TAMPA BUILD EXPO
February 9-10, 2022 | Tampa Convention Center (East Hall)
Exhibit Hours: 10:00 a.m. to 3:00 p.m. Classes Start at 9:30 a.m. Each Day
Selling in the construction industry during and post COVID is challenging. Some of the tried and true methods are less effective and many new ones are not as effective as they were at the onset. How do you adjust your sales strategy to continue to produce profitable business, increase revenue and even grow in this time period? Giving up on sales is a mistake and will be realized often when it’s too late. What we’ll cover:
- Is outside sales still relevant
- Is Zoom the new normal
- Is face to face selling possible
- How can you integrate digital selling with traditional selling?
We will dive deep into all these areas and you will come out with a baseline to build a sales plan. Many construction industry related companies are thriving in this climate. This is a chance for you to be one of those experiencing success.
Scott will also talk about what the true home of the future will encompass looking forward, covering the newer ideas of lighting, home automation, and architecture.
Beating the Price Objection
9:30 a.m.-11:00 a.m. | Keynote Area
Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers
His DVD series can literally be used as an individual or corporate training program. He's been featured on CNN and in USAToday as well as dozens of media outlets across the country. Tom is extremely entertaining in his approach and well studied in the dynamics that occur in bidding, quoting and developing customer brand loyalty. His high energy approach combined with practical applications can bring results immediately after his seminars.
His corporation, Seal the Deal, is sought after by trade associations, contractors, corporations, suppliers, construction expos and publications regularly. He currently writes for 4 publications, has 20 regular contractor clients and speaks to in excess of 10,000 construction industry individuals a year. Tom turned a Caterpillar rental territory from 2.5Mil to 10Mil in revenue in 18 months while raising margins by 2%! He also trained 325 sales reps for a 750 Mil nationwide equipment firm. In his first sales position at 19 yrs of age he took a 150K contractor sales territory to 2.5Mil in 1 year. His customized training programs hit areas targeted for improvement head on. He knows how to get people to buy and manage a sales effort to success!
The Pursuit to 100% Subsurface Damage Prevention
9:30 a.m.-10:30 a.m. | Floor E
The class will focus on data associated with subsurface damage on construction sites … and how to avoid adding to the statistics. The material will include details on the dangers associated with concrete sawing and drilling, excavating, directional drilling, and micro and macro trenching. We will also review implementation recommendations during this presentation to help organizations improve their safety policy for their employees.
Target Audience: General Contractors, Sub Contractors, PM/VP/Exec, and construction safety professionals.
Don't Kill your Golden Goose-Lawsuit Protection, Tax Reduction & Estate Planning Strategies to Protect & Perpetuate your Business
9:30 a.m.-10:30 a.m. | Floor B
Discover the tools you can use to become invincible to lawsuits, save thousands in taxes, and achieve financial peace of mind. By the end of the presentation you will know how to:
- Protect 100% of your assets from lawsuits. You will learn how to make yourself so unattractive to a plaintiff attorney that they will never pursue a lawsuit against you.
- Save thousands of dollars each year in taxes. You will learn five tax reduction strategies most people fail to utilize, which could save you more than $10,000 each year in taxes.
- Avoid probate and eliminate all estate taxes.
You will be taken through a checklist of items that are important to every estate and business succession plan. You will learn what you should be doing now to prepare for successful business and estate secession.
He has authored and co-authored several articles and books on the subject including The Asset Protection Bible and How to Achieve Financial Peace of Mind through Asset Protection. His career has been credited with helping thousands of people save millions of dollars. Larry Oxenham is a nationally recognized speaker who has trained thousands of professionals at hundreds of conventions, conferences and seminars across the country.
Senior Advisor, American Society for Asset Protection Aircraft Owners & Pilots Association
Google Partner Teaching: Intro to SEO & Understanding your Website (BEGINNERS)-Part 1
9:30 a.m.-10:30 a.m. | Floor C
- Types of coded websites
- What makes sense for you to use
- What the cost should be
- Basic Building of your website – easiest things to do, most overlooked
- How to read the basics in Google Analytics
- Google Search Console
- Density of text
- Understanding user experience
- Reading competitors’ strategies
- Identify keywords that will have the most impact
- Understand why all SEO companies have different strategies
Target Audience: All building and construction professionals
A Google Certified Partner, Joshua's teaches interactive conferences based on material received from Google. Plus hear real life stories of success and failures that business owners have had. These powerful, interactive conferences are jammed packed with information that Joshua received during weekly meetings with Google. This is information every business owner needs to know.
