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SOUTH FLORIDA BUILD EXPO

January 5-6, 2022 | Miami Beach Convention Center, Hall A

Exhibit Hours: 10:00 a.m. to 3:00 p.m. Classes Start at 9:30 a.m. Each Day

BASF
Construction Monthly South Florida 2022
Click to read the 2022 South Florida Build Expo Show Magazine
2022 Exhibitors

Complimentary Keynotes & Classes
Featured Keynotes
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Tom Woodcock
President | Seal the Deal
Selling in the COVID Era
Wednesday, January 5 | 1:15 p.m.-2:15p.m.

Selling in the construction industry during and post COVID is challenging. Some of the tried and true methods are less effective and many new ones are not as effective as they were at the onset. How do you adjust your sales strategy to continue to produce profitable business, increase revenue and even grow in this time period? Giving up on sales is a mistake and will be realized often when it’s too late. What we’ll cover:

  • Is outside sales still relevant
  • Is Zoom the new normal
  • Is face to face selling possible
  • How can you integrate digital selling with traditional selling?

We will dive deep into all these areas and you will come out with a baseline to build a sales plan. Many construction industry related companies are thriving in this climate. This is a chance for you to be one of those experiencing success.

Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers
Networking & Association Use
Thursday, January 6 | 1:15 p.m.-2:15 p.m.
In this class we will layout how to determine what associations to join, how to work them and get business from your involvement. The single greatest way to find grouped customers and network contacts is right in your backyard association! Work them to the fullest and you'll never make a cold call again!
Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers
Speaker Bio
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Scott Specht
Founder & Principal | Specht Architects
House of the Future
Wednesday, August 11 | 11:30 a.m.-1:00 p.m.
Scott Specht, founder of AIA Award-Winning firm Specht Architects, will give an interesting and humorous talk about the history of the “House of the Future.” This will cover unusual ideas from the 1920s through the 1970’s of how we’d be living in the future of 2020. Scott will cover the strange building techniques that these visionaries thought we’d be using, including spray-foam structures, bolt-together fiberglass shells, and even inflatable bubble homes.

Scott will also talk about what the true home of the future will encompass looking forward, covering the newer ideas of lighting, home automation, and architecture.
Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers
Speaker Bio
Laura BrittImage
Laura Britt
Founder & Principal | Britt Design Group
The Everchanging Shift for Multifamily Design Post-COVID-19
Thursday, August 12 | 11:30 a.m.-1:00 p.m.
2020 forced us to pivot quickly and learn to be productive working from home. Many companies have found their employees enjoy this flexibility and value more time at home. Because of this, we predict we'll see the rise in the focus of the home as a workspace as well as a deeper emphasis on health and wellness. As the work from home trend is here to stay, it will be increasingly important to take all that comes with that into account in post-pandemic design. Amenities like large business centers, community gathering areas, and gyms and wellness centers will be key in creating functional and enjoyable live/work environments.
Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers
Speaker Bio
Jorge L. EstebanGables Construction Group
Jorge L. Esteban, A.I.A.
Vice President of Architecture | Gables Construction Group
5 Steps to Designing Custom Build Homes
Wednesday, January 5 | 11:00 a.m.-12:00 p.m.

There is something innately precious and memorable about living in a home that you designed. A home where countless dinners are cooked, where laughter rings loudly, where tiny footsteps grow quicker with each passing year, and where love knows no bounds. Choosing to design a custom-built home is a magnificent life step as you are taking action to turn a dream into a reality. We want to help you make that happen. Today, we are going to share with you the five steps to designing a custom-built home so that you may know what to expect of this journey.

Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers
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Scott Specht
Founder & Principal | Specht Architects
House of the Future
Wednesday, August 11 | 11:30 a.m.-1:00 p.m.
Scott Specht, founder of AIA Award-Winning firm Specht Architects, will give an interesting and humorous talk about the history of the “House of the Future.” This will cover unusual ideas from the 1920s through the 1970’s of how we’d be living in the future of 2020. Scott will cover the strange building techniques that these visionaries thought we’d be using, including spray-foam structures, bolt-together fiberglass shells, and even inflatable bubble homes.

