Platinum Sponsor | Booth #104
MR COOL

HOUSTON BUILD EXPO

June 9-10, 2021 | NRG Park Center (Hall A1)

Sponsored by
Construction Monthly Magazine
2021 Exhibitors

4refuel 4Refuel AEI Corp. AEI Corporation Allura AllWays Alpolic AnyLab Any Lab Test Now Aprilaire Artisan Artisan Property Solutions Atlantis ATX Led ATX Led Bad Dog bakers sign bath fitter Bath Fitter best wash Best Wash Birdseye Birdseye BSI BSI Builders academy Builder Finance Builder Finance buyers barricades Buyers Barricades Canopy Solutions Canopy Solutions Carport Central carrier carrier Central renovation Central Renovations Solutions contractors edge Contractors Edge Insurance CSI Led CSI LED Demilec Demilec Southern Journeys Digital Vacation Southern Journeys DC Digital Copy dpl telematics DPL Telematics emco press emco press dynamics Dynamic Electric fleet chaser Fleet Chaser foster Texas Foster Sales LP Global Lighting goodman Goodman Air Conditioning great southern Great Southern Wood Preserving greater houston Greater Houston Builders Association GTL Lighting harper supply hydro mist HydroMist icom icom ideal consulting Ideal Consulting Services industrial truck Industrial Track Safety Consultants insource Insource Technology integrated Integrated Lighting Systems intel glass i plumber iPlumber j&k Jansen Jansen Adjusters johnson supply KiloWatt Solar KiloWatt Solar kingmore Kingmore lk jordan LK Jordan leaf filter Leaf Filter leveld concrete Leveled Concrete lgc Louisiana Gold Construction linron Linron Company lp building LP Building Products malta dynamics Malta Dynamics mcclenny mcs personnel mcs personnel metro-repro Metro-Repro mongoose modern ac Modern AC Products mr cool namco Namco national signs National Signs NAWIC OSHA polaris led polyguard polysols premier Premier Building Solutions r&l RamJack rws RegexSEO RegexSEO resort vacations Resort Vacation Rulon Rulon scholl lumber state farm stone creations Stone Creations of Texas streamline Streamline Funding structural concrete Structural Concrete Systems sunstone Sunstone Metal Products tamko targetStone tiger jaw Tiger Jaw trades masters Trades Masters trex aerial ultimate floors Ultimate Floors ultralox united site services us cabinet depot US Cabinet Depot UT Osha UT of Arlington Woodbrid WoodBrid
Complimentary Keynotes & Classes
Featured Keynote
Image Image Image
Tom Woodcock
President | Seal the Deal
Closing Construction Deals
Wednesday, June 9 | 1:15 p.m.-2:15p.m.
Here are some key points addressed:
  • What new technologies should I incorporate
  • What truly works in construction sales
  • How do I manage my sales effort
  • What is working currently in regards to construction selling
Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers
Networking & Association Use
Thursday, June 10 | 1:15 p.m.-2:15 p.m.
In this class we will layout how to determine what associations to join, how to work them and get business from your involvement. The single greatest way to find grouped customers and network contacts is right in your backyard association! Work them to the fullest and you'll never make a cold call again!
Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers
Speaker Bio
Wednesday, June 9, 2021
Workshops & Classes
Beating the Price Objection
9:30 a.m.-10:30 a.m.
Tom Woodcock
President | Seal the Deal
This topic deals specifically with the pressure to always be low. Learn the sales tools necessary to get the inside track in the bidding process. The goal being to consistently win projects and raise profitability on those projects. The most common mis-takes made in bidding are revealed and countered.

Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers
Don't Kill your Golden Goose-Lawsuit Protection, Tax Reduction & Estate Planning Strategies to Protect & Perpetuate your Business
9:30 a.m.-10:30 a.m.
Larry Oxenham
Speaker, Trainer | American Society for Asset Protection
Discover the tools you can use to become invincible to lawsuits, save thousands in taxes, and achieve financial peace of mind. By the end of the presentation you will know how to: 1) Protect 100% of your assets from lawsuits. You will learn how to make yourself so unattractive to a plaintiff attorney that they will never pursue a lawsuit against you. 2) Save thousands of dollars each year in taxes. You will learn five tax reduction strategies most people fail to utilize, which could save you more than $10,000 each year in taxes. 3) Avoid probate and eliminate all estate taxes. You will be taken through a checklist of items that are important to every estate and business succession plan. You will learn what you should be doing now to prepare for successful business and estate secession.

