TAMPA BUILD EXPO

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2021 Exhibitors

15 lightyears 3dcadco 3DCadco a&a painting advanced engineering Advanced Engineering Consultants Advanced Roofing Advanced Roofing ajax alphatile Alpolic Alpolic alside Alside american integrity apg architectural products Architectural Products Sales Bates Electric bb&t bermac bethel Bethel brandtastic BrandTastic builders firststone Builders First Source champion Champion clean drain Clear Drain Cleaning coastal mechanical comegys Comegys Insurance Company cool pools Cool Pools coreslab delux Delux Railing devin associates Devin & Associates Doodie dpl DPL Telematics Durlach egi EGI Signs fleet chaser Fleet Chaser florida paints Florida Paints florida pipe frankcrum Frank Crum geoPoint GeoPoint global sanchez Global Sanchez goodman Goodman Air Conditioning GInnovations Green Innovations harmony stone Harmony Stone helicon Helicon hensel phelps Hensel Phelps HCG HCG ideal industries Ideal Industries, Inc. integrity Integrity ISP iQ4 RLE Lux Malta dynamics Malta Dynamics Master Builders Master Builders Solutions millian aire mobilization modern ac Modern AC Products older Older Lundy Alvarez and Koch on time parksite parksite Porcelain Porcelain Paver Center Power Gripz The Power Gripz PTE Pte Rapid Response Rapid Response Team reallycheapfloors saltmarsh signs by tomorrow signs by tomorrow kakoon smart kakoon scs SCS stone mart Stone Mart Supreme Air Quality Supreme Air Quality tax masters Tax Masters Group t&g roofing T&G Roofing tibbets Tibbetts Lumber trades masters Trades Masters valid impressions Valid Impressions Tree Service vision weatherstrong weston nissan Weston Nissan woodbrid WoodBrid WP Products Wooster Products
Complimentary Keynotes & Classes
Featured Keynote
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Tom Woodcock
President | Seal the Deal
Closing Construction Deals
Wednesday, March 24 | 1:15 p.m.-2:15p.m.
Here are some key points addressed:
  • What new technologies should I incorporate
  • What truly works in construction sales
  • How do I manage my sales effort
  • What is working currently in regards to construction selling
Networking & Association Use
Thursday, March 25 | 1:15 p.m.-2:15p.m.
Many contractors never join relevant associations that can produce revenue for them. Even worse they spend the dues money and don't maximize the effectiveness of the association. We will layout how to determine what associations to join, how to work them and get business from your involvement. The single greatest way to find grouped customers and network contacts are right in your backyard association! Work them to the fullest and you'll never make a cold call again!
Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers
Speaker Bio
Wednesday, March 24, 2021
Workshops & Classes
Beating the Price Objection
9:30 a.m.-10:30 a.m.
Tom Woodcock
President | Seal the Deal
This topic deals specifically with the pressure to always be low. Learn the sales tools necessary to get the inside track in the bidding process. The goal being to consistently win projects and raise profitability on those projects. The most common mis-takes made in bidding are revealed and countered.

Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers
Don’t Kill Your Golden Goose – Lawsuit Protection, Tax Reduction & Estate Planning Strategies to Protect & Perpetuate your Business
9:30 a.m.-10:30 a.m.
Larry Oxenham
Senior Advisor | American Society for Asset Protection
Is your financial house in order? Discover the tools you can use to become invincible to lawsuits, save thousands in taxes, and achieve financial peace of mind. By the end of the presentation you will know how to: 1) Protect 100% of your assets from lawsuits. You will learn how to make yourself so unattractive to a plaintiff attorney that they will never pursue a lawsuit against you. 2) Save thousands of dollars each year in taxes. You will learn five tax reduction strategies most people fail to utilize, which could save you more than $10,000 each year in taxes. 3) Avoid probate and eliminate all estate taxes. You will be taken through a checklist of items that are important to every estate and business succession plan. You will learn what you should be doing now to prepare for a successful business and estate secession.

Target Audience: Builders and Contractors
Framing for Success- 1 AIA/CEU Credit
9:30 a.m.-10:30 a.m.
Stephanie Rees
Engineered Wood Specialist | APA-The Engineered Wood Association
Based on hundreds of job site inspections, APA staff have identified the most common wood construction framing and sheathing errors found in today’s construction market. This session will examine the consequences of these common errors and provide practical solutions for avoiding them.