Scott will also talk about what the true home of the future will encompass looking forward, covering the newer ideas of lighting, home automation, and architecture.
Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers
Speaker Bio
Laura BrittImage
Laura Britt
Founder & Principal | Britt Design Group
The Everchanging Shift for Multifamily Design Post-COVID-19
Thursday, August 12 | 11:30 a.m.-1:00 p.m.
2020 forced us to pivot quickly and learn to be productive working from home. Many companies have found their employees enjoy this flexibility and value more time at home. Because of this, we predict we'll see the rise in the focus of the home as a workspace as well as a deeper emphasis on health and wellness. As the work from home trend is here to stay, it will be increasingly important to take all that comes with that into account in post-pandemic design. Amenities like large business centers, community gathering areas, and gyms and wellness centers will be key in creating functional and enjoyable live/work environments.
Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers
Speaker Bio
ImageAyenk
Mikael Kaul
Managing Director/VP Miami | Ayenk
Paradigm Shifts & Charting a Future [The Sacred & Profane]
Thursday, January 6 | 11:00 a.m.-12:00 p.m.

MIKAEL KAUL, AIA, NCARB, PA, teacher, international lecturer and practicing architect, recipient of the AIA Merit Award 2021 for an innovative Christian Church and Convention center in Taipei, Taiwan will elucidate and compare guiding generative principles of this award-winning design of a vertical campus in a tight urban setting and comparatively juxtapose with a highly speculative ReGenerative Urban intervention in downtown Miami.

Objectives: enumerate shifting formative aspects and development agencies of design, to antithetical, non-object/non-building design paradigm to experiential intervening design paradigms

Issues: Verticality, Vertigo and abandoning Vestiges of gravity

Target Audience: Architects, Developers, Builders, Designers and the like (those with aspiring curiosity)
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Scott Specht
Founder & Principal | Specht Architects
House of the Future
Wednesday, August 11 | 11:30 a.m.-1:00 p.m.
Scott Specht, founder of AIA Award-Winning firm Specht Architects, will give an interesting and humorous talk about the history of the “House of the Future.” This will cover unusual ideas from the 1920s through the 1970’s of how we’d be living in the future of 2020. Scott will cover the strange building techniques that these visionaries thought we’d be using, including spray-foam structures, bolt-together fiberglass shells, and even inflatable bubble homes.

Scott will also talk about what the true home of the future will encompass looking forward, covering the newer ideas of lighting, home automation, and architecture.
Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers
Speaker Bio
Laura BrittImage
Laura Britt
Founder & Principal | Britt Design Group
The Everchanging Shift for Multifamily Design Post-COVID-19
Thursday, August 12 | 11:30 a.m.-1:00 p.m.
2020 forced us to pivot quickly and learn to be productive working from home. Many companies have found their employees enjoy this flexibility and value more time at home. Because of this, we predict we'll see the rise in the focus of the home as a workspace as well as a deeper emphasis on health and wellness. As the work from home trend is here to stay, it will be increasingly important to take all that comes with that into account in post-pandemic design. Amenities like large business centers, community gathering areas, and gyms and wellness centers will be key in creating functional and enjoyable live/work environments.
Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers
Speaker Bio
Wednesday, January 5, 2022
Workshops & Classes

Beating the Price Objection
9:30 a.m.-11:00 a.m. | Room 1

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Tom Woodcock
President | Seal the Deal
This topic deals specifically with the pressure to always be low. Learn the sales tools necessary to get the inside track in the bidding process. The goal being to consistently win projects and raise profitability on those projects. The most common mis-takes made in bidding are revealed and countered.

Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers

Don't Kill your Golden Goose-Lawsuit Protection, Tax Reduction & Estate Planning Strategies to Protect & Perpetuate your Business
9:30 a.m.-10:30 a.m. | Room 4

Larry OxenhamImage
Larry Oxenham
Speaker, Trainer | American Society for Asset Protection

Discover the tools you can use to become invincible to lawsuits, save thousands in taxes, and achieve financial peace of mind. By the end of the presentation you will know how to:

  1. Protect 100% of your assets from lawsuits. You will learn how to make yourself so unattractive to a plaintiff attorney that they will never pursue a lawsuit against you.

  2. Save thousands of dollars each year in taxes. You will learn five tax reduction strategies most people fail to utilize, which could save you more than $10,000 each year in taxes.

  3. Avoid probate and eliminate all estate taxes.

    You will be taken through a checklist of items that are important to every estate and business succession plan. You will learn what you should be doing now to prepare for successful business and estate secession.


Target Audience: Builders and Contractors

Google Partner Teaching: Generate More Online Leads With a SEO Driven Website
9:30 a.m.-10:30 a.m. | Room 8

Joshua RamseyImage
Joshua Ramsey
Marketing & Communications Strategist | Strategic Point Marketing

This Class offers Live training, Q&A, and unfiltered discussions on how to…

  • Increase your lead flow
  • Building your website properly
  • INDEFFINATELY rank higher on Google
  • Break through the clutter of competitors and increase sales
  • Ad Agency / marketing company tricks to watch out for

Attendees will receive access to free marketing tools and reports.
To get the maximum out of this class, bring your laptop or username and passwords to your Analytics, Google Tools, website or anything similar.

Target Audience: All building and construction professionals

Get Paid Faster with Liens, Bonds and Contracts
9:30 a.m.-10:30 a.m. | Room 3

Alex BarthetThe Lien Zone
Alex Barthet
Board Certified in Construction Law | The Lien Zone

In this one hour presentation, Alex will explain the rules, exceptions and best practices when it comes to your construction contracts, liens, bond claims and getting paid.  He will dive deep into pay-when-paid, stop work, indemnity, venue and legal fee contract provisions as well as how to apply the 45 day, 90 day, and 1 year rules for liens and bond claims.  Finally, Alex will share his 20+ years of construction law experience on some hidden traps and treasures in the lien law.

Target Audience: Contractors, subcontractors, and construction material suppliers

Automating your Processes with QuickBooks and Apps for Contractors - Level 1
9:30 a.m.-10:30 a.m. | Room 6

Vanessa VasquezVanessa VasquezQuickBooks en Español
Vanessa Vasquez
Consultora y Estratega de Negocios

We are living in a time that requires efficiency and organization. Having tons of paperwork and loose ends that take up your time and effort to grow and be more efficient is not the ideal picture. Join my class and learn all about being financially efficient with QuickBooks and the Apps. Learn what is the right QuickBooks for you and the different apps that are available for your builder's business. Learn the solutions that can completely change your perspective about accounting and project management.

Target Audience: • Architects • Engineers • Designers • General Contractors • Subcontractors • Commercial Builders • Home Builders • Developers • Real Estate Professionals • Building Managers • State Planners • Spec Writers • Government Agencies • Municipalities • Facility Managers • Property Management Firms • Military/ Corp. of Engineers • and any business owner in the construction industry

Effective Marketing for a Relationship-Based Business
9:30 a.m.-10:30 a.m. | Room 2

Rob MelisConstruction Marketing
Rob Melis
Founder & President | Construction Marketing Inc.

Success in the construction industry is framed by building and maintaining strong relationships with the firms that hire you. In this presentation, we will explore the how marketing can be effective in the 21st Century construction industry.

We will discuss best practices with branding, your online presence as well as your sales related proposals, collateral and jobsite visibility. We will also cover in detail how to find NEW relationships with proven techniques that will take your firm to the next level of success.

Target Audience: Contractors, subcontractors and suppliers of all sizes

Electronic Payments 101
9:30 a.m.-10:30 a.m. | Room 7

Tony DeBrunoScore Processing
Tony DeBruno
V.P. Strategic Partnerships, Score Processing | Score Financial Services

An inside look and accepting electronic payments - Credit Cards, Debit Cards, E-Checks, ACH, etc.

