AUSTIN BUILD EXPO

August 11-12, 2021 | Palmer Events Center

Exhibit Hours: 10:00 a.m. to 3:00 p.m. Classes Start at 9:30 a.m. Each Day

Sponsored by
Construction Monthly Magazine
Platinum Sponsor
Alltek Construction
2021 Exhibitors

Accubuild Accubuild Software Allied Fire Protection Allura Alpine Delivery Alpolic American Fire Apple Leasing Apple Commercial Leasing Atlanco ATX Fence ATX Fence Supply ATX Food Truck Builder ATX Led ATX Led Austin Audio Austin Disinfectant Austin Disinfectant Fogging Bath Fitter Bath Fitter best bath Best Bath Intelligent Designs blue diamond bobcat Bobcat of Austin boss jcb boulder designs boyce Boyce Brabandt Equipment Brabandt Equipment Brilliant Smart Home System brothers cabinetry Brothers Cabinetry Company bruce germer insurance Bruce Germer Insurance BSI BSI Casey Custom CMD Quartz Command Alkon command alkon Construction News Construction News Copperweld Bimetallics CSI-Austin Chapter Darling Promo Darling Promo Decorum Decorum eco-soil Eco-Soil Stabilizers Encore Exacta Exacta farmers insurance Farmers Insurance-Luis Vallejo FLC FLC Geo Solutions GoodGuys Good Guys Tree Service Goodman Goodman Air Conditioning Home Builders Association Home Builders Association Huntsman Building Solutions Hydro Mist HydroMist INTEGRITY PAVING & COATINGS itouch relief itouch relief jwalls insurance Wall Insurance Agency JobTread Software JobTread Software Lauren Concrete Leaf Filter Leaf Filter Legacy Coatings LGC Louisiana Gold Construction Lone Star Paving Lone Star Paving Loose Cannon Malachi Consulting Malachi Consulting MAP Consulting MAP Consulting MAPEI Metro-Repro Millennium Hardwood Flooring Millennium modern ac Modern AC Products Noise Monitoring Services Noise Monitoring Services Onsite Service Partners Pella Pinnacle Geotechnical Premier Building Premier Building Solutions PRITCHARD INDUSTRIES SOUTHWEST, INC QORA Ram Jack Ram Jack logo Riley's Asphalt Riley Asphalt San Marcos Iron Doors San Marcos Iron Doors Smash Trash Smash by Trash Stallion Funding Stallion Funding Streamline Funding Streamline Funding Logo Structural Concrete Structural Concrete Systems Structurlam Structurlam Mass Timber Corporation Sun Tint Sunstone Sunstone Metal Products Texas Block Supply Texas Concrete & Foundation Repair texas disposal Texas Disposal Systems Texas Paint texas pride Texas Pride Commercial Texa sanitizing Texas Quality Structures Tiger Jaw Tiger Jaw T-Mobile T-Mobile TMA TMA Trusted Heating Trusted Heating and Cooling TWFG TWFG Insurance Victory Design Promotional Products Woodbrid Woodbrid Worldwide Pest Control
Complimentary Keynotes & Classes
Featured Keynotes
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Tom Woodcock
President | Seal the Deal
Selling in the COVID Era
Wednesday, August 11 | 1:15 p.m.-2:15p.m.

Selling in the construction industry during and post COVID is challenging. Some of the tried and true methods are less effective and many new ones are not as effective as they were at the onset. How do you adjust your sales strategy to continue to produce profitable business, increase revenue and even grow in this time period? Giving up on sales is a mistake and will be realized often when it’s too late. What we’ll cover:

  • Is outside sales still relevant
  • Is Zoom the new normal
  • Is face to face selling possible
  • How can you integrate digital selling with traditional selling?

We will dive deep into all these areas and you will come out with a baseline to build a sales plan. Many construction industry related companies are thriving in this climate. This is a chance for you to be one of those experiencing success.

Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers
Networking & Association Use
Thursday, August 12 | 1:15 p.m.-2:15 p.m.
In this class we will layout how to determine what associations to join, how to work them and get business from your involvement. The single greatest way to find grouped customers and network contacts is right in your backyard association! Work them to the fullest and you'll never make a cold call again!
Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers
Speaker Bio
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Scott Specht
Founder & Principal | Specht Architects
House of the Future
Wednesday, August 11 | 11:30 a.m.-1:00 p.m.
Scott Specht, founder of AIA Award-Winning firm Specht Architects, will give an interesting and humorous talk about the history of the “House of the Future.” This will cover unusual ideas from the 1920s through the 1970’s of how we’d be living in the future of 2020. Scott will cover the strange building techniques that these visionaries thought we’d be using, including spray-foam structures, bolt-together fiberglass shells, and even inflatable bubble homes.

Scott will also talk about what the true home of the future will encompass looking forward, covering the newer ideas of lighting, home automation, and architecture.
Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers
Speaker Bio
Tim Schelfe, Austin Build Expo Keynote Speaker Image
Tim Schelfe
Vice President & Principal | Britt Design Group
The Everchanging Shift for Multifamily Design Post-COVID-19
Thursday, August 12 | 11:30 a.m.-1:00 p.m.
Britt Design Group, VP + Principal, Tim Schelfe will present the everchanging shift for multifamily design post-Covid-19. As work from home will be the new normal – how do we design multifamily projects that answer to the need and desire to work from home. Multifamily units will incorporate design solutions that answer to these marketable needs, examples include kitchen Islands that convert into work stations, small work areas within one and two bedroom units, and more. Multifamily common areas will see a return to the once-popular business center as these multifunctional work centers have become a necessary amenity designed and outfitted with multiple breakout rooms, private phone booths, and smaller remote workstations.
Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers
Speaker Bio
Wednesday, August 11, 2021
Workshops & Classes
Beating the Price Objection
9:30 a.m.-11:00 a.m.
Tom Woodcock
President | Seal the Deal
This topic deals specifically with the pressure to always be low. Learn the sales tools necessary to get the inside track in the bidding process. The goal being to consistently win projects and raise profitability on those projects. The most common mis-takes made in bidding are revealed and countered.

Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers
Don't Kill your Golden Goose-Lawsuit Protection, Tax Reduction & Estate Planning Strategies to Protect & Perpetuate your Business
9:30 a.m.-10:30 a.m.
Larry Oxenham
Speaker, Trainer | American Society for Asset Protection

Discover the tools you can use to become invincible to lawsuits, save thousands in taxes, and achieve financial peace of mind. By the end of the presentation you will know how to:

  1. Protect 100% of your assets from lawsuits. You will learn how to make yourself so unattractive to a plaintiff attorney that they will never pursue a lawsuit against you.

  2. Save thousands of dollars each year in taxes. You will learn five tax reduction strategies most people fail to utilize, which could save you more than $10,000 each year in taxes.

  3. Avoid probate and eliminate all estate taxes.

    You will be taken through a checklist of items that are important to every estate and business succession plan. You will learn what you should be doing now to prepare for successful business and estate secession.


Target Audience: Builders and Contractors
Google Partner Teaching: Intro to SEO & Understanding your Website (BEGINNERS)-Part 1
9:30 a.m.-10:30 a.m.
Joshua Ramsey
Marketing & Communications Strategist | Strategic Point Marketing
(The starting point for business owners that don’t know much about online advertising)

  • Types of coded websites
  • What makes sense for you to use
  • What the cost should be
  • Basic Building of your website – easiest things to do, most overlooked
  • How to read the basics in Google Analytics
  • Google Search Console
  • Density of text
  • Understanding user experience
  • Reading competitors’ strategies
  • Identify keywords that will have the most impact
  • Understand why all SEO companies have different strategies