Before becoming a Google Partner, Joshua was an outsourced CMO for several large U.S. based companies. As a CMO over the last 9 years, Joshua has managed over $2.5 million in AdWords and Digital Marketing Budgets and managed more than 2,800 campaigns. As a Bing Partner and Google Certified Partner, Joshua attends national conferences with some of the other great minds that influence SEO, digital marketing, and social media. Today, Joshua speaks all over the country helping businesses improve every element of their marketing.
From Estimating to Invoicing - How To Manage Your Jobs More Profitably
9:30 a.m.-10:30 a.m. | Floor D
In today’s highly competitive market, it’s more important than ever to be on top of your numbers. If you can’t price your jobs accurately and don’t have a great process for managing your costs throughout the job, you’re setting yourself up for failure. During this presentation, we’ll discuss common pitfalls, cover lessons learned from real world experiences, and provide actionable takeaways to improve your processes for everything from estimating to bidding, job costing, purchase orders, vendor bills, customer invoicing, and more.
Three Takeaways:
- Learn the common pitfalls for why businesses don’t hit their target profits
- Get better insights on pricing your jobs and the difference between markup and margin
- Identify new business processes you can incorporate into your business
Eric Fortenberry is a passionate entrepreneur who founded JobTread, a construction management software company, in 2019 after serving as interim CEO for a General Contracting company where he built the first version of JobTread to help streamline and remedy their broken processes.
After successfully implementing the platform and increasing their gross profit by 43%, Eric knew he was on to something great! He spent the last two years rehiring many of his former employees, building out the platform, and making it ready for the broader market.
Prior to JobTread, Eric founded OrgSync, a SaaS student engagement platform, in 2007 after quitting his investment banking job where he focused on high growth middle market, web-based technology companies. In 2015, after selling OrgSync to approximately 650 universities and serving nearly 20 million users across 13 countries, the Company was acquired by Leeds Equity.
Eric has been named to Inc. Magazine’s 30 Under 30 List of the World’s Coolest Young Entrepreneurs under the age of 30 and received awards at the White House and United Nations after being named to the Empact 100 List showcasing the Best Companies Started and Run by Young Entrepreneurs. OrgSync was also recognized multiple times as a Best Place to Work and a fastest growing company for its company culture, rapid growth, and innovative solutions.
Eric is an Eagle Scout and holds a BBA in Finance and Accounting from the University of Texas at Austin and a Masters in Software Engineering from the University of Texas at Dallas.
The Basics of Construction Contracts, Subcontracts & Purchase Orders
9:30 a.m.-10:30 a.m. | Room 2
Target Audience: owners, general contractors, subcontractors, design professionals, home builders, homeowners, landowners, landlords and tenants
The Sustainable SITES Initiative - 1 GBCI General CE Credit
9:30 a.m.-10:30 a.m. | Room 3
Learning Objectives:
- Describe the areas of focus under the SITES rating system.
- Identify projects to which SITES can apply.
- Explain key system terms and concepts.
- Recognize green infrastructure best practices.
Target Audience: Industry professionals and any others interested in green building topics.
Sarah Andrews has worked in the construction industry for more than 25 years in civil and vertical commercial construction, project management, estimating, construction and mine safety, adult education, and sustainable construction. Sarah presently works as a senior project manager and estimator for a commercial general contractor in the Austin area.
She also provides consulting services in the green building industry including strategies and solutions for construction professionals engaged in bid preparation, project planning, implementation, documentation, and certification under green building rating systems including LEED. Sarah is a LEED AP BD+C and has been a member of the prestigious USGBC Faculty since 2013. There are also on demand webinars available on AEC Daily for the practical application of LEED concepts for those involved on LEED construction projects.
Tricks, Tips, & Ploys in Project Scheduling
9:30 a.m.-10:30 a.m. | Room 1
Target Audience: Builders and Contractors
B.S., M.S., and Ph.D. in civil engineering specialized in Construction Management.
Experience: Over 26 years diversified:
- Industrial: private and public sectors, in the U.S. and overseas. Positions occupied include project engineer/manager, cost estimator, planner/scheduler, project controls manager, cost manager, training manager.
- Academic: faculty member / professor, head of department.
- Extensive experience in continuing education and professional training around the world. Topics are mainly technical but also include soft skills.
Author of:
- Construction Project Scheduling and Control (currently 3rd edition)
- How to Estimate with Means Data: Basic Skills for Building Construction (currently 4th edition)
- Many articles; technical and other
- Many presentations in professional conferences such as PMI, AACE International, Primavera Users Conference. Also, a public speaker in many local, regional, and international events.
- An authority on project planning, scheduling, and project control; was part of the PMI team that wrote the first Project Scheduling certification (PMI-SP) exam in 2007.
- An advocate of holistic healthy living and sports.
