TAMPA BUILD EXPO
February 7-8, 2024 | Tampa Convention Center
(East Hall)
Exhibit Hours: 10:00 a.m. to 3:00 p.m. Classes Start at 9:30 a.m. Each Day
As a Division 1 Football player in the powerful Southeastern Conference (SEC) Scott has seen first hand the behind-the-scenes system that is being constantly updated and refined to ensure that athletically talented 16 and 17 adolescents choose the right team.
Remodeler and home builder owners are in a season of work where they have a choice: see the next generation as a hindrance with excuses like “they won’t work”, or to see this new generation as an opportunity to pivot with a renewed mindset like “I’m excited to see how they own the mission!”
There is a shortage of workers for the old-school methodologies but there is not a shortage of people willing to work…towards the right mission.
This life-changing and engaging keynote pulls from our work with hundreds of owners and gets you on the path to building a powerhouse team.
You will be equipped to beat chaos with predictability, and to build a business that brings stability, life, and time for what matters most.
Learning Objectives
- Learn The 3 Foundational Layers Of EVERY Contracting Business
- Understand the 5 Non-Negotiables Of Building And Leading A Vision-Centered Team
- Discover the key elements of powerhouse recruiting that will have you speaking to a younger generation the way they wish to be spoken to!
Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers
People, people, people! How do we find the right people to hire? How do we find ANY people to hire?
The Boomers retired early, and the emerging generations are much more selective in the work they choose. How can you find the right people, recruit them the right way, share the right vision, and then onboard them the right way that aligns with the right mission?
Reimagine the business of your contracting firm with this engaging keynote talk drawing from our work with hundreds of contractor owners that led to our proprietary and proven roadmap.
This roadmap will equip you to beat chaos with predictability, and to build the team that will build the business to make time for what matters most.
Learning Objectives
- Learn the one culprit that keeps us from experience the deep work and flow that we want but can’t see to find
- Discover the 4 systems that all business owners must implement…regardless of size or scope
- Uncover the secret to a great culture that keeps and promotes great people
Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers
Scott will also talk about what the true home of the future will encompass looking forward, covering the newer ideas of lighting, home automation, and architecture.
We’re seeing volatile pricing formats, supply chain interruption and rising interest rates. This usually ends in tough economic conditions, resulting in construction industry challenges. Knowing the best way to stay ahead of these changes and keep your business moving forward is difficult. We’ll look at the methods successful contractors use to weather shifting economic conditions. We’ll cover:
- Increasing your portion of the market pie
- Getting a competitive advantage
- Managing customer expectations
- Structuring your sales effort
- How to balance sales and marketing efforts
You’ll come away from this session with a better understanding of what it will take to grow in both revenue and profitability in these times. Sales is the most important aspect of your business. Everything else simply follows that lead.
Scott will also talk about what the true home of the future will encompass looking forward, covering the newer ideas of lighting, home automation, and architecture.
Beating the Price Objection
9:30 a.m.-11:00 a.m. | Room 403
Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers
His DVD series can literally be used as an individual or corporate training program. He's been featured on CNN and in USAToday as well as dozens of media outlets across the country. Tom is extremely entertaining in his approach and well studied in the dynamics that occur in bidding, quoting and developing customer brand loyalty. His high energy approach combined with practical applications can bring results immediately after his seminars.
His corporation, Seal the Deal, is sought after by trade associations, contractors, corporations, suppliers, construction expos and publications regularly. He currently writes for 4 publications, has 20 regular contractor clients and speaks to in excess of 10,000 construction industry individuals a year. Tom turned a Caterpillar rental territory from 2.5Mil to 10Mil in revenue in 18 months while raising margins by 2%! He also trained 325 sales reps for a 750 Mil nationwide equipment firm. In his first sales position at 19 yrs of age he took a 150K contractor sales territory to 2.5Mil in 1 year. His customized training programs hit areas targeted for improvement head on. He knows how to get people to buy and manage a sales effort to success!
Don't Kill your Golden Goose-Lawsuit Protection, Tax Reduction & Estate Planning Strategies to Protect & Perpetuate your Business
9:30 a.m.-10:30 a.m. | Room 406
Discover the tools you can use to become invincible to lawsuits, save thousands in taxes, and achieve financial peace of mind. By the end of the presentation you will know how to:
- Protect 100% of your assets from lawsuits. You will learn how to make yourself so unattractive to a plaintiff attorney that they will never pursue a lawsuit against you.
- Save thousands of dollars each year in taxes. You will learn five tax reduction strategies most people fail to utilize, which could save you more than $10,000 each year in taxes.
- Avoid probate and eliminate all estate taxes.
