LOS ANGELES EDUCATIONAL SESSIONS
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Morning sessions begin at 9:30am, Keynotes begin at 1pm
ALL educational sessions are complimentary, and seating IS limited.
Registering online ensures a seat.
KEYNOTE SESSIONS
Tom Woodcock has a long-time reputation of being one of the foremost experts on sales training in the United States. His resume includes being invited to speak to major associations such as the ASA National and AGC National.
Presented by Tom Woodcock
President :: Seal the Deal
www.tomwoodcocksealthedeal.com
Tom's Bio
Tuesday: 1:15pm - 2:15pm
Closing Construction Deals
Construction sales is an ever moving target. Techniques that worked years ago are less effective, yet some traditional sales methods still produce. Which do and which don't? How do you know which? What new technologies and sales systems do you adopt? Does social media really produce opportunity in construction sales? Where do you put your sales time and attention? These are all great questions and will be answered.
Here are some key points addressed:
• What new technologies should I incorporate
• What truly works in construction sales
• How do I manage my sales effort
• What is working currently in regards to construction selling
Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers
Wednesday: 1:15pm - 2:15pm
Networking and Association Use
Many contractors never join relevant associations that can produce revenue for them. Even worse they spend the duesmoney and don't maximize the effectiveness of the association.We will layout how to determine what associations to join, how to work them and get business from your involvement. The single greatest way to find grouped customers and network contacts is right in your backyard association! Work them to the fullest and you'll never make a cold call again!
Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers
WORKSHOPS + SEMINARS
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Presented by Tom Woodcock |
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Beating the Price Objection 9:30am - 11:00am - Tuesday
Stop letting price be the determining factor in winning projects!This topic deals specifically with the pressure to always be low.Learn the sales tools necessary to get the inside track in thebidding process. The goal being to consistently win projects and raise profitability on those projects. The most common mis-takes made in bidding are revealed and countered.
Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers |
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Common Construction Sales Mistakes 9:30am - 11:00am - WednesdayDescription: Many in the construction industry consistently make the same mistakes that kill their opportunity. There are many common errors and mentalities that hinder sales success. We'll put a light on these problems and give the behaviors that counter them. Make sure your approach to the customer base is the most effective possible. These errors are often made without the contractor even realizing they're making them. This cripples their chances of winning profitable projects.
Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers |
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Joshua Ramsey Marketing & Communications Strategiest |
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Google Partner / SEO Expert – Advanced SEO Implementation Session 9:30am - 10:30am - Tuesday
Perfect class for anyone wanting to learn unique strategies on how to optimize their online visibility. This session will be free to attendees. Teaching coding and strategy basics of SEO for wordpress websites. Main Strategies Taught Will Be: • Assisting you setting up Google My Business We recommend that you bring your laptop with access to the following: • Website access (specifically Wordpress) If you need assistance to set up anything before this conference email – Support@StrategicPointMarketing.com and we can ensure you have all your information in hand before the session. Target Audience: All building and construction professionals
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Google Partner Teaching – Ways to Avoid Deceptive Strategies Pitched By SEO & Marketing Companies 11:00am - 12:30pm - TuesdayIf you are like most business owners, you have been promised the moon, if only you will hire a particular marketing professional.
Need clarity? Meet Joshua Ramsey. After years of building companies while selling and buying millions of dollars in media, Joshua has become all too familiar with marketing companies that over-promise and under-deliver. He has turned his passion into teaching business owners how to separate the wheat from the chaff in a field full of marketing companies.
Countless business owners have had a silvered-tongued marketing guy guaranteeing a dramatic increase in their business. Yet 85% of the time upon hiring that marketing service, there has been a lack of performance.
Find out how to see through the smoke screen.
This seminar contains no pitch, fluff, or filler. You will learn specific strategies for holding the marketing or website company of your choice ethically responsible.
Target Audience: All building and construction professionals
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Google Partner Teaching - Exact Ways To Increase Sales Through Online Marketing – Ideas You Never Knew Existed 11:00am - 12:00pm - Wednesday
Joshua Ramsey, Outsourced Chief Marketing Officer, Entrepreneur & Technology Innovator, will give you clear-cut strategies that he personally uses to increase lead flow and sales for his clients. Joshua’s more than 15 years of experience and managing more than $20 million a year in advertising budgets will share his experience, what he has seen work and what he has seen fail.