Google Partner Teaching: Understanding & Training (MID-LEVEL)-Part 1
10:40 a.m.-11:30 a.m. | Floor C
- Writing text with your keywords
- Writing meta tags (Title, Description, H)
- Implementing and Following Google Strategies
- Bert
- EAT
- Security strategies
- Ranking Strategies
- Google AdWords – BASIC training
- Do’s / Don’ts
- HREFLANG Tag
Target Audience: All building and construction professionals
A Google Certified Partner, Joshua's teaches interactive conferences based on material received from Google. Plus hear real life stories of success and failures that business owners have had. These powerful, interactive conferences are jammed packed with information that Joshua received during weekly meetings with Google. This is information every business owner needs to know.
Before becoming a Google Partner, Joshua was an outsourced CMO for several large U.S. based companies. As a CMO over the last 9 years, Joshua has managed over $2.5 million in AdWords and Digital Marketing Budgets and managed more than 2,800 campaigns. As a Bing Partner and Google Certified Partner, Joshua attends national conferences with some of the other great minds that influence SEO, digital marketing, and social media. Today, Joshua speaks all over the country helping businesses improve every element of their marketing.
LEED v4 Core Concepts and Strategies-1 GBCI General CE Credit
11:00 a.m.-12:00 p.m. | Room 3
Learning Objectives:
- Describe the structure of the LEED rating system and the overall LEED certification process.
- Describe key green building concepts and goals associated with LEED.
- Describe the central role of integrative design.
- Explain the concept of synergies between LEED credit categories and strategies.
Target Audience: Industry professionals and any others interested in green building topics.
Sarah Andrews has worked in the construction industry for more than 25 years in civil and vertical commercial construction, project management, estimating, construction and mine safety, adult education, and sustainable construction. Sarah presently works as a senior project manager and estimator for a commercial general contractor in the Austin area.
She also provides consulting services in the green building industry including strategies and solutions for construction professionals engaged in bid preparation, project planning, implementation, documentation, and certification under green building rating systems including LEED. Sarah is a LEED AP BD+C and has been a member of the prestigious USGBC Faculty since 2013. There are also on demand webinars available on AEC Daily for the practical application of LEED concepts for those involved on LEED construction projects.
The 5 Things Holding Your Company Back from Break-Through Results
11:00 a.m.-12:00 p.m. | Room 4
Join this session to crack the code as to why:
- Only 50% of members on executive teams identify the same organizational priorities.
- Less than 25% of those executive team members identify the same owners for those priorities.
- Almost 100% of executive teams believe they are well aligned on their priorities.
The Rise & Fall of the Green Building Movement - 1 AIA Credit
11:00 a.m.-12:00 p.m. | Floor E
Target Audience: Architects, developers, general contractors, environmental & green consultants, Realtors
He is a founding principal of Barley | Pfeiffer Architecture, a firm recognized nationally for its pioneering use of environmentally responsive design and construction techniques. Their work has been published both in the United States and abroad in such diverse venues as the Washington Post, The New York Times, Fine Homebuilding, Better Homes & Gardens magazine and on-line where they have been awarded "Best Of Houzz" in the Design and Service categories for two consecutive years. He has been a guest on National Public Radio, the HG-TV network, as well as on The Discovery Channel and This Old House.
The National Association of Home Builders honored him as the "National Green Advocate of the Year" in 2003 for his life-long achievements in "mainstreaming" green building. Peter has been an active charter member of the NAHB Green Building Subcommittee since its inception in 1999 and has been active in the US Green Building Council's LEED for Homes program. In 2006 Residential Architect cited him as one of the 10 most influential residential architects of past decade. Recently Peter was nominated for the prestigious Hanley Award for his meaningful efforts to advance green building in America.
Quickbooks for Contractors - Part 1
11:00 a.m.-12:00 p.m. | Room 1
Target Audience: Contractors, Subcontractors, and anyone curious about the features & benefits of QuickBooks.
She is certified as ProAdvisor in QuickBooks Desktop and Advanced ProAdvisor in QuickBooks Online and has written and published Digital Training Courses and Manuals in Spanish for QuickBooks Online. She was one of the first Latinas to present at Scaling New Heights, an international conference for all Intuit ProAdvisors. Trainer for the Academy of Public Accountants – CPA Academy and Latino Tax Fest, a conference for all Latin tax preparers in the United States. The organizer of the Miami Woodard Group and co-host of a Facebook program of QuickBooks Al Dia.
Leveraging Technology to Manage and Scale Your Jobs Based Business
11:00 a.m.-12:00 p.m. | Floor D
Business can be done today in ways that the leaders who have gone before us could only dream of. Effectively leveraging software systems can give you the edge over your competition and take your business to the next level. During this session, we’ll unpack ways to help you better manage your business and discuss strategies to help you win more jobs and make more money in less time.