Using technology to simplify paying vendors and suppliers electronically.

Target Audience: Business Owners, Operations, Financial Managers

Introduction to Construction Cost Estimating
9:30 a.m.-10:30 a.m. | Room 5

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Saleh Mubarak
Author, Public Speaker & Trainer
Cost estimating is arguably the most important function in construction project management. It may be indeed the difference between winning and losing. The seminar briefly covers the principles of construction cost estimating, direct vs indirect costs, detailed vs approximate estimates, and more.

Target Audience: Builders and Contractors

Ask a Fractional CMO Anything – Open Forum
1:30 p.m.-2:30 p.m. | Room 8

Joshua RamseyImage
Joshua Ramsey
Marketing & Communications Specialist | Strategic Point Marketing

Since 1998 Joshua Ramsey has worked in the sales, marketing and consulting world.  In 2009, Joshua started his own full stack advertising agency.  After working with more than 80 business owners a year for the last 20 years he has seen an abundance of issues with businesses making poor choices, over spending on marketing budgets, trusting where they should not have trusted.

This is your chance to hear on multiple topics including where should you invest your marketing dollars for the maximum return. To get the maximum out of this class, bring your marketing budget along with access to your ads and any agreements with advertising companies or similar.  Come with your list of questions!


Target Audience: All building and construction professionals

10 Things Your Construction Lawyer Won’t Tell You (But Should)
1:30 p.m.-2:30 p.m. | Room 3

Alex BarthetThe Lien Zone
Alex Barthet
Board Certified in Construction Law | The Lien Zone

Having to hire a lawyer can be stressful.  In this one hour presentation, Alex will explain ways to find and vet a potential attorney, what should and should not be in the engagement agreement, what should and should not be on the lawyer’s bills, how to find out if your lawyer has malpractice insurance, and in the unfortunate situation of having to fire a lawyer, ways to handle the process to minimize any impact on your case.

Target Audience: Contractors, subcontractors, and construction material suppliers

Automatizando Tus Procesos con QuickBooks y Aplicaciones para Contratistas - Nivel 1
1:30 p.m.-2:30 p.m. | Room 6

Vanessa VasquezVanessa VasquezQuickBooks en Español
Vanessa Vasquez
Consultora y Estratega de Negocios

Vivimos en una época que requiere eficiencia y organización. Tener toneladas de papeleo y cabos sueltos que requieren su tiempo y esfuerzo para crecer y ser más eficientes no es la imagen ideal. Únase a mi clase y aprenda todo sobre cómo ser financieramente eficiente con QuickBooks y las aplicaciones. Aprenda a configurar su QuickBooks correctamente y las diferentes aplicaciones que están disponibles para su negocio de Construcción. Conozca las soluciones que pueden cambiar completamente su perspectiva sobre la contabilidad y el manejo de proyectos.

Audiencia: • Arquitectos • Ingenieros • Diseñadores • Contratistas generales • Subcontratistas • Constructores comerciales • Constructores de viviendas • Desarrolladores • Profesionales inmobiliarios • Gerentes de edificios • Planificadores estatales • Escritores de especificaciones • Agencias gubernamentales • Municipios • Gerentes de instalaciones • Firmas de administración de propiedades • Militares / Corporación de Ingenieros • y cualquier dueño de negocio en la industria de la construcción

Cash Flow Management for Contractors
1:30 p.m.-2:30 p.m. | Room 1

Scott PeperMobilization Funding
Scott Peper
Co-Founder | Mobilization Funding

Cash flow in construction is complex, but managing your company's cash flow shouldn't feel impossible. What you need are a few simple, actionable strategies that will take your cash flow management from chaotic to clear and productive.

