Houston 2022 Construction Monthly
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HOUSTON BUILD EXPO

June 28-29, 2023 | NRG Park Center (Hall E1/E3)

Exhibit Hours: 10:00 a.m. to 3:00 p.m. Classes Start at 9:30 a.m. Each Day

Sponsored by
Construction Monthly Magazine
Platinum Sponsor
Joey Pivotlift
2023 Exhibitors

Complimentary Keynotes & Classes
Featured Keynotes
Scott BeebeBusiness On Purpose
Project Management
Scott Beebe
Founder & Head Coach | Business on Purpose
Building A Homebuilding and Remodeling Company That Attracts The RIGHT People Like a Division 1 College Football Powerhouse
Wednesday, June 28 | 11:15 a.m.-12:15p.m.

As a Division 1 Football player in the powerful Southeastern Conference (SEC) Scott has seen first hand the behind-the-scenes system that is being constantly updated and refined to ensure that athletically talented 16 and 17 adolescents choose the right team.

Remodeler and home builder owners are in a season of work where they have a choice: see the next generation as a hindrance with excuses like “they won’t work”, or to see this new generation as an opportunity to pivot with a renewed mindset like “I’m excited to see how they own the mission!”

There is a shortage of workers for the old-school methodologies but there is not a shortage of people willing to work…towards the right mission.  

This life-changing and engaging keynote pulls from our work with hundreds of owners and gets you on the path to building a powerhouse team.

You will be equipped to beat chaos with predictability, and to build a business that brings stability, life, and time for what matters most.

Learning Objectives

  1. Learn The 3 Foundational Layers Of EVERY Contracting Business 
  2. Understand the 5 Non-Negotiables Of Building And Leading A Vision-Centered Team
  3. Discover the key elements of powerhouse recruiting that will have you speaking to a younger generation the way they wish to be spoken to!

Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers

Recruiting And Hiring: The 4 Systems Every Home Builder And Remodeler Owner Needs To Build The Right People That Builds The Right Business
Thursday, June 29 | 11:15 a.m.-12:15p.m.

People, people, people!  How do we find the right people to hire?  How do we find ANY people to hire?  

The Boomers retired early, and the emerging generations are much more selective in the work they choose.  How can you find the right people, recruit them the right way, share the right vision, and then onboard them the right way that aligns with the right mission?  

Reimagine the business of your contracting firm with this engaging keynote talk drawing from our work with hundreds of contractor owners that led to our proprietary and proven roadmap.

This roadmap will equip you to beat chaos with predictability, and to build the team that will build the business to make time for what matters most.

Learning Objectives

  1. Learn the one culprit that keeps us from experience the deep work and flow that we want but can’t see to find
  2. Discover the 4 systems that all business owners must implement…regardless of size or scope
  3. Uncover the secret to a great culture that keeps and promotes great people

Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers

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Scott Specht
Founder & Principal | Specht Architects
House of the Future
Wednesday, August 11 | 11:30 a.m.-1:00 p.m.
Scott Specht, founder of AIA Award-Winning firm Specht Architects, will give an interesting and humorous talk about the history of the “House of the Future.” This will cover unusual ideas from the 1920s through the 1970’s of how we’d be living in the future of 2020. Scott will cover the strange building techniques that these visionaries thought we’d be using, including spray-foam structures, bolt-together fiberglass shells, and even inflatable bubble homes.

Scott will also talk about what the true home of the future will encompass looking forward, covering the newer ideas of lighting, home automation, and architecture.
Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers
Speaker Bio
Laura BrittImage
Laura Britt
Founder & Principal | Britt Design Group
The Everchanging Shift for Multifamily Design Post-COVID-19
Thursday, August 12 | 11:30 a.m.-1:00 p.m.
2020 forced us to pivot quickly and learn to be productive working from home. Many companies have found their employees enjoy this flexibility and value more time at home. Because of this, we predict we'll see the rise in the focus of the home as a workspace as well as a deeper emphasis on health and wellness. As the work from home trend is here to stay, it will be increasingly important to take all that comes with that into account in post-pandemic design. Amenities like large business centers, community gathering areas, and gyms and wellness centers will be key in creating functional and enjoyable live/work environments.
Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers
Speaker Bio
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Sales
Tom Woodcock
President | Seal the Deal
Selling Thru a Tough Economy
Wednesday, June 28 | 1:15 p.m.-2:15p.m.