Three Takeaways:
- Learn the construction management software landscape
- Identify free and paid software tools to improve your communications and performance
- Leave feeling prepared to take your business to the next level
Eric Fortenberry is a passionate entrepreneur who founded JobTread, a construction management software company, in 2019 after serving as interim CEO for a General Contracting company where he built the first version of JobTread to help streamline and remedy their broken processes.
After successfully implementing the platform and increasing their gross profit by 43%, Eric knew he was on to something great! He spent the last two years rehiring many of his former employees, building out the platform, and making it ready for the broader market.
Prior to JobTread, Eric founded OrgSync, a SaaS student engagement platform, in 2007 after quitting his investment banking job where he focused on high growth middle market, web-based technology companies. In 2015, after selling OrgSync to approximately 650 universities and serving nearly 20 million users across 13 countries, the Company was acquired by Leeds Equity.
Eric has been named to Inc. Magazine’s 30 Under 30 List of the World’s Coolest Young Entrepreneurs under the age of 30 and received awards at the White House and United Nations after being named to the Empact 100 List showcasing the Best Companies Started and Run by Young Entrepreneurs. OrgSync was also recognized multiple times as a Best Place to Work and a fastest growing company for its company culture, rapid growth, and innovative solutions.
Eric is an Eagle Scout and holds a BBA in Finance and Accounting from the University of Texas at Austin and a Masters in Software Engineering from the University of Texas at Dallas.
Building A Paperless Supply Chain: Lauren Concrete Creates Community on CONNEX
11:00 a.m.-12:00 p.m. | Room 5
Join us for a perspective on how the entire Austin construction market can benefit from adopting technologies that remove paper tickets from your heavy building materials delivery processes. Whether you are dealing with material or hauling tickets coming into or out of your plants or onto your jobsites, there are significant savings in time, both in the field and at the office, as well as improvements in data accuracy, operational visibility, and collaboration with your trading partners that can benefit us all. Hear how Lauren Concrete built a community of vendors and customers on the CONNEX platform to make this a reality for their Austin market supply chain. Let's talk about how we can all work better together.
Target Audience: Materials Supplier, Haulers, DOTs and General Contractors
Matt Jetmore is the General Manager at Lauren Concrete’s Central region and has been in the concrete industry since he was sixteen years old. Matt has worked with Stonehenge Concrete & Gravel, Systech, Engemix, and VCNA Prairie Inc., giving him invaluable experience and insight into multiple facets of the concrete industry. Matt is passionate about connecting customers to a World Class ready-mix experience through excellent service, innovative technologies, and cultivating best practices. He has a Bachelors in Latin American Studies from Carleton College and a Master’s in Business Administration and Entrepreneurship from Ball State University.
John Shanks is an Area Sales Manager at Command Alkon, assisting civil contractors in the Southwest region to adopt and implement new technology to boost efficiencies. John is a third-generation Texas contractor with a Construction Science degree from Texas A&M's school of Architecture. His construction experience dates back to '76 with work as a developer, Architect, General Contractor, Sub-contractor, Supplier, and Manufacturer. His construction software experience includes companies such as Autodesk, iSqFt, NoteVault (Bentley), Trux and Trelar (Haul Hub).
Trey Secor serves at the Director of Sales for CONNEX Solutions for Command Alkon’s Contractor market. Trey leads a team that is focused on enhancing the B2B experience for customers while driving market development. Previously, Trey served as the Chief Commercial Officer for Ruckit, Inc., where he was responsible for overseeing the objectives and implementation of all commercial strategies. He graduated from Texas A&M University.
Selling During COVID - Using Technology
11:45 a.m.-12:30 p.m. | Floor C
COVID is causing every business frustration when it comes to selling and prospecting. The strategies that you have been using for years now has completely changed. What can you do? Learn the exact steps of a program that has sold millions of dollars in the last 12 months.
What you can expect to learn:
- How to build an Avatar. Then turn that into a Prospects Bio.
- Target your Prospects using the information from the previous step
- How to break through the clutter of the world to GRAB ATTENTION.
- Putting leads into your sales system as well as nurture leads that don’t buy immediately.
Target Audience: All building and construction professionals
A Google Certified Partner, Joshua's teaches interactive conferences based on material received from Google. Plus hear real life stories of success and failures that business owners have had. These powerful, interactive conferences are jammed packed with information that Joshua received during weekly meetings with Google. This is information every business owner needs to know.
