Construction Monthly South Florida 2022
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SOUTH FLORIDA
BUILD EXPO

July 19-20, 2023
Broward County Convention Center

Exhibit Hours: 10:00 a.m. to 3:00 p.m. Classes Start at 9:30 a.m. Each Day

Sponsored by
Construction Monthly MagazineBASF
2022 Exhibitors

Complimentary Keynotes & Classes
Featured Keynotes
Scott Beebe
Business On Purpose
Scott Beebe
Founder & Head Coach | Business on Purpose
Building A Homebuilding and Remodeling Company That Attracts The RIGHT People Like a Division 1 College Football Powerhouse
Wednesday, July 19 | 11:15 a.m.-12:15 p.m.

As a Division 1 Football player in the powerful Southeastern Conference (SEC) Scott has seen first hand the behind-the-scenes system that is being constantly updated and refined to ensure that athletically talented 16 and 17 adolescents choose the right team.

Remodeler and home builder owners are in a season of work where they have a choice: see the next generation as a hindrance with excuses like “they won’t work”, or to see this new generation as an opportunity to pivot with a renewed mindset like “I’m excited to see how they own the mission!”

There is a shortage of workers for the old-school methodologies but there is not a shortage of people willing to work…towards the right mission.  

This life-changing and engaging keynote pulls from our work with hundreds of owners and gets you on the path to building a powerhouse team.

You will be equipped to beat chaos with predictability, and to build a business that brings stability, life, and time for what matters most.

Learning Objectives

  1. Learn The 3 Foundational Layers Of EVERY Contracting Business 
  2. Understand the 5 Non-Negotiables Of Building And Leading A Vision-Centered Team
  3. Discover the key elements of powerhouse recruiting that will have you speaking to a younger generation the way they wish to be spoken to!

Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers

Recruiting And Hiring: The 4 Systems Every Home Builder And Remodeler Owner Needs To Build The Right People That Builds The Right Business
Thursday, July 20 | 11:15 a.m.-12:15 p.m.

People, people, people!  How do we find the right people to hire?  How do we find ANY people to hire?  

The Boomers retired early, and the emerging generations are much more selective in the work they choose.  How can you find the right people, recruit them the right way, share the right vision, and then onboard them the right way that aligns with the right mission?  

Reimagine the business of your contracting firm with this engaging keynote talk drawing from our work with hundreds of contractor owners that led to our proprietary and proven roadmap.

This roadmap will equip you to beat chaos with predictability, and to build the team that will build the business to make time for what matters most.

Learning Objectives

  1. Learn the one culprit that keeps us from experience the deep work and flow that we want but can’t see to find
  2. Discover the 4 systems that all business owners must implement…regardless of size or scope
  3. Uncover the secret to a great culture that keeps and promotes great people

Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers

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Scott Specht
Founder & Principal | Specht Architects
House of the Future
Wednesday, August 11 | 11:30 a.m.-1:00 p.m.
Scott Specht, founder of AIA Award-Winning firm Specht Architects, will give an interesting and humorous talk about the history of the “House of the Future.” This will cover unusual ideas from the 1920s through the 1970’s of how we’d be living in the future of 2020. Scott will cover the strange building techniques that these visionaries thought we’d be using, including spray-foam structures, bolt-together fiberglass shells, and even inflatable bubble homes.

Scott will also talk about what the true home of the future will encompass looking forward, covering the newer ideas of lighting, home automation, and architecture.
Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers
Speaker Bio
Laura BrittImage
Laura Britt
Founder & Principal | Britt Design Group
The Everchanging Shift for Multifamily Design Post-COVID-19
Thursday, August 12 | 11:30 a.m.-1:00 p.m.
2020 forced us to pivot quickly and learn to be productive working from home. Many companies have found their employees enjoy this flexibility and value more time at home. Because of this, we predict we'll see the rise in the focus of the home as a workspace as well as a deeper emphasis on health and wellness. As the work from home trend is here to stay, it will be increasingly important to take all that comes with that into account in post-pandemic design. Amenities like large business centers, community gathering areas, and gyms and wellness centers will be key in creating functional and enjoyable live/work environments.
Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers
Speaker Bio
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Tom Woodcock
President | Seal the Deal
Selling Thru a Tough Economy
Wednesday, July 19 | 1:15 p.m.-2:15p.m.

