Build Expo USA

Palmer Events Center
January 15 & 16, 2020

LA Convention Center
February 11 & 12, 2020

Kay Bailey Hutchison Center
March 17 & 18, 2020

Cobb Galleria Centre
July 15 & 16, 2020

Houston NRG Center
August 12 & 13, 2020

Tampa Convention Center

September 23-24, 2020

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***More Seminars are Coming Soon!***
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Morning sessions begin at 9:30am, Keynotes begin at 1pm ALL educational sessions are complimentary, and seating IS limited.
Registering online ensures a seat.


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Presented by Tom Woodcock
President :: Seal the Deal


Tom's Bio

Tom Woodcock
Seal the Deal

Tom Woodcock has a long-time reputation of being one of the foremost experts on sales training in the United States. His resume includes being invited to speak to major associations such as the ASA National and AGC National.



Wednesday: 1:15pm - 2:15pm
Closing Construction DealsSales

Construction sales is an ever moving target. Techniques that worked years ago are less effective, yet some traditional sales methods still produce. Which do and which don't? How do you know which? What new technologies and sales systems do you adopt? Does social media really produce opportunity in construction sales? Where do you put your sales time and attention? These are all great questions and will be answered.


Here are some key points addressed:
• What new technologies should I incorporate
• What truly works in construction sales
• How do I manage my sales effort
• What is working currently in regards to construction selling


Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers


Thursday: 1:15pm - 2:15pm
Networking and Association UseSales

Many contractors never join relevant associations that can produce revenue for them. Even worse they spend the duesmoney and don't maximize the effectiveness of the association.We will layout how to determine what associations to join, how to work them and get business from your involvement. The single greatest way to find grouped customers and network contacts is right in your backyard association! Work them to the fullest and you'll never make a cold call again!


Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers





Presented by George Blume


George's Bio


George Blume

Wednesday: 11:00am - 12:00pm
Shaping Austin's Future: Our Opportunities and ChallengesState of the Industry


Austin continues to be one of the country’s fastest growing cities. People, companies and other organizations are vying to move here because they want to take part in the city’s unique culture, which includes vibrant communities, a thriving economy and miles of hill country and outdoor space. We’re seeing the rise of mixed-use developments and urban nodes in submarkets like the Domain and East Austin, areas that represent much of the city’s new growth today and in the years ahead. Downtown is transforming at a rapid clip thanks to decades-long investment, but the lack of a convenient mass transit option is an increasing concern, not to mention the scarcity of affordable housing, which is driving people into the surrounding metroplex. To foster Austin’s upward trajectory, it’s vital to have stakeholders on all sides, from city officials to developers, brokers and community leaders, work together on solutions to address the common issues facing expanding cities such as mobility, implementation of smart technology and resilience in design and building.


Target Audience: Architects, Engineers, Design Professionals, General Contractors and Spec Writers





Presented by Al York and Michelle Rossomando
McKinney York Architects


Al's Bio   Michelle's Bio


Al York Michelle Rossomando
McKinney York





Thursday: 11:00am - 12:00pm
Creating a Diverse and Vibrant Urban Core in AustinState of the Industry


Austin’s sustained, rapid growth has brought with it the usual spate of both opportunities and challenges, from a booming economy and top-flight amenities to an affordability crisis and interminable traffic. The city’s swift development of glassy high-rises and apartment mega blocks raises a specter of urban anonymization to many who hope to keep Austin weird.

How can we, as members of the AEC industry, create infill development that thoughtfully adds density while re-weaving urban fabric? Through clever development at multiple scales, we can create a more diverse and vibrant city that brings density to the urban landscape, provides housing alternatives affordable to a broader section of Austinites, and provides more enriching experiences for everyone.


Target Audience: Architects, Engineers, Design Professionals, General Contractors and Spec Writers



Presented by Patrick Towne of E3D


Patrick's Bio


E3D Team

Thursday: 12:15pm - 1:00pm
Building OZ : Working in Opportunity ZonesState of the Industry


1. First Steps
Brief summary of what Opportunity Zones are and how to better evaluate each property.


2. Do’s and Don’ts
After you have identified a target property we will discuss several steps that will be necessary to ensure your best chance at a successful project.


3. Beyond Tax Incentives
Discuss new technologies in construction and grant programs that exist today to help incorporate these systems while staying on time and under budget.