Before becoming a Google Partner, Joshua was an outsourced CMO for several large U.S. based companies. As a CMO over the last 9 years, Joshua has managed over $2.5 million in AdWords and Digital Marketing Budgets and managed more than 2,800 campaigns. As a Bing Partner and Google Certified Partner, Joshua attends national conferences with some of the other great minds that influence SEO, digital marketing, and social media. Today, Joshua speaks all over the country helping businesses improve every element of their marketing.
A Better Way to Manage Your Jobs From Start to Finish - JobTread Demo
12:15 p.m.-1:00 p.m. | Floor D
JobTread brings your entire business together in one platform. It's the easiest way to get organized, win your time back, and supercharge your efficiency. With JobTread, you’ll be able to:
- Simplify your pre-sales process so you can win more jobs in less time
- Know how each of your projects are performing, in real-time
- Easily track all of your job costs - labor, materials, equipment, and more
- Achieve your desired profit margins and make more money per job
- Uncover actionable insights to continuously improve your business
- Close the loop using our first-class integration with Quickbooks
... all in one place. Come learn how the latest in construction management technology is helping builders and contractors get organized, improve your day-to-day processes, and take your home building to the next level.
Eric Fortenberry is a passionate entrepreneur who founded JobTread, a construction management software company, in 2019 after serving as interim CEO for a General Contracting company where he built the first version of JobTread to help streamline and remedy their broken processes.
After successfully implementing the platform and increasing their gross profit by 43%, Eric knew he was on to something great! He spent the last two years rehiring many of his former employees, building out the platform, and making it ready for the broader market.
Prior to JobTread, Eric founded OrgSync, a SaaS student engagement platform, in 2007 after quitting his investment banking job where he focused on high growth middle market, web-based technology companies. In 2015, after selling OrgSync to approximately 650 universities and serving nearly 20 million users across 13 countries, the Company was acquired by Leeds Equity.
Eric has been named to Inc. Magazine’s 30 Under 30 List of the World’s Coolest Young Entrepreneurs under the age of 30 and received awards at the White House and United Nations after being named to the Empact 100 List showcasing the Best Companies Started and Run by Young Entrepreneurs. OrgSync was also recognized multiple times as a Best Place to Work and a fastest growing company for its company culture, rapid growth, and innovative solutions.
Eric is an Eagle Scout and holds a BBA in Finance and Accounting from the University of Texas at Austin and a Masters in Software Engineering from the University of Texas at Dallas.
Common Construction Sales Mistakes
9:30 a.m.-11:00 a.m. | Keynote Area
Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers.
His DVD series can literally be used as an individual or corporate training program. He's been featured on CNN and in USAToday as well as dozens of media outlets across the country. Tom is extremely entertaining in his approach and well studied in the dynamics that occur in bidding, quoting and developing customer brand loyalty. His high energy approach combined with practical applications can bring results immediately after his seminars.
His corporation, Seal the Deal, is sought after by trade associations, contractors, corporations, suppliers, construction expos and publications regularly. He currently writes for 4 publications, has 20 regular contractor clients and speaks to in excess of 10,000 construction industry individuals a year. Tom turned a Caterpillar rental territory from 2.5Mil to 10Mil in revenue in 18 months while raising margins by 2%! He also trained 325 sales reps for a 750 Mil nationwide equipment firm. In his first sales position at 19 yrs of age he took a 150K contractor sales territory to 2.5Mil in 1 year. His customized training programs hit areas targeted for improvement head on. He knows how to get people to buy and manage a sales effort to success!
Don't Kill your Golden Goose-Lawsuit Protection, Tax Reduction & Estate Planning Strategies to Protect & Perpetuate your Business
9:30 a.m.-10:30 a.m. | Floor B
Discover the tools you can use to become invincible to lawsuits, save thousands in taxes, and achieve financial peace of mind. By the end of the presentation you will know how to:
- Protect 100% of your assets from lawsuits. You will learn how to make yourself so unattractive to a plaintiff attorney that they will never pursue a lawsuit against you.
- Save thousands of dollars each year in taxes. You will learn five tax reduction strategies most people fail to utilize, which could save you more than $10,000 each year in taxes.
- Avoid probate and eliminate all estate taxes.
You will be taken through a checklist of items that are important to every estate and business succession plan. You will learn what you should be doing now to prepare for successful business and estate secession.
He has authored and co-authored several articles and books on the subject including The Asset Protection Bible and How to Achieve Financial Peace of Mind through Asset Protection. His career has been credited with helping thousands of people save millions of dollars. Larry Oxenham is a nationally recognized speaker who has trained thousands of professionals at hundreds of conventions, conferences and seminars across the country.