You will be taken through a checklist of items that are important to every estate and business succession plan. You will learn what you should be doing now to prepare for successful business and estate secession.
He has authored and co-authored several articles and books on the subject including The Asset Protection Bible and How to Achieve Financial Peace of Mind through Asset Protection. His career has been credited with helping thousands of people save millions of dollars. Larry Oxenham is a nationally recognized speaker who has trained thousands of professionals at hundreds of conventions, conferences and seminars across the country.
Senior Advisor, American Society for Asset Protection Aircraft Owners & Pilots Association
The Secret Gen Z Language: Getting the Next Generation Excited To Work And Lead
9:30 a.m.-10:30 a.m. | Room 401
We’ve been led to buy the myth that a “good” custom homebuilding company is more “luck of the draw” and less “intentional sowing and fertilizing”.
This eye-opening educational workshop will help to uncover what the next generation really wants and what elements lead to business health versus disease. You will leave empowered with a tool that you can implement immediately providing a clear roadmap to multi-generational engagement in the custom homebuilding workplace.
After this workshop you will have clarity on the true difference within the generations, how to listen and speak to your team with a compelling language, and what elements are needed for each team member to thrive day to day.
Learning Objectives
- Learn the one action you can take to connect with someone younger than you immediately
- Understand what “mistakes” all new generations are looking to correct…and how to not be offended
- Discover the language of multi-generations so your words are heard
Target Audience: Homebuilders, Remodelers, Contractors
A Contractors, Subcontractor’s & Supplier's Step-By-Step Guide to Getting Paid
9:30 a.m.-10:30 a.m. | Room 405
Liens and bond claims are critical elements of a company’s credit and collection process. Unfortunately, due to poor job information, missed deadlines, or the lack of internal processes, even seasoned construction businesses can lose their rights. In this session, Ariela Wagner will share five clear steps that she’s identified in her role as president of SunRay Construction Solutions, that will help you secure your company’s rights. While lien laws vary widely from state-by-state, you’ll leave this session armed with fundamental, proven-in-the-real-world best practices to help you successfully navigate the process of protecting your lien rights, and to ending bad debt.
Target Audience: General Contractors, Suppliers and Subcontractors
Ariela has always loved business. At the age of 6 she launched a thriving operation selling chocolate to her classmates. This secured around $5 in receivables a year.
At the age of 26, Ariela launched a construction software business. This now secures around $10 billion in receivables a year.
Today, Ariela’s business is one of the largest of its kind in the country, and counts some of the top national suppliers as customers. Ariela has been named in the South Florida Business Journal’s “Top-40 Under-40” young entrepreneurs, is a regular speaker at business and construction industry events, and is frequently featured in the industry's leading publications.
Her approach to both business and life is to never stop learning, growing and developing new skills: never stop being the best you can, and helping others to become the best version of themselves.
Outside the world of business, Ariela is a black belt in karate and teaches kids that are getting bullied. She’s also a golf champion and attends regular construction industry scrambles.
Her mantra is: “The impossible just takes longer”.
Turn Google reviews, messaging and social media to revenue
9:30 a.m.-10:30 a.m. | Room 407
If you're looking to improve your business' ranking on Google, you've come to the right place. John will share the Birdeye guide on using reviews, messaging and social media to grow your local reputation and SEO. You should expect to take away a page of notes on everything you need to know about attracting, converting and delighting your customers and prospects that interact with your business.
Target Audience: Owners, Management, Soloprenuers, Supporting Staff
Photo-realistic vs. Artificial-looking CGI Renders - How to Spot the Difference?
9:30 a.m.-10:30 a.m. | Room 406
CGI Renders have fast become the solution for marketing off-the-plan properties - helping potential buyers visualize what the finished build will look like while the foundations are being laid. The challenge in visualization often lies in presenting an image that accurately represents the end result, in a way that doesn't detract from the overall presentation with cartoony or unrealistic details. From considering the lighting source, angles, textures, materials, and background, to checking the edges and making sure there aren't any unrealistic shadows - an expert eye is vital in presenting professional marketing. In this seminar, we discuss some of the most common problems we see in renders and how to avoid them when marketing your property and help to fetch that higher sale price.
Target Audience: Builders, Real Estate Agents, Developers, Architects
PVC101 – The Benefits & Uses of Cellular PVC - 1.0 AIA Credit
9:30 a.m.-10:30 a.m. | Room 404
Upon completion of this course, architects and participants will understand:
- Properties of cellular PVC
- Cellular PVC micro-ingredients
- Key differences between high and low-quality cellular PVC
- Ease of use and adaptability
- Common and unique end-use applications
- Painting, staining, and laminating options
- PVC’s contributions to Sustainability
- Properties of Cellular PVC Trim
- Are all cellular PVC Trims the same?