Target Audience: Architects, Engineers, Builders, Contractors, Code Officials and Suppliers.
Google Partner Teaching: Intro to SEO & Understanding your Website (BEGINNERS)-Part 1
9:30 a.m.-10:30 a.m.
Joshua Ramsey
Marketing & Communications Strategist | Strategic Point Marketing
(The starting point for business owners that don’t know much about online advertising)

  • Types of coded websites
  • What makes sense for you to use
  • What the cost should be
  • Basic Building of your website – easiest things to do, most overlooked
  • How to read the basics in Google Analytics
  • Google Search Console
  • Density of text
  • Understanding user experience
  • Reading competitors’ strategies
  • Identify keywords that will have the most impact
  • Understand why all SEO companies have different strategies

Target Audience: All building and construction professionals
How to Grow With PURPOSE
9:30 a.m.-10:30 a.m.
Scott Peper
CEO | Mobilization Funding, LLC.
Businesses either grow, or they decline — there is no standing still. Growth is critical to the survival of your company. Growth can — and should! — be more than the number of projects or the size of the projects, your company completes. In this class, Scott Peper, CEO of Mobilization Funding, will share his tips for integrating purpose, core values, integrity and fulfillment into your business’ growth strategy.

Target Audience: Builders and Contractors
I Purchased the Attendee List Now What?
9:30 a.m.-10:30 a.m.
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Jimmy Schaefer
Founder & President | Real Reach Marketing Group
A case study presentation of one of (fer) studio’s unique Southern California homes developed using their Trans-relational approach to design

Target Audience: Vendors who are receiving the list of attendees. This is a B2B Marketing strategy they can all use. Last year every vendor I spoke to didn’t know the power of that list.
Quickbooks para contratistas en Español
9:30 a.m.-10:30 a.m.
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Vanessa Vasquez
ProAdvisor in QuickBooks Desktop & Quickbooks Online
Usted ha estado lidiando con toneladas de papeleo, procesos sin sentido y cabos sueltos que requieren su tiempo y esfuerzo para crecer y ser más eficientes. Únase a nuestra clase y aprenda todo sobre ser financieramente eficiente. Conozca la importancia de tener una herramienta de contabilidad real y las diferentes aplicaciones que están disponibles para el negocio de constructores en este momento. Conozca las soluciones de administración y manejo de la construcción de inicio a fin, que pueden cambiar su perspectiva por completo acerca de la contabilidad y sus finanzas.

Target Audience: Contractors, Subcontractors, and anyone curious about the features & benefits of QuickBooks
Seal the Deal with Retargeting
9:30 a.m.-10:30 a.m.
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Terry Zelen
President | Zelen Communications
You’ve worked hard to get traffic to your website, but what if those visitors aren’t quite ready to buy? How do you maintain contact with leads throughout the home buying decision process? Not all buyers who visit your website will call your sales office, or give you their email information. But don’t worry, there’s a way to keep in touch throughout their journey without their email address. Retargeting is the answer to this problem. In this session, we will discuss how to get started with Retargeting ads.

Key points we will address in this session:
  • What is Retargeting and how does it work
  • Basics of Retargeting strategy - breaking down the elements of prospecting, retention, and marketing to behavioral context
  • Tracking your campaign results - how to track your results, tools to analyze and evaluate your results, and what do with that information
  • Adjusting your campaign for better ROI
  • Beyond the basics - where do you go from here, taking your Retargeting campaign to the next level

Target Audience: Homebuilders and developers who are looking for more marketing opportunities, resources and other ways to grow their business
Tricks, Tips, and Ploys in Project Scheduling
9:30 a.m.-10:30 a.m.
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Saleh Mubarak
Construction project scheduling is an interesting field where science meets art. Even though the concept is simple and can be explained in less than an hour, there are still many issues that need the attention of the expert. These tricks and tips can make a big difference between the success and failure of the project. This seminar covers a wide collection of them to make the project management team aware of them. This includes tips for good practices as well as common mistakes.

Target Audience: Builders & Contractors
Google Partner Teaching: Understanding & Training (MID-LEVEL)-Part 1
10:40 a.m.-11:30 a.m.
Joshua Ramsey
Marketing & Communications Specialist | Marketing Strategic Point
(Bring a laptop and have a good understanding of what SEO already is)
  • Writing text with your keywords
  • Writing meta tags (Title, Description, H)
  • Implementing and Following Google Strategies
  • Bert
  • EAT
  • Security strategies
  • Ranking Strategies
  • Google AdWords – BASIC training
  • Do’s / Don’ts
  • HREFLANG Tag

Target Audience: All building and construction professionals
Money Moves: How to Achieve Simple, Clean Luxury for Your Clients
11:00 a.m.-12:00 p.m.
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Lori Evans
Interior Designer & Co-Owner | Evans Construction & Design
The pendulum has swung and restraint is king. We are currently seeing more and more simple, but luxurious design in new homes and renovations. How do you get the most impact with these luxurious (aka pricey) materials? It's all about editing and interior designer Lori Evans will walk you through the process. It's about knowing where to splurge and where to save. It's not about spending more, it's about using your allowances wisely.

