LOS ANGELES BUILD EXPO

October 20-21, 2021 | Los Angeles Convention Center (West Hall A)

Exhibit Hours: 10:00 a.m. to 3:00 p.m. Classes Start at 9:30 a.m. Each Day

Sponsored by
Construction Monthly Magazine
2021 Exhibitors

ADCO ADCO Alpolic Axis Beyrep Boise Cascade Boise Cascade Brandt BSI Contractors Edge courtesy chevrolet courtesy chevrolet DJM insurance Dunn Edwards elite vinyl windows FONN FONN Grow up Life Source LP Building Mulholland Brand Mulholland Brand National Construction negozee Noise Monitoring Noise Monitoring Services Pike Insurance QDI Surfaces QDI Surfaces Rayne Water Rayne Water Royal Roofing t&g roofing T&G Roofing Co. Folding Door Store The Floor Door Store T-mobile T-Mobile Ultimate Floors Ultimate Floors United Site Services US Cabinet U.S. Cabinet Depot WFB WEB Inspection & Consulting Wooster Products Wooster Products
Complimentary Keynotes & Classes
Featured Keynote
Image Image Image
Tom Woodcock
President | Seal the Deal
Selling in the COVID Era
Wednesday, October 20 | 1:15 p.m.-2:15p.m.

Selling in the construction industry during and post COVID is challenging. Some of the tried and true methods are less effective and many new ones are not as effective as they were at the onset. How do you adjust your sales strategy to continue to produce profitable business, increase revenue and even grow in this time period? Giving up on sales is a mistake and will be realized often when it’s too late. What we’ll cover:

  • Is outside sales still relevant
  • Is Zoom the new normal
  • Is face to face selling possible
  • How can you integrate digital selling with traditional selling?

We will dive deep into all these areas and you will come out with a baseline to build a sales plan. Many construction industry related companies are thriving in this climate. This is a chance for you to be one of those experiencing success.

Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers
Speaker Bio
Wednesday, October 20, 2021
Workshops & Classes
Beating the Price Objection
9:30 a.m.-10:30 a.m.
Tom Woodcock
President | Seal the Deal
This topic deals specifically with the pressure to always be low. Learn the sales tools necessary to get the inside track in the bidding process. The goal being to consistently win projects and raise profitability on those projects. The most common mis-takes made in bidding are revealed and countered.

Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers
Differentiation: How to Stand Out, Increase Revenue and Land Projects You Actually Want
9:30 a.m.-10:30 a.m.
Grace Mase
Owner | BEYREP
With a focus on how attendees can carve out a space for themselves and rise above the crowd of hungry competitors, Grace delivers vital learnings to amplify revenues and secure fulfilling work. Touching on multiple areas of critical impact – from technology tools and online profiles, to branding and messaging dos and don’ts, to proactive vs. passive client lead generators and beyond – Grace goes beneath the surface of commonly overlooked opportunities to illuminate how attendees can better position their ingrained strengths without wasting extra time or money in the process. The series of tested, repeatable and customizable techniques result in general contractors landing more of the work they prefer, sustaining better business growth and maximizing customer experience. Weaving together a tapestry of untapped tricks for the trade, attendees leave armed with new behaviors, processes and tangible ways to differentiate themselves for enhanced success.

Target Audience: Residential Architects, General Contractors, Builders, and Remodelers.
Google Partner Teaching: Intro to SEO & Understanding your Website (BEGINNERS)-Part 1
9:30 a.m.-10:30 a.m.
Joshua Ramsey
Marketing & Communications Strategist | Strategic Point Marketing
(The starting point for business owners that don’t know much about online advertising)

  • Types of coded websites
  • What makes sense for you to use
  • What the cost should be
  • Basic Building of your website – easiest things to do, most overlooked
  • How to read the basics in Google Analytics
  • Google Search Console
  • Density of text
  • Understanding user experience
  • Reading competitors’ strategies
  • Identify keywords that will have the most impact
  • Understand why all SEO companies have different strategies

Target Audience: All building and construction professionals
Trans-relational Thinking – A new approach to Design
9:30 a.m.-10:30 a.m.
Image Image
Christopher Mercer
Founder | (fer) Studio
A case study presentation of one of (fer) studio’s unique Southern California homes developed using their Trans-relational approach to design

Target Audience: Residential Builders, home owners and material suppliers.
Top 7 ADA Barriers Found in Restrooms
9:30 a.m.-10:30 a.m.
Image Image
Ed LaFrance
Director of Sales | BlueDAG
During this session, we will present an overview of the seven most common ADA restroom barriers identified in actual field assessments by BlueDAG subscribers. A question and answer period will follow the presentation.

Target Audience: Contractors, Architects, Engineers, Facility Managers and more
Tricks, Tips, & Ploys in Project Scheduling
9:30 a.m.-10:30 a.m.
Saleh Mubarak
Saleh Mubarak
Author, Public Speaker & Trainer
Construction project scheduling is an interesting field where science meets art. Even though the concept is simple and can be explained in less than an hour, there are still many issues that need the attention of the expert. These tricks and tips can make a big difference between the success and failure of the project. This seminar covers a wide collection of them to make the project management team aware of them. This includes tips for good practices as well as common mistakes.