We’re seeing volatile pricing formats, supply chain interruption and rising interest rates. This usually ends in tough economic conditions, resulting in construction industry challenges. Knowing the best way to stay ahead of these changes and keep your business moving forward is difficult. We’ll look at the methods successful contractors use to weather shifting economic conditions. We’ll cover:

  1. Increasing your portion of the market pie
  2. Getting a competitive advantage
  3. Managing customer expectations
  4. Structuring your sales effort
  5. How to balance sales and marketing efforts

You’ll come away from this session with a better understanding of what it will take to grow in both revenue and profitability in these times. Sales is the most important aspect of your business. Everything else simply follows that lead.

Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers
Networking & Association Use
Thursday, June 29 | 1:15 p.m.-2:15 p.m.
In this class we will layout how to determine what associations to join, how to work them and get business from your involvement. The single greatest way to find grouped customers and network contacts is right in your backyard association! Work them to the fullest and you'll never make a cold call again!
Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers
Speaker Bio
ImageImage
Scott Specht
Founder & Principal | Specht Architects
House of the Future
Wednesday, August 11 | 11:30 a.m.-1:00 p.m.
Scott Specht, founder of AIA Award-Winning firm Specht Architects, will give an interesting and humorous talk about the history of the “House of the Future.” This will cover unusual ideas from the 1920s through the 1970’s of how we’d be living in the future of 2020. Scott will cover the strange building techniques that these visionaries thought we’d be using, including spray-foam structures, bolt-together fiberglass shells, and even inflatable bubble homes.

Scott will also talk about what the true home of the future will encompass looking forward, covering the newer ideas of lighting, home automation, and architecture.
Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers
Speaker Bio
Laura BrittImage
Laura Britt
Founder & Principal | Britt Design Group
The Everchanging Shift for Multifamily Design Post-COVID-19
Thursday, August 12 | 11:30 a.m.-1:00 p.m.
2020 forced us to pivot quickly and learn to be productive working from home. Many companies have found their employees enjoy this flexibility and value more time at home. Because of this, we predict we'll see the rise in the focus of the home as a workspace as well as a deeper emphasis on health and wellness. As the work from home trend is here to stay, it will be increasingly important to take all that comes with that into account in post-pandemic design. Amenities like large business centers, community gathering areas, and gyms and wellness centers will be key in creating functional and enjoyable live/work environments.
Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers
Speaker Bio
Wednesday, June 28, 2023
Workshops & Classes

Beating the Price Objection
9:30 a.m.-11:00 a.m. |

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Sales
Tom Woodcock
President | Seal the Deal
This topic deals specifically with the pressure to always be low. Learn the sales tools necessary to get the inside track in the bidding process. The goal being to consistently win projects and raise profitability on those projects. The most common mis-takes made in bidding are revealed and countered.

Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers

The Secret Gen Z Language:  Getting the Next Generation Excited To Work And Lead
9:30 a.m.-10:30 a.m. |

Scott BeebeBusiness On Purpose
Business Management
Scott Beebe
Founder & Head Coach | Business on Purpose

We’ve been led to buy the myth that a “good” custom homebuilding company is more “luck of the draw” and less “intentional sowing and fertilizing”.  

This eye-opening educational workshop will help to uncover what the next generation really wants and what elements lead to business health versus disease.  You will leave empowered with a tool that you can implement immediately providing a clear roadmap to multi-generational engagement in the custom homebuilding workplace.  

After this workshop you will have clarity on the true difference within the generations, how to listen and speak to your team with a compelling language, and what elements are needed for each team member to thrive day to day. 

