Build Expo USA - South Florida Build Expo Classes and Speakers

SOUTH FLORIDA BUILD EXPO

January 5-6, 2022 | Miami Beach Convention Center, Hall A

Exhibit Hours: 10:00 a.m. to 3:00 p.m. Classes Start at 9:30 a.m. Each Day

Sponsored by

2022 Exhibitors

Complimentary Keynotes & Classes

Featured Keynotes

Tom Woodcock

President | Seal the Deal

Selling in the COVID Era

Wednesday, January 5 | 1:15 p.m.-2:15p.m.

Selling in the construction industry during and post COVID is challenging. Some of the tried and true methods are less effective and many new ones are not as effective as they were at the onset. How do you adjust your sales strategy to continue to produce profitable business, increase revenue and even grow in this time period? Giving up on sales is a mistake and will be realized often when it’s too late. What we’ll cover:

Is outside sales still relevant
Is Zoom the new normal
Is face to face selling possible
How can you integrate digital selling with traditional selling?

We will dive deep into all these areas and you will come out with a baseline to build a sales plan. Many construction industry related companies are thriving in this climate. This is a chance for you to be one of those experiencing success.

Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers

Networking & Association Use

Thursday, January 6 | 1:15 p.m.-2:15 p.m.

In this class we will layout how to determine what associations to join, how to work them and get business from your involvement. The single greatest way to find grouped customers and network contacts is right in your backyard association! Work them to the fullest and you'll never make a cold call again!

Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers

Speaker Bio

Scott Specht

Founder & Principal | Specht Architects

House of the Future

Wednesday, August 11 | 11:30 a.m.-1:00 p.m.

Scott Specht, founder of AIA Award-Winning firm Specht Architects, will give an interesting and humorous talk about the history of the “House of the Future.” This will cover unusual ideas from the 1920s through the 1970’s of how we’d be living in the future of 2020. Scott will cover the strange building techniques that these visionaries thought we’d be using, including spray-foam structures, bolt-together fiberglass shells, and even inflatable bubble homes.

Scott will also talk about what the true home of the future will encompass looking forward, covering the newer ideas of lighting, home automation, and architecture.

Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers

Speaker Bio

Laura Britt

Founder & Principal | Britt Design Group

The Everchanging Shift for Multifamily Design Post-COVID-19

Thursday, August 12 | 11:30 a.m.-1:00 p.m.

2020 forced us to pivot quickly and learn to be productive working from home. Many companies have found their employees enjoy this flexibility and value more time at home. Because of this, we predict we'll see the rise in the focus of the home as a workspace as well as a deeper emphasis on health and wellness. As the work from home trend is here to stay, it will be increasingly important to take all that comes with that into account in post-pandemic design. Amenities like large business centers, community gathering areas, and gyms and wellness centers will be key in creating functional and enjoyable live/work environments.

Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers

Speaker Bio

Wednesday, January 5, 2022

Workshops & Classes

Beating the Price Objection
9:30 a.m.-11:00 a.m. | Keynote Area

Tom Woodcock

President | Seal the Deal

This topic deals specifically with the pressure to always be low. Learn the sales tools necessary to get the inside track in the bidding process. The goal being to consistently win projects and raise profitability on those projects. The most common mis-takes made in bidding are revealed and countered.

Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers

Author Tom Woodcock is nationally known as one of the most dynamic sales trainers and consultants in the country. He routinely speaks to thousands of contractors, sales personnel and suppliers concerning the sales skills necessary to compete in this intensely challenging construction industry. His personal success in sales is well documented and highly regarded. His latest book; "You're Not Sellin', They're Buyin'" is comprehensive in developing the proper sales skills, persona and methodology to rise above the competition.

His DVD series can literally be used as an individual or corporate training program. He's been featured on CNN and in USAToday as well as dozens of media outlets across the country. Tom is extremely entertaining in his approach and well studied in the dynamics that occur in bidding, quoting and developing customer brand loyalty. His high energy approach combined with practical applications can bring results immediately after his seminars.

His corporation, Seal the Deal, is sought after by trade associations, contractors, corporations, suppliers, construction expos and publications regularly. He currently writes for 4 publications, has 20 regular contractor clients and speaks to in excess of 10,000 construction industry individuals a year. Tom turned a Caterpillar rental territory from 2.5Mil to 10Mil in revenue in 18 months while raising margins by 2%! He also trained 325 sales reps for a 750 Mil nationwide equipment firm. In his first sales position at 19 yrs of age he took a 150K contractor sales territory to 2.5Mil in 1 year. His customized training programs hit areas targeted for improvement head on. He knows how to get people to buy and manage a sales effort to success!

