Build Expo USA

REGISTER FOR ATLANTA
Cobb Galleria Centre
July 15 & 16, 2020

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Houston NRG Center
August 12 & 13, 2020

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Kay Bailey Hutchison Center
August 26 & 27, 2020

REGISTER FOR TAMPA
Tampa Convention Center

September 23-24, 2020

REGISTER FOR AUSTIN
Palmer Events Center
January 26 & 27, 2021

REGISTER FOR LOS ANGELES
LA Convention Center
February 24 & 25, 2021

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TAMPA EDUCATIONAL SESSIONS

 

***More Seminars are Coming Soon!***
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Morning sessions begin at 9:30am, Show floor 10:00am - 3:00pm
ALL educational sessions are complimentary, and seating IS limited.
Registering online ensures a seat.

 

Wondering Why it's so hard to hire a digital marketing company you can trust? Click and watch a short video

 

 

 

KEYNOTE SESSIONS

 

Tom Woodcock
Seal the Deal


Tom Woodcock has a long-time reputation of being one of the foremost experts on sales training in the United States. His resume includes being invited to speak to major associations such as the ASA National and AGC National.

Presented by Tom Woodcock
President :: Seal the Deal

www.tomwoodcocksealthedeal.com

 

Tom's Bio

 



Wednesday: 1:15pm - 2:15pm
Closing Construction Deals

Construction sales is an ever moving target. Techniques that worked years ago are less effective, yet some traditional sales methods still produce. Which do and which don't? How do you know which? What new technologies and sales systems do you adopt? Does social media really produce opportunity in construction sales? Where do you put your sales time and attention? These are all great questions and will be answered.

 

Here are some key points addressed:
• What new technologies should I incorporate
• What truly works in construction sales
• How do I manage my sales effort
• What is working currently in regards to construction selling

 

Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers


 

Thursday: 1:15pm - 2:15pm
Networking and Association Use

Many contractors never join relevant associations that can produce revenue for them. Even worse they spend the duesmoney and don't maximize the effectiveness of the association.We will layout how to determine what associations to join, how to work them and get business from your involvement. The single greatest way to find grouped customers and network contacts is right in your backyard association! Work them to the fullest and you'll never make a cold call again!

 

Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers

 

 

 

 

 


WORKSHOPS + SEMINARS

 

Tom Woodcock Seal the Deal

Presented by Tom Woodcock
President :: Seal the Deal

www.tomwoodcocksealthedeal.com

Tom's Bio

Beating the Price Objection

9:30am - 11:00am - Wednesday

 

Stop letting price be the determining factor in winning projects!This topic deals specifically with the pressure to always be low.Learn the sales tools necessary to get the inside track in thebidding process. The goal being to consistently win projects and raise profitability on those projects. The most common mis-takes made in bidding are revealed and countered.

 

Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers


Common Construction Sales Mistakes

9:30am - 11:00am - Thursday

 

Description: Many in the construction industry consistently make the same mistakes that kill their opportunity. There are many common errors and mentalities that hinder sales success. We'll put a light on these problems and give the behaviors that counter them. Make sure your approach to the customer base is the most effective possible. These errors are often made without the contractor even realizing they're making them. This cripples their chances of winning profitable projects.

 

Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers

 

 

Impact of Social Media & Brand Identity

11:30am - 12:30pm - Wednesday

 

Mastering Social Media is on the top of the agenda for almost all business executives. They are constantly working to identify ways in which their firms can make profitable use of the popular Social Media platforms: Instagram, Facebook, Twitter, LinkedIn and YouTube.

Consumers traditionally use Social Media and the Internet to simply expend content: they read it, watch it, and use it to make informative buying decisions. They are able to use these platforms for a variety of purposes because they have immediate access to this information in the palm of their very hands.

This represents the social media phenomenon. This phenomenon is known to have significant impact a firm's reputation, sales, and even survival. Yet, many executives neglect this form of media because they do not understand what it is, the various purposes it serves or how to engage with it. When used correctly, Social Media can monetize your sales and business growth. Platforms such as Instagram, Facebook and Twitter enable the creation of virtual customer environments (VCEs), online communities of interest formed around specific firms, brands, or products. In today’s market we see this as the instant gratification sale.

Increasing your engagement and strengthening your brand identity is vital to the success of this process. I am here to provide you with the steps necessary to develop this type of presence. In this presentation I will coach you through the process of establishing your business’ brand identity across a variety of social media platforms and show you the impact it will have on your sales strategy and overall business goals.