Target Audience: Builders and Contractors
Google Partner Teaching: Intro to SEO & Understanding your Website (BEGINNERS)-Part 1
9:30 a.m.-10:30 a.m.
Joshua Ramsey
Marketing & Communications Strategist | Strategic Point Marketing
(The starting point for business owners that don’t know much about online advertising)

  • Types of coded websites
  • What makes sense for you to use
  • What the cost should be
  • Basic Building of your website – easiest things to do, most overlooked
  • How to read the basics in Google Analytics
  • Google Search Console
  • Density of text
  • Understanding user experience
  • Reading competitors’ strategies
  • Identify keywords that will have the most impact
  • Understand why all SEO companies have different strategies

Target Audience: All building and construction professionals
Keys to Increasing Profits in Your Business
9:30 a.m.-10:30 a.m.
Image Image
Lorraine Heart
President & Sr. Consultant | Ideal Consulting Services
Where did all the profits go?
  • Learn the 5 keys to increasing profits
  • Explore basic tools needed to understand, monitor and control your costs, your pricing and your marketing
  • Get an edge over your competitors

Get on the road to profitable growth!

Target Audience: contractors, builders, remodelers, business owners and executives
Quickbooks para Contratistas en Español
9:30 a.m.-10:30 a.m.
Vanessa Vasquez
Usted ha estado lidiando con toneladas de papeleo, procesos sin sentido y cabos sueltos que requieren su tiempo y esfuerzo para crecer y ser más eficientes. Únase a nuestra clase y aprenda todo sobre ser financieramente eficiente. Conozca la importancia de tener una herramienta de contabilidad real y las diferentes aplicaciones que están disponibles para el negocio de constructores en este momento. Conozca las soluciones de administración y manejo de la construcción de inicio a fin, que pueden cambiar su perspectiva por completo acerca de la contabilidad y sus finanzas.

Target Audience: Contractors, Subcontractors, and anyone curious about the features & benefits of QuickBooks
Supporting Green Lifestyles with Technology Systems - 1 AIA Credit
9:30 a.m.-10:30 a.m.
Luis Cortes
CEO | Echo Workshop
A “green or sustainable home” extends beyond recycling and energy efficiency. Clients today want to live a greener lifestyle. Participants in this course will discuss components of “living green”, and how using technology can actually help their clients live a greener and more sustainable life. Additionally, attendees will discuss the ways control systems can improve durability, and enhance health as well as the comfort of a home and its occupants through HVAC, lighting and lighting control, automated shading, smart appliances, and water usage. Participants will also discuss how a cooperative mentality among trades in the design and build process can help clients achieve their “green and sustainable goals”.
Learning Objectives:
  • Recognize key areas of green and sustainable living and how integrated home systems can create synergies.
  • Recognize the importance of making “being green” easy and empowering homeowners and allowing them to measure results.
  • Define green benefits of control systems for HVAC, lighting and lighting control, automated shading, smart appliances, and water detection.
  • Recognize the impact on LEED for Homes.
  • Discuss Sustainable living and renewable energies such as solar, generator and battery storage systems.

Target Audience: Builders and Contractors
Tricks, Tips, & Ploys in Project Scheduling
9:30 a.m.-10:30 a.m.
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Saleh Mubarak
Author, Public Speaker & Trainer
Construction project scheduling is an interesting field where science meets art. Even though the concept is simple and can be explained in less than an hour, there are still many issues that need the attention of the expert. These tricks and tips can make a big difference between the success and failure of the project. This seminar covers a wide collection of them to make the project management team aware of them. This includes tips for good practices as well as common mistakes.

