LOS ANGELES BUILD EXPO

October 20-21, 2021 | Los Angeles Convention Center (West Hall A)

Exhibit Hours: 10:00 a.m. to 3:00 p.m. Classes Start at 9:30 a.m. Each Day

Sponsored by
Construction Monthly Magazine
2021 Exhibitors

Complimentary Keynotes & Classes
Featured Keynote
Image Image Image
Tom Woodcock
President | Seal the Deal
Selling in the COVID Era
Wednesday, October 20 | 1:15 p.m.-2:15p.m.

Selling in the construction industry during and post COVID is challenging. Some of the tried and true methods are less effective and many new ones are not as effective as they were at the onset. How do you adjust your sales strategy to continue to produce profitable business, increase revenue and even grow in this time period? Giving up on sales is a mistake and will be realized often when it’s too late. What we’ll cover:

  • Is outside sales still relevant
  • Is Zoom the new normal
  • Is face to face selling possible
  • How can you integrate digital selling with traditional selling?

We will dive deep into all these areas and you will come out with a baseline to build a sales plan. Many construction industry related companies are thriving in this climate. This is a chance for you to be one of those experiencing success.

Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers
Networking & Association Use
Thursday, October 21 | 1:15 p.m.-2:15p.m.
In this class we will layout how to determine what associations to join, how to work them and get business from your involvement. The single greatest way to find grouped customers and network contacts is right in your backyard association! Work them to the fullest and you'll never make a cold call again!
Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers
Speaker Bio
Wednesday, October 20, 2021
Workshops & Classes
Beating the Price Objection
9:30 a.m.-11:00 a.m.
Tom Woodcock
President | Seal the Deal
This topic deals specifically with the pressure to always be low. Learn the sales tools necessary to get the inside track in the bidding process. The goal being to consistently win projects and raise profitability on those projects. The most common mis-takes made in bidding are revealed and countered.

Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers
Differentiation: How to Stand Out, Increase Revenue and Land Projects You Actually Want
9:30 a.m.-10:30 a.m.
Grace Mase
Owner | BEYREP
With a focus on how attendees can carve out a space for themselves and rise above the crowd of hungry competitors, Grace delivers vital learnings to amplify revenues and secure fulfilling work. Touching on multiple areas of critical impact – from technology tools and online profiles, to branding and messaging dos and don’ts, to proactive vs. passive client lead generators and beyond – Grace goes beneath the surface of commonly overlooked opportunities to illuminate how attendees can better position their ingrained strengths without wasting extra time or money in the process. The series of tested, repeatable and customizable techniques result in general contractors landing more of the work they prefer, sustaining better business growth and maximizing customer experience. Weaving together a tapestry of untapped tricks for the trade, attendees leave armed with new behaviors, processes and tangible ways to differentiate themselves for enhanced success.

Target Audience: Residential Architects, General Contractors, Builders, and Remodelers.

Stop Hitting Utilities
9:30 a.m.-10:30 a.m.

Dave Mulcahey
Sales Manager ‑ Western US | GPRS

The class will focus on data associated with subsurface damage on construction sites … and how to avoid adding to the statistics. The material will include details on the dangers associated with concrete sawing and drilling, excavating, directional drilling, and micro and macro trenching. We will also review implementation recommendations during this presentation to help organizations improve their safety policy for their employees.

Target Audience: General Contractors, Sub Contractors, PM/VP/Exec, and construction safety professionals.

Google Partner Teaching: Intro to SEO & Understanding your Website (BEGINNERS)-Part 1
9:30 a.m.-10:30 a.m.
Joshua Ramsey
Marketing & Communications Strategist | Strategic Point Marketing
(The starting point for business owners that don’t know much about online advertising)

  • Types of coded websites
  • What makes sense for you to use
  • What the cost should be
  • Basic Building of your website – easiest things to do, most overlooked
  • How to read the basics in Google Analytics
  • Google Search Console
  • Density of text
  • Understanding user experience
  • Reading competitors’ strategies
  • Identify keywords that will have the most impact
  • Understand why all SEO companies have different strategies