 

 

Target Audience: All Building and Construction Professionals

 

 

 


 

Joshua Ramsey Strategic Point Marketing Strategic Point Google Marketing

Joshua Ramsey

Marketing & Communications Strategist

Josh's Bio

Google Partner Teaching: BEGINNER - Intro to SEO and Understanding Your Website (part 1)

9:30am - 10:30am - Wednesday

 

(The starting point for business owners that don’t know much about online advertising)

• Types of coded websites
     o What makes sense for you to use
     o What the cost should be
• Basic Building of your website – easiest things to do, most overlooked
• How to read the basics in
     o Google Analytics
     o Google Search Console
• Density of text
• Understanding user experience
• Reading competitors’ strategies
• Identify keywords that will have the most impact
• Understand why all SEO companies have different strategies

 

Google Partner Teaching: BEGINNER - Intro to SEO and Understanding Your Website (part 2)

9:30am - 10:30am - Thursday

 

(The starting point for business owners that don’t know much about online advertising)

• User Experience Explained by using
     o Analytics
     o Search console
• Errors
• How to stand out from competitors with your messaging
• SEO sources and tools to trust
• Setting a Google Business Listing
• Dead link check
• Social Reputation
• Hold ANY SEO company accountable
• Does your website pass the mobile check – NO REALLY, is it mobile approved

Target Audience: All building and construction professionals

 

 

Google Partner Teaching: MID-LEVEL Understanding and Training (part 1)

10:40am - 11:30am - Wednesday


(Bring a laptop and have a good understanding of what SEO already is)

• Writing text with your keywords
• Writing meta tags (Title, Description, H)
• Implementing and Following Google Strategies
     o Bert
     o EAT
     o Security strategies
• Ranking Strategies
• Google AdWords – BASIC training
     o Do’s / Don’ts
• HREFLANG Tag

 

 

Google Partner Teaching: MID-LEVEL Understanding and Training (part 2)

10:40am - 11:30am - Thursday


(Bring a laptop and have a good understanding of what SEO already is)

• Working with Images to improve visibility
• Link building
• Toxic links
• Explained strategies to manage user experience through analytics and heatmaps
• Google AdWords – Intermediate training
     o Budget
     o Improving Search Impressions
• Paid Ad Options online

 

Target Audience: All building and construction professionals

 

 

Google Partner Teaching: ADVANCED (part 1)

11:45am - 12:30pm - Wednesday


• Breadcrumbs of websites – the impact they have
• When to use C-names
• Setting Goals in Analytics
• Avoiding ‘Not Provided’ Responses in Analytics
• Finding and setting directory listings – with an affordable budget

 

Google Partner Teaching: ADVANCED (part 2)

11:45am - 12:30pm - Thursday


(Be sure to attend the first sessions before you attend this session)

• Submitting sitemaps
• Expanding your digital Footprint
• Adding Mark up for Voice

 

Target Audience: All building and construction professionals

 

 

 

 


 

Build Expo Scott Pepper

Presented by Scott Peper

Scott's Bio


How to Grow With PURPOSE

9:30am - 10:30am - Wednesday & Thursday

 


Businesses either grow, or they decline — there is no standing still. Growth is critical to the survival of your company. Growth can — and should! — be more than the number of projects, or the size of the projects, your company completes. In this class, Scott Peper, CEO of Mobilization Funding, will share his tips for integrating purpose, core values, integrity and fulfillment into your business’ growth strategy.

• Define your PURPOSE.
     o What it means to live a purpose-driven life
     o What is your company’s purpose?

• Know your VALUES.
     o What do you stand for now?
     o What do you want to stand for?

• Set your GOALS.
     o Financial goal setting.
     o Purpose-driven goal setting.
     o SMART goals.

• Create your ROADMAP.
     o Measure everyone’s impact.
     o Set important milestones.

• Rally the TEAM.
     o Communicating change.
     o Challenges and rewards.

• Clean your HOUSE.
     o Operations
     o Financials
     o Talent

• Monitor your PROGRESS.
     o Share your progress with others.
     o Ask for help.

 

Target Audience: Builders and Contractors

 


 

Build Expo Educator Larry Oxenham American Society for Asset Protection

Presented by Larry Oxenham

Larry's Bio


Don’t Kill Your Golden Goose – Lawsuit Protection, Tax Reduction & Estate Planning Strategies to Protect & Perpetuate your Business

9:30 - 10:30 - Wednesday & Thursday

 

Is your financial house in order? Discover the tools you can use to become invincible to lawsuits, save thousands in taxes, and achieve financial peace of mind. By the end of the presentation you will know how to: 1) Protect 100% of your assets from lawsuits. You will learn how to make yourself so unattractive to a plaintiff attorney that they will never pursue a lawsuit against you. 2) Save thousands of dollars each year in taxes. You will learn five tax reduction strategies most people fail to utilize, which could save you more than $10,000 each year in taxes. 3) Avoid probate and eliminate all estate taxes. You will be taken through a checklist of items that are important to every estate and business succession plan. You will learn what you should be doing now to prepare for successful business and estate secession.

