks all over the country helping businesses improve every element of their marketing.
There’s an app for that and it probably works with QuickBooks Online: Defining your tech stack
9:30 a.m.-10:30 a.m. | Room 301B



This course is for any company with a focus on trades/construction to define their tech stack. There is probably an app that can make your life more efficient and save time as well as make you more profitable. We’ll explore and learn the different apps such as project management, receipt management with expense reimbursement reporting, a/p & a/r management (and most work with QBO) as well as touch on organizational apps that will keep you on track and more sane in your business letting you control the business better rather than letting your business control you.
Target Audience: Intermediate to advanced QuickBooks Users
I am Shannon M. Sheridan, MSA, EA, NTPI Fellow, PFP. I am the owner of Eclipse Account and Tax but my most important role is mother of three beautiful children. I have lived in the greater Tampa area since 2006 and have been in the tax and accounting field since 1998. Eclipse Accounting decided to specialize in trades and contractors as we saw a need to help them with advisory services. Our firm offers Tax Strategy, Tax planning, Individual and Business Tax Preparation, Sales and Use Tax, Bookkeeping, IRS Audit Representation, Budgeting, Finance Coaching, QuickBooks Training and Integration and Profit First Business Advisory. We use our expertise to lead our team to achieve client’s goals, visions and to make an impact in my community. I opened the company in 2010 and have an office located in Palm Harbor, Florida. I’ve worked for several CPA’s over the years, large tax chains, Merrill Lynch, and Bank of America tax division and what I found is business owners need more specialized services to help them make better decisions. The biggest complaint from new clients about other firms is lack of communication and we have real time communication to help with that in our workflow software.
What makes us different from other firms is that we do real time data meaning we input transactions daily so clients can make real time decisions. We also utilize technology to help clients maximize time and efficiency so they can get back to business rather than wasting so much time on administrative and office tasks. In May 2021 we began offering CFO advisory services, focusing on profit first, as we found there was a huge need for guidance to make better money decisions for business owners rather than only doing data entry and just producing financial statements. The profit first model is Income – Profit = Expenses. This allows businesses to save up for the unexpected, cut out unnecessary costs as well as cut taxes through tax strategy and save for taxes so the business pays the owners taxes, and make sure the owners get paid regularly and have quarterly distributions. At Eclipse Accounting you are not just another number. Our mission is to passionately build and service dreams by letting clients do what they are good at and we handle this side of their business.
In my spare time, I love to travel with my kids, the outdoors, painting on canvas, I enjoy running 5ks (actually I just like the medals), I’ve competed in fitness competitions to push myself to be the best me I can be for my family, my clients, and my kids. When I am not helping clients I also enjoy going blueberry picking, visiting the beach, fishing, crafts, painting, and board games.
Shannon has a Masters of Science in Accountancy, licensed by the US Treasury Dept. as an Enrolled Agent, QuickBooks Certified ProAdvisor, NTPI Fellow (IRS representation credential), Profit First Professional (PFP), Certified Life Documents Organizer, Accredited Member of the National Association of Tax Preparers (NATP) and the National Association of Enrolled Agents (NAEA) Florida Society of enrolled agents Suncoast chapter (Past President and Past Vice President).
Solar – What You Need to Know as a Construction or Design Professional
9:30 a.m.-10:30 a.m. | Room 302A



CEO | Goldin Solar
Solar is a unique trade in the construction world, and can be very different from other more typical construction trades. In addition, the solar contractor typically plays a stronger role in design, and consultation with the designers of the ground up construction project due to the fact that it is a relatively new industry and MEP engineers are less familiar with particular solar design considerations. For that reason, timing of onboarding a solar installer is crucial to avoid rework in both design, and construction work performed. This talk will explore important considerations for architects, MEP engineers and General Contractors and how to interface with solar professionals during the project delivery process.
Target Audience: Architects, MEP engineers and General Contractors
10 Minute Marketing Strategy Plan
2:30 p.m.-3:30 p.m. | Room 302 B



A fractional CMO that ranks on page one in your city for the term, "Fractional CMO __(add your city name here)___" is coming to teach and tell you exactly how to rank on page one and also give you a 10 min action plan that will propel your business forward exponentially.
Get your own 10 minute action plan that will drastically improve your marketing. Then stay for the round table of other businesses similar to your industry on what they are doing and how they can improve through new techniques taught by Joshua Ramsey.
Target Audience: All building and construction professionals
A Google Certified Partner, Joshua's teaches interactive conferences based on material received from Google. Plus hear real life stories of success and failures that business owners have had. These powerful, interactive conferences are jammed packed with information that Joshua received during weekly meetings with Google. This is information every business owner needs to know.
Before becoming a Google Partner, Joshua was an outsourced CMO for several large U.S. based companies. As a CMO over the last 9 years, Joshua has managed over $2.5 million in AdWords and Digital Marketing Budgets and managed more than 2,800 campaigns. As a Bing Partner and Google Certified Partner, Joshua attends national conferences with some of the other great minds that influence SEO, digital marketing, and social media. Today, Joshua speaks all over the country helping businesses improve every element of their marketing.
Implementando QuickBooks y Aplicaciones para Contratistas - Nivel 2
1:30 p.m.-2:30 p.m. | Room 6



Aprenda a ser eficiente con las herramientas y los recursos disponibles para la automatización. Cuando termine esta clase, sabrá cómo usar QuickBooks, cómo configurar correctamente QuickBooks y cómo solucionar problemas para obtener informes adecuados de rentabilidad por proyectos. Únase a mí para descubrir el mundo de las aplicaciones y cómo funcionan para su beneficio. Comprenda el ecosistema disponible para usted y cómo puede ser más productivo en este momento.
Audiencia: • Arquitectos • Ingenieros • Diseñadores • Contratistas generales • Subcontratistas • Constructores comerciales • Constructores de viviendas • Desarrolladores • Profesionales inmobiliarios • Gerentes de edificios • Planificadores estatales • Escritores de especificaciones • Agencias gubernamentales • Municipios • Gerentes de instalaciones • Firmas de administración de propiedades • Militares / Corporación de Ingenieros • y cualquier dueño de negocio en la industria de la construcción
Vanessa Vasquez superpower is to bring solid financial education and strong strategies to Entrepreneurs and Accountants. Destroying the kryptonite of small business, which is lack of financial knowledge, Vanessa presents the correct tools and processes for businesses to grow and expand.
Her main focus has always been helping her clients streamline their small business financial management processes through education and the application of technology.
With 20+ years of experience and as a Latina Entrepreneur Wonder Mom, Vanessa recognizes the importance of providing learning opportunities and financial solutions for the rapidly growing small business community all around the globe.
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El superpoder de Vanessa Vasquez es brindar educación financiera y estrategias sólidas a empresarios y contadores. Destruyendo la kriptonita de las pequeñas empresas, que es la falta de conocimiento financiero, Vanessa presenta las herramientas y los procesos correctos para que las empresas crezcan y se expandan.
Su enfoque principal siempre ha sido ayudar a sus clientes a optimizar los procesos de gestión financiera de sus pequeñas empresas a través de la educación y la aplicación de tecnología.
Con más de 20 años de experiencia y como una emprendedora latina Mama Maravilla, Vanessa reconoce la importancia de brindar oportunidades de aprendizaje y soluciones financieras para la comunidad de pequeñas empresas de habla hispana en rápido crecimiento.