The Pursuit to 100% Subsurface Damage Prevention
9:30 a.m.-10:30 a.m. | Floor E

Dave Mulcahey

Sales Manager ‑ Western US | GPRS

The class will focus on data associated with subsurface damage on construction sites … and how to avoid adding to the statistics. The material will include details on the dangers associated with concrete sawing and drilling, excavating, directional drilling, and micro and macro trenching. We will also review implementation recommendations during this presentation to help organizations improve their safety policy for their employees.

Target Audience: General Contractors, Sub Contractors, PM/VP/Exec, and construction safety professionals.

In a lifelong pursuit of subsurface damage prevention, Dave Mulcahey is a third generation subsurface investigator focused on preventing subsurface strikes. Dave brings 15 years of direct experience in the utility locating, concrete scanning, video pipe inspection, and leak detection space to help firms avoid the dangers buried below the surface. He will provide hard hitting utility strike data, relatable industry stories, and implementation recommendations during this presentation to help organizations improve their safety policy for their employees.

Don't Kill your Golden Goose-Lawsuit Protection, Tax Reduction & Estate Planning Strategies to Protect & Perpetuate your Business
9:30 a.m.-10:30 a.m. |

Larry Oxenham

Speaker, Trainer | American Society for Asset Protection

Discover the tools you can use to become invincible to lawsuits, save thousands in taxes, and achieve financial peace of mind. By the end of the presentation you will know how to:

Protect 100% of your assets from lawsuits. You will learn how to make yourself so unattractive to a plaintiff attorney that they will never pursue a lawsuit against you.
Save thousands of dollars each year in taxes. You will learn five tax reduction strategies most people fail to utilize, which could save you more than $10,000 each year in taxes.
Avoid probate and eliminate all estate taxes.

You will be taken through a checklist of items that are important to every estate and business succession plan. You will learn what you should be doing now to prepare for successful business and estate secession.

Target Audience: Builders and Contractors

Larry Oxenham, Author, Senior Advisor Larry Oxenham is one of America's top asset protection experts, having helped thousands of professionals achieve financial peace of mind by teaching them how to properly structure their assets for lawsuit protection and tax reduction.

He has authored and co-authored several articles and books on the subject including The Asset Protection Bible and How to Achieve Financial Peace of Mind through Asset Protection. His career has been credited with helping thousands of people save millions of dollars. Larry Oxenham is a nationally recognized speaker who has trained thousands of professionals at hundreds of conventions, conferences and seminars across the country.

Senior Advisor, American Society for Asset Protection Aircraft Owners & Pilots Association

Google Partner and Fractional CMO
9:30 a.m.-10:30 a.m. |

Joshua Ramsey

Marketing & Communications Strategist | Strategic Point Marketing

This Class offers Live training, Q&A, and unfiltered discussions on how to…

Increase your lead flow
Building your website properly
INDEFFINATELY rank higher on Google
Break through the clutter of competitors and increase sales
Ad Agency / marketing company tricks to watch out for

Attendees will receive access to free marketing tools and reports.
To get the maximum out of this class, bring your laptop or username and passwords to your Analytics, Google Tools, website or anything similar.

Target Audience: All building and construction professionals

Straight talk from a Google Certified Partner that will show you EXACT ways to increase your online visitors and leads. Bring your laptop with access to your Google Analytics and following along in real time to know exactly what Google is trying to tell you about your website. Then see where and how to improve your organic rankings before you leave the conference.

A Google Certified Partner, Joshua's teaches interactive conferences based on material received from Google. Plus hear real life stories of success and failures that business owners have had. These powerful, interactive conferences are jammed packed with information that Joshua received during weekly meetings with Google. This is information every business owner needs to know.

Before becoming a Google Partner, Joshua was an outsourced CMO for several large U.S. based companies. As a CMO over the last 9 years, Joshua has managed over $2.5 million in AdWords and Digital Marketing Budgets and managed more than 2,800 campaigns. As a Bing Partner and Google Certified Partner, Joshua attends national conferences with some of the other great minds that influence SEO, digital marketing, and social media. Today, Joshua speaks all over the country helping businesses improve every element of their marketing.

Get Paid Faster with Liens, Bonds and Contracts
9:30 a.m.-10:30 a.m. |

Alex Barthet

Board Certified in Construction Law | The Lien Zone

In this one hour presentation, Alex will explain the rules, exceptions and best practices when it comes to your construction contracts, liens, bond claims and getting paid. He will dive deep into pay-when-paid, stop work, indemnity, venue and legal fee contract provisions as well as how to apply the 45 day, 90 day, and 1 year rules for liens and bond claims. Finally, Alex will share his 20+ years of construction law experience on some hidden traps and treasures in the lien law.