We’re seeing volatile pricing formats, supply chain interruption and rising interest rates. This usually ends in tough economic conditions, resulting in construction industry challenges. Knowing the best way to stay ahead of these changes and keep your business moving forward is difficult. We’ll look at the methods successful contractors use to weather shifting economic conditions. We’ll cover:

  1. Increasing your portion of the market pie
  2. Getting a competitive advantage
  3. Managing customer expectations
  4. Structuring your sales effort
  5. How to balance sales and marketing efforts

You’ll come away from this session with a better understanding of what it will take to grow in both revenue and profitability in these times. Sales is the most important aspect of your business. Everything else simply follows that lead.

Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers
Networking & Association Use
Thursday, January 6 | 1:15 p.m.-2:15 p.m.
In this class we will layout how to determine what associations to join, how to work them and get business from your involvement. The single greatest way to find grouped customers and network contacts is right in your backyard association! Work them to the fullest and you'll never make a cold call again!
Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers
Speaker Bio
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Scott Specht
Founder & Principal | Specht Architects
House of the Future
Wednesday, August 11 | 11:30 a.m.-1:00 p.m.
Scott Specht, founder of AIA Award-Winning firm Specht Architects, will give an interesting and humorous talk about the history of the “House of the Future.” This will cover unusual ideas from the 1920s through the 1970’s of how we’d be living in the future of 2020. Scott will cover the strange building techniques that these visionaries thought we’d be using, including spray-foam structures, bolt-together fiberglass shells, and even inflatable bubble homes.

Scott will also talk about what the true home of the future will encompass looking forward, covering the newer ideas of lighting, home automation, and architecture.
Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers
Speaker Bio
Laura BrittImage
Laura Britt
Founder & Principal | Britt Design Group
The Everchanging Shift for Multifamily Design Post-COVID-19
Thursday, August 12 | 11:30 a.m.-1:00 p.m.
2020 forced us to pivot quickly and learn to be productive working from home. Many companies have found their employees enjoy this flexibility and value more time at home. Because of this, we predict we'll see the rise in the focus of the home as a workspace as well as a deeper emphasis on health and wellness. As the work from home trend is here to stay, it will be increasingly important to take all that comes with that into account in post-pandemic design. Amenities like large business centers, community gathering areas, and gyms and wellness centers will be key in creating functional and enjoyable live/work environments.
Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers
Speaker Bio
Wednesday, July 19, 2023
Workshops & Classes

Beating the Price Objection
9:30 a.m.-11:00 a.m. |

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Tom Woodcock
President | Seal the Deal
This topic deals specifically with the pressure to always be low. Learn the sales tools necessary to get the inside track in the bidding process. The goal being to consistently win projects and raise profitability on those projects. The most common mis-takes made in bidding are revealed and countered.

Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers

Don't Kill your Golden Goose-Lawsuit Protection, Tax Reduction & Estate Planning Strategies to Protect & Perpetuate your Business
9:30 a.m.-10:30 a.m. | Room 4

Larry OxenhamImage
Larry Oxenham
Speaker, Trainer | American Society for Asset Protection

Discover the tools you can use to become invincible to lawsuits, save thousands in taxes, and achieve financial peace of mind. By the end of the presentation you will know how to:

  1. Protect 100% of your assets from lawsuits. You will learn how to make yourself so unattractive to a plaintiff attorney that they will never pursue a lawsuit against you.

  2. Save thousands of dollars each year in taxes. You will learn five tax reduction strategies most people fail to utilize, which could save you more than $10,000 each year in taxes.

  3. Avoid probate and eliminate all estate taxes.

    You will be taken through a checklist of items that are important to every estate and business succession plan. You will learn what you should be doing now to prepare for successful business and estate secession.


Target Audience: Builders and Contractors

The Secret Gen Z Language:  Getting the Next Generation Excited To Work And Lead
9:30 a.m.-10:30 a.m. |

Scott Beebe
Business On Purpose
Scott Beebe
Founder & Head Coach | Business on Purpose

We’ve been led to buy the myth that a “good” custom homebuilding company is more “luck of the draw” and less “intentional sowing and fertilizing”.  

This eye-opening educational workshop will help to uncover what the next generation really wants and what elements lead to business health versus disease.  You will leave empowered with a tool that you can implement immediately providing a clear roadmap to multi-generational engagement in the custom homebuilding workplace.  