Learning Objectives

  1. Learn the one action you can take to connect with someone younger than you immediately
  2. Understand what “mistakes”  all new generations are looking to correct…and how to not be offended
  3. Discover the language of multi-generations so your words are heard

Target Audience: Homebuilders, Remodelers, Contractors

PVC101 – The Benefits & Uses of Cellular PVC - 1.0 AIA Credit
9:30 a.m.-10:30 a.m. |

Ben KitchensVersatex
AIA
Ben Kitchens
Market Development Specialist | Versatex Building Products

Upon completion of this course, architects and participants will understand:

  • Properties of cellular PVC
  • Cellular PVC micro-ingredients
  • Key differences between high and low-quality cellular PVC
  • Ease of use and adaptability
  • Common and unique end-use applications
  • Painting, staining, and laminating options
  • PVC’s contributions to Sustainability
  • Properties of Cellular PVC Trim
  • Are all cellular PVC Trims the same?
  • Working With PVC
  • Uses & Applications
    1. Residential – Exterior & Interior
    2. Commercial
    3. Multi-Family
    4. Historical Preservation
  • Dark paint technology for cellular PVC trim
  • New trim surface technology - Film Laminates
  • PVC’s contribution to Sustainability

Target Audience: Builders, Contractors and Architects in Commercial and Residential applications.

Sustainability and resiliency: How it applies within the Built World  - 1.0 AIA Credit
9:30 a.m.-10:30 a.m. |

Fernando Pages RuizVinyl Siding Institute
AIA
Fernando Pagés Ruiz
Consultant | Vinyl Siding Institute

1 Hour and attendees will receive 1 LU credit from AIA, and the objectives are as follows:

  1. Learn about vinyl's resiliency
  2. Learn about cladding and facades’ roles in sustainability and resilience
  3. Learn about material sustainability - and the environmental impact
  4. Learn about environmental impact measures and how everything impacts the environment

Target Audience: Architects and Developers

How a Coating Application Can Fail: Ways to Prepare for a Positive Result
9:30 a.m.-10:30 a.m. |

Dr. Brian MuellerCoval
Dr. Brian Mueller

 Director of Technology | Coval Technologies

 Dr. Mueller will address ways to avert a coating application failure, with advice on correctly preparing and testing a surface. He will discuss the tools to determine whether a substrate is coating ready, and the factors that can and cannot be adjusted for a successful application. 

Included in the presentation are the following topics: 

  1. Adhesion failure, and various factors that prohibit the adhesion
  2. Delamination, when there is a loss of adhesion to the pre-painted or primed surface 
  3. Stress cracking, attributed to moisture or lack of flexibility of the coating 
  4. Solvent lifting or Wrinkling, occurring when topcoats with a strong solvent blend react with previous and weaker solvent-based coatings when incompatible paint systems are used, or when overcoating takes place before the previous coat has adequately hardened 
  5. Plus, other visual cues of problems called blistering, blushing, chalking, cratering, fisheyes, and pin holing will be touched upon. 

Target Audience: Architects, General Contractors, Commercial Builders, Subcontractors - Flooring professionals, Remodelers, Facilities Managers, Building Owners, Municipalities, Spec Writers, Government agencies

Estimating Direct and Indirect Costs in Construction
9:30 a.m.-10:30 a.m. |

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Estimating
Saleh Mubarak
Author, Public Speaker & Trainer

Direct and indirect expenses in construction projects: This presentation takes a quick and comprehensive look at all expenses expected in a typical construction project. We identify direct and indirect expenses and list all types of categories under each type. The presentation makes a brief analysis of labor, materials, equipment, overhead, bonds and insurance, profit, contingency, and other expenses. Knowing and estimating these expenses can make or break the contractor’s business. This presentation is a must for contractors and anyone in the construction industry.

Target Audience: Builders and Contractors

What Google REALLY Wants From Your Website
9:30 a.m.-10:30 a.m. |

Joshua RamseyImage
Web Marketing
Joshua Ramsey
Marketing & Communications Strategist | Strategic Point Marketing

All you really want from Google is clear communication on what you have to do to get leads.  No matter what business you own, we all fight for that page 1 placement.  But if you take a second to think about it, you probably don’t care about being on page 1 of Google. You really want MORE LEADS!

Google Partner for more than a DECADE, Joshua Ramsey will be teaching you an approach that will have your brain spinning with unique ideas that will increase your conversion rate online (CRO).

Walk away with exact starting strategies to immediately change your business.

  • What is CRO and how to apply it
  • Build Your USP (unique selling position) that will draw increased engagement
  • LIVE website analysis providing pinpointed solutions for YOUR WEBSITE.