Target Audience: Contractors, subcontractors, and construction material suppliers

Working harder than the competition and providing positive results, Alex has been described as the attorney most of his competitors aspire to be. Known for finding the best path among a variety of options to achieve a client’s particular goals, Alex serves as litigation counsel to many state wide and local contractors and material suppliers. He is publisher and weekly contributor to the award winning blog and podcast, The Lien Zone.

Board Certified in Construction Law by the Florida Bar, he has been repeatedly selected by his peers for the inclusion in The Best Lawyers in America and Florida Super Lawyers within the specialty of construction law. An AV Preeminent lawyer and ranked a 10 out of 10 by AVVO, Alex has been a highlighted speaker at the National Association of Credit Managers All South Conference; International Summit & Expo on Health Facility Planning, Design and Construction; Masonry Association of Florida expo; Plumbing Contractors Association annual conference; Roofing Contractors Association assembly; Florida Home Builders Annual Conference; Miami-Dade Department of Regulatory and Economic Recovery; Associated Builders and Contractors; and a variety of other trade groups. His articles have appeared in numerous construction industry publications, including the Construction Lawyer,American Bar Association Journal of the Forum on the Construction Industry; Building Florida; Southeast Construction; Construction Executive; Florida Home Builder; Coatings Pro; Journal of Light Construction; and Professional Remodeler. Alex has also served as Chariman of the Miami-Dade Council of the Florida East Coast Chapter of Associated Builders and Contractors.

He received his B.S. from Rensselaer Polytechnic Institute in mechanical engineering and his J.D. from the University of Miami, with honors.

Effective Marketing for a Relationship-Based Business
9:30 a.m.-10:30 a.m. |

Rob Melis

Founder & President | Construction Marketing Inc.

Success in the construction industry is framed by building and maintaining strong relationships with the firms that hire you. In this presentation, we will explore the how marketing can be effective in the 21^st Century construction industry.

We will discuss best practices with branding, your online presence as well as your sales related proposals, collateral and jobsite visibility. We will also cover in detail how to find NEW relationships with proven techniques that will take your firm to the next level of success.

Target Audience: Contractors, subcontractors and suppliers of all sizes

Rob Melis is the founder and President of Construction Marketing Inc., a digital agency representing firms exclusively in the US construction industry. Rob is a graduate of Texas A&M University and the University of Texas at Dallas with a focus in business marketing.

After serving 4 years as an Airborne Ranger Infantry Officer in the US Army, He has over 30 years of experience in the construction industry, marketing and video production. In 2010, he founded Construction Marketing Inc which is one of the most successful and innovative marketing firms in the construction industry. He is an expert in branding, market positioning and all things related to creating a strong and effective presence on the internet.

Rob is a visionary in his effort to help firms in the construction industry achieve success with modern and smart approaches to marketing that allows them to achieve their business goals. He and his team work tirelessly and creatively to shape the perceptions surrounding their clients and position them to growth and leadership in their roles.

Rob is a widely published and interviewed thought leader with well-respected insights regarding marketing within the construction industry.

From Estimating to Invoicing - How To Manage Your Jobs More Profitably
9:30 a.m.-10:30 a.m. | Floor D

Eric Fortenberry

Founder & CEO | JobTread

In today’s highly competitive market, it’s more important than ever to be on top of your numbers. If you can’t price your jobs accurately and don’t have a great process for managing your costs throughout the job, you’re setting yourself up for failure. During this presentation, we’ll discuss common pitfalls, cover lessons learned from real world experiences, and provide actionable takeaways to improve your processes for everything from estimating to bidding, job costing, purchase orders, vendor bills, customer invoicing, and more.

Three Takeaways:

Learn the common pitfalls for why businesses don’t hit their target profits

Get better insights on pricing your jobs and the difference between markup and margin

Identify new business processes you can incorporate into your business

Eric Fortenberry is a passionate entrepreneur who founded JobTread, a construction management software company, in 2019 after serving as interim CEO for a General Contracting company where he built the first version of JobTread to help streamline and remedy their broken processes.

After successfully implementing the platform and increasing their gross profit by 43%, Eric knew he was on to something great! He spent the last two years rehiring many of his former employees, building out the platform, and making it ready for the broader market.

Prior to JobTread, Eric founded OrgSync, a SaaS student engagement platform, in 2007 after quitting his investment banking job where he focused on high growth middle market, web-based technology companies. In 2015, after selling OrgSync to approximately 650 universities and serving nearly 20 million users across 13 countries, the Company was acquired by Leeds Equity.

Eric has been named to Inc. Magazine’s 30 Under 30 List of the World’s Coolest Young Entrepreneurs under the age of 30 and received awards at the White House and United Nations after being named to the Empact 100 List showcasing the Best Companies Started and Run by Young Entrepreneurs. OrgSync was also recognized multiple times as a Best Place to Work and a fastest growing company for its company culture, rapid growth, and innovative solutions.