Target Audience: Builders and Contractors
Google Partner Teaching: Understanding & Training (MID-LEVEL)-Part 1
10:40 a.m.-11:30 a.m.
Joshua Ramsey
Marketing & Communications Specialist | Marketing Strategic Point
(Bring a laptop and have a good understanding of what SEO already is)
  • Writing text with your keywords
  • Writing meta tags (Title, Description, H)
  • Implementing and Following Google Strategies
  • Bert
  • EAT
  • Security strategies
  • Ranking Strategies
  • Google AdWords – BASIC training
  • Do’s / Don’ts
  • HREFLANG Tag

Target Audience: All building and construction professionals
Impact of Social Media & Brand Identity
11:30 a.m.-12:30 p.m.
Tom Woodcock
President | Seal the Deal
Increasing your engagement and strengthening your brand identity is vital to the success of this process. I am here to provide you with the steps necessary to develop this type of presence. In this presentation I will coach you through the process of establishing your business’ brand identity across a variety of social media platforms and show you the impact it will have on your sales strategy and overall business goals.

Target Audience: All Building and Construction Professionals.
Selling During COVID - Using Technology
11:45 a.m.-12:30 p.m.
Joshua Ramsey
Marketing & Communications Strategist | Strategic Point
COVID is causing every business frustration when it comes to selling and prospecting. The strategies that you have been using for years now has completely changed. What can you do? Learn the exact steps of a program that has sold millions of dollars in the last 12 months.
What you can expect to learn:
  • How to build an Avatar. Then turn that into a Prospects Bio.
  • Target your Prospects using the information from the previous step
  • How to break through the clutter of the world to GRAB ATTENTION.
  • Putting leads into your sales system as well as nurture leads that don’t buy immediately.

Target Audience: All building and construction professionals
Thursday, October 21, 2021
Workshops & Classes
Differentiation: How to Stand Out, Increase Revenue and Land Projects You Actually Want
9:30 a.m.-10:30 a.m.
Grace Mase
Owner | BEYREP
With a focus on how attendees can carve out a space for themselves and rise above the crowd of hungry competitors, Grace delivers vital learnings to amplify revenues and secure fulfilling work. Touching on multiple areas of critical impact – from technology tools and online profiles, to branding and messaging dos and don’ts, to proactive vs. passive client lead generators and beyond – Grace goes beneath the surface of commonly overlooked opportunities to illuminate how attendees can better position their ingrained strengths without wasting extra time or money in the process. The series of tested, repeatable and customizable techniques result in general contractors landing more of the work they prefer, sustaining better business growth and maximizing customer experience. Weaving together a tapestry of untapped tricks for the trade, attendees leave armed with new behaviors, processes and tangible ways to differentiate themselves for enhanced success.

Target Audience: Residential Architects, General Contractors, Builders, and Remodelers.
Google Partner Teaching: Intro to SEO & Understanding your Website (BEGINNERS)-Part 2
9:30 a.m.-10:30 a.m.
Joshua Ramsey
Marketing & Communications Strategist | Strategic Point Marketing
(The starting point for business owners that don’t know much about online advertising)

  • Types of coded websites
  • What makes sense for you to use
  • What the cost should be
  • Basic Building of your website – easiest things to do, most overlooked
  • How to read the basics in Google Analytics
  • Google Search Console
  • Density of text
  • Understanding user experience
  • Reading competitors’ strategies
  • Identify keywords that will have the most impact
  • Understand why all SEO companies have different strategies

Target Audience: All building and construction professionals
Trans-relational Thinking – A new approach to Design
9:30 a.m.-10:30 a.m.
Image Image
Christopher Mercer
Founder | (fer) Studio
A case study presentation of one of (fer) studio’s unique Southern California homes developed using their Trans-relational approach to design

Target Audience: Residential Builders, home owners and material suppliers.
Top 7 ADA Parking Lot Barriers
9:30 a.m.-10:30 a.m.
Image Image
Ed LaFrance
Director of Sales | BlueDAG
During this session, we will present an overview of the seven most common ADA parking lot barriers identified in actual field assessments by BlueDAG subscribers. A question and answer period will follow the presentation.

Target Audience: Contractors, Architects, Engineers, Facility Managers and more
Introduction to Construction Cost Estimating
9:30 a.m.-10:30 a.m.
Saleh Mubarak
Saleh Mubarak
Author, Public Speaker & Trainer
Cost estimating is arguably the most important function in construction project management. It may be indeed the difference between winning and losing. The seminar briefly covers the principles of construction cost estimating, direct vs indirect costs, detailed vs approximate estimates, and more.

Target Audience: Builders and Contractors
Google Partner Teaching: Understanding & Training (MID-LEVEL)-Part 2
10:40 a.m.-11:30 a.m.
Joshua Ramsey
Marketing & Communications Specialist | Marketing Strategic Point
(Bring a laptop and have a good understanding of what SEO already is)
  • Writing text with your keywords
  • Writing meta tags (Title, Description, H)
  • Implementing and Following Google Strategies
  • Bert
  • EAT
  • Security strategies
  • Ranking Strategies
  • Google AdWords – BASIC training
  • Do’s / Don’ts
  • HREFLANG Tag

Target Audience: All building and construction professionals