Target Audience: All building and construction professionals
Trans-relational Thinking – A new approach to Design
9:30 a.m.-10:30 a.m.
Image Image
Christopher Mercer
Founder | (fer) Studio
A case study presentation of one of (fer) studio’s unique Southern California homes developed using their Trans-relational approach to design

Target Audience: Residential Builders, home owners and material suppliers.
Top 7 ADA Barriers Found in Restrooms
9:30 a.m.-10:30 a.m.
Image BlueDAG
Ed LaFrance
Director of Sales | BlueDAG
During this session, we will present an overview of the seven most common ADA restroom barriers identified in actual field assessments by BlueDAG subscribers. A question and answer period will follow the presentation.

Target Audience: Contractors, Architects, Engineers, Facility Managers and more
Tricks, Tips, & Ploys in Project Scheduling
9:30 a.m.-10:30 a.m.
Saleh Mubarak
Saleh Mubarak
Author, Public Speaker & Trainer
Construction project scheduling is an interesting field where science meets art. Even though the concept is simple and can be explained in less than an hour, there are still many issues that need the attention of the expert. These tricks and tips can make a big difference between the success and failure of the project. This seminar covers a wide collection of them to make the project management team aware of them. This includes tips for good practices as well as common mistakes.

Target Audience: Builders and Contractors
Google Partner Teaching: Understanding & Training (MID-LEVEL)-Part 1
10:40 a.m.-11:30 a.m.
Joshua Ramsey
Marketing & Communications Specialist | Marketing Strategic Point

(Bring a laptop and have a good understanding of what SEO already is)

  • Writing text with your keywords
  • Writing meta tags (Title, Description, H)
  • Implementing and Following Google Strategies
  • Bert
  • EAT
  • Security strategies
  • Ranking Strategies
  • Google AdWords – BASIC training
  • Do’s / Don’ts
  • HREFLANG Tag


Target Audience: All building and construction professionals

Making it Happen- Controlling Engagement
11:00 a.m.-12:00 a.m.
Edward Henry
President | Edward Henry Company

Making sure that your target audience is consistently working with you, listening and understanding your goals is what Controlling Engagement is about. This past year, engagement has faced its greatest challenge yet: The COVID-19 Pandemic. Customers and clients have changed locations, phone numbers, hours of operation, availability, cashflow, and mindsets. Remote B2B operations, selling, and project management has never been more difficult. It does not matter which business model or industry people are in, the challenge stays the same. So, how can you reach and control the engagement during these difficult times? We have the answer. It is time to start holding yourself and your customers accountable to control engagement.

Target Audience: B2B Business Employees and Owners, Sales, Project Managers, Account Managers, Business Development Representatives

Selling During COVID - Using Technology
11:45 a.m.-12:30 p.m.
Joshua Ramsey
Marketing & Communications Strategist | Strategic Point
COVID is causing every business frustration when it comes to selling and prospecting. The strategies that you have been using for years now has completely changed. What can you do? Learn the exact steps of a program that has sold millions of dollars in the last 12 months.
What you can expect to learn:
  • How to build an Avatar. Then turn that into a Prospects Bio.
  • Target your Prospects using the information from the previous step
  • How to break through the clutter of the world to GRAB ATTENTION.
  • Putting leads into your sales system as well as nurture leads that don’t buy immediately.

Target Audience: All building and construction professionals
Thursday, October 21, 2021
Workshops & Classes
Common Construction Sales Mistakes
9:30 a.m.-11:00 a.m.
Tom Woodcock
President | Seal the Deal

Many in the construction industry consistently make the same mistakes that kill their opportunity. There are many common errors and mentalities that hinder sales success. We'll put a light on these problems and give the behaviors that counter them. Make sure your approach to the customer base is the most effective possible. These errors are often made without the contractor even realizing they're making them. This cripples their chances of winning profitable projects.


Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers

Differentiation: How to Stand Out, Increase Revenue and Land Projects You Actually Want

9:30 a.m.-10:30 a.m.