Senior Advisor, American Society for Asset Protection Aircraft Owners & Pilots Association
From Estimating to Invoicing - How To Manage Your Jobs More Profitably
9:30 a.m.-10:30 a.m. | Floor D
In today’s highly competitive market, it’s more important than ever to be on top of your numbers. If you can’t price your jobs accurately and don’t have a great process for managing your costs throughout the job, you’re setting yourself up for failure. During this presentation, we’ll discuss common pitfalls, cover lessons learned from real world experiences, and provide actionable takeaways to improve your processes for everything from estimating to bidding, job costing, purchase orders, vendor bills, customer invoicing, and more.
Three Takeaways:
- Learn the common pitfalls for why businesses don’t hit their target profits
- Get better insights on pricing your jobs and the difference between markup and margin
- Identify new business processes you can incorporate into your business
Eric Fortenberry is a passionate entrepreneur who founded JobTread, a construction management software company, in 2019 after serving as interim CEO for a General Contracting company where he built the first version of JobTread to help streamline and remedy their broken processes.
After successfully implementing the platform and increasing their gross profit by 43%, Eric knew he was on to something great! He spent the last two years rehiring many of his former employees, building out the platform, and making it ready for the broader market.
Prior to JobTread, Eric founded OrgSync, a SaaS student engagement platform, in 2007 after quitting his investment banking job where he focused on high growth middle market, web-based technology companies. In 2015, after selling OrgSync to approximately 650 universities and serving nearly 20 million users across 13 countries, the Company was acquired by Leeds Equity.
Eric has been named to Inc. Magazine’s 30 Under 30 List of the World’s Coolest Young Entrepreneurs under the age of 30 and received awards at the White House and United Nations after being named to the Empact 100 List showcasing the Best Companies Started and Run by Young Entrepreneurs. OrgSync was also recognized multiple times as a Best Place to Work and a fastest growing company for its company culture, rapid growth, and innovative solutions.
Eric is an Eagle Scout and holds a BBA in Finance and Accounting from the University of Texas at Austin and a Masters in Software Engineering from the University of Texas at Dallas.
Google Partner Teaching: Intro to SEO & Understanding your Website (BEGINNERS)-Part 2
9:30 a.m.-10:30 a.m. | Floor C
- Types of coded websites
- What makes sense for you to use
- What the cost should be
- Basic Building of your website – easiest things to do, most overlooked
- How to read the basics in Google Analytics
- Google Search Console
- Density of text
- Understanding user experience
- Reading competitors’ strategies
- Identify keywords that will have the most impact
- Understand why all SEO companies have different strategies
Target Audience: All building and construction professionals
A Google Certified Partner, Joshua's teaches interactive conferences based on material received from Google. Plus hear real life stories of success and failures that business owners have had. These powerful, interactive conferences are jammed packed with information that Joshua received during weekly meetings with Google. This is information every business owner needs to know.
Before becoming a Google Partner, Joshua was an outsourced CMO for several large U.S. based companies. As a CMO over the last 9 years, Joshua has managed over $2.5 million in AdWords and Digital Marketing Budgets and managed more than 2,800 campaigns. As a Bing Partner and Google Certified Partner, Joshua attends national conferences with some of the other great minds that influence SEO, digital marketing, and social media. Today, Joshua speaks all over the country helping businesses improve every element of their marketing.
Introduction to Construction Cost Estimating
9:30 a.m.-10:30 a.m. | Room 1
Target Audience: Builders and Contractors
B.S., M.S., and Ph.D. in civil engineering specialized in Construction Management.
Experience: Over 26 years diversified:
- Industrial: private and public sectors, in the U.S. and overseas. Positions occupied include project engineer/manager, cost estimator, planner/scheduler, project controls manager, cost manager, training manager.
- Academic: faculty member/professor, head of the department.
- Extensive experience in continuing education and professional training around the world. Topics are mainly technical but also include soft skills.
- Construction Project Scheduling and Control (currently 3rd edition)
- How to Estimate with Means Data: Basic Skills for Building Construction (currently 4th edition)
- Many articles; technical and other
- Many presentations in professional conferences such as PMI, AACE International, Primavera Users Conference. Also, a public speaker in many local, regional, and international events.
- An authority on project planning, scheduling, and project control; was part of the PMI team that wrote the first Project Scheduling certification (PMI-SP) exam in 2007.
- An advocate of holistic healthy living and sports
LEED 0 & True Zero Waste
9:30 a.m.-10:30 a.m. | Room 3
Learning Objectives:
- Describe the concept of net zero
- Identify systems that contribute to net-zero balances.
- List the positive effects on the environment of net-zero practices
Target Audience: Industry professionals and any others interested in green building topics.
Sarah presently provides consulting services in the green building industry including strategies and solutions for construction professionals engaged in bid preparation, project planning, implementation, documentation, and certification under green building rating systems including LEED. Sarah is a member of the prestigious USGBC Faculty, and her company, Sustainable Solutions, is a member of USGBC national.