Discover how to achieve simple, clean luxury for your clients. We'll analyze projects together to see what works and what doesn't, what was money well spent and what was wasted. You'll leave this session with a concrete understanding of how to incorporate new ideas into your current and future projects while staying on budget.

Target Audience: Builders and interior designers
Quickbooks For Contractors- Part 1
11:00 a.m.-12:00 p.m.
Vanessa Vasquez
ProAdvisor in QuickBooks Desktop & QuickBooks Online
This class is an overview of how contractors can utilize the QuickBooks functionality to facilitate job costing, payroll, receivables and the overall benefits of either the online or desktop applications.

Target Audience: Contractors, Subcontractors, and anyone curious about the features & benefits of QuickBooks
Target Your Digital Marketing for a Higher ROI
11:00 a.m.-12:00 p.m.
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Jimmy Schaefer
Founder & President | Real Reach Marketing Group
The key to successful advertising is to reach the right people, at the right time, in the right place. We will explore data-driven tools that optimize your marketing campaigns and increase your conversion rates by delivering your ads to the right audience. The quality of your message and the creativity of your campaign won’t matter if they don’t reach the right people!

Tools we will cover include chatbots and how they can deliver a list of qualified leads, look-a-like audiences on Facebook and Instagram to better target your ads, and IP Targeting which directs your digital marketing based on a web user’s location. We’ll also talk about video strategies you can use to help your website rank higher in search engine results pages.

Target Audience: Builders/developers and any small - mid-size business looking for consumers
Impact of Social Media & Brand Identity
11:30 a.m.-12:30 p.m.
Tom Woodcock
President | Seal the Deal
Increasing your engagement and strengthening your brand identity is vital to the success of this process. I am here to provide you with the steps necessary to develop this type of presence. In this presentation I will coach you through the process of establishing your business’ brand identity across a variety of social media platforms and show you the impact it will have on your sales strategy and overall business goals.

Target Audience: All Building and Construction Professionals.
Selling During COVID - Using Technology
11:45 a.m.-12:30 p.m.
Joshua Ramsey
Marketing & Communications Strategist | Strategic Point
COVID is causing every business frustration when it comes to selling and prospecting. The strategies that you have been using for years now has completely changed. What can you do? Learn the exact steps of a program that has sold millions of dollars in the last 12 months.
What you can expect to learn:
  • How to build an Avatar. Then turn that into a Prospects Bio.
  • Target your Prospects using the information from the previous step
  • How to break through the clutter of the world to GRAB ATTENTION.
  • Putting leads into your sales system as well as nurture leads that don’t buy immediately.

Target Audience: All building and construction professionals
Thursday, March 25, 2021
Workshops & Classes
Advanced Framing for Wood-Frame Construction- 1 AIA/CEU Credit
9:30 a.m.-11:00 a.m.
Stephanie Rees
Engineered Wood Specialist | APA-The Engineered Wood Association
As energy codes become stricter, builders and designers are seeking options for energy-efficient construction that maintain strength, durability, sustainability and cost-effectiveness. Advanced framing is a system of construction framing techniques designed to optimize material use and increase energy efficiency. The primary purpose for most advanced framing techniques is to eliminate unnecessary framing members, reducing construction costs, while simultaneously minimizing thermal bridging and increasing insulation volume in the thermal envelope of the building.

Target Audience: Architects, Engineers, Builders, Contractors, Code Officials and Suppliers
Common Sales Mistakes
9:30 a.m.-11:00 a.m.
Tom Woodcock
President | Seal the Deal
Increasing your engagement and strengthening your brand identity is vital to the success of this process. I am here to provide you with the steps necessary to develop this type of presence. In this presentation I will coach you through the process of establishing your business’ brand identity across a variety of social media platforms and show you the impact it will have on your sales strategy and overall business goals.