Target Audience: Builders and Contractors
What are Time Impacts? Identifying & Quantifying Acceleration, Delays & Disruptions
9:30 a.m.-10:30 a.m.
Image Image
Image Image
Akshaya Iyer & Jesus Schuldes
The presentation will define “construction time impacts” and will provide an overview of critical path method (CPM) scheduling and industry-recognized forensic schedule analysis methodologies.

Target Audience: Builders and Contractors
Why Train? Fall Protection
9:30 a.m.-10:30 a.m.
Image Image
Steven Hacker
Owner | Industrial Truck Safety Consultants
Training is mentioned several thousand times throughout OSHA regulations. OSHA has stated that there is a serious lack of training across all industries and that proper training can reduce injuries by 70%. Every employer is required under OSHA regulations to “instruct each employee in the recognition and avoidance of unsafe conditions and the regulations applicable to his/her work environment”.

Fall protection is used extensively in the construction industry and has been consistently ranked number one on OSHA’s yearly top ten most cited violations list. Training for fall protection is also in the top ten.
Training is often seen as just an expense however it is an investment in the future of your company. This presentation will discuss the benefits of a good training program.

Target Audience: contractors, builders, remodelers, business owners and executives
Google Partner Teaching: Understanding & Training (MID-LEVEL)-Part 1
10:40 a.m.-11:30 a.m.
Joshua Ramsey
Marketing & Communications Specialist | Marketing Strategic Point
(Bring a laptop and have a good understanding of what SEO already is)
  • Writing text with your keywords
  • Writing meta tags (Title, Description, H)
  • Implementing and Following Google Strategies
  • Bert
  • EAT
  • Security strategies
  • Ranking Strategies
  • Google AdWords – BASIC training
  • Do’s / Don’ts
  • HREFLANG Tag

Target Audience: All building and construction professionals
Cost-Effective Marketing Strategies for Business Owners
11:00 a.m.-12:00 p.m.
Image Image
Dmitrii Kustov 
Internet Marketing Director | Regex SEO
With so many marketing and advertising options out there, it is difficult to know what marketing strategies are worth looking into. This class will allow business owners, marketing directors, managers, contractors and construction professionals to clearly understand what strategies would bring the most bang for your buck.
DIY Ductless Mini Split and Inverter Technology
11:00 a.m.-12:00 p.m.
Jeff Cummings Mr Cool
Jeff Cummings
Sales Representative | MRCOOL, LLC
Product overview demonstrating how contractors can save time and money installing MRCOOL systems. Target Audience: Contractors, electricians, home builders, maintenance personnel
Quickbooks for Contractors - Part 1
11:00 a.m.-12:00 p.m.
Image
Sam Hallburn Image
Image Image
Jeremy Craig, Sam Hallburn & Vanessa Vasquez
This class is an overview of how contractors can utilize the QuickBooks functionality to facilitate job costing, payroll, receivables and the overall benefits of either the online or desktop applications.

Target Audience: Contractors, Subcontractors, and anyone curious about the features & benefits of QuickBooks.
Impact of Social Media & Brand Identity
11:30 a.m.-12:30 p.m.
Tom Woodcock
President | Seal the Deal
Increasing your engagement and strengthening your brand identity is vital to the success of this process. I am here to provide you with the steps necessary to develop this type of presence. In this presentation I will coach you through the process of establishing your business’ brand identity across a variety of social media platforms and show you the impact it will have on your sales strategy and overall business goals.

Target Audience: All Building and Construction Professionals.
Selling During COVID - Using Technology
11:45 a.m.-12:30 p.m.
Joshua Ramsey
Marketing & Communications Strategist | Strategic Point
COVID is causing every business frustration when it comes to selling and prospecting. The strategies that you have been using for years now has completely changed. What can you do? Learn the exact steps of a program that has sold millions of dollars in the last 12 months.
What you can expect to learn:
  • How to build an Avatar. Then turn that into a Prospects Bio.
  • Target your Prospects using the information from the previous step
  • How to break through the clutter of the world to GRAB ATTENTION.
  • Putting leads into your sales system as well as nurture leads that don’t buy immediately.