Target Audience: All building and construction professionals

Use of Chemical Grout to Stop Water Leaks into Commercial and Residential Structure
9:30 a.m.-10:30 a.m. |

John M. ZiebellImage
John M. Ziebell
Founder | Texas Protective Coating Consultants

Basic types of chemical grout and their application to stop leaks in commercial and residential structure.  Advantages over alternative repair methods.  Installed costs and contractor selection.

Target Audience: All building and construction professionals

Contracting Strategy
9:30 a.m.-10:30 a.m. |

Rene CotaCMG
Business Management
Rene Cota
President | CMG Alliance

The participant will gain an understanding of strategy within Government and public works contracting as well as understand best practices within project execution.

Target Audience: General and Specialty contractors

Don't Kill your Golden Goose-Lawsuit Protection, Tax Reduction & Estate Planning Strategies to Protect & Perpetuate your Business
9:30 a.m.-10:30 a.m. | Room 602

Larry OxenhamImage
Larry Oxenham
Speaker, Trainer | American Society for Asset Protection

Discover the tools you can use to become invincible to lawsuits, save thousands in taxes, and achieve financial peace of mind. By the end of the presentation you will know how to:

  1. Protect 100% of your assets from lawsuits. You will learn how to make yourself so unattractive to a plaintiff attorney that they will never pursue a lawsuit against you.

  2. Save thousands of dollars each year in taxes. You will learn five tax reduction strategies most people fail to utilize, which could save you more than $10,000 each year in taxes.

  3. Avoid probate and eliminate all estate taxes.

    You will be taken through a checklist of items that are important to every estate and business succession plan. You will learn what you should be doing now to prepare for successful business and estate secession.


Target Audience: Builders and Contractors

Job Costing to Guarantee Profitability 
9:30 a.m.-10:30 a.m. |

Eric Fortenberry
JobTread Software
Project Management
Eric Fortenberry
Founder and CEO | JobTread

Have you ever wondered “what went wrong” when your actual profit margin fell short of your target? It’s time to identify the exact sources of the problem. Through accurate and timely job costing, you will be more in control of your finances for each job and find ways to stop your slipping profit.

Target Audience: Builders, Contractors, Remodelers, Specialty Contractors, Business Owners

Latest Trends in Green Building
9:30 a.m.-10:30 a.m. |

Sarah Andrews
LEED USGBC
Green Building
Sarah Andrews
CEO | Sustainable Solutions

This presentation will focus on a review of the latest trends in the green building industry which contribute in a positive fashion to the built environment.  Topics to be discussed include net zero, green roofs, modular construction, retrofitting, renewable energy, human health and well-being, and biophilic design.

Learning Objectives:

  1. Recognize fundamental concepts in green building
  2. Understand the intended effects of various pathways on the built environment
  3. Compare multiple approaches to achieve the desired end result
  4. Identify strategies in your world which positively impact the built environment

This course is eligible for one hour of GBCI general CE.

Target Audience: Architects, General Contractors, Commercial Builders, Subcontractors - Flooring professionals, Remodelers, Facilities Managers, Building Owners, Municipalities, Spec Writers, Government agencies

Chief Marketing Officer LIVE panel Q&A
2:30 p.m.-3:30 p.m. |

Joshua RamseyImage
Web Marketing
Joshua Ramsey
Marketing & Communications Specialist | Strategic Point Marketing

Wondering what the massive global companies are doing to continue to dominate? Hear first hand from a Chief Marketing Officer (CMO) that has been the leader in construction based marketing strategies worldwide for nearly a decade!

Come with questions leave with answers.  Gain detailed feedback on how you can improve your marketing position. Or simply hear the stories and strategies from the boardroom of global giants.  Key strategies that you can also apply to your business.

Target Audience: All building and construction professionals

Quickbooks for Contractors - Beginner
2:30 p.m.-3:30 p.m. |

Sam HallburnSAM
QuickBooks
Sam Hallburn
Certified QuickBooks ProAdvisor | PBS Accounting and Tax Solutions

This class is an overview of how contractors can utilize the QuickBooks functionality to facilitate job costing, payroll, receivables and the overall benefits of either the online or desktop applications.

Target Audience: Contractors, Subcontractors, and anyone curious about the features & benefits of QuickBooks.