Google Partner Teaching: Understanding & Training (MID-LEVEL)-Part 2
10:40 a.m.-11:30 a.m. |Floor C
- Writing text with your keywords
- Writing meta tags (Title, Description, H)
- Implementing and Following Google Strategies
- Bert
- EAT
- Security strategies
- Ranking Strategies
- Google AdWords – BASIC training
- Do’s / Don’ts
- HREFLANG Tag
Target Audience: All building and construction professionals
A Google Certified Partner, Joshua's teaches interactive conferences based on material received from Google. Plus hear real life stories of success and failures that business owners have had. These powerful, interactive conferences are jammed packed with information that Joshua received during weekly meetings with Google. This is information every business owner needs to know.
Before becoming a Google Partner, Joshua was an outsourced CMO for several large U.S. based companies. As a CMO over the last 9 years, Joshua has managed over $2.5 million in AdWords and Digital Marketing Budgets and managed more than 2,800 campaigns. As a Bing Partner and Google Certified Partner, Joshua attends national conferences with some of the other great minds that influence SEO, digital marketing, and social media. Today, Joshua speaks all over the country helping businesses improve every element of their marketing.
Leveraging Technology to Manage and Scale Your Jobs Based Business
11:00 a.m.-12:00 p.m. | Floor D
Business can be done today in ways that the leaders who have gone before us could only dream of. Effectively leveraging software systems can give you the edge over your competition and take your business to the next level. During this session, we’ll unpack ways to help you better manage your business and discuss strategies to help you win more jobs and make more money in less time.
Three Takeaways:
- Learn the construction management software landscape
- Identify free and paid software tools to improve your communications and performance
- Leave feeling prepared to take your business to the next level
Eric Fortenberry is a passionate entrepreneur who founded JobTread, a construction management software company, in 2019 after serving as interim CEO for a General Contracting company where he built the first version of JobTread to help streamline and remedy their broken processes.
After successfully implementing the platform and increasing their gross profit by 43%, Eric knew he was on to something great! He spent the last two years rehiring many of his former employees, building out the platform, and making it ready for the broader market.
Prior to JobTread, Eric founded OrgSync, a SaaS student engagement platform, in 2007 after quitting his investment banking job where he focused on high growth middle market, web-based technology companies. In 2015, after selling OrgSync to approximately 650 universities and serving nearly 20 million users across 13 countries, the Company was acquired by Leeds Equity.
Eric has been named to Inc. Magazine’s 30 Under 30 List of the World’s Coolest Young Entrepreneurs under the age of 30 and received awards at the White House and United Nations after being named to the Empact 100 List showcasing the Best Companies Started and Run by Young Entrepreneurs. OrgSync was also recognized multiple times as a Best Place to Work and a fastest growing company for its company culture, rapid growth, and innovative solutions.
Eric is an Eagle Scout and holds a BBA in Finance and Accounting from the University of Texas at Austin and a Masters in Software Engineering from the University of Texas at Dallas.
The 5 Things Holding Your Company Back from Break-Through Results
11:00 a.m.-12:00 p.m. | Room 4
Join this session to crack the code as to why:
- Only 50% of members on executive teams identify the same organizational priorities.
- Less than 25% of those executive team members identify the same owners for those priorities.
- Almost 100% of executive teams believe they are well aligned on their priorities.
LINEAR DRAINS: The solution to common plumbing and remodeling problems - 1 HSW/ADACE Credit
11:00 a.m.-12:00 p.m. | Room 2
QM drain is a provider of Continuing Education for Members of the American Institute of Architects (AIA), Interior Design Continuing Education Council ( IDCEC) and the National Association of the Remodeling Industry (NARI). During the one-hour session attendees will learn:
- Which linear drains solve the issue of having an off-center drainpipe
- Choosing the perfect linear drain for your project: functionality meets design.
- All placement options for linear drains and other solutions.
- Aesthetics and functionality of walk-in showers.
- What is the best material for a drain?
Chris Lindsay lives in San Antonio, Texas and is currently working for QM Drain, now covering 25 states as a Regional Sales Manager since 2019.
He has worked in the construction industry in one form or another since around 2007, including working as a Magazine Manager/Copy Editor for a couple of construction trade magazines, a salesman for a Custom Home Builder, a Manufacturers Rep for some plumbing lines, and as an outside/inside salesman doing Builder/Designer sales on the showroom side for a plumbing wholesaler.
Quickbooks for Contractors - Part 2
11:00 a.m.-12:00 p.m. | Room 1
Target Audience: Contractors, Subcontractors, and anyone curious about the features & benefits of QuickBooks.