Eric is an Eagle Scout and holds a BBA in Finance and Accounting from the University of Texas at Austin and a Masters in Software Engineering from the University of Texas at Dallas.

The Basics of Construction Contracts, Subcontracts & Purchase Orders
9:30 a.m.-10:30 a.m. | Room 2

Rob Holcomb

Partner | Knolle, Holcomb, Callahan & Taylor, P.C.

This presentation will look at construction contracts, subcontracts and purchase orders from the perspective of all parties. It will also cover key issues and provisions relating to negotiating a contract, contractual duties, responsibilities, and breach of contract.

Target Audience: owners, general contractors, subcontractors, design professionals, home builders, homeowners, landowners, landlords and tenants

The Sustainable SITES Initiative - 1 GBCI General CE Credit
9:30 a.m.-10:30 a.m. | Room 3

Sarah Andrews

CEO | Sustainable Solutions

This course provides an overview of the SITES v2 rating system for developing sustainable landscapes and resilient spaces. The presentation content explains the intent of each of the five areas of focus – considering water, soil, vegetation, materials, and our interaction and connection with a site – along with best practices and related key terms and concepts.

Learning Objectives:

Describe the areas of focus under the SITES rating system.
Identify projects to which SITES can apply.
Explain key system terms and concepts.
Recognize green infrastructure best practices.

Target Audience: Industry professionals and any others interested in green building topics.

Sarah Andrews has worked in the construction industry for more than 25 years in civil and vertical commercial construction, project management, estimating, construction and mine safety, adult education, and sustainable construction. Sarah presently works as a senior project manager and estimator for a commercial general contractor in the Austin area.

She also provides consulting services in the green building industry including strategies and solutions for construction professionals engaged in bid preparation, project planning, implementation, documentation, and certification under green building rating systems including LEED. Sarah is a LEED AP BD+C and has been a member of the prestigious USGBC Faculty since 2013. There are also on demand webinars available on AEC Daily for the practical application of LEED concepts for those involved on LEED construction projects.

Introduction to Construction Cost Estimating
9:30 a.m.-10:30 a.m. |

Saleh Mubarak

Author, Public Speaker & Trainer

Cost estimating is arguably the most important function in construction project management. It may be indeed the difference between winning and losing. The seminar briefly covers the principles of construction cost estimating, direct vs indirect costs, detailed vs approximate estimates, and more.

Target Audience: Builders and Contractors

Construction project management consultant, author, public speaker, and trainer.

B.S., M.S., and Ph.D. in civil engineering specialized in Construction Management.

Experience: Over 26 years diversified:

Industrial: private and public sectors, in the U.S. and overseas. Positions occupied include project engineer/manager, cost estimator, planner/scheduler, project controls manager, cost manager, training manager.
Academic: faculty member/professor, head of the department.
Extensive experience in continuing education and professional training around the world. Topics are mainly technical but also include soft skills.

Author of:

Construction Project Scheduling and Control (currently 3rd edition)
How to Estimate with Means Data: Basic Skills for Building Construction (currently 4th edition)
Many articles; technical and other
Many presentations in professional conferences such as PMI, AACE International, Primavera Users Conference. Also, a public speaker in many local, regional, and international events.
An authority on project planning, scheduling, and project control; was part of the PMI team that wrote the first Project Scheduling certification (PMI-SP) exam in 2007.
An advocate of holistic healthy living and sports

Quickbooks for Contractors - Part 1
11:00 a.m.-12:00 p.m. |

Vanessa Vasquez

This class is an overview of how contractors can utilize the QuickBooks functionality to facilitate job costing, payroll, receivables and the overall benefits of either the online or desktop applications.

Target Audience: Contractors, Subcontractors, and anyone curious about the features & benefits of QuickBooks.

Vanessa is an expert on QuickBooks and is here to provide you with the professional business management solution and technology consulting services your business needs. Having done thousands of QuickBooks workouts and implementations, and thousands of other QuickBooks engagements in all fifty states and Latin America, you have the knowledge and experience you can rely on as a business partner. Get help to implement and optimize the right solution for your business.

She is certified as ProAdvisor in QuickBooks Desktop and Advanced ProAdvisor in QuickBooks Online and has written and published Digital Training Courses and Manuals in Spanish for QuickBooks Online. She was one of the first Latinas to present at Scaling New Heights, an international conference for all Intuit ProAdvisors. Trainer for the Academy of Public Accountants – CPA Academy and Latino Tax Fest, a conference for all Latin tax preparers in the United States. The organizer of the Miami Woodard Group and co-host of a Facebook program of QuickBooks Al Dia.