During this session, Joshua will address relevant issues like Social Media and being found on search engines. Learn about becoming Google Certified and Google Guaranteed (the NEWEST and hottest way to build your online reputation!). He will share valuable information on how to run budget projections that can assist you when buying media and deciding on marketing placement. Let Joshua Ramsey help you make informed decisions about where to place your next ad!
Bottom line: Joshua Ramsey offers expert knowledge to business owners through Build Expo so that companies will utilize his techniques, find success, and continue to look to him for future growth strategies as he builds his brand.
Target Audience: All building and construction professionals |
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Presented by Jim Ward is a National Account Manager for Cost Segregation Services, Inc. (CSSI) |
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Commercial Property Owners: Receive Tax Savings of $60K - $100K for each $1M in building cost. Available for properties costing over $200,000. It's Your Money, Keep More of It 9:30am - 10:30am - Tuesday & Wedensday
Recent IRS changes provide commercial property owners additional cash flow through reduced taxes. It’s done by accelerating the depreciation. I’ll give an easy to understand explanation of what this means in the class. Learn how to receive tax savings that average 6-10% of building cost. A $10M building can bring you $600,000 to $1 Million in additional cash. Do you have $500,000 invested in a tenant space improvement – increased cash of $30-$50,000.
This interactive class will include:
• An easy to understand overview of the new tax laws. Explanations will be for non-accountants and everything shown will apply directly to your property • Descriptions of the process used to get these tax savings to you • Review of various past projects showing tax savings received and fees charged.
Target Audience: Owners, developers, general contractors, subcontractors |
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Presented by Heather Hellmann |
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Impact of Social Media & Brand Identity 11:30am - 12:30pm - Tuesday
Mastering Social Media is on the top of the agenda for almost all business executives. They are constantly working to identify ways in which their firms can make profitable use of the popular Social Media platforms: Instagram, Facebook, Twitter, LinkedIn and YouTube. Consumers traditionally use Social Media and the Internet to simply expend content: they read it, watch it, and use it to make informative buying decisions. They are able to use these platforms for a variety of purposes because they have immediate access to this information in the palm of their very hands. This represents the social media phenomenon. This phenomenon is known to have significant impact a firm's reputation, sales, and even survival. Yet, many executives neglect this form of media because they do not understand what it is, the various purposes it serves or how to engage with it. When used correctly, Social Media can monetize your sales and business growth. Platforms such as Instagram, Facebook and Twitter enable the creation of virtual customer environments (VCEs), online communities of interest formed around specific firms, brands, or products. In today’s market we see this as the instant gratification sale. Increasing your engagement and strengthening your brand identity is vital to the success of this process. I am here to provide you with the steps necessary to develop this type of presence. In this presentation I will coach you through the process of establishing your business’ brand identity across a variety of social media platforms and show you the impact it will have on your sales strategy and overall business goals.
Target Audience: All Building and Construction Professionals
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Alignment with Sales Goals for Growth & Sustainability YOY 11:30am - 12:30pm - Wednesday
Having a properly aligned Marketing and Sales department can make or break a business. Did you know that getting these departments on the same page is major struggle faced by many companies around the world? If you really boil it down, the marketing team is at the mercy of the sales team. But the marketing team is only successful if the sales team is. A company can sink hundreds of thousands of dollars into marketing tools, resources and campaigns, but unless the sales goals are aligned with these campaigns you will not see the ROI you are hoping for. Bottom line: Marketing’s main purpose is to generate solid leads that Sales can turn into customers! Their ability to close these deals and gain new customers is depend on the marketing department handing them leads that they can use. Ultimately, marketing and sales are intertwined and equally dependent on each other. Shouldn't we all be on the same page? So often the marketing and sales teams play like they are on separate teams when should be working hand-in-hand. When the two are truly aligned and inregular communication everything just works. In this presentation I will be showing you the importance of aligning your business’ communication to get all your departments on the same page, and how to set realistic goals and strategies to generate growth and success Year-Over-Year.
Target Audience: All Building and Construction Professionals
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Presented by Lucy MacDonald and Thomas Parys |
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Lead Hazard Awareness 9:30am - 10:30am - Tuesday & Wednesday
In this seminar attendees will learn (or get a refresher on) lead safe work practices to keep their employees, themselves, their families and communities safe from lead poisoning. In addition, attendees will learn about the new funding available for lead remediation, come see what this is all about!
Target Audience: All Building and Construction Professionals
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Presented by Saleh Mubarak |
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Construction Project Acceleration Part 1: 9:30am - 10:30am - Tuesday
Construction Project Acceleration Part 2: 9:30am - 10:30am - Wednesday
Target Audience: Builders and Contractors |
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