A Better Way to Manage Your Jobs From Start to Finish - JobTread Demo 
2:30 p.m.-3:30 p.m. |

Rilee Fisher
JobTread Software
Project Management
Rilee Fisher
Director of Business Development | JobTread

Get organized, complete your projects on time, and increase your profits. JobTread is end- to-end construction management software that helps you manage all of your business processes, from sales and estimating through to project completion. Learn why contractors give JobTread a 5-star review and consider adding JobTread to your toolkit.

Target Audience: Builders, Contractors, Remodelers, Specialty Contractors, Business Owners

Healthy Buildings, Healthy People
2:30 p.m.-3:30 p.m. |

Sarah Andrews
LEED USGBC
Green Building
Sarah Andrews
CEO | Sustainable Solutions

Everyone deserves to live their best, healthiest life.  The WELL Building Standard applies the science of physical and social environments to benefit the health, well-being, and performance of people through air, water, nourishment, light, movement, thermal comfort, sound, materials, mind, and community.  WELL is grounded in a body of medical research that explores the connection between the buildings where we spend more than 90 percent of our time, and the health and wellness of their occupants.

Learning Objectives:

  1. Describe the fundamental concepts of WELL
  2. Identify systems that contribute to a healthy indoor environment
  3. List the positive effects on the occupants of WELL practices

This course is eligible for one hour of GBCI general CE.

Target Audience: Architects, General Contractors, Commercial Builders, Subcontractors - Flooring professionals, Remodelers, Facilities Managers, Building Owners, Municipalities, Spec Writers, Government agencies

Lightning Protection System Design | 1 AIA Credit
2:30 p.m.-3:30 p.m. |

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Hicks Lighting Protection
AIA
Chuck Cooley
Business Development | Hicks Lighting Protection

The purpose of this presentation is to provide electrical engineers, architects, and contractors with the training necessary to understand the fundamentals of facility electrical protection related to Commercial & Industrial applications.

Target Audience: Architects and Engineers

Tree to Table | 1.0 AIA LU/HSW Credit
2:30 p.m.-3:30 p.m. |

Brandon Berdoll
Berdoll Sawmill
AIA
Brandon Berdoll
Owner | Berdoll Sawmill

This course serves as a guide to selecting quality, sustainable hardwoods for bespoke furniture and design products by explaining the process of sourcing, harvesting, milling, drying, surfacing, and finishing hardwood materials. 

At the end of this course attendees will be able to: 

  • Understand the origins, importance, and reward of utilizing sustainable resources. Committing to environmentally conscious hardwoods increases the welfare of future generations. 
  • Identify properly milled and dried hardwoods. Safety risks are minimized when properly dried wood is selected for projects. 
  • Recognize best practices, treatments, and finishes to maximize longevity of hardwood furnishings. Durable and harmless treatments are important to the health of the clients. 
  • Ask knowledgeable questions and recognize hardwoods that incorporate sustainability into design. 

Target Audience: Builders, Contractors and Architects in Commercial and Residential applications

Your Pathway to ZERO - $2,500 or $5,000 Per Residence | 2:30 p.m.-3:30 p.m.

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Image
Travis Cansler
CEO | ICS Inspectors, LLC

Don’t leave money on the table! From single-family, to multifamily high-rises, let us help you navigate The Federal Energy Efficiency Incentives.


Target Audience: Homebuilders, Retrofitters/Remodelers, and Residential Real Estate Investors

Derek Stout
Terradyne
Sara McKay
Universal Injections
Engineering
Derek Stout
Regional Vice President | Terradyne

Introduction to Geotechnical Engineering
2:30 p.m.-3:00 p.m. |

This class introduces Geotechnical Engineering and why the Geotechnical Report is important in construction of any foundation. Below is an overview of topics that will be covered as part of the presentation: 

  • Why is Geotechnical Engineering important? 
  • When is the Geotechnical Engineering report needed? 
  • How is the scope of services determined? 
  • Project Fee 
  • Drilling operations and field services 
  • Laboratory testing methods 
  • An overview of the Geotechnical Report 
  • Types of foundations and mitigation techniques 
  • Construction methods and quality control 
  • Liability and Protection 
  • Case studies and lessons learned 
  • Open discussion and questions 

At the conclusion of the presentation, builders, developers, architects and engineers should have a better understanding of the Geotechnical Engineering process and the importance of having a Geotechnical Engineer on the team. 