Ask a Fractional CMO Anything – Open Forum
1:30 p.m.-2:30 p.m. |

Joshua Ramsey

Marketing & Communications Specialist | Strategic Point Marketing

Since 1998 Joshua Ramsey has worked in the sales, marketing and consulting world. In 2009, Joshua started his own full stack advertising agency. After working with more than 80 business owners a year for the last 20 years he has seen an abundance of issues with businesses making poor choices, over spending on marketing budgets, trusting where they should not have trusted.

This is your chance to hear on multiple topics including where should you invest your marketing dollars for the maximum return. To get the maximum out of this class, bring your marketing budget along with access to your ads and any agreements with advertising companies or similar. Come with your list of questions!

Target Audience: All building and construction professionals

LEED v4 Core Concepts and Strategies-1 GBCI General CE Credit
11:00 a.m.-12:00 p.m. | Room 3

Sarah Andrews

CEO | Sustainable Solutions

The LEED v4 Core Concepts and Strategies presentation provide an examination of sustainable building, the LEED Rating System and the LEED certification process. The course content is introductory and helps to build awareness for participants by reviewing important terms and concepts.
Learning Objectives:

Describe the structure of the LEED rating system and the overall LEED certification process.
Describe key green building concepts and goals associated with LEED.
Describe the central role of integrative design.
Explain the concept of synergies between LEED credit categories and strategies.

Target Audience: Industry professionals and any others interested in green building topics.

The 5 Things Holding Your Company Back from Break-Through Results
11:00 a.m.-12:00 p.m. | Room 4

Michael Caito

MAP Vital Factors Solutions

As a leader, ever scratch your head wondering why you aren’t achieving your desired growth? You have a great team, a solid business plan and quality partnerships… so what’s the missing piece to the puzzle?
Join this session to crack the code as to why:

Only 50% of members on executive teams identify the same organizational priorities.
Less than 25% of those executive team members identify the same owners for those priorities.
Almost 100% of executive teams believe they are well aligned on their priorities.

You will learn actionable, practical strategies to boost accountability, alignment and focus, resulting in improved productivity and profitability through a proven system of sixty years.

In the early 1990s, Michael Caito launched Restaurants on the Run with a mere $6,000. He spent the next 20 years building that business through a strategic lens, adopting MAP’s accountability system as well as a commitment to developing and promoting internal talent. When the company sold in 2015, it scaled 10 markets, 500 drivers and $40 million in revenue. A member of Entrepreneurs’ Organization for 20+ years, he’s served as a past Global Chairman and traveled to over 25 countries, engaging with countless company owners and organizations. Michael is also active in the Young Presidents’ Organization (YPO). In December 2017, Michael purchased MAP, the very company that helped him so much over the years. Now at the helm, he’s set his sights on developing helping business owners thrive with the MAP Management System™.

The Rise & Fall of the Green Building Movement - 1 AIA Credit
11:00 a.m.-12:00 p.m. | Floor E

Peter Pfeiffer, FAIA

CEO & Founder | Barley|Pfeiffer Architecture

Why is today’s technology-based “LEED” Green Building program a far cry from the original, and arguably deeper, ideals and aspirations of the “Green” movement? What’s more real? What’s next? Now the green building movement has been codified into a checklist approach to integrating various “green” building products and technologies into our homes and buildings. New “catchy” terms are being bantered about – like “IAQ” and “Net Zero” homes and buildings. What does this mean? What does it “boil down” to? Isn't what we're trying to achieve is to make our buildings, homes, and communities simply perform better? What about a different approach – that of “Green” or “High Performance” building – BY DESIGN?

Target Audience: Architects, developers, general contractors, environmental & green consultants, Realtors

Peter Pfeiffer wears many hats. He is a LEED accredited professional Architect, a licensed Interior Designer, Building Scientist and Property Developer & Manager, who has spent the past 36 years designing and developing pragmatic high performance buildings and homes. EEBA, the national Energy Efficient Building Association, awarded Mr. Pfeiffer the Conference Chair's Award in 1994 for his career accomplishments pioneering environmentally sensitive architecture. In 2004 he was one of the first architects in America to be named a Fellow of the American Institute of Architects for his life-long commitment to "mainstreaming green building in North America".

He is a founding principal of Barley | Pfeiffer Architecture, a firm recognized nationally for its pioneering use of environmentally responsive design and construction techniques. Their work has been published both in the United States and abroad in such diverse venues as the Washington Post, The New York Times, Fine Homebuilding, Better Homes & Gardens magazine and on-line where they have been awarded "Best Of Houzz" in the Design and Service categories for two consecutive years. He has been a guest on National Public Radio, the HG-TV network, as well as on The Discovery Channel and This Old House.