- Working With PVC
- Uses & Applications
- Residential – Exterior & Interior
- Commercial
- Multi-Family
- Historical Preservation
- Dark paint technology for cellular PVC trim
- New trim surface technology - Film Laminates
- PVC’s contribution to Sustainability
Target Audience: Builders, Contractors and Architects in Commercial and Residential applications.
Converting to Advanced Framing: Learn from Experience - 1.0 AIA Credit
9:30 a.m.-10:30 a.m. | Room 408
As energy codes become stricter, builders and designers are seeking options for energy-efficient construction that maintain strength, durability, sustainability and cost-effectiveness. One effective solution is advanced framing, a system of construction framing techniques that optimize material use and increase energy efficiency. The primary purpose for most advanced framing techniques is to eliminate unnecessary framing members, reducing the costs, while simultaneously minimizing thermal bridging and increasing insulation volume in the thermal envelope of the building.
Target Audience: Builders, Contractors and Architects in Commercial and Residential applications
What Google REALLY Wants From Your Website
9:30 a.m.-10:30 a.m. | Room 409
All you really want from Google is clear communication on what you have to do to get leads. No matter what business you own, we all fight for that page 1 placement. But if you take a second to think about it, you probably don’t care about being on page 1 of Google. You really want MORE LEADS!
Google Partner for more than a DECADE, Joshua Ramsey will be teaching you an approach that will have your brain spinning with unique ideas that will increase your conversion rate online (CRO).
Walk away with exact starting strategies to immediately change your business.
- What is CRO and how to apply it
- Build Your USP (unique selling position) that will draw increased engagement
- LIVE website analysis providing pinpointed solutions for YOUR WEBSITE.
Target Audience: All building and construction professionals
A Google Certified Partner, Joshua's teaches interactive conferences based on material received from Google. Plus hear real life stories of success and failures that business owners have had. These powerful, interactive conferences are jammed packed with information that Joshua received during weekly meetings with Google. This is information every business owner needs to know.
Before becoming a Google Partner, Joshua was an outsourced CMO for several large U.S. based companies. As a CMO over the last 9 years, Joshua has managed over $2.5 million in AdWords and Digital Marketing Budgets and managed more than 2,800 campaigns. As a Bing Partner and Google Certified Partner, Joshua attends national conferences with some of the other great minds that influence SEO, digital marketing, and social media. Today, Joshua speaks all over the country helping businesses improve every element of their marketing.
Estimating Direct and Indirect Costs in Construction
9:30 a.m.-10:30 a.m. | Room 402
Direct and indirect expenses in construction projects: This presentation takes a quick and comprehensive look at all expenses expected in a typical construction project. We identify direct and indirect expenses and list all types of categories under each type. The presentation makes a brief analysis of labor, materials, equipment, overhead, bonds and insurance, profit, contingency, and other expenses. Knowing and estimating these expenses can make or break the contractor’s business. This presentation is a must for contractors and anyone in the construction industry.
Target Audience: Builders and Contractors
B.S., M.S., and Ph.D. in civil engineering specialized in Construction Management.
Experience: Over 26 years diversified:
- Industrial: private and public sectors, in the U.S. and overseas. Positions occupied include project engineer/manager, cost estimator, planner/scheduler, project controls manager, cost manager, training manager.
- Academic: faculty member / professor, head of department.
- Extensive experience in continuing education and professional training around the world. Topics are mainly technical but also include soft skills.
Author of:
- Construction Project Scheduling and Control (currently 3rd edition)
- How to Estimate with Means Data: Basic Skills for Building Construction (currently 4th edition)
- Many articles; technical and other
- Many presentations in professional conferences such as PMI, AACE International, Primavera Users Conference. Also, a public speaker in many local, regional, and international events.
- An authority on project planning, scheduling, and project control; was part of the PMI team that wrote the first Project Scheduling certification (PMI-SP) exam in 2007.
- An advocate of holistic healthy living and sports.
Automating your Processes with QuickBooks and Apps for Contractors - Level 1
11:30 a.m.-12:30 p.m. | Room 401
We are living in a time that requires efficiency and organization. Having tons of paperwork and loose ends that take up your time and effort to grow and be more efficient is not the ideal picture. Join my class and learn all about being financially efficient with QuickBooks and the Apps. Learn what is the right QuickBooks for you and the different apps that are available for your builder's business. Learn the solutions that can completely change your perspective about accounting and project management.