Target Audience: Builders, Developers, and Engineers

Sara McKay
Owner & Operating Partner | Universal Injections, Inc

Treatment Process for Soil Stabilization Mitigation Via Machine Injection
3:00 p.m.-3:30 p.m. |

This class will introduce the audience to the application of ionic soil stabilization mitigation administered via machine injections. Our audience will gain an understanding of how stabilization mitigation processes compare in project budget and timelines, followed by a description in supplementing services and scope of work Universal Injections, Inc offers our clients. By the end of this discussion, our goal is to have advanced the audiences’ education in mitigation abilities of chemical injections, and how Universal Injections, Inc. works to benefit contractors and homeowners, in conjunction with their existent construction alliance.

  • Why is expansive soil problematic for Texas builders and homeowners?
  • What are the construction method comparisons of soil mitigation techniques? (i.e. financial and time duration comparisons of select fill, moisture conditioning, and soil injection)
  • Explanation of the machine injection soil stabilization mitigation procedure.
  • Exploration into the theory of environmental effect of soil injections creating rhizosphere bioavailability to plants nearby – resulting in a positive nutrient uptake relatable to fertilizer.
  • Introduction to Universal Injections, Inc. and the innovating designs our company introduced to the industry.
  • Description of our client services, how our scope of work is determined, and final steps of execution.
  • A closer look into the science and studies around the topic of how ionic changes reduce unfavorable PVR and Swell level.
  • Understanding post injection testing reports and drillings are conducted with geotechnical engineering groups.
  • What the post-injection swell letter represents for the project’s progress to foundation completion.
  • Open discussion and Q&A with audience.

Target Audience: Engineers, Contractors, and Architects

3 Proven Ways to Overcome Supply Chain Issues & Avoid Delays
1:30 p.m.-2:30 p.m. | Room 604

Max Mayes
Contractors Code
Max Mayes
President | Contractors Code

3 Proven ways for construction professionals to avoid supply chain issues they currently face without being overwhelmed, experiencing slow downs, or overspending on jobs.

  1. How to defeat supply chain issues before they defeat you, so you don't lose profit, jobs, or time
  2. How to leverage the supply chain climate as a competitive advantage, so you can stand out from other contractors in your market
  3. How to leverage other construction professions to help you overcome this unpredictable climate, so you don't have to waste your resources

Target Audience: Remodeling or new construction contractors that are facing supply chain issues or want to figure out how to leverage their new skill to defeat the supply chain issues as a market advantage

Thursday, June 29, 2023
Workshops & Classes

Common Construction Sales Mistakes
9:30 a.m.-11:00 a.m. |

ImageImage
Sales
Tom Woodcock
President | Seal the Deal
Many in the construction industry consistently make the same mistakes that kill their opportunity. There are many common errors and mentalities that hinder sales success. We'll put a light on these problems and give the behaviors that counter them. Make sure your approach to the customer base is the most effective possible. These errors are often made without the contractor even realizing they're making them. This cripples their chances of winning profitable projects.

Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers.

Culture Is NOT An Accident: How To Build Your Culture On One Sheet Of Paper
9:30 a.m.-10:30 a.m. |

Scott BeebeBusiness On Purpose
Business Management
Scott Beebe
Founder & Head Coach | Business on Purpose

The culture of your business is a DIRECT RESULT of the ingredients that you allow to enter into the building.  Good ingredients equal good culture, and vice versa.  Culture is more than ping pong tables and bean bag chairs.  Culture is about relationships, connection, and communication.  

Culture will determine the joy that we find in running our business.  We all want a great culture, and we know we have to work for it…but how?  Most strategies include a cross-your-fingers approach. 

This fun and surprising workshop will remove the confusion around great culture, and provide you the action and clarity you need to build a culture that you are proud of and that all generations want to be a part of.