The National Association of Home Builders honored him as the "National Green Advocate of the Year" in 2003 for his life-long achievements in "mainstreaming" green building. Peter has been an active charter member of the NAHB Green Building Subcommittee since its inception in 1999 and has been active in the US Green Building Council's LEED for Homes program. In 2006 Residential Architect cited him as one of the 10 most influential residential architects of past decade. Recently Peter was nominated for the prestigious Hanley Award for his meaningful efforts to advance green building in America.

Leveraging Technology to Manage and Scale Your Jobs Based Business
11:00 a.m.-12:00 p.m. | Floor D

Eric Fortenberry

Founder & CEO | JobTread

Business can be done today in ways that the leaders who have gone before us could only dream of. Effectively leveraging software systems can give you the edge over your competition and take your business to the next level. During this session, we’ll unpack ways to help you better manage your business and discuss strategies to help you win more jobs and make more money in less time.

Three Takeaways:

Learn the construction management software landscape

Identify free and paid software tools to improve your communications and performance

Leave feeling prepared to take your business to the next level

Building A Paperless Supply Chain: Lauren Concrete Creates Community on CONNEX
11:00 a.m.-12:00 p.m. | Room 5

Matt Jetmore & Ryan Bartholomew

Lauren Concrete

John Shanks & Trey Secor

Command Alkon

Join us for a perspective on how the entire Austin construction market can benefit from adopting technologies that remove paper tickets from your heavy building materials delivery processes. Whether you are dealing with material or hauling tickets coming into or out of your plants or onto your jobsites, there are significant savings in time, both in the field and at the office, as well as improvements in data accuracy, operational visibility, and collaboration with your trading partners that can benefit us all. Hear how Lauren Concrete built a community of vendors and customers on the CONNEX platform to make this a reality for their Austin market supply chain. Let's talk about how we can all work better together.

Target Audience: Materials Supplier, Haulers, DOTs and General Contractors

Matt Jetmore is the General Manager at Lauren Concrete’s Central region and has been in the concrete industry since he was sixteen years old. Matt has worked with Stonehenge Concrete & Gravel, Systech, Engemix, and VCNA Prairie Inc., giving him invaluable experience and insight into multiple facets of the concrete industry. Matt is passionate about connecting customers to a World Class ready-mix experience through excellent service, innovative technologies, and cultivating best practices.  He has a Bachelors in Latin American Studies from Carleton College and a Master’s in Business Administration and Entrepreneurship from Ball State University.

John Shanks is an Area Sales Manager at Command Alkon, assisting civil contractors in the Southwest region to adopt and implement new technology to boost efficiencies. John is a third-generation Texas contractor with a Construction Science degree from Texas A&M's school of Architecture. His construction experience dates back to '76 with work as a developer, Architect, General Contractor, Sub-contractor, Supplier, and Manufacturer. His construction software experience includes companies such as Autodesk, iSqFt, NoteVault (Bentley), Trux and Trelar (Haul Hub).

Trey Secor serves at the Director of Sales for CONNEX Solutions for Command Alkon’s Contractor market. Trey leads a team that is focused on enhancing the B2B experience for customers while driving market development. Previously, Trey served as the Chief Commercial Officer for Ruckit, Inc., where he was responsible for overseeing the objectives and implementation of all commercial strategies. He graduated from Texas A&M University.

Selling During COVID - Using Technology
11:45 a.m.-12:30 p.m. |

Joshua Ramsey

Marketing & Communications Strategist | Strategic Point

COVID is causing every business frustration when it comes to selling and prospecting. The strategies that you have been using for years now has completely changed. What can you do? Learn the exact steps of a program that has sold millions of dollars in the last 12 months.
What you can expect to learn:

How to build an Avatar. Then turn that into a Prospects Bio.
Target your Prospects using the information from the previous step
How to break through the clutter of the world to GRAB ATTENTION.
Putting leads into your sales system as well as nurture leads that don’t buy immediately.

Target Audience: All building and construction professionals

A Better Way to Manage Your Jobs From Start to Finish - JobTread Demo
12:15 p.m.-1:00 p.m. | Floor D

Eric Fortenberry

Founder & CEO | JobTread

JobTread brings your entire business together in one platform. It's the easiest way to get organized, win your time back, and supercharge your efficiency. With JobTread, you’ll be able to:

Simplify your pre-sales process so you can win more jobs in less time

Know how each of your projects are performing, in real-time

Easily track all of your job costs - labor, materials, equipment, and more

Achieve your desired profit margins and make more money per job

Uncover actionable insights to continuously improve your business

Close the loop using our first-class integration with Quickbooks

... all in one place. Come learn how the latest in construction management technology is helping builders and contractors get organized, improve your day-to-day processes, and take your home building to the next level.