After this workshop you will have clarity on the true difference within the generations, how to listen and speak to your team with a compelling language, and what elements are needed for each team member to thrive day to day. 

Learning Objectives

  1. Learn the one action you can take to connect with someone younger than you immediately
  2. Understand what “mistakes”  all new generations are looking to correct…and how to not be offended
  3. Discover the language of multi-generations so your words are heard

Target Audience: Homebuilders, Remodelers, Contractors

PVC101 – The Benefits & Uses of Cellular PVC 1.0 AIA Credit
9:30 a.m.-10:30 a.m. |

Jeff Dahdah
Versatex
Jeff Dahdah
Florida Regional Sales Manager | VERSATEX Building Products

Upon completion of this course, architects and participants will understand:

  • Properties of cellular PVC
  • Cellular PVC micro-ingredients
  • Key differences between high and low-quality cellular PVC
  • Ease of use and adaptability
  • Common and unique end-use applications
  • Painting, staining, and laminating options
  • PVC’s contributions to Sustainability
  • Properties of Cellular PVC Trim
  • Are all cellular PVC Trims the same?
  • Working With PVC
  • Uses & Applications
    1. Residential – Exterior & Interior
    2. Commercial
    3. Multi-Family
    4. Historical Preservation
  • Dark paint technology for cellular PVC trim
  • New trim surface technology - Film Laminates
  • PVC’s contribution to Sustainability

Target Audience: Builders, Contractors and Architects in Commercial and Residential applications.

What Google REALLY Wants From Your Website
9:30 a.m.-10:30 a.m. |

Joshua RamseyImage
Joshua Ramsey
Marketing & Communications Strategist | Strategic Point Marketing

All you really want from Google is clear communication on what you have to do to get leads.  No matter what business you own, we all fight for that page 1 placement.  But if you take a second to think about it, you probably don’t care about being on page 1 of Google. You really want MORE LEADS!

Google Partner for more than a DECADE, Joshua Ramsey will be teaching you an approach that will have your brain spinning with unique ideas that will increase your conversion rate online (CRO).

 Walk away with exact starting strategies to immediately change your business.

  • What is CRO and how to apply it
  • Build Your USP (unique selling position) that will draw increased engagement
  • LIVE website analysis providing pinpointed solutions for YOUR WEBSITE.

Target Audience: All building and construction professionals

Estimating Direct and Indirect Costs in Construction
9:30 a.m.-10:30 a.m. |

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Saleh Mubarak
Author, Public Speaker & Trainer

Direct and indirect expenses in construction projects: This presentation takes a quick and comprehensive look at all expenses expected in a typical construction project. We identify direct and indirect expenses and list all types of categories under each type. The presentation makes a brief analysis of labor, materials, equipment, overhead, bonds and insurance, profit, contingency, and other expenses. Knowing and estimating these expenses can make or break the contractor’s business. This presentation is a must for contractors and anyone in the construction industry.

Target Audience: Builders and Contractors

Chief Marketing Officer LIVE panel Q&A
2:30 p.m.-3:30 p.m. |

Joshua RamseyImage
Joshua Ramsey
Marketing & Communications Specialist | Strategic Point Marketing

Wondering what the massive global companies are doing to continue to dominate? Hear first hand from a Chief Marketing Officer (CMO) that has been the leader in construction based marketing strategies worldwide for nearly a decade!

Come with questions leave with answers.  Gain detailed feedback on how you can improve your marketing position. Or simply hear the stories and strategies from the boardroom of global giants.  Key strategies that you can also apply to your business.

Target Audience: All building and construction professionals

Automating your Processes with QuickBooks and Apps for Contractors - Level 1
9:30 a.m.-10:30 a.m. | Room 6

Vanessa Vasquez
Vanessa Vasquez
QuickBooks en Español
Vanessa Vasquez
Consultora y Estratega de Negocios

We are living in a time that requires efficiency and organization. Having tons of paperwork and loose ends that take up your time and effort to grow and be more efficient is not the ideal picture. Join my class and learn all about being financially efficient with QuickBooks and the Apps. Learn what is the right QuickBooks for you and the different apps that are available for your builder's business. Learn the solutions that can completely change your perspective about accounting and project management.