Learning Objectives

  1. Clarify the elements of great culture, and identify distracting elements of bad culture so you can focus on the elements of great culture
  2. Walk away with a one page visual of building great culture in your business starting tomorrow
  3. Discover the motivation to stop wasting time and money on team outings and bonus plans that rarely move the needle

Target Audience: Homebuilders, Remodelers, Contractors

PVC101 – The Benefits & Uses of Cellular PVC - 1.0 AIA Credit
9:30 a.m.-10:30 a.m. |

Ben KitchensVersatex
AIA
Ben Kitchens
Market Development Specialist | Versatex Building Products

Upon completion of this course, architects and participants will understand:

  • Properties of cellular PVC
  • Cellular PVC micro-ingredients
  • Key differences between high and low-quality cellular PVC
  • Ease of use and adaptability
  • Common and unique end-use applications
  • Painting, staining, and laminating options
  • PVC’s contributions to Sustainability
  • Properties of Cellular PVC Trim
  • Are all cellular PVC Trims the same?
  • Working With PVC
  • Uses & Applications
    1. Residential – Exterior & Interior
    2. Commercial
    3. Multi-Family
    4. Historical Preservation
  • Dark paint technology for cellular PVC trim
  • New trim surface technology - Film Laminates
  • PVC’s contribution to Sustainability

Target Audience: Builders, Contractors and Architects in Commercial and Residential applications.

Sustainability and resiliency: How it applies within the Built World  - 1.0 AIA Credit
9:30 a.m.-10:30 a.m. |

Fernando Pages RuizVinyl Siding Institute
AIA
Fernando Pagés Ruiz
Consultant | Vinyl Siding Institute

1 Hour and attendees will receive 1 LU credit from AIA, and the objectives are as follows:

  1. Learn about vinyl's resiliency
  2. Learn about cladding and facades’ roles in sustainability and resilience
  3. Learn about material sustainability - and the environmental impact
  4. Learn about environmental impact measures and how everything impacts the environment

Target Audience: Architects and Developers

Productivity Adjustments and its Impact on Cost and Duration
9:30 a.m.-10:30 a.m. |

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Estimating
Saleh Mubarak
Author, Public Speaker & Trainer

Productivity adjustments and its impact on cost and duration. Estimating crew (labor and equipment) productivity is crucial to both the cost and duration of the project. This is why the contractor must make proper adjustments to estimated productivity for each work activity, taking into account all impacting factors such as weather conditions. But adjustments must also be considered with schedule updates because things rarely, if ever, go as planned. This presentation takes a quick look at this process with valuable tips for more accurate cost estimates and schedules. 

Target Audience: Builders and Contractors

Estimating, Pricing and Increasing Sales with Upgrades & Selections
9:30 a.m.-10:30 a.m. |

Rilee Fisher
JobTread Software
Estimating
Rilee Fisher
Director of Business Development | JobTread

We don’t always need to cut our profit to win the job! Learn how to leverage JobTread to estimate effectively, price jobs to reach target profits, and increase your sales through upgrades and selections.

Target Audience: Builders, Contractors, Remodelers, Specialty Contractors, Business Owners

How a Coating Application Can Fail: Ways to Prepare for a Positive Result
9:30 a.m.-10:30 a.m. |

Dr. Brian MuellerCoval
Dr. Brian Mueller

 Director of Technology | Coval Technologies

 Dr. Mueller will address ways to avert a coating application failure, with advice on correctly preparing and testing a surface. He will discuss the tools to determine whether a substrate is coating ready, and the factors that can and cannot be adjusted for a successful application. 

Included in the presentation are the following topics: 

  1. Adhesion failure, and various factors that prohibit the adhesion
  2. Delamination, when there is a loss of adhesion to the pre-painted or primed surface 
  3. Stress cracking, attributed to moisture or lack of flexibility of the coating 
  4. Solvent lifting or Wrinkling, occurring when topcoats with a strong solvent blend react with previous and weaker solvent-based coatings when incompatible paint systems are used, or when overcoating takes place before the previous coat has adequately hardened 
  5. Plus, other visual cues of problems called blistering, blushing, chalking, cratering, fisheyes, and pin holing will be touched upon. 

Target Audience: Architects, General Contractors, Commercial Builders, Subcontractors - Flooring professionals, Remodelers, Facilities Managers, Building Owners, Municipalities, Spec Writers, Government agencies

What Google REALLY Wants From Your Website
9:30 a.m.-10:30 a.m. |

Joshua RamseyImage
Web Marketing
Joshua Ramsey
Marketing & Communications Strategist | Strategic Point Marketing

All you really want from Google is clear communication on what you have to do to get leads.  No matter what business you own, we all fight for that page 1 placement.  But if you take a second to think about it, you probably don’t care about being on page 1 of Google. You really want MORE LEADS!