Target Audience: Architects, Engineers, and General Contractors








Sales Tom Woodcock Seal the Deal

Presented by Tom Woodcock
President :: Seal the Deal

Tom's Bio

Beating the Price Objection

9:30am - 11:00am - Wednesday


Stop letting price be the determining factor in winning projects!This topic deals specifically with the pressure to always be low.Learn the sales tools necessary to get the inside track in thebidding process. The goal being to consistently win projects and raise profitability on those projects. The most common mis-takes made in bidding are revealed and countered.


Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers

Common Construction Sales Mistakes

9:30am - 11:00am - Thursday


Description: Many in the construction industry consistently make the same mistakes that kill their opportunity. There are many common errors and mentalities that hinder sales success. We'll put a light on these problems and give the behaviors that counter them. Make sure your approach to the customer base is the most effective possible. These errors are often made without the contractor even realizing they're making them. This cripples their chances of winning profitable projects.


Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers


Digital Marketing Joshua Ramsey Strategic Point Marketing Strategic Point Google Marketing

Joshua Ramsey

Marketing & Communications Strategiest

Josh's Bio

Google Partner / SEO Expert – Advanced SEO Implementation Session

9:30am - 10:30am - Wednesday


Perfect class for anyone wanting to learn unique strategies on how to optimize their online visibility. This session will be free to attendees. Teaching coding and strategy basics of SEO for wordpress websites.

Main Strategies Taught Will Be:

• Assisting you setting up Google My Business
     o Plus Optimization
• Google AdWords
     o Open an account
     o Receive a credit to start your campaign
     o Campaign strategies
• Keyword Research
• Strategies on how to write better content
• Unique Strategies with Google Analytics
• Google Search Console (Webmaster)
     o How to read and review /use the information to increase your online visibility
• Managing Your Keyword Tag Cloud
• Making Changes To Your WordPress Website

We recommend that you bring your laptop with access to the following:

• Website access (specifically Wordpress)
• Google Analytics
• Google Search Console

If you need assistance to set up anything before this conference email – and we can ensure you have all your information in hand before the session.

Target Audience: All building and construction professionals



Google Partner Teaching – Ways to Avoid Deceptive Strategies Pitched By SEO & Marketing Companies

11:00am - 12:30pm - Wednesday

If you are like most business owners, you have been promised the moon, if only you will hire a particular marketing professional.


Need clarity? Meet Joshua Ramsey. After years of building companies while selling and buying millions of dollars in media, Joshua has become all too familiar with marketing companies that over-promise and under-deliver. He has turned his passion into teaching business owners how to separate the wheat from the chaff in a field full of marketing companies.


Countless business owners have had a silvered-tongued marketing guy guaranteeing a dramatic increase in their business. Yet 85% of the time upon hiring that marketing service, there has been a lack of performance.


Find out how to see through the smoke screen.


This seminar contains no pitch, fluff, or filler. You will learn specific strategies for holding the marketing or website company of your choice ethically responsible.


Target Audience: All building and construction professionals




Google Partner Teaching - Exact Ways To Increase Sales Through Online Marketing – Ideas You Never Knew Existed
Lessons From A Google Partner, Entrepreneur & Chief Marketing Officer

11:00am - 12:00pm - Thursday


Joshua Ramsey, Outsourced Chief Marketing Officer, Entrepreneur & Technology Innovator, will give you clear-cut strategies that he personally uses to increase lead flow and sales for his clients. Joshua’s more than 15 years of experience and managing more than $20 million a year in advertising budgets will share his experience, what he has seen work and what he has seen fail.


During this session, Joshua will address relevant issues like Social Media and being found on search engines. Learn about becoming Google Certified and Google Guaranteed (the NEWEST and hottest way to build your online reputation!). He will share valuable information on how to run budget projections that can assist you when buying media and deciding on marketing placement. Let Joshua Ramsey help you make informed decisions about where to place your next ad!


Bottom line: Joshua Ramsey offers expert knowledge to business owners through Build Expo so that companies will utilize his techniques, find success, and continue to look to him for future growth strategies as he builds his brand.


Target Audience: All building and construction professionals



Build Expo Chris Marroquin Streamline Funding

Chris Marroquin

Chris' Bio

Private Equity Financing for Infill Developments

9:30am - 10:30pm - Wednesday

Learn the ins and outs of fundraising for Infill Developments. Join us as we talk about how debt and equity are structured with infill development properties. Get the ins and outs of lender communication, setting expectations, compensation distribution models and how we employed these principles to surpass 500 million dollars in funds deployed.