Thursday, January 6, 2022

Workshops & Classes

Common Construction Sales Mistakes
9:30 a.m.-11:00 a.m. | Keynote Area

Tom Woodcock

President | Seal the Deal

Many in the construction industry consistently make the same mistakes that kill their opportunity. There are many common errors and mentalities that hinder sales success. We'll put a light on these problems and give the behaviors that counter them. Make sure your approach to the customer base is the most effective possible. These errors are often made without the contractor even realizing they're making them. This cripples their chances of winning profitable projects.

Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers.

Don't Kill your Golden Goose-Lawsuit Protection, Tax Reduction & Estate Planning Strategies to Protect & Perpetuate your Business
9:30 a.m.-10:30 a.m. | Floor B

Larry Oxenham

Speaker, Trainer | American Society for Asset Protection

Discover the tools you can use to become invincible to lawsuits, save thousands in taxes, and achieve financial peace of mind. By the end of the presentation you will know how to:

Protect 100% of your assets from lawsuits. You will learn how to make yourself so unattractive to a plaintiff attorney that they will never pursue a lawsuit against you.
Save thousands of dollars each year in taxes. You will learn five tax reduction strategies most people fail to utilize, which could save you more than $10,000 each year in taxes.
Avoid probate and eliminate all estate taxes.

You will be taken through a checklist of items that are important to every estate and business succession plan. You will learn what you should be doing now to prepare for successful business and estate secession.

Target Audience: Builders and Contractors

From Estimating to Invoicing - How To Manage Your Jobs More Profitably
9:30 a.m.-10:30 a.m. | Floor D

Eric Fortenberry

Founder & CEO | JobTread

Three Takeaways:

Learn the common pitfalls for why businesses don’t hit their target profits

Get better insights on pricing your jobs and the difference between markup and margin

Identify new business processes you can incorporate into your business

Rebranding Your Construction Industry Firm - The Right Way!
9:30 a.m.-10:30 a.m. |

Rob Melis

Founder & President | Construction Marketing Inc.

Your brand is more than just your logo. It is everything your customers see and know about your firm. Eventually all organizations reach a point they need to modernize or even change their brand. It could be a change of ownership, a desire to sell the firm or just wanting a brand refresh.

Rebranding can be a challenging experience with negative outcomes, but it doesn’t have to be. I will go over in detail how to craft your new brand and how to roll it out without disrupting your business operations. My team and I are branding experts and we do this for construction industry clients frequently. Rebrand with confidence!

Target Audience: Contractors, subcontractors and suppliers of all sizes

Rob is a widely published and interviewed thought leader with well-respected insights regarding marketing within the construction industry.

Contractor's Cash Flow: Preparation and Management
9:30 a.m.-10:30 a.m. |

Saleh Mubarak

Author, Public Speaker & Trainer

Preparing and managing the contractor's cash flow. What's important for the contractor is not only predicting "how much", but also the timing of the expenses as well as the incoming payments. This helps the contractor both calculate the maximum expected debt (credit line) as well as the time-cost of the money (cost of borrowing). This seminar takes a glance at these topics with some important tips.

Target Audience: Builders and Contractors

Industrial: private and public sectors, in the U.S. and overseas. Positions occupied include project engineer/manager, cost estimator, planner/scheduler, project controls manager, cost manager, training manager.
Academic: faculty member/professor, head of the department.
Extensive experience in continuing education and professional training around the world. Topics are mainly technical but also include soft skills.

Author of:

Construction Project Scheduling and Control (currently 3rd edition)
How to Estimate with Means Data: Basic Skills for Building Construction (currently 4th edition)
Many articles; technical and other
Many presentations in professional conferences such as PMI, AACE International, Primavera Users Conference. Also, a public speaker in many local, regional, and international events.
An authority on project planning, scheduling, and project control; was part of the PMI team that wrote the first Project Scheduling certification (PMI-SP) exam in 2007.
An advocate of holistic healthy living and sports

Google Partner and Fractional CMO
9:30 a.m.-10:30 a.m. |

Joshua Ramsey

Marketing & Communications Strategist | Strategic Point Marketing

This Class offers Live training, Q&A, and unfiltered discussions on how to…

Increase your lead flow
Building your website properly
INDEFFINATELY rank higher on Google
Break through the clutter of competitors and increase sales
Ad Agency / marketing company tricks to watch out for

Target Audience: All building and construction professionals

Construction Finance is More Than Rates and Fees
9:30 a.m.-10:30 a.m. |

Andrew Poulsen & Greg Fullmer

VP of Sales & | CoFi

For most builders, relationships with lenders is all about rates and fees. In reality, there is a lot more to consider. According to PwC, the most common reason for failure in construction is due to slow payments; therefore, builders should look beyond the rates and dive into the services, speed of delivery and the technology that is used by your lender. Join us as we take a look at the deeper side of lending and get into the operations of the draw, the math behind rates and fees, and equip you with questions to ask that will help guide you as you build lender relationships.