Target Audience: All Building and Construction Professionals.
Don’t Kill Your Golden Goose – Lawsuit Protection, Tax Reduction & Estate Planning Strategies to Protect & Perpetuate your Business
9:30 a.m.-10:30 a.m.
Larry Oxenham
Senior Advisor | American Society for Asset Protection Aircraft Owners & Pilots Association
Is your financial house in order? Discover the tools you can use to become invincible to lawsuits, save thousands in taxes, and achieve financial peace of mind. By the end of the presentation you will know how to: 1) Protect 100% of your assets from lawsuits. You will learn how to make yourself so unattractive to a plaintiff attorney that they will never pursue a lawsuit against you. 2) Save thousands of dollars each year in taxes. You will learn five tax reduction strategies most people fail to utilize, which could save you more than $10,000 each year in taxes. 3) Avoid probate and eliminate all estate taxes. You will be taken through a checklist of items that are important to every estate and business succession plan. You will learn what you should be doing now to prepare for a successful business and estate secession.

Target Audience: Builders and Contractors
Google Partner Teaching: Intro to SEO & Understanding your Website (BEGINNERS)-Part 2
9:30 a.m.-10:30 a.m.
Joshua Ramsey
Marketing & Communications Strategist | Strategic Point Marketing
(The starting point for business owners that don’t know much about online advertising)

  • Types of coded websites
  • What makes sense for you to use
  • What the cost should be
  • Basic Building of your website – easiest things to do, most overlooked
  • How to read the basics in Google Analytics
  • Google Search Console
  • Density of text
  • Understanding user experience
  • Reading competitors’ strategies
  • Identify keywords that will have the most impact
  • Understand why all SEO companies have different strategies

Target Audience: All building and construction professionals
How to Grow With PURPOSE
9:30 a.m.-10:30 a.m.
Scott Peper
CEO | Mobilization Funding
Businesses either grow, or they decline — there is no standing still. Growth is critical to the survival of your company. Growth can — and should! — be more than the number of projects or the size of the projects, your company completes. In this class, Scott Peper, CEO of Mobilization Funding, will share his tips for integrating purpose, core values, integrity and fulfillment into your business’ growth strategy.

Target Audience: Builders and Contractors
Introduction to Construction Cost Estimating
9:30 a.m.-10:30 a.m.
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Saleh Mubarak
Cost estimating is arguably the most important function in construction project management. It may be indeed the difference between winning and losing. The seminar briefly covers the principles of construction cost estimating, direct vs indirect costs, detailed vs approximate estimates, and more.

Target Audience: Builders and Contractors
Seal the Deal with Retargeting
9:30 a.m.-10:30 a.m.
Image Image
Terry Zelen
President | Zulu Communications
You’ve worked hard to get traffic to your website, but what if those visitors aren’t quite ready to buy? How do you maintain contact with leads throughout the home buying decision process? Not all buyers who visit your website will call your sales office, or give you their email information. But don’t worry, there’s a way to keep in touch throughout their journey without their email address. Retargeting is the answer to this problem. In this session, we will discuss how to get started with Retargeting ads.
Key points we will address in this session:
  • What is Retargeting and how does it work
  • Basics of Retargeting strategy - breaking down the elements of prospecting, retention, and marketing to behavioral context
  • Tracking your campaign results - how to track your results, tools to analyze and evaluate your results, and what do with that information
  • Adjusting your campaign for better ROI
  • Beyond the basics - where do you go from here, taking your Retargeting campaign to the next level


  • Target Audience: Homebuilders and developers who are looking for more marketing opportunities, resources and other ways to grow their business
Google Partner Teaching: Understanding & Training (MID-LEVEL)-Part 2
10:40 a.m.-11:30 a.m.
Joshua Ramsey
Marketing & Communications Specialist | Marketing Strategic Point
(Bring a laptop and have a good understanding of what SEO already is)
  • Writing text with your keywords
  • Writing meta tags (Title, Description, H)
  • Implementing and Following Google Strategies
  • Bert
  • EAT
  • Security strategies
  • Ranking Strategies
  • Google AdWords – BASIC training
  • Do’s / Don’ts
  • HREFLANG Tag

Target Audience: All building and construction professionals
Quickbooks for Contractors-Part 2
11:00 a.m.-12:30 p.m.
Vanessa Vasquez
ProAdvisor in QuickBooks Desktop & QuickBooks Online
This class is an overview of how contractors can utilize the QuickBooks functionality to facilitate job costing, payroll, receivables and the overall benefits of either the online or desktop applications.

Target Audience: Contractors, Subcontractors, and anyone curious about the features & benefits of QuickBooks