  • What cash flow is, and why it matters
    • Why its different from profit or revenue
    • How it impacts GROWTH
    • How it impacts your team’s PERFORMANCE
  • Organizational cash flow management
    • Tracking & Forecasting
  • Cash flow tracking for every project
  • *Comes with a free Cash Flow Tracker tool

Target Audience: Construction subcontractors and General contractors

Solar Crash Course – the Essentials that You Need to Know
1:30 p.m.-2:30 p.m. | Room 9

Daren GoldinGoldin Solar
Daren Goldin
CEO | Goldin Solar

This session will focus on the basics of solar and an intro to the solar industry: How it works, what are the different type of systems, what are the components that go into a solar system, considerations in contractor selection, material specification, and scheduling.

Target Audience: Architects, General Contractors, Subcontractors, Builders, Remodelers and Developers that are considering super energy efficient homes and communities.

All You Ever Wanted to Know About Sealants and Applications 1.0 AIA Credit/HSW
1:30 p.m.-2:30 p.m. | Room 10

Stephen RaleighCoastal Construction Products
Stephen Raleigh
Regional Sales Manager | Coastal Construction Products

This course helps you to understand the difference between the various construction sealant technologies. Identify and choose the best sealant for the correct application.

Understand the basic principles of sealant design. Review the correct application procedures for proper sealant installation.

Target Audience: Contractors, Design Professionals, Property Managers in the Residential / Commercial Business.

Thursday, January 6, 2022
Workshops & Classes

Common Construction Sales Mistakes
9:30 a.m.-11:00 a.m. | Room 1

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Tom Woodcock
President | Seal the Deal
Many in the construction industry consistently make the same mistakes that kill their opportunity. There are many common errors and mentalities that hinder sales success. We'll put a light on these problems and give the behaviors that counter them. Make sure your approach to the customer base is the most effective possible. These errors are often made without the contractor even realizing they're making them. This cripples their chances of winning profitable projects.

Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers.

Rebranding Your Construction Industry Firm - The Right Way!
9:30 a.m.-10:30 a.m. | Room 2

Rob MelisConstruction Marketing
Rob Melis
Founder & President | Construction Marketing Inc.

Your brand is more than just your logo. It is everything your customers see and know about your firm. Eventually all organizations reach a point they need to modernize or even change their brand. It could be a change of ownership, a desire to sell the firm or just wanting a brand refresh. 

Rebranding can be a challenging experience with negative outcomes, but it doesn’t have to be. I will go over in detail how to craft your new brand and how to roll it out without disrupting your business operations. My team and I are branding experts and we do this for construction industry clients frequently. Rebrand with confidence!

Target Audience: Contractors, subcontractors and suppliers of all sizes

Offering Consumer Loans 
9:30 a.m.-10:30 a.m. | Room 7

Tony DeBrunoScore Processing
Tony DeBruno
V.P. Strategic Partnerships, Score Processing | Score Financial Services

A look at ways to close more business by offering consumer loans for your residential projects.

Target Audience: Business Owners, Operations, Financial Managers

Implementing QuickBooks and Apps for Contractors - Level 2
9:30 a.m.-10:30 a.m. | Room 6

Vanessa VasquezVanessa VasquezQuickBooks en Español
Vanessa Vasquez
Consultora y Estratega de Negocios

Learn how to be efficient with the tools and resources available for automation. When you finish this class, you will know how to use QuickBooks, how to properly set up QuickBooks, and how to troubleshoot for proper job profitability reporting. Join me to unfold the world of apps and how they work for your benefit. Understand the ecosystem available for you and how you can be more productive right now.

Target Audience: • Architects • Engineers • Designers • General Contractors • Subcontractors • Commercial Builders • Home Builders • Developers • Real Estate Professionals • Building Managers • State Planners • Spec Writers • Government Agencies • Municipalities • Facility Managers • Property Management Firms • Military/ Corp. of Engineers • and any business owner in the construction industry

Contractor's Cash Flow: Preparation and Management
9:30 a.m.-10:30 a.m. | Room 5

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Saleh Mubarak
Author, Public Speaker & Trainer

Preparing and managing the contractor's cash flow. What's important for the contractor is not only predicting "how much", but also the timing of the expenses as well as the incoming payments. This helps the contractor both calculate the maximum expected debt (credit line) as well as the time-cost of the money (cost of borrowing). This seminar takes a glance at these topics with some important tips.