  • Target Audience: All building and construction professionals
From Estimating to Invoicing - How To Manage Your Jobs More Profitably
9:30 a.m.-10:30 a.m.
Eric Fortenberry
Founder & CEO | JobTread

In today’s highly competitive market, it’s more important than ever to be on top of your numbers. If you can’t price your jobs accurately and don’t have a great process for managing your costs throughout the job, you’re setting yourself up for failure. During this presentation, we’ll discuss common pitfalls, cover lessons learned from real world experiences, and provide actionable takeaways to improve your processes for everything from estimating to bidding, job costing, purchase orders, vendor bills, customer invoicing, and more.

Three Takeaways:

  • Learn the common pitfalls for why businesses don’t hit their target profits
  • Get better insights on pricing your jobs and the difference between markup and margin
  • Identify new business processes you can incorporate into your business
The Basics of Construction Contracts, Subcontracts & Purchase Orders
9:30 a.m.-10:30 a.m.
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Rob Holcomb
Partner | Knolle, Holcomb, Callahan & Taylor, P.C.
This presentation will look at construction contracts, subcontracts and purchase orders from the perspective of all parties. It will also cover key issues and provisions relating to negotiating a contract, contractual duties, responsibilities, and breach of contract.

Target Audience: owners, general contractors, subcontractors, design professionals, home builders, homeowners, landowners, landlords and tenants

The Sustainable SITES Initiative - 1 GBCI General CE Credit

9:30 a.m.-10:30 a.m.

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Sarah Andrews
CEO | Sustainable Solutions
This course provides an overview of the SITES v2 rating system for developing sustainable landscapes and resilient spaces. The presentation content explains the intent of each of the five areas of focus – considering water, soil, vegetation, materials, and our interaction and connection with a site – along with best practices and related key terms and concepts.

Learning Objectives:
  • Describe the areas of focus under the SITES rating system.
  • Identify projects to which SITES can apply.
  • Explain key system terms and concepts.
  • Recognize green infrastructure best practices.

Target Audience: Industry professionals and any others interested in green building topics.
Tricks, Tips, & Ploys in Project Scheduling
9:30 a.m.-10:30 a.m.
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Saleh Mubarak
Author, Public Speaker & Trainer
Construction project scheduling is an interesting field where science meets art. Even though the concept is simple and can be explained in less than an hour, there are still many issues that need the attention of the expert. These tricks and tips can make a big difference between the success and failure of the project. This seminar covers a wide collection of them to make the project management team aware of them. This includes tips for good practices as well as common mistakes.

Target Audience: Builders and Contractors
Google Partner Teaching: Understanding & Training (MID-LEVEL)-Part 1
10:40 a.m.-11:30 a.m.
Joshua Ramsey
Marketing & Communications Specialist | Marketing Strategic Point
(Bring a laptop and have a good understanding of what SEO already is)
  • Writing text with your keywords
  • Writing meta tags (Title, Description, H)
  • Implementing and Following Google Strategies
  • Bert
  • EAT
  • Security strategies
  • Ranking Strategies
  • Google AdWords – BASIC training
  • Do’s / Don’ts
  • HREFLANG Tag

Target Audience: All building and construction professionals

LEED v4 Core Concepts and Strategies-1 GBCI General CE Credit

11:00 a.m.-12:00 p.m.

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Sarah Andrews
CEO | Sustainable Solutions
The LEED v4 Core Concepts and Strategies presentation provide an examination of sustainable building, the LEED Rating System and the LEED certification process. The course content is introductory and helps to build awareness for participants by reviewing important terms and concepts.
Learning Objectives:
  • Describe the structure of the LEED rating system and the overall LEED certification process.
  • Describe key green building concepts and goals associated with LEED.
  • Describe the central role of integrative design.
  • Explain the concept of synergies between LEED credit categories and strategies.