She is certified as ProAdvisor in QuickBooks Desktop and Advanced ProAdvisor in QuickBooks Online and has written and published Digital Training Courses and Manuals in Spanish for QuickBooks Online. She was one of the first Latinas to present at Scaling New Heights, an international conference for all Intuit ProAdvisors. Trainer for the Academy of Public Accountants – CPA Academy and Latino Tax Fest, a conference for all Latin tax preparers in the United States. The organizer of the Miami Woodard Group and co-host of a Facebook program of QuickBooks Al Dia.
Building A Paperless Supply Chain: Lauren Concrete Creates Community on CONNEX
11:00 a.m.-12:00 p.m. | Room 5
Join us for a perspective on how the entire Austin construction market can benefit from adopting technologies that remove paper tickets from your heavy building materials delivery processes. Whether you are dealing with material or hauling tickets coming into or out of your plants or onto your jobsites, there are significant savings in time, both in the field and at the office, as well as improvements in data accuracy, operational visibility, and collaboration with your trading partners that can benefit us all. Hear how Lauren Concrete built a community of vendors and customers on the CONNEX platform to make this a reality for their Austin market supply chain. Let's talk about how we can all work better together.
Target Audience: Materials Supplier, Haulers, DOTs and General Contractors
Matt Jetmore is the General Manager at Lauren Concrete’s Central region and has been in the concrete industry since he was sixteen years old. Matt has worked with Stonehenge Concrete & Gravel, Systech, Engemix, and VCNA Prairie Inc., giving him invaluable experience and insight into multiple facets of the concrete industry. Matt is passionate about connecting customers to a World Class ready-mix experience through excellent service, innovative technologies, and cultivating best practices. He has a Bachelors in Latin American Studies from Carleton College and a Master’s in Business Administration and Entrepreneurship from Ball State University.
John Shanks is an Area Sales Manager at Command Alkon, assisting civil contractors in the Southwest region to adopt and implement new technology to boost efficiencies. John is a third-generation Texas contractor with a Construction Science degree from Texas A&M's school of Architecture. His construction experience dates back to '76 with work as a developer, Architect, General Contractor, Sub-contractor, Supplier, and Manufacturer. His construction software experience includes companies such as Autodesk, iSqFt, NoteVault (Bentley), Trux and Trelar (Haul Hub).
Trey Secor serves at the Director of Sales for CONNEX Solutions for Command Alkon’s Contractor market. Trey leads a team that is focused on enhancing the B2B experience for customers while driving market development. Previously, Trey served as the Chief Commercial Officer for Ruckit, Inc., where he was responsible for overseeing the objectives and implementation of all commercial strategies. He graduated from Texas A&M University.
A Better Way to Manage Your Jobs From Start to Finish - JobTread Demo
12:15 p.m.-1:00 p.m. | Floor D
JobTread brings your entire business together in one platform. It's the easiest way to get organized, win your time back, and supercharge your efficiency. With JobTread, you’ll be able to:
- Simplify your pre-sales process so you can win more jobs in less time
- Know how each of your projects are performing, in real-time
- Easily track all of your job costs - labor, materials, equipment, and more
- Achieve your desired profit margins and make more money per job
- Uncover actionable insights to continuously improve your business
- Close the loop using our first-class integration with Quickbooks
... all in one place. Come learn how the latest in construction management technology is helping builders and contractors get organized, improve your day-to-day processes, and take your home building to the next level.
Eric Fortenberry is a passionate entrepreneur who founded JobTread, a construction management software company, in 2019 after serving as interim CEO for a General Contracting company where he built the first version of JobTread to help streamline and remedy their broken processes.
After successfully implementing the platform and increasing their gross profit by 43%, Eric knew he was on to something great! He spent the last two years rehiring many of his former employees, building out the platform, and making it ready for the broader market.
Prior to JobTread, Eric founded OrgSync, a SaaS student engagement platform, in 2007 after quitting his investment banking job where he focused on high growth middle market, web-based technology companies. In 2015, after selling OrgSync to approximately 650 universities and serving nearly 20 million users across 13 countries, the Company was acquired by Leeds Equity.
Eric has been named to Inc. Magazine’s 30 Under 30 List of the World’s Coolest Young Entrepreneurs under the age of 30 and received awards at the White House and United Nations after being named to the Empact 100 List showcasing the Best Companies Started and Run by Young Entrepreneurs. OrgSync was also recognized multiple times as a Best Place to Work and a fastest growing company for its company culture, rapid growth, and innovative solutions.
Eric is an Eagle Scout and holds a BBA in Finance and Accounting from the University of Texas at Austin and a Masters in Software Engineering from the University of Texas at Dallas.