Google Partner for more than a DECADE, Joshua Ramsey will be teaching you an approach that will have your brain spinning with unique ideas that will increase your conversion rate online (CRO).

Walk away with exact starting strategies to immediately change your business.

  • What is CRO and how to apply it
  • Build Your USP (unique selling position) that will draw increased engagement
  • LIVE website analysis providing pinpointed solutions for YOUR WEBSITE.

Target Audience: All building and construction professionals

Your Pathway to ZERO - $2,500 or $5,000 Per Residence | 9:30 p.m.-10:30 p.m.

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Travis Cansler
CEO | ICS Inspectors, LLC

Don’t leave money on the table! From single-family, to multifamily high-rises, let us help you navigate The Federal Energy Efficiency Incentives.


Target Audience: Homebuilders, Retrofitters/Remodelers, and Residential Real Estate Investors

Quickbooks for Contractors - Advanced
2:30 p.m.-3:30 p.m. |

Sam HallburnSAM
QuickBooks
Sam Hallburn
Certified QuickBooks ProAdvisor | PBS Accounting and Tax Solutions

This class is an overview of how contractors can utilize the QuickBooks functionality to facilitate job costing, payroll, receivables and the overall benefits of either the online or desktop applications.

Target Audience: Contractors, Subcontractors, and anyone curious about the features & benefits of QuickBooks.

Chief Marketing Officer LIVE panel Q&A
2:30 p.m.-3:30 p.m. |

Joshua RamseyImage
Web Marketing
Joshua Ramsey
Marketing & Communications Specialist | Strategic Point Marketing

Wondering what the massive global companies are doing to continue to dominate? Hear first hand from a Chief Marketing Officer (CMO) that has been the leader in construction based marketing strategies worldwide for nearly a decade!

Come with questions leave with answers.  Gain detailed feedback on how you can improve your marketing position. Or simply hear the stories and strategies from the boardroom of global giants.  Key strategies that you can also apply to your business.

Target Audience: All building and construction professionals

A Better Way to Manage Your Jobs From Start to Finish - JobTread Demo 
2:30 p.m.-3:30 p.m. |

Rilee Fisher
JobTread Software
Project Management
Rilee Fisher
Director of Business Development | JobTread

Get organized, complete your projects on time, and increase your profits. JobTread is end- to-end construction management software that helps you manage all of your business processes, from sales and estimating through to project completion. Learn why contractors give JobTread a 5-star review and consider adding JobTread to your toolkit.

Target Audience: Builders, Contractors, Remodelers, Specialty Contractors, Business Owners

Lightning Protection System Design | 1 AIA Credit
2:30 p.m.-3:30 p.m. |

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Hicks Lighting Protection
AIA
Chuck Cooley
Business Development | Hicks Lighting Protection

The purpose of this presentation is to provide electrical engineers, architects, and contractors with the training necessary to understand the fundamentals of facility electrical protection related to Commercial & Industrial applications.

Target Audience: Architects and Engineers

Tree to Table | 1.0 AIA LU/HSW Credit
2:30 p.m.-3:30 p.m. |

Brandon Berdoll
Berdoll Sawmill
AIA
Brandon Berdoll
Owner | Berdoll Sawmill

This course serves as a guide to selecting quality, sustainable hardwoods for bespoke furniture and design products by explaining the process of sourcing, harvesting, milling, drying, surfacing, and finishing hardwood materials. 

At the end of this course attendees will be able to: 

  • Understand the origins, importance, and reward of utilizing sustainable resources. Committing to environmentally conscious hardwoods increases the welfare of future generations. 
  • Identify properly milled and dried hardwoods. Safety risks are minimized when properly dried wood is selected for projects. 
  • Recognize best practices, treatments, and finishes to maximize longevity of hardwood furnishings. Durable and harmless treatments are important to the health of the clients. 
  • Ask knowledgeable questions and recognize hardwoods that incorporate sustainability into design. 

Target Audience: Builders, Contractors and Architects in Commercial and Residential applications