Target Audience: Builders and Contractors

Google Partner Teaching: Generate More Online Leads With a SEO Driven Website
9:30 a.m.-10:30 a.m. | Room 8

Joshua RamseyImage
Joshua Ramsey
Marketing & Communications Strategist | Strategic Point Marketing

This Class offers Live training, Q&A, and unfiltered discussions on how to…

  • Increase your lead flow
  • Building your website properly
  • INDEFFINATELY rank higher on Google
  • Break through the clutter of competitors and increase sales
  • Ad Agency / marketing company tricks to watch out for

Attendees will receive access to free marketing tools and reports.
To get the maximum out of this class, bring your laptop or username and passwords to your Analytics, Google Tools, website or anything similar.

Target Audience: All building and construction professionals

Construction Finance is More Than Rates and Fees
9:30 a.m.-10:30 a.m. | Room 3

Andrew PoulsenGreg FullmerCoFi
Andrew Poulsen & Greg Fullmer
VP of Sales & | CoFi

For most builders, relationships with lenders is all about rates and fees. In reality, there is a lot more to consider. According to PwC, the most common reason for failure in construction is due to slow payments; therefore, builders should look beyond the rates and dive into the services, speed of delivery and the technology that is used by your lender. Join us as we take a look at the deeper side of lending and get into the operations of the draw, the math behind rates and fees, and equip you with questions to ask that will help guide you as you build lender relationships.

Learning Objectives:

  • Understand how build time can impact rates and fees.
  • Predict the effect that the draw process (speed of payments) can have on project timelines.
  • Discover how leveraging technology can facilitate operational efficiencies.

Target Audience: Presidents, CEOs, GCs, CFOs, Accountants, Owners, Finance Managers/VP

Implementando QuickBooks y Aplicaciones para Contratistas - Nivel 2
1:30 p.m.-2:30 p.m. | Room 6

Vanessa VasquezVanessa VasquezQuickBooks en Español
Vanessa Vasquez
Consultora y Estratega de Negocios

Aprenda a ser eficiente con las herramientas y los recursos disponibles para la automatización. Cuando termine esta clase, sabrá cómo usar QuickBooks, cómo configurar correctamente QuickBooks y cómo solucionar problemas para obtener informes adecuados de rentabilidad por proyectos. Únase a mí para descubrir el mundo de las aplicaciones y cómo funcionan para su beneficio. Comprenda el ecosistema disponible para usted y cómo puede ser más productivo en este momento.

Audiencia: • Arquitectos • Ingenieros • Diseñadores • Contratistas generales • Subcontratistas • Constructores comerciales • Constructores de viviendas • Desarrolladores • Profesionales inmobiliarios • Gerentes de edificios • Planificadores estatales • Escritores de especificaciones • Agencias gubernamentales • Municipios • Gerentes de instalaciones • Firmas de administración de propiedades • Militares / Corporación de Ingenieros • y cualquier dueño de negocio en la industria de la construcción

Solar – What You Need to Know as a Construction or Design Professional
1:30 p.m.-2:30 p.m. | Room 9

Daren GoldinGoldin Solar
Daren Goldin
CEO | Goldin Solar

Solar is a unique trade in the construction world, and can be very different from other more typical construction trades. In addition, the solar contractor typically plays a stronger role in design, and consultation with the designers of the ground up construction project due to the fact that it is a relatively new industry and MEP engineers are less familiar with particular solar design considerations. For that reason,  timing of onboarding a solar installer is crucial to avoid rework in both design, and construction work performed. This talk will explore important considerations for architects, MEP engineers and General Contractors and how to interface with solar professionals during the project delivery process.

Target Audience: Architects, General Contractors, Subcontractors, Builders, Remodelers and Developers that are considering super energy efficient homes and communities.