Target Audience: • Architects • Engineers • Designers • General Contractors • Subcontractors • Commercial Builders • Home Builders • Developers • Real Estate Professionals • Building Managers • State Planners • Spec Writers • Government Agencies • Municipalities • Facility Managers • Property Management Firms • Military/ Corp. of Engineers • and any business owner in the construction industry

Automatizando Tus Procesos con QuickBooks y Aplicaciones para Contratistas - Nivel 1
1:30 p.m.-2:30 p.m. | Room 6

Vanessa Vasquez
Vanessa Vasquez
QuickBooks en Español
Vanessa Vasquez
Consultora y Estratega de Negocios

Vivimos en una época que requiere eficiencia y organización. Tener toneladas de papeleo y cabos sueltos que requieren su tiempo y esfuerzo para crecer y ser más eficientes no es la imagen ideal. Únase a mi clase y aprenda todo sobre cómo ser financieramente eficiente con QuickBooks y las aplicaciones. Aprenda a configurar su QuickBooks correctamente y las diferentes aplicaciones que están disponibles para su negocio de Construcción. Conozca las soluciones que pueden cambiar completamente su perspectiva sobre la contabilidad y el manejo de proyectos.

Audiencia: • Arquitectos • Ingenieros • Diseñadores • Contratistas generales • Subcontratistas • Constructores comerciales • Constructores de viviendas • Desarrolladores • Profesionales inmobiliarios • Gerentes de edificios • Planificadores estatales • Escritores de especificaciones • Agencias gubernamentales • Municipios • Gerentes de instalaciones • Firmas de administración de propiedades • Militares / Corporación de Ingenieros • y cualquier dueño de negocio en la industria de la construcción

Thursday, July 20, 2023
Workshops & Classes

Common Construction Sales Mistakes
9:30 a.m.-11:00 a.m. |

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Tom Woodcock
President | Seal the Deal
Many in the construction industry consistently make the same mistakes that kill their opportunity. There are many common errors and mentalities that hinder sales success. We'll put a light on these problems and give the behaviors that counter them. Make sure your approach to the customer base is the most effective possible. These errors are often made without the contractor even realizing they're making them. This cripples their chances of winning profitable projects.

Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers.

Culture Is NOT An Accident: How To Build Your Culture On One Sheet Of Pape
9:30 a.m.-10:30 a.m. |

Scott Beebe
Business On Purpose
Scott Beebe
Founder & Head Coach | Business on Purpose

The culture of your business is a DIRECT RESULT of the ingredients that you allow to enter into the building.  Good ingredients equal good culture, and vice versa.  Culture is more than ping pong tables and bean bag chairs.  Culture is about relationships, connection, and communication.  

Culture will determine the joy that we find in running our business.  We all want a great culture, and we know we have to work for it…but how?  Most strategies include a cross-your-fingers approach. 

This fun and surprising workshop will remove the confusion around great culture, and provide you the action and clarity you need to build a culture that you are proud of and that all generations want to be a part of.

Learning Objectives

  1. Clarify the elements of great culture, and identify distracting elements of bad culture so you can focus on the elements of great culture
  2. Walk away with a one page visual of building great culture in your business starting tomorrow
  3. Discover the motivation to stop wasting time and money on team outings and bonus plans that rarely move the needle

Target Audience: Homebuilders, Remodelers, Contractors

PVC101 – The Benefits & Uses of Cellular PVC 1.0 AIA Credit
9:30 a.m.-10:30 a.m. |

Jeff Dahdah
Versatex
Jeff Dahdah
Florida Regional Sales Manager | VERSATEX Building Products

Upon completion of this course, architects and participants will understand:

  • Properties of cellular PVC
  • Cellular PVC micro-ingredients
  • Key differences between high and low-quality cellular PVC
  • Ease of use and adaptability
  • Common and unique end-use applications
  • Painting, staining, and laminating options
  • PVC’s contributions to Sustainability
  • Properties of Cellular PVC Trim
  • Are all cellular PVC Trims the same?
  • Working With PVC
  • Uses & Applications
    1. Residential – Exterior & Interior
    2. Commercial
    3. Multi-Family
    4. Historical Preservation
  • Dark paint technology for cellular PVC trim
  • New trim surface technology - Film Laminates
  • PVC’s contribution to Sustainability

Target Audience: Builders, Contractors and Architects in Commercial and Residential applications.