Grace Mase
Owner | BEYREP
With a focus on how attendees can carve out a space for themselves and rise above the crowd of hungry competitors, Grace delivers vital learnings to amplify revenues and secure fulfilling work. Touching on multiple areas of critical impact – from technology tools and online profiles, to branding and messaging dos and don’ts, to proactive vs. passive client lead generators and beyond – Grace goes beneath the surface of commonly overlooked opportunities to illuminate how attendees can better position their ingrained strengths without wasting extra time or money in the process. The series of tested, repeatable and customizable techniques result in general contractors landing more of the work they prefer, sustaining better business growth and maximizing customer experience. Weaving together a tapestry of untapped tricks for the trade, attendees leave armed with new behaviors, processes and tangible ways to differentiate themselves for enhanced success.

Target Audience: Residential Architects, General Contractors, Builders, and Remodelers.

Impuestos para Contratistas
9:30 a.m.-10:30 a.m.

Tony Martinez
UX at Negozee

Aprenda cómo la ley de impuestos aplica a los contratistas que trabajan por cuenta propia. En esta sesión hablaremos sobre Self-Employment Tax, Income Tax, y como una Corporación puede reducir sus impuestos.

Target Audience: Self-employed, sub-contractors and small business owners

Google Partner Teaching: Intro to SEO & Understanding your Website (BEGINNERS)-Part 2
9:30 a.m.-10:30 a.m.
Joshua Ramsey
Marketing & Communications Strategist | Strategic Point Marketing
(The starting point for business owners that don’t know much about online advertising)

  • Types of coded websites
  • What makes sense for you to use
  • What the cost should be
  • Basic Building of your website – easiest things to do, most overlooked
  • How to read the basics in Google Analytics
  • Google Search Console
  • Density of text
  • Understanding user experience
  • Reading competitors’ strategies
  • Identify keywords that will have the most impact
  • Understand why all SEO companies have different strategies

Target Audience: All building and construction professionals
Trans-relational Thinking – A new approach to Design
9:30 a.m.-10:30 a.m.
Image Image
Christopher Mercer
Founder | (fer) Studio
A case study presentation of one of (fer) studio’s unique Southern California homes developed using their Trans-relational approach to design

Target Audience: Residential Builders, home owners and material suppliers.
Top 7 ADA Parking Lot Barriers
9:30 a.m.-10:30 a.m.
Image BlueDAG
Ed LaFrance
Director of Sales | BlueDAG
During this session, we will present an overview of the seven most common ADA parking lot barriers identified in actual field assessments by BlueDAG subscribers. A question and answer period will follow the presentation.

Target Audience: Contractors, Architects, Engineers, Facility Managers and more
Introduction to Construction Cost Estimating
9:30 a.m.-10:30 a.m.
Saleh Mubarak
Saleh Mubarak
Author, Public Speaker & Trainer
Cost estimating is arguably the most important function in construction project management. It may be indeed the difference between winning and losing. The seminar briefly covers the principles of construction cost estimating, direct vs indirect costs, detailed vs approximate estimates, and more.

Target Audience: Builders and Contractors

Closing Better, Closing Bigger, Closing more efficiently
11:00 a.m.-12:00 a.m.

Edward Henry
President | Edward Henry Company

How you close has a lot to do with the preparation. Almost all deals are won and lost in the discovery stage, are we properly qualifying each opportunity? How do we maximize the opportunity in front of us,while maintaining a level of professionalism and integrity that allows the customer to feel truly valued? Are we setting the mutual expectations with our clients? Do they understand their role within the deal? Are we asking the right questions, and when? How much information is enough? How much is too much? How do we guide the customer to the finish line properly?

Target Audience: Salespeople, sales managers, account executives, project managers

Google Partner Teaching: Understanding & Training (MID-LEVEL)-Part 2
10:40 a.m.-11:30 a.m.
Joshua Ramsey
Marketing & Communications Specialist | Marketing Strategic Point
(Bring a laptop and have a good understanding of what SEO already is)
  • Writing text with your keywords
  • Writing meta tags (Title, Description, H)
  • Implementing and Following Google Strategies
  • Bert
  • EAT
  • Security strategies
  • Ranking Strategies
  • Google AdWords – BASIC training
  • Do’s / Don’ts
  • HREFLANG Tag

Target Audience: All building and construction professionals