As a Software training service, it is critical to keep up to date with the latest trends, services, and products in the industry. As a small business owner, marketing efforts must be focused and effective. The Build Expo has a wide variety of services and attendees from multiple disciplines and backgrounds, which provide a rich array of knowledge and experience in one place. With the ability and time to attend a limited number of expos each year, the Build Expo has become a cornerstone of my company’s marketing efforts. The discovered relationships, new-found technologies, and predictable interaction with new and existing clients have exponential marketing and educational payoff. A must for me and my business.