Implementing QuickBooks and Apps for Contractors - Level 2
9:30 a.m.-10:30 a.m. | Room 6

Vanessa Vasquez
Vanessa Vasquez
QuickBooks en Español
Vanessa Vasquez
Consultora y Estratega de Negocios

Learn how to be efficient with the tools and resources available for automation. When you finish this class, you will know how to use QuickBooks, how to properly set up QuickBooks, and how to troubleshoot for proper job profitability reporting. Join me to unfold the world of apps and how they work for your benefit. Understand the ecosystem available for you and how you can be more productive right now.

Target Audience: • Architects • Engineers • Designers • General Contractors • Subcontractors • Commercial Builders • Home Builders • Developers • Real Estate Professionals • Building Managers • State Planners • Spec Writers • Government Agencies • Municipalities • Facility Managers • Property Management Firms • Military/ Corp. of Engineers • and any business owner in the construction industry

Productivity Adjustments and its Impact on Cost and Duration
9:30 a.m.-10:30 a.m. |

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Saleh Mubarak
Author, Public Speaker & Trainer

Productivity adjustments and its impact on cost and duration. Estimating crew (labor and equipment) productivity is crucial to both the cost and duration of the project. This is why the contractor must make proper adjustments to estimated productivity for each work activity, taking into account all impacting factors such as weather conditions. But adjustments must also be considered with schedule updates because things rarely, if ever, go as planned. This presentation takes a quick look at this process with valuable tips for more accurate cost estimates and schedules. 

Target Audience: Builders and Contractors

What Google REALLY Wants From Your Website
9:30 a.m.-10:30 a.m. |

Joshua RamseyImage
Joshua Ramsey
Marketing & Communications Strategist | Strategic Point Marketing

All you really want from Google is clear communication on what you have to do to get leads.  No matter what business you own, we all fight for that page 1 placement.  But if you take a second to think about it, you probably don’t care about being on page 1 of Google. You really want MORE LEADS!

Google Partner for more than a DECADE, Joshua Ramsey will be teaching you an approach that will have your brain spinning with unique ideas that will increase your conversion rate online (CRO).

 Walk away with exact starting strategies to immediately change your business.

  • What is CRO and how to apply it
  • Build Your USP (unique selling position) that will draw increased engagement
  • LIVE website analysis providing pinpointed solutions for YOUR WEBSITE.

Target Audience: All building and construction professionals

Chief Marketing Officer LIVE panel Q&A
2:30 p.m.-3:30 p.m. |

Joshua RamseyImage
Joshua Ramsey
Marketing & Communications Specialist | Strategic Point Marketing

Wondering what the massive global companies are doing to continue to dominate? Hear first hand from a Chief Marketing Officer (CMO) that has been the leader in construction based marketing strategies worldwide for nearly a decade!

Come with questions leave with answers.  Gain detailed feedback on how you can improve your marketing position. Or simply hear the stories and strategies from the boardroom of global giants.  Key strategies that you can also apply to your business.

Target Audience: All building and construction professionals

Implementando QuickBooks y Aplicaciones para Contratistas - Nivel 2
1:30 p.m.-2:30 p.m. | Room 6

Vanessa Vasquez
Vanessa Vasquez
QuickBooks en Español
Vanessa Vasquez
Consultora y Estratega de Negocios

Aprenda a ser eficiente con las herramientas y los recursos disponibles para la automatización. Cuando termine esta clase, sabrá cómo usar QuickBooks, cómo configurar correctamente QuickBooks y cómo solucionar problemas para obtener informes adecuados de rentabilidad por proyectos. Únase a mí para descubrir el mundo de las aplicaciones y cómo funcionan para su beneficio. Comprenda el ecosistema disponible para usted y cómo puede ser más productivo en este momento.

Audiencia: • Arquitectos • Ingenieros • Diseñadores • Contratistas generales • Subcontratistas • Constructores comerciales • Constructores de viviendas • Desarrolladores • Profesionales inmobiliarios • Gerentes de edificios • Planificadores estatales • Escritores de especificaciones • Agencias gubernamentales • Municipios • Gerentes de instalaciones • Firmas de administración de propiedades • Militares / Corporación de Ingenieros • y cualquier dueño de negocio en la industria de la construcción