Presented by Tom Woodcock
President :: Seal the Deal
www.tomwoodcocksealthedeal.com

Tom's Bio

Beating the Price Objection

9:30am - 11:00am - Wednesday

Stop letting price be the determining factor in winning projects!This topic deals specifically with the pressure to always be low.Learn the sales tools necessary to get the inside track in thebidding process. The goal being to consistently win projects and raise profitability on those projects. The most common mis-takes made in bidding are revealed and countered.

Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers

Impact of Social Media & Brand Identity

11:30am - 12:30pm - Wednesday

Mastering Social Media is on the top of the agenda for almost all business executives. They are constantly working to identify ways in which their firms can make profitable use of the popular Social Media platforms: Instagram, Facebook, Twitter, LinkedIn and YouTube.

Consumers traditionally use Social Media and the Internet to simply expend content: they read it, watch it, and use it to make informative buying decisions. They are able to use these platforms for a variety of purposes because they have immediate access to this information in the palm of their very hands.

This represents the social media phenomenon. This phenomenon is known to have significant impact a firm's reputation, sales, and even survival. Yet, many executives neglect this form of media because they do not understand what it is, the various purposes it serves or how to engage with it. When used correctly, Social Media can monetize your sales and business growth. Platforms such as Instagram, Facebook and Twitter enable the creation of virtual customer environments (VCEs), online communities of interest formed around specific firms, brands, or products. In today’s market we see this as the instant gratification sale.

Increasing your engagement and strengthening your brand identity is vital to the success of this process. I am here to provide you with the steps necessary to develop this type of presence. In this presentation I will coach you through the process of establishing your business’ brand identity across a variety of social media platforms and show you the impact it will have on your sales strategy and overall business goals.

Target Audience: All Building and Construction Professionals

Joshua Ramsey

Marketing & Communications Strategist

Josh's Bio

Google Partner Teaching: BEGINNER - Intro to SEO and Understanding Your Website (part 1)

9:30am - 10:30am - Wednesday

(The starting point for business owners that don’t know much about online advertising)

• Types of coded websites
     o What makes sense for you to use
     o What the cost should be
• Basic Building of your website – easiest things to do, most overlooked
• How to read the basics in
     o Google Analytics
     o Google Search Console
• Density of text
• Understanding user experience
• Reading competitors’ strategies
• Identify keywords that will have the most impact
• Understand why all SEO companies have different strategies

Google Partner Teaching: BEGINNER - Intro to SEO and Understanding Your Website (part 2)

9:30am - 10:30am - Thursday

(The starting point for business owners that don’t know much about online advertising)

• User Experience Explained by using
     o Analytics
     o Search console
• Errors
• How to stand out from competitors with your messaging
• SEO sources and tools to trust
• Setting a Google Business Listing
• Dead link check
• Social Reputation
• Hold ANY SEO company accountable
• Does your website pass the mobile check – NO REALLY, is it mobile approved

Target Audience: All building and construction professionals

Google Partner Teaching: MID-LEVEL Understanding and Training (part 1)

10:40am - 11:30am - Wednesday

(Bring a laptop and have a good understanding of what SEO already is)

• Writing text with your keywords
• Writing meta tags (Title, Description, H)
• Implementing and Following Google Strategies
     o Bert
     o EAT
     o Security strategies
• Ranking Strategies
• Google AdWords – BASIC training
     o Do’s / Don’ts
• HREFLANG Tag

Google Partner Teaching: MID-LEVEL Understanding and Training (part 2)

10:40am - 11:30am - Thursday

(Bring a laptop and have a good understanding of what SEO already is)

• Working with Images to improve visibility
• Link building
• Toxic links
• Explained strategies to manage user experience through analytics and heatmaps
• Google AdWords – Intermediate training
     o Budget
     o Improving Search Impressions
• Paid Ad Options online

Target Audience: All building and construction professionals

Google Partner Teaching: ADVANCED (part 1)

11:45am - 12:30pm - Wednesday

• Breadcrumbs of websites – the impact they have
• When to use C-names
• Setting Goals in Analytics
• Avoiding ‘Not Provided’ Responses in Analytics
• Finding and setting directory listings – with an affordable budget

Google Partner Teaching: ADVANCED (part 2)

11:45am - 12:30pm - Thursday

(Be sure to attend the first sessions before you attend this session)

• Submitting sitemaps
• Expanding your digital Footprint
• Adding Mark up for Voice

Target Audience: All building and construction professionals

Presented by Christopher Mercer

Christopher's Bio

Trans-relational Thinking – A new approach to Design

9:30am - 10:30am - Wednesday & Thursday

A case study presentation of one of (fer) studio’s unique Southern California homes developed using their Trans-relational approach to design

Target Audience: Residential Builders, home owners and material suppliers.