Target Audience: Builders and Contractors

 


 

Build Expo Saleh Mubarak

Presented by Saleh Mubarak

Saleh's Bio


Tricks, Tips, and Ploys in Project Scheduling

9:30 - 10:30 - Wednesday

Construction project scheduling is an interesting field where science meets art. Even though the concept is simple and can be explained in less than an hour, there are still many issues that need the attention of the expert. These tricks and tips that can make a big difference between success and failure of the project. This seminar covers a wide collection of them to make the project management team aware of them. This includes tips for good practices as well as common mistakes.

 

 


Introduction to Construction Cost Estimating

9:30am - 10:30am - Thursday

Cost estimating is arguably the most important function in construction project management. It may be indeed the difference between winning and losing. The seminar briefly covers the principles of construction cost estimating, direct vs indirect costs, detailed vs approximate estimates, and more.

 

Target Audience: Builders and Contractors

 


 

Build Expo Terry Zelen

Presented by Terry Zelen

Terry's Bio


Seal the Deal with Retargeting 

9:30 - 10:30 - Wednesday & Thursday

You’ve worked hard to get traffic to your website, but what if those visitors aren’t quite ready to buy? How do you maintain contact with leads throughout the home buying decision process? Not all buyers who visit your website will call your sales office, or give you their email information. But don’t worry, there’s a way to keep in touch throughout their journey without their email address. Retargeting is the answer to this problem. In this session, we will discuss how to get started with Retargeting ads.


Key points we will address in this session:


• What is Retargeting and how does it work
• Basics of Retargeting strategy - breaking down the elements of prospecting, retention, and marketing to behavioral context
• Tracking your campaign results - how to track your results, tools to analyze and evaluate your results, and what do with that information
• Adjusting your campaign for better ROI
• Beyond the basics - where do you go from here, taking your Retargeting campaign to the next level

 

Target Audience: Home builders and developers who are looking for more marketing opportunities, resources and other ways to grow their business

 


 

Vanessa Ocampo

Presented by Vanessa Ocampo

Vanessa's Bio


Quickbooks For Contractors- Part 1

11:00 - 12:00 - Wednesday



Quickbooks For Contractors- Part 2

11:00 - 12:30 - Thursday


 

This class is an overview of how contractors can utilize the QuickBooks functionality to facilitate job costing, payroll, receivables and the overall benefits of either the online or desktop applications.

 

 

Target Audience: Contractors, Subcontractors, and anyone curious about the features & benefits of QuickBooks


 

Vanessa Ocampo Vanessa Ocampo

Presented by Vanessa Ocampo

Vanessa's Bio


Quickbooks para contratistas En Espanol

9:30 - 10:30 - Wednesday


 

Usted ha estado lidiando con toneladas de papeleo, procesos sin sentido y cabos sueltos que requieren su tiempo y esfuerzo para crecer y ser más eficientes. Únase a nuestra clase y aprenda todo sobre ser financieramente eficiente. Conozca la importancia de tener una herramienta de contabilidad real y las diferentes aplicaciones que están disponibles para el negocio de constructores en este momento. Conozca las soluciones de administración y manejo de la construcción de inicio a fin, que pueden cambiar su perspectiva por completo acerca de la contabilidad y sus finanzas.

 

 

Target Audience: Contractors, Subcontractors, and anyone curious about the features & benefits of QuickBooks


 

Lori Evans

Presented by Lori Evans

Lori's Bio


Money Moves: How to Achieve Simple, Clean Luxury for Your Clients

11:00 - 12:00 - Wednesday


 

The pendulum has swung and restraint is king. We are currently seeing more and more simple, but luxurious design in new homes and renovations. How do you get the most impact with these luxurious (aka pricey) materials? It's all about editing and interior designer Lori Evavns will walk you through the process. It's about knowing where to splurge and where to save. It's not about spending more, it's about using your allowances wisely.

Discover how to achieve simple, clean luxury for your clients. We'll analyze projects together to see what works and what doesn't, what was money well spent and what was wasted. You'll leave this session with a concrete understanding of how to incorporate new ideas into you current and future projects, while staying in budget.

 

Target Audience: Builders and interior designers