Target Audience: Industry professionals and any others interested in green building topics.
The 5 Things Holding Your Company Back from Break-Through Results
11:00 a.m.-12:00 p.m.
Michael Caito
MAP Vital Factors Solutions
As a leader, ever scratch your head wondering why you aren’t achieving your desired growth? You have a great team, a solid business plan and quality partnerships… so what’s the missing piece to the puzzle?
Join this session to crack the code as to why:
  • Only 50% of members on executive teams identify the same organizational priorities.
  • Less than 25% of those executive team members identify the same owners for those priorities.
  • Almost 100% of executive teams believe they are well aligned on their priorities.
You will learn actionable, practical strategies to boost accountability, alignment and focus, resulting in improved productivity and profitability through a proven system of sixty years.
The Rise & Fall of the Green Building Movement - 1 AIA Credit
11:00 a.m.-12:00 p.m.
Peter Pfeiffer, FAIA
CEO & Founder | Barley|Pfeiffer Architecture
Why is today’s technology-based “LEED” Green Building program a far cry from the original, and arguably deeper, ideals and aspirations of the “Green” movement? What’s more real? What’s next? Now the green building movement has been codified into a checklist approach to integrating various “green” building products and technologies into our homes and buildings. New “catchy” terms are being bantered about – like “IAQ” and “Net Zero” homes and buildings. What does this mean? What does it “boil down” to? Isn't what we're trying to achieve is to make our buildings, homes, and communities simply perform better? What about a different approach – that of “Green” or “High Performance” building – BY DESIGN?

Target Audience: Architects, developers, general contractors, environmental & green consultants, Realtors
Quickbooks for Contractors - Part 1
11:00 a.m.-12:00 p.m.
Sam Hallburn Image
Image Image
Sam Hallburn & Vanessa Vasquez
This class is an overview of how contractors can utilize the QuickBooks functionality to facilitate job costing, payroll, receivables and the overall benefits of either the online or desktop applications.

Target Audience: Contractors, Subcontractors, and anyone curious about the features & benefits of QuickBooks.
Leveraging Technology to Manage and Scale Your Jobs Based Business
11:00 a.m.-12:00 p.m.
Eric Fortenberry
Founder & CEO | JobTread

Business can be done today in ways that the leaders who have gone before us could only dream of. Effectively leveraging software systems can give you the edge over your competition and take your business to the next level. During this session, we’ll unpack ways to help you better manage your business and discuss strategies to help you win more jobs and make more money in less time.

Three Takeaways:

  • Learn the construction management software landscape
  • Identify free and paid software tools to improve your communications and performance
  • Leave feeling prepared to take your business to the next level
Impact of Social Media & Brand Identity
11:30 a.m.-12:30 p.m.
Tom Woodcock
President | Seal the Deal
Increasing your engagement and strengthening your brand identity is vital to the success of this process. I am here to provide you with the steps necessary to develop this type of presence. In this presentation I will coach you through the process of establishing your business’ brand identity across a variety of social media platforms and show you the impact it will have on your sales strategy and overall business goals.

Target Audience: All Building and Construction Professionals.
Selling During COVID - Using Technology
11:45 a.m.-12:30 p.m.
Joshua Ramsey
Marketing & Communications Strategist | Strategic Point
COVID is causing every business frustration when it comes to selling and prospecting. The strategies that you have been using for years now has completely changed. What can you do? Learn the exact steps of a program that has sold millions of dollars in the last 12 months.
What you can expect to learn:
  • How to build an Avatar. Then turn that into a Prospects Bio.
  • Target your Prospects using the information from the previous step
  • How to break through the clutter of the world to GRAB ATTENTION.
  • Putting leads into your sales system as well as nurture leads that don’t buy immediately.