Target Audience: Builders and Contractors
Highly accomplished financial professional with a wealth of experience in accounting, tax preparation, and business consulting. I hold a Master of Science in Accounting (MSA) degree, as well as an Enrolled Agent (EA) designation, Federally licensed by the Dept of Treasury, which allows me to represent taxpayers before the Internal Revenue Service (IRS).
My passion for accounting began early in 1998 where I pursued me education with a single-minded focus on developing my skills and knowledge in the field. While earning my Bachelors and Masters in accountancy, I worked for several years in public accounting, gaining valuable experience in tax preparation, audit, and financial statement preparation. As an EA, I have a deep understanding of the tax code and can navigate complex tax laws and regulations. I am committed to staying up to date on the latest changes to the tax code. In 2010 I opened my accounting practice, Sheridan Accounting and Tax, where I built a reputation for providing outstanding service to my clients. I have a talent for helping identify the areas that need improvement in operations and how to increase profitability and efficiency.
In 2020, I rebranded the company to become Eclipse Accounting and Tax and specialize in construction accounting and tax to include cost segregation. In the beginning of 2023, I solely collaborated Eclipse Accounting Corp with Eclipse Building Corp and Todd Whalen, the owner and my partner, to be their exclusive accounting company handling all the internal operations and financial data for Eclipse Building corp. Together along with our staff’s knowledge of accounting and tax and Todd’s knowledge of commercial building, we provide superior workmanship both in the field and in operations.
CREDENTIALS:
Enrolled Agent (able to represent taxpayers in front of the IRS nationwide), Master's in Accountancy, QuickBooks Certified Proadvisor, Past Certified Profit First Expert, 2021-2023, Professional organizer, accredited member of NAEA (national association of Enrolled Agents), NATP (National association of tax professionals), NAPO (National association of professional organizers), NAPW (National association of Professional women), NAWIC (Nathional Association of Women in Construction)
Specialties: Profit and growth expert specializing in Personal taxation and construction profitability and efficiency. Business professional organizing is a passion of mine.
Chief Marketing Officer LIVE panel Q&A
2:30 p.m.-3:30 p.m. | Room 409
Wondering what the massive global companies are doing to continue to dominate? Hear first hand from a Chief Marketing Officer (CMO) that has been the leader in construction based marketing strategies worldwide for nearly a decade!
Come with questions leave with answers. Gain detailed feedback on how you can improve your marketing position. Or simply hear the stories and strategies from the boardroom of global giants. Key strategies that you can also apply to your business.
Target Audience: All building and construction professionals
A Google Certified Partner, Joshua's teaches interactive conferences based on material received from Google. Plus hear real life stories of success and failures that business owners have had. These powerful, interactive conferences are jammed packed with information that Joshua received during weekly meetings with Google. This is information every business owner needs to know.
Before becoming a Google Partner, Joshua was an outsourced CMO for several large U.S. based companies. As a CMO over the last 9 years, Joshua has managed over $2.5 million in AdWords and Digital Marketing Budgets and managed more than 2,800 campaigns. As a Bing Partner and Google Certified Partner, Joshua attends national conferences with some of the other great minds that influence SEO, digital marketing, and social media. Today, Joshua speaks all over the country helping businesses improve every element of their marketing.
Automating your Processes with QuickBooks and Apps for Contractors - Level 2
2:30 p.m.-3:30 p.m. | 401
We are living in a time that requires efficiency and organization. Having tons of paperwork and loose ends that take up your time and effort to grow and be more efficient is not the ideal picture. Join my class and learn all about being financially efficient with QuickBooks and the Apps. Learn what is the right QuickBooks for you and the different apps that are available for your builder's business. Learn the solutions that can completely change your perspective about accounting and project management.
Target Audience: Builders and Contractors
Highly accomplished financial professional with a wealth of experience in accounting, tax preparation, and business consulting. I hold a Master of Science in Accounting (MSA) degree, as well as an Enrolled Agent (EA) designation, Federally licensed by the Dept of Treasury, which allows me to represent taxpayers before the Internal Revenue Service (IRS).
My passion for accounting began early in 1998 where I pursued me education with a single-minded focus on developing my skills and knowledge in the field. While earning my Bachelors and Masters in accountancy, I worked for several years in public accounting, gaining valuable experience in tax preparation, audit, and financial statement preparation. As an EA, I have a deep understanding of the tax code and can navigate complex tax laws and regulations. I am committed to staying up to date on the latest changes to the tax code. In 2010 I opened my accounting practice, Sheridan Accounting and Tax, where I built a reputation for providing outstanding service to my clients. I have a talent for helping identify the areas that need improvement in operations and how to increase profitability and efficiency.