Target Audience: Real Estate Investors and Developers




The Ins and Out of Fundraising for Spec Construction

9:30am - 10:30pm - Thursday

Learn the ins and outs of fundraising for spec construction projects. From setting lender expectations to the compensation distribution model. Join us as we talk about lender communication, the structure of debt vs equity and how we used these skills to surpass 500 million in funds deployed.



Target Audience: Real Estate Investors and Developers




Marketing Heather Hellman Seal the Deal

Presented by Heather Hellmann

Heather's Bio

Impact of Social Media & Brand Identity

11:30am - 12:30pm - Wednesday


Mastering Social Media is on the top of the agenda for almost all business executives. They are constantly working to identify ways in which their firms can make profitable use of the popular Social Media platforms: Instagram, Facebook, Twitter, LinkedIn and YouTube.

Consumers traditionally use Social Media and the Internet to simply expend content: they read it, watch it, and use it to make informative buying decisions. They are able to use these platforms for a variety of purposes because they have immediate access to this information in the palm of their very hands.

This represents the social media phenomenon. This phenomenon is known to have significant impact a firm's reputation, sales, and even survival. Yet, many executives neglect this form of media because they do not understand what it is, the various purposes it serves or how to engage with it. When used correctly, Social Media can monetize your sales and business growth. Platforms such as Instagram, Facebook and Twitter enable the creation of virtual customer environments (VCEs), online communities of interest formed around specific firms, brands, or products. In today’s market we see this as the instant gratification sale.

Increasing your engagement and strengthening your brand identity is vital to the success of this process. I am here to provide you with the steps necessary to develop this type of presence. In this presentation I will coach you through the process of establishing your business’ brand identity across a variety of social media platforms and show you the impact it will have on your sales strategy and overall business goals.



Target Audience: All Building and Construction Professionals



Alignment with Sales Goals for Growth & Sustainability YOY

11:30am - 12:30pm - Thursday


Having a properly aligned Marketing and Sales department can make or break a business. Did you know that getting these departments on the same page is major struggle faced by many companies around the world? If you really boil it down, the marketing team is at the mercy of the sales team. But the marketing team is only successful if the sales team is. A company can sink hundreds of thousands of dollars into marketing tools, resources and campaigns, but unless the sales goals are aligned with these campaigns you will not see the ROI you are hoping for.

Bottom line: Marketing’s main purpose is to generate solid leads that Sales can turn into customers! Their ability to close these deals and gain new customers is depend on the marketing department handing them leads that they can use. Ultimately, marketing and sales are intertwined and equally dependent on each other.

Shouldn't we all be on the same page? So often the marketing and sales teams play like they are on separate teams when should be working hand-in-hand. When the two are truly aligned and inregular communication everything just works.

In this presentation I will be showing you the importance of aligning your business’ communication to get all your departments on the same page, and how to set realistic goals and strategies to generate growth and success Year-Over-Year.



Target Audience: All Building and Construction Professionals





Real Estate Jim Ward Cost Segregation Services Incorporated

Presented by Jim Ward is a National Account Manager for Cost Segregation Services, Inc. (CSSI)

Jim's Bio

Commercial Property Owners: Receive Tax Savings of $60K - $100K for each $1M in building cost. Available for properties costing over $200,000.
It's Your Money, Keep More of It

9:30am - 10:30am - Wednesday & Thursday


Recent IRS changes provide commercial property owners additional cash flow through reduced taxes. It’s done by accelerating the depreciation. I’ll give an easy to understand explanation of what this means in the class. Learn how to receive tax savings that average 6-10% of building cost. A $10M building can bring you $600,000 to $1 Million in additional cash. Do you have $500,000 invested in a tenant space improvement – increased cash of $30-$50,000.


This interactive class will include:


• An easy to understand overview of the new tax laws. Explanations will be for non-accountants and everything shown will apply directly to your property

• Descriptions of the process used to get these tax savings to you

• Review of various past projects showing tax savings received and fees charged.


  • Property types will include:
    • • New Construction
    • • Purchased Buildings
    • • Properties owned for several years
    • • Residential Rental Property
    • • Tenant Spaces
    • • Remodels & Renovations 
    • • A closing Q&A with include plenty of time to answer all your questions



Target Audience: Owners, developers, general contractors, subcontractors


AIA AccreditedBuild Expo Roland Hernandez Bell Structural Solutions

Presented by Roland Hernandez

Roland's Bio

Advanced Topics in Glued-Laminated & Cross-Laminated Timber -1 HSW AIA Credit
With a discussion on Mass Timber Construction

9:30am - 10:30am - Wednesday & Thursday


Glued-laminated timber (glulam) and cross-laminated timber (CLT) will be described in this presentation to provide attendees with a thorough understanding of their manufacturing process, the available species, design values, connection detailing, and handling. This will assist designers in properly specifying them in Mass Timber buildings. Several project examples will be discussed.