Target Audience: All building and construction professionals
A Better Way to Manage Your Jobs From Start to Finish - JobTread Demo 
12:15 p.m.-1:00 p.m.
Eric Fortenberry
Founder & CEO | JobTread

JobTread brings your entire business together in one platform. It's the easiest way to get organized, win your time back, and supercharge your efficiency. With JobTread, you’ll be able to:

  • Simplify your pre-sales process so you can win more jobs in less time
  • Know how each of your projects are performing, in real-time 
  • Easily track all of your job costs - labor, materials, equipment, and more
  • Achieve your desired profit margins and make more money per job
  • Uncover actionable insights to continuously improve your business
  • Close the loop using our first-class integration with Quickbooks

... all in one place. Come learn how the latest in construction management technology is helping builders and contractors get organized, improve your day-to-day processes, and take your home building to the next level.

Thursday, August 12, 2021
Workshops & Classes
Common Construction Sales Mistakes
9:30 a.m.-11:00 a.m.
Tom Woodcock
President | Seal the Deal
Many in the construction industry consistently make the same mistakes that kill their opportunity. There are many common errors and mentalities that hinder sales success. We'll put a light on these problems and give the behaviors that counter them. Make sure your approach to the customer base is the most effective possible. These errors are often made without the contractor even realizing they're making them. This cripples their chances of winning profitable projects.

Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers.
Don't Kill your Golden Goose-Lawsuit Protection, Tax Reduction & Estate Planning Strategies to Protect & Perpetuate your Business
9:30 a.m.-10:30 a.m.
Larry Oxenham
Speaker, Trainer | American Society for Asset Protection

Discover the tools you can use to become invincible to lawsuits, save thousands in taxes, and achieve financial peace of mind. By the end of the presentation you will know how to:

  1. Protect 100% of your assets from lawsuits. You will learn how to make yourself so unattractive to a plaintiff attorney that they will never pursue a lawsuit against you.

  2. Save thousands of dollars each year in taxes. You will learn five tax reduction strategies most people fail to utilize, which could save you more than $10,000 each year in taxes.

  3. Avoid probate and eliminate all estate taxes.

    You will be taken through a checklist of items that are important to every estate and business succession plan. You will learn what you should be doing now to prepare for successful business and estate secession.


Target Audience: Builders and Contractors
From Estimating to Invoicing - How To Manage Your Jobs More Profitably
9:30 a.m.-10:30 a.m.
Eric Fortenberry
Founder & CEO | JobTread

In today’s highly competitive market, it’s more important than ever to be on top of your numbers. If you can’t price your jobs accurately and don’t have a great process for managing your costs throughout the job, you’re setting yourself up for failure. During this presentation, we’ll discuss common pitfalls, cover lessons learned from real world experiences, and provide actionable takeaways to improve your processes for everything from estimating to bidding, job costing, purchase orders, vendor bills, customer invoicing, and more.

Three Takeaways:

  • Learn the common pitfalls for why businesses don’t hit their target profits
  • Get better insights on pricing your jobs and the difference between markup and margin
  • Identify new business processes you can incorporate into your business
Google Partner Teaching: Intro to SEO & Understanding your Website (BEGINNERS)-Part 2
9:30 a.m.-10:30 a.m.
Joshua Ramsey
Marketing & Communications Strategist | Strategic Point Marketing
(The starting point for business owners that don’t know much about online advertising)

  • Types of coded websites
  • What makes sense for you to use
  • What the cost should be
  • Basic Building of your website – easiest things to do, most overlooked
  • How to read the basics in Google Analytics
  • Google Search Console
  • Density of text
  • Understanding user experience
  • Reading competitors’ strategies
  • Identify keywords that will have the most impact
  • Understand why all SEO companies have different strategies

Target Audience: All building and construction professionals
Introduction to Construction Cost Estimating
9:30 a.m.-10:30 a.m.
Image
Saleh Mubarak
Author, Public Speaker & Trainer
Cost estimating is arguably the most important function in construction project management. It may be indeed the difference between winning and losing. The seminar briefly covers the principles of construction cost estimating, direct vs indirect costs, detailed vs approximate estimates, and more.