Learning Objectives:

Understand how build time can impact rates and fees.
Predict the effect that the draw process (speed of payments) can have on project timelines.
Discover how leveraging technology can facilitate operational efficiencies.

Target Audience: Presidents, CEOs, GCs, CFOs, Accountants, Owners, Finance Managers/VP

Andrew Poulsen is the VP of Sales for CoFi, the only marketplace for construction finance. Andrew graduated with a Bachelors in International Business Management from Utah ValleyUniversity and has been working in FinTech and ConTech for almost a decade. Having spent the last 7 years working strategically with banks and credit unions to improve their portfolios, his extensive background with finance, institutional operations and risk analysis has positioned him to be a key component to help guide builders in the financing process. As the father of two kids and the husband to a spectacular wife, he enjoys spending his free time with family in the mountains or on the lake.

LEED 0 & True Zero Waste
9:30 a.m.-10:30 a.m. | Room 3

Sarah Andrews

Owner | Sustainable Solutions

The LEED Zero program highlights the achievements of LEED projects in areas that are critical to the goal of reaching a regenerative future. This short presentation provides highlights of the program designed to encourage reductions in net carbon emissions, energy use, potable water use, and waste.
Learning Objectives:

Describe the concept of net zero
Identify systems that contribute to net-zero balances.
List the positive effects on the environment of net-zero practices

Target Audience: Industry professionals and any others interested in green building topics.

Sarah Andrews has worked in the construction industry for more than 20 years in civil and vertical commercial construction, project management, estimating, construction and mine safety, adult education, and sustainable construction.

Sarah presently provides consulting services in the green building industry including strategies and solutions for construction professionals engaged in bid preparation, project planning, implementation, documentation, and certification under green building rating systems including LEED. Sarah is a member of the prestigious USGBC Faculty, and her company, Sustainable Solutions, is a member of USGBC national.

Leveraging Technology to Manage and Scale Your Jobs Based Business
11:00 a.m.-12:00 p.m. | Floor D

Eric Fortenberry

Founder & CEO | JobTread

Three Takeaways:

Learn the construction management software landscape

Identify free and paid software tools to improve your communications and performance

Leave feeling prepared to take your business to the next level

The 5 Things Holding Your Company Back from Break-Through Results
11:00 a.m.-12:00 p.m. | Room 4

Michael Caito

MAP Vital Factors Solutions

Only 50% of members on executive teams identify the same organizational priorities.
Less than 25% of those executive team members identify the same owners for those priorities.
Almost 100% of executive teams believe they are well aligned on their priorities.

You will learn actionable, practical strategies to boost accountability, alignment and focus, resulting in improved productivity and profitability through a proven system of sixty years.

LINEAR DRAINS: The solution to common plumbing and remodeling problems - 1 HSW/ADACE Credit
11:00 a.m.-12:00 p.m. | Room 2

Chris Lindsay

Regional Sales Manager | QM Drains

QM drain is a provider of Continuing Education for Members of the American Institute of Architects (AIA), Interior Design Continuing Education Council ( IDCEC) and the National Association of the Remodeling Industry (NARI). During the one-hour session attendees will learn:

Which linear drains solve the issue of having an off-center drainpipe
Choosing the perfect linear drain for your project: functionality meets design.
All placement options for linear drains and other solutions.
Aesthetics and functionality of walk-in showers.
What is the best material for a drain?

Chris Lindsay lives in San Antonio, Texas and is currently working for QM Drain, now covering 25 states as a Regional Sales Manager since 2019.

He has worked in the construction industry in one form or another since around 2007, including working as a Magazine Manager/Copy Editor for a couple of construction trade magazines, a salesman for a Custom Home Builder, a Manufacturers Rep for some plumbing lines, and as an outside/inside salesman doing Builder/Designer sales on the showroom side for a plumbing wholesaler.

Quickbooks for Contractors - Part 2
11:00 a.m.-12:00 p.m. |

Vanessa Vasquez

A Better Way to Manage Your Jobs From Start to Finish - JobTread Demo
12:15 p.m.-1:00 p.m. | Floor D

Eric Fortenberry

Founder & CEO | JobTread

JobTread brings your entire business together in one platform. It's the easiest way to get organized, win your time back, and supercharge your efficiency. With JobTread, you’ll be able to:

Simplify your pre-sales process so you can win more jobs in less time

Know how each of your projects are performing, in real-time

Easily track all of your job costs - labor, materials, equipment, and more

Achieve your desired profit margins and make more money per job

Uncover actionable insights to continuously improve your business

Close the loop using our first-class integration with Quickbooks