Target Audience: Architects, Engineers, and Design Professionals



Building and Construction DesignBuild Expo Mark Franz Armadillo Roofing

Presented by Mark Franz

Mark's Bio

Flat Roofs: Challenges & Solutions

9:30am - 10:30am - Wednesday & Thursday


• Discussion of the most common issues associated with flat roof construction (ponding water, drainage, rooftop appliances and penetrations).
• Different types of flat roof membranes and the pros and cons of their application.
• Question and answers


Target Audience: Roofers, contractors, Architects, Designers, Commercial Builders, Facility managers



SafetyBuild Expo Terry McLaurin

Presented by Saleh Mubarak

Saleh's Bio

Construction Project Acceleration Part 1:
The concept of cost-time tradeoffs in construction projects

9:30am - 10:30am - Wednesday


Construction Project Acceleration Part 2:
A numerical example for calculating the least-duration (crash duration) and least-cost duration

9:30am - 10:30am - Thursday


Construction project compression is an extremely important issue for contractors and owners, yet it is one of the most misunderstood concepts leading to tremendous waste of resources and money. It can even get worse when an acceleration effort backfires and causes a delay in addition to the extra cost. The relationship between project cost and duration is intimate and interesting. Some projects have a “must” completion date while other projects have the least cost as the #1 objective. Contractors need to understand this relationship: Sort out and calculate all options, and then allow the owner to make an educated decision. This seminar explains the cost-time relationship and the process of calculating the optimum durations; cost wise and time wise.


Target Audience: Builders and Contractors



SafetyBuild Expo Joann Natarajan OSHA

Presented by Joann Natarajan

Joann's Bio

OSHA’s Top Ten Hazards in the Construction Industry

9:30am - 10:30am - Wednesday & Thursday


This session will cover the top ten hazards in construction as well as the hazards that are most likely to trigger an OSHA inspection of a construction jobsite. These safety hazards are also those that are the leading causes of fatalities on the job. We will also discuss how employers are selected for an OSHA inspection.


Target Audience: Contractors & Subcontractors



Construction Best PracticesBuild Expo Yetkin Yildirim Terra Pave International

Presented by Dr. Yetkin Yildirim 

Yetkin's Bio

Maintenance and Preservation of Roads and Parking Lots

9:30am - 10:30am - Thursday


If correct treatment is applied at the right time, then pavement preservation offers a way to lengthen the service life of pavement, ultimately saving money because it delays costly rehabilitation or reconstruction activities. The many benefits of such a strategy include increased return on investment, extended service life, improved customer satisfaction, expedited treatment turn-around time, increased productivity, and enhanced pavement performance. With pavement preservation, the service life of a roadway can exceed its initial design life and operate at a high level of user satisfaction. In fact, there can be up to a 10 to 1 return on money spent on preservation versus rehabilitation or reconstruction programs; or rather, every $1 spent in preservation eliminates or delays spending $10 on rehabilitation or reconstruction later. Pavement preservation requires a customer-focused program to provide and maintain serviceable roadways, in a cost-effective and timely manner, encompassing preventive and corrective maintenance as well as minor rehabilitation. One of the challenges of pavement preservation is in determining the right maintenance or construction operations at the right time on appropriate roads. Choosing a road that is in fair condition without structural damage is important, and then choosing the best, most cost effective technique among the many choices is essential for proper life enhancement.

Consideration should be given to geographic and environmental conditions, existing pavement materials, and local traffic patterns.


Target Audience: Developers, Road Contractors, Civil Engineers



Construction Best PracticesBuild Expo Sarah Andrews LEED USGBC faculty

Presented by Sarah Andrews 

Sarah's Bio

The Sustainable Sites Initiative -1 GBCI Credit

9:30am - 10:30am - Wednesday


This course provides an overview of the SITES v2 rating system for developing sustainable landscapes and resilient spaces. The presentation content explains the intent of each of the five areas of focus – considering water, soil, vegetation, materials, and our interaction and connection with a site – along with best practices and related key terms and concepts.

Learning Objectives

  1. 1. Describe the areas of focus under the SITES rating system
  2. 2. Identify projects to which SITES can apply
  3. 3. Explain key system terms and concepts
  4. 4. Recognize green infrastructure best practices

This course is eligible for one hour of GBCI general CE.