In 2020, I rebranded the company to become Eclipse Accounting and Tax and specialize in construction accounting and tax to include cost segregation. In the beginning of 2023, I solely collaborated Eclipse Accounting Corp with Eclipse Building Corp and Todd Whalen, the owner and my partner, to be their exclusive accounting company handling all the internal operations and financial data for Eclipse Building corp. Together along with our staff’s knowledge of accounting and tax and Todd’s knowledge of commercial building, we provide superior workmanship both in the field and in operations.
CREDENTIALS:
Enrolled Agent (able to represent taxpayers in front of the IRS nationwide), Master's in Accountancy, QuickBooks Certified Proadvisor, Past Certified Profit First Expert, 2021-2023, Professional organizer, accredited member of NAEA (national association of Enrolled Agents), NATP (National association of tax professionals), NAPO (National association of professional organizers), NAPW (National association of Professional women), NAWIC (Nathional Association of Women in Construction)
Specialties: Profit and growth expert specializing in Personal taxation and construction profitability and efficiency. Business professional organizing is a passion of mine.
Materials Mgmt. & Procurement: Navigating Broken Supply-Chain
2:30 p.m.-3:30 p.m. | 406
This session format is a round table discussion that specifically tackles Supply Chain Management and addresses a wide range of topics:
- What are the main material issues affecting projects right now?
- How has Covid impacted Supply Chains?
- What are companies currently doing to manage this process?
- What can they do to manage this process more effectively?
- What stakeholders are being affected and how are they reacting?
- What challenges come with introducing new technology? How to manage?
- What are some of the ROI of Material Management & Procurement software? What about software in general?
- What is an ideal material management & procurement process?
- What is the future Supply Chain outlook?
Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers
April Moss is a market and retail strategy expert with more than 20 years of experience developing sales teams with some of the largest global companies, including Procter & Gamble and Starbucks. It was at Procter & Gamble where April and Rob met. Prior to starting her career with P&G, she worked for the Construction Specification Institute in Washington D.C., fueling her interest in real estate development. Like Rob, Founder/CEO, April watched her father struggle as a sub-contractor. Those struggles were one of the reasons her father ended his own life when she was nine. Construction has 4-5x more suicides than any other industry. One of April’s passions is to make sure that as DigiBuild works to improve the construction process that it helps to relieve the burden on construction people and their families along the way.
Getting Claims Paid: Navigating the Ins and Outs of a Property Insurance Claim
2:30 p.m.-3:30 p.m. | 407
Insurance is a necessary aspect to everyday life therefore it is imperative that policyholders and their contractors know the basic ins and outs of navigating a claim upfront rather than after they are denied benefits. An update of the new laws effecting contractors and work they may do for policyholders, will be discussed in detail. Join OLDER LUNDY and Dave Pettinato as they dive into the check list of how to properly tackle Florida property insurance claims and recover what you are owed.
Target Audience: Policyholders, Businessowners, and anyone else who might have to deal with insurance claims whether it be their own residence or their field of work.
David Pettinato joined Older Lundy Koch & Martino in 2021 adding to the firm’s civil litigation practice with an expertise in first- and third- party property insurance disputes. David is an experienced policyholder advocate in both state and federal courts, with practice areas including large property losses, business interruption, insurance coverage, and international insurance disputes. Mr. Pettinato has significant experience in dealing with all types of property damage claims, including hurricane, wind, fire, water damage, sinkhole, weight of snow, and hail claims. He began his insurance litigation career over 20 years ago as insurance defense counsel.
Mr. Pettinato is the former chair for the Insurance Section of The American Association of Justice (AAJ), and held multiple former chairs and vice chairs for the Bad Faith Litigation Group (BFLG) for the AAJ from 2000-2012. In 2010, he was the recipient of the Wiedemann & Waysocki Award, which honors attorneys for their commitment to their profession and support for improving the civil justice system. He has spoken before professional associations and groups such as the Windstorm Insurance Network, AAJ, Florida Association of Public Insurance Adjusters. David continues to apply himself to his relentless pursuit of justice on behalf of his clients.
ELECOCOSOFT - Asta Powerproject – CPM Scheduling Software
2:30 p.m.-3:30 p.m. | 405
Powerproject supports more than 100,000 professionals worldwide, providing intuitive CPM scheduling, 4D BIM integration, a mobile app, and resource management features. Powerproject is perfect for construction projects of all sizes, giving you better project management tools and leading to better project outcomes.