Target Audience: Builders and Contractors
LEED 0 & True Zero Waste
9:30 a.m.-10:30 a.m.
Image Image
Sarah Andrews
Owner | Sustainable Solutions
The LEED Zero program highlights the achievements of LEED projects in areas that are critical to the goal of reaching a regenerative future. This short presentation provides highlights of the program designed to encourage reductions in net carbon emissions, energy use, potable water use, and waste.
Learning Objectives:
  • Describe the concept of net zero
  • Identify systems that contribute to net-zero balances.
  • List the positive effects on the environment of net-zero practices

Target Audience: Industry professionals and any others interested in green building topics.
Google Partner Teaching: Understanding & Training (MID-LEVEL)-Part 2
10:40 a.m.-11:30 a.m.
Joshua Ramsey
Marketing & Communications Specialist | Marketing Strategic Point
(Bring a laptop and have a good understanding of what SEO already is)
  • Writing text with your keywords
  • Writing meta tags (Title, Description, H)
  • Implementing and Following Google Strategies
  • Bert
  • EAT
  • Security strategies
  • Ranking Strategies
  • Google AdWords – BASIC training
  • Do’s / Don’ts
  • HREFLANG Tag

Target Audience: All building and construction professionals
Leveraging Technology to Manage and Scale Your Jobs Based Business
11:00 a.m.-12:00 p.m.
Eric Fortenberry
Founder & CEO | JobTread

Business can be done today in ways that the leaders who have gone before us could only dream of. Effectively leveraging software systems can give you the edge over your competition and take your business to the next level. During this session, we’ll unpack ways to help you better manage your business and discuss strategies to help you win more jobs and make more money in less time.

Three Takeaways:

  • Learn the construction management software landscape
  • Identify free and paid software tools to improve your communications and performance
  • Leave feeling prepared to take your business to the next level
The 5 Things Holding Your Company Back from Break-Through Results
11:00 a.m.-12:00 p.m.
Image Image
Michael Caito
MAP Vital Factors Solutions
As a leader, ever scratch your head wondering why you aren’t achieving your desired growth? You have a great team, a solid business plan and quality partnerships… so what’s the missing piece to the puzzle?
Join this session to crack the code as to why:
  • Only 50% of members on executive teams identify the same organizational priorities.
  • Less than 25% of those executive team members identify the same owners for those priorities.
  • Almost 100% of executive teams believe they are well aligned on their priorities.
You will learn actionable, practical strategies to boost accountability, alignment and focus, resulting in improved productivity and profitability through a proven system of sixty years.
Quickbooks for Contractors - Part 2
11:00 a.m.-12:00 p.m.
Sam Hallburn Image
Image Image
Sam Hallburn & Vanessa Vasquez
This class is an overview of how contractors can utilize the QuickBooks functionality to facilitate job costing, payroll, receivables and the overall benefits of either the online or desktop applications.

Target Audience: Contractors, Subcontractors, and anyone curious about the features & benefits of QuickBooks.
A Better Way to Manage Your Jobs From Start to Finish - JobTread Demo 
12:15 p.m.-1:00 p.m.
Eric Fortenberry
Founder & CEO | JobTread

JobTread brings your entire business together in one platform. It's the easiest way to get organized, win your time back, and supercharge your efficiency. With JobTread, you’ll be able to:

  • Simplify your pre-sales process so you can win more jobs in less time
  • Know how each of your projects are performing, in real-time 
  • Easily track all of your job costs - labor, materials, equipment, and more
  • Achieve your desired profit margins and make more money per job
  • Uncover actionable insights to continuously improve your business
  • Close the loop using our first-class integration with Quickbooks

... all in one place. Come learn how the latest in construction management technology is helping builders and contractors get organized, improve your day-to-day processes, and take your home building to the next level.