Target Audience: General Contractors, Architects, and designers

Green Schools and Classrooms -1 GBCI CE Credit

9:30am - 10:30am - Thursday


This presentation provides an overview of green schools and classrooms. It shows how LEED is a good fit for new and existing schools. And it walks through some strategies to incorporate or advocate for in schools to make them healthy, resource-efficient and environmentally sustainable learning spaces.

Learning Objectives

  1. 1. Describe the challenges of creating and maintaining environmentally healthy and sustainable learning spaces
  2. 2. Recognize core green building concepts and how LEED can help a school measure its environmental impact and its progress over time
  3. 3. Identify green classroom practices
  4. 4. Describe the role of a Green Classroom Professional (GCP)

GBCI information:

  1. 1. Course name: Green Schools and Classrooms
  2. 2. GBCI course ID: 0920018044
  3. 3. CE hours: 1-hour general


Target Audience: General Contractors, Architects, and designers



Construction Best PracticesBuild Expo Santiago Pacheco StopAQ

Presented by Santiago Pacheco 

Santiago's Bio

Visco Elastic Sealant - How To Create A Tight Building

9:30am - 10:30am - Wednesday


Sealant is a major component in the industry to construct buildings. Using the best sealant will provide assurance of blocking communication from the exterior into the interior of a building. These are elements to create a “tight building”

In this lecture we review the basics of construction of a building and then we will concentrate on where the application of sealant is necessary.

The topics in this conference are:

  1. 1. Wasted Consumption of Energy in Buildings?
  2. 2. Layers to be considered in any construction
  3. 3. Maps that determine how to construct a building
  4. 4. What a perfect wall? Specifically:
  5.    1) Wall Above Foundation
  6.    2) Wall on the Ceilings
  7.    3) Wall on External walls
  8. 5. The difference between a normal house (Residential) and tall buildings (Commercial).
  9. 6. How to seal these places that are vulnerable?
  10.    These points are:
  11.    a) Windows and Doors
  12.    b) Penetrations to install plumbing and electrical services.
  13.    c) Air condition and ducts.
  14. 7. Specifics about a Visco Elastic (a generic name) Sealant and other competitors


Target Audience: Architects, General Contractors, Commercial Builders, Home Builders



Construction LawBuild Expo Rob Holcomb Knolle, Holcomb, Callahan & Taylor

Presented by Rob Holcomb 

Rob's Bio

The Basics of Making Lien Claims in Texas

9:30am - 10:30am - Thursday


This educational session will explore the basics of the Texas lien laws including:

  1. • The relevant provisions of the Texas Property;
  2. • Who is entitled to make a lien claim;
  3. • The required notices and deadlines; and
  4. • The contents of the lien affidavit.


Target Audience: owners, general contractors, subcontractors, design professionals, home builders, homeowners, landowners, landlords and tenants.



UtilitiesBuild Expo Jennifer Moran ONE Gas Texas Gas Service

Presented by Jennifer Moran, Customer Programs,
Senior Representative – ONE Gas 

Applications for Natural Gas in Multi-Family Buildings

11:00am - 12:00pm - Wednesday


An overview of the inherent benefits of natural gas, discussing environmental, energy efficiency, supply, and reliability aspects. Natural gas technologies for multifamily facilities will be reviewed, with case studies included illustrating their beneficial application.


Target Audience: Builders, Designers, Engineers, Contractors and Developers.



Code Compliance City of Austin Development

Presented by Daniel Priest, Senior Environmental Compliance Specialist

An Introduction to Austin’s Tree Ordinance

11:00am - 12:00pm - Wednesday



Target Audience: Developers, contractors, builders, residents, architects, licensed design professionals.



Code ComplianceBuild Expo Susan Barr City of Austin Development

Presented by Susan Barr,
Residential Plans Examiner Manager 

and Mitchell Tolbert,
Commercial Plans Examiner Manager 

Susan's Bio

Residential and Commercial Building Plan Reviews at the City of Austin

11:00am - 12:00pm - Thursday



Target Audience: Developers, contractors, builders, residents, architects, licensed design professionals.




Texas Disposal

GoDaddy Social

Good Guys Tree Service


Alltek Construction

Skyline Cabnetry

Cardell Cabnetry

Texas Gas Service

Waterloo Outdoor Design Build

Streamline Funding

SAM Surveying and Maping

Goodman Air Conditioning and Heating

Worldwide Pest