Learn how quickly and efficiently you can set up, progress, and report on a project plan using Powerproject. We will set up the project using a Project Template and add additional scope using Task Pools. We will set up the Work Breakdown Structure and then add Tasks using a variety of methods depending on your preferences: type on the activity table, draw on the bar chart, task pools, copy/paste from Excel, import from another scheduling solution. Explore the various methods for linking tasks and assigning code libraries/activity codes. Learn how you can use Powerproject’s “Undo” feature to easily perform “what-if” scenarios and correct mistakes. We will review several strategies for performing Progress Updates and generating presentation-quality reports.
Target Audience: Scheduler, PM, VP of ops, Planners
Zoning and Permitting: Navigating the Zoning Process: Common Mistakes and How to Avoid Them
2:30 p.m.-3:30 p.m. | 402
In this session David will cover the process of zoning and what things to look out for.
Target Audience: Policyholders, Business-owners, and anyone else who might have to deal with insurance claims whether it be their own residence or their field of work.
David B. Singer has over two decades of experience practicing in the areas of real estate, land use and development. He received his B.A. and J.D from the University of Michigan and is admitted to practice law in both Illinois and Florida. Mr. Singer represents clients in matters regarding zoning issues, land use, comprehensive planning, economic incentive eligibility, permitting issues, and issues relating to election law.
Mr. Singer also has a broad practice of working with clients interacting with the government at the local, state and federal levels. He counsels private citizens, corporations and elected officials on their rights as it pertains to governmental actions, orders, investigations, inquiries and hearings. David has extensive knowledge in providing representation for clients in public policy and government affairs, administrative, regulatory and government forums (local and state agencies), political matters and election law. Mr. Singer is admitted to practice in the 11th Circuit, all three U.S. District Courts in Florida, the Northern District of Illinois, as well as all state courts in Illinois and Florida. He is a certified mediator in the state of Florida. He holds an A/V Peer Review Rating from Martindale Hubbell.
Starting your Digital Transformation Journey
2:30 p.m.-3:30 p.m. | 403
How Dropbox can change the way you do business.
Target Audience: Builders and Contractors
Shirin Arnold is the Industry Solutions Lead for Construction at Dropbox. Shirin joined Dropbox at the end of 2021 from Autodesk where she held several key positions in sales and product. She was a Technical Solutions Executive for the AEC industry as well as a Group Product Manager driving the BIM 360 Field Management solutions forward. Even though she holds a Master’s in Structural Engineering from Stanford University, she has always leaned towards the construction industry. Her interest in construction led her straight to a boots on the ground position, with a major general contractor as a project engineer where her interest flourished. She has held various product management positions from Credit Suisse to Graphisoft where she has been able to continue to influence the construction industry.
Common Construction Sales Mistakes
9:30 a.m.-11:00 a.m. | Room 403
Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers.
His DVD series can literally be used as an individual or corporate training program. He's been featured on CNN and in USAToday as well as dozens of media outlets across the country. Tom is extremely entertaining in his approach and well studied in the dynamics that occur in bidding, quoting and developing customer brand loyalty. His high energy approach combined with practical applications can bring results immediately after his seminars.
His corporation, Seal the Deal, is sought after by trade associations, contractors, corporations, suppliers, construction expos and publications regularly. He currently writes for 4 publications, has 20 regular contractor clients and speaks to in excess of 10,000 construction industry individuals a year. Tom turned a Caterpillar rental territory from 2.5Mil to 10Mil in revenue in 18 months while raising margins by 2%! He also trained 325 sales reps for a 750 Mil nationwide equipment firm. In his first sales position at 19 yrs of age he took a 150K contractor sales territory to 2.5Mil in 1 year. His customized training programs hit areas targeted for improvement head on. He knows how to get people to buy and manage a sales effort to success!
Culture Is NOT An Accident: How To Build Your Culture On One Sheet Of Paper
9:30 a.m.-10:30 a.m. | Room 401
The culture of your business is a DIRECT RESULT of the ingredients that you allow to enter into the building. Good ingredients equal good culture, and vice versa. Culture is more than ping pong tables and bean bag chairs. Culture is about relationships, connection, and communication.
Culture will determine the joy that we find in running our business. We all want a great culture, and we know we have to work for it…but how? Most strategies include a cross-your-fingers approach.
This fun and surprising workshop will remove the confusion around great culture, and provide you the action and clarity you need to build a culture that you are proud of and that all generations want to be a part of.
Learning Objectives
- Clarify the elements of great culture, and identify distracting elements of bad culture so you can focus on the elements of great culture
- Walk away with a one page visual of building great culture in your business starting tomorrow
- Discover the motivation to stop wasting time and money on team outings and bonus plans that rarely move the needle
Target Audience: Homebuilders, Remodelers, Contractors
What Google REALLY Wants From Your Website
9:30 a.m.-10:30 a.m. | Room 409
All you really want from Google is clear communication on what you have to do to get leads. No matter what business you own, we all fight for that page 1 placement. But if you take a second to think about it, you probably don’t care about being on page 1 of Google. You really want MORE LEADS!
Google Partner for more than a DECADE, Joshua Ramsey will be teaching you an approach that will have your brain spinning with unique ideas that will increase your conversion rate online (CRO).
Walk away with exact starting strategies to immediately change your business.
- What is CRO and how to apply it
- Build Your USP (unique selling position) that will draw increased engagement
- LIVE website analysis providing pinpointed solutions for YOUR WEBSITE.
Target Audience: All building and construction professionals
A Google Certified Partner, Joshua's teaches interactive conferences based on material received from Google. Plus hear real life stories of success and failures that business owners have had. These powerful, interactive conferences are jammed packed with information that Joshua received during weekly meetings with Google. This is information every business owner needs to know.
Before becoming a Google Partner, Joshua was an outsourced CMO for several large U.S. based companies. As a CMO over the last 9 years, Joshua has managed over $2.5 million in AdWords and Digital Marketing Budgets and managed more than 2,800 campaigns. As a Bing Partner and Google Certified Partner, Joshua attends national conferences with some of the other great minds that influence SEO, digital marketing, and social media. Today, Joshua speaks all over the country helping businesses improve every element of their marketing.
PVC101 – The Benefits & Uses of Cellular PVC - 1.0 AIA Credit
9:30 a.m.-10:30 a.m. | Room 404
Upon completion of this course, architects and participants will understand:
- Properties of cellular PVC
- Cellular PVC micro-ingredients
- Key differences between high and low-quality cellular PVC
- Ease of use and adaptability
- Common and unique end-use applications
- Painting, staining, and laminating options
- PVC’s contributions to Sustainability
- Properties of Cellular PVC Trim
- Are all cellular PVC Trims the same?
- Working With PVC
- Uses & Applications
- Residential – Exterior & Interior
- Commercial
- Multi-Family
- Historical Preservation
- Dark paint technology for cellular PVC trim
- New trim surface technology - Film Laminates
- PVC’s contribution to Sustainability
Target Audience: Builders, Contractors and Architects in Commercial and Residential applications.
Lateral Load Path Basics: Tracing a wind load through a wood-framed structure - 1.0 AIA Credit
9:30 a.m.-10:30 a.m. | Room 408
This session outlines the path a wind load takes through a wood-framed structure, as well as the importance of a complete load path and associated construction details. As a result of this session, participants will:
- Understand the complete lateral load path
- Identify common framing errors within this path
- Understand the consequences of an incomplete path
- Discuss and evaluate code requirements for critical details
Target Audience: Builders, Contractors and Architects in Commercial and Residential applications
Productivity Adjustments and its Impact on Cost and Duration
9:30 a.m.-10:30 a.m. | Room 402
Productivity adjustments and its impact on cost and duration. Estimating crew (labor and equipment) productivity is crucial to both the cost and duration of the project. This is why the contractor must make proper adjustments to estimated productivity for each work activity, taking into account all impacting factors such as weather conditions. But adjustments must also be considered with schedule updates because things rarely, if ever, go as planned. This presentation takes a quick look at this process with valuable tips for more accurate cost estimates and schedules.
Target Audience: Builders and Contractors
B.S., M.S., and Ph.D. in civil engineering specialized in Construction Management.
Experience: Over 26 years diversified:
- Industrial: private and public sectors, in the U.S. and overseas. Positions occupied include project engineer/manager, cost estimator, planner/scheduler, project controls manager, cost manager, training manager.
- Academic: faculty member/professor, head of the department.
- Extensive experience in continuing education and professional training around the world. Topics are mainly technical but also include soft skills.
- Construction Project Scheduling and Control (currently 3rd edition)
- How to Estimate with Means Data: Basic Skills for Building Construction (currently 4th edition)
- Many articles; technical and other
- Many presentations in professional conferences such as PMI, AACE International, Primavera Users Conference. Also, a public speaker in many local, regional, and international events.
- An authority on project planning, scheduling, and project control; was part of the PMI team that wrote the first Project Scheduling certification (PMI-SP) exam in 2007.
- An advocate of holistic healthy living and sports
Construction Technology Revolution & Change Management
9:30 a.m.-10:30 a.m. | Room 406
Learn how to get company buy-in to the latest technology internally. In this session we will review the latest Construction Technology (ConTech) and explore where the industry is heading and steps to adoption. We’ll key in on Material Management, Procurement and Project Management goals that can be driven by simple or advanced technology adoption.
Learning Objectives:
- Walk away with broader understanding of the innovation taking place in the construction industry
- Industry pain points and how technology solves them (i.e., Supply Chain Software)
- How to evaluate what technologies are right for you and how they will drive ROI
- How to sell internally via Change Management Process
- VR, FTX, Blockchain and AI, OH MY!
Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers
April Moss is a market and retail strategy expert with more than 20 years of experience developing sales teams with some of the largest global companies, including Procter & Gamble and Starbucks. It was at Procter & Gamble where April and Rob met. Prior to starting her career with P&G, she worked for the Construction Specification Institute in Washington D.C., fueling her interest in real estate development. Like Rob, Founder/CEO, April watched her father struggle as a sub-contractor. Those struggles were one of the reasons her father ended his own life when she was nine. Construction has 4-5x more suicides than any other industry. One of April’s passions is to make sure that as DigiBuild works to improve the construction process that it helps to relieve the burden on construction people and their families along the way.
ELECOCOSOFT - Asta Powerproject – CPM Scheduling Software
9:30 a.m.-10:30 a.m. | 405
Powerproject supports more than 100,000 professionals worldwide, providing intuitive CPM scheduling, 4D BIM integration, a mobile app, and resource management features. Powerproject is perfect for construction projects of all sizes, giving you better project management tools and leading to better project outcomes.
Learn how quickly and efficiently you can set up, progress, and report on a project plan using Powerproject. We will set up the project using a Project Template and add additional scope using Task Pools. We will set up the Work Breakdown Structure and then add Tasks using a variety of methods depending on your preferences: type on the activity table, draw on the bar chart, task pools, copy/paste from Excel, import from another scheduling solution. Explore the various methods for linking tasks and assigning code libraries/activity codes. Learn how you can use Powerproject’s “Undo” feature to easily perform “what-if” scenarios and correct mistakes. We will review several strategies for performing Progress Updates and generating presentation-quality reports.
Target Audience: Scheduler, PM, VP of ops, Planners
Lien Laws: 4 Things You Must Know
2:30 p.m.-3:30 p.m. | 407
Insurance is a necessary aspect to everyday life therefore it is imperative that policyholders and their contractors know the basic ins and outs of navigating a claim upfront rather than after they are denied benefits. An update of the new laws effecting contractors and work they may do for policyholders, will be discussed in detail. Join OLDER LUNDY and Dave Pettinato as they dive into the check list of how to properly tackle Florida property insurance claims and recover what you are owed.
Target Audience: Policyholders, Businessowners, and anyone else who might have to deal with insurance claims whether it be their own residence or their field of work.
Carl joined Older Lundy Koch & Martino in 2017 after 14 years with Sivyer Barlow & Watson. Carl practices in commercial and construction litigation and has handled a wide variety of cases, including commercial foreclosures, franchise disputes, fraud, contract disputes, construction industry licensing, construction defects, employment matters, and non-competes. Carl has represented large corporations, including bank and builders, as well as individuals. He has been recognized twice as a Super Lawyers Rising Star.
Carl graduated cum laude from Stetson University College of Law, where he was part of the trial team and helped guide the school to the #1 ranking in trial advocacy nationwide. While at Stetson, Carl won the National Trial Competition, as well as Best Advocacy. Carl also was a member of the Phi Delta Phi legal fraternity and won the Ralph Harris Farrell award for individual excellence in competition. Carl spent over two years as an Assistant State Attorney, trying cases ranging from armed burglary to white collar crimes to murder.
Chief Marketing Officer LIVE panel Q&A
2:30 p.m.-3:30 p.m. | Room 409
Wondering what the massive global companies are doing to continue to dominate? Hear first hand from a Chief Marketing Officer (CMO) that has been the leader in construction based marketing strategies worldwide for nearly a decade!
Come with questions leave with answers. Gain detailed feedback on how you can improve your marketing position. Or simply hear the stories and strategies from the boardroom of global giants. Key strategies that you can also apply to your business.
Target Audience: All building and construction professionals
A Google Certified Partner, Joshua's teaches interactive conferences based on material received from Google. Plus hear real life stories of success and failures that business owners have had. These powerful, interactive conferences are jammed packed with information that Joshua received during weekly meetings with Google. This is information every business owner needs to know.
Before becoming a Google Partner, Joshua was an outsourced CMO for several large U.S. based companies. As a CMO over the last 9 years, Joshua has managed over $2.5 million in AdWords and Digital Marketing Budgets and managed more than 2,800 campaigns. As a Bing Partner and Google Certified Partner, Joshua attends national conferences with some of the other great minds that influence SEO, digital marketing, and social media. Today, Joshua speaks all over the country helping businesses improve every element of their marketing.