Target Audience: All building and construction professionals
Thursday, June 10, 2021
Workshops & Classes
Common Construction Sales Mistakes
9:30 a.m.-11:00 a.m.
Tom Woodcock
President | Seal the Deal
Many in the construction industry consistently make the same mistakes that kill their opportunity. There are many common errors and mentalities that hinder sales success. We'll put a light on these problems and give the behaviors that counter them. Make sure your approach to the customer base is the most effective possible. These errors are often made without the contractor even realizing they're making them. This cripples their chances of winning profitable projects.

Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers.
Don't Kill your Golden Goose-Lawsuit Protection, Tax Reduction & Estate Planning Strategies to Protect & Perpetuate your Business
9:30 a.m.-10:30 a.m.
Larry Oxenham
Speaker, Trainer | American Society for Asset Protection
Discover the tools you can use to become invincible to lawsuits, save thousands in taxes, and achieve financial peace of mind. By the end of the presentation you will know how to: 1) Protect 100% of your assets from lawsuits. You will learn how to make yourself so unattractive to a plaintiff attorney that they will never pursue a lawsuit against you. 2) Save thousands of dollars each year in taxes. You will learn five tax reduction strategies most people fail to utilize, which could save you more than $10,000 each year in taxes. 3) Avoid probate and eliminate all estate taxes. You will be taken through a checklist of items that are important to every estate and business succession plan. You will learn what you should be doing now to prepare for successful business and estate secession.

Target Audience: Builders and Contractors
Google Partner Teaching: Intro to SEO & Understanding your Website (BEGINNERS)-Part 2
9:30 a.m.-10:30 a.m.
Joshua Ramsey
Marketing & Communications Strategist | Strategic Point Marketing
(The starting point for business owners that don’t know much about online advertising)

  • Types of coded websites
  • What makes sense for you to use
  • What the cost should be
  • Basic Building of your website – easiest things to do, most overlooked
  • How to read the basics in Google Analytics
  • Google Search Console
  • Density of text
  • Understanding user experience
  • Reading competitors’ strategies
  • Identify keywords that will have the most impact
  • Understand why all SEO companies have different strategies

Target Audience: All building and construction professionals
Introduction to Construction Cost Estimating
9:30 a.m.-10:30 a.m.
Image
Saleh Mubarak
Author, Public Speaker & Trainer
Cost estimating is arguably the most important function in construction project management. It may be indeed the difference between winning and losing. The seminar briefly covers the principles of construction cost estimating, direct vs indirect costs, detailed vs approximate estimates, and more.

Target Audience: Builders and Contractors
Keys to Increasing Profits in Your Business
9:30 a.m.-10:30 a.m.
Image Image
Lorraine Heart
President & Sr. Consultant | Ideal Consulting Solutions
Where did all the profits go?
  • Learn the 5 keys to increasing profits
  • Explore basic tools needed to understand, monitor and control your costs, your pricing and your marketing
  • Get an edge over your competitors
Get on the road to profitable growth!

Target Audience: contractors, builders, remodelers, business owners and executives
Light and Wellness: Design Ramifications of Circadian Lighting in the Built Environment - 1 AIA Credit
9:30 a.m.-10:30 a.m.
Image Image
Luis Cortes
Owner | Echo Workshops
Learning Objectives:
  • Define circadian rhythm and how it impacts the human body’s sleep/wake cycle.
  • Identify the five controllable lighting parameters that have a circadian impact.
  • Differentiate between the two primary circadian metrics and use the Circadian Stimulus calculator to determine successful design for circadian entrainment.
  • Execute four lighting design techniques to create a circadian focused solution.
Course Outline:
  • Evolution of Circadian Rhythm.
  • Health Implications of Circadian Disruption.
  • How Light Impacts the Circadian System.
  • Evidence Based Metrics
  • Design Considerations.
  • Conceptual Discussion of Applications.

Target Audience: All building and construction professionals
What are Time Impacts? Identifying & Quantifying Acceleration, Delays & Disruptions
9:30 a.m.-10:30 a.m.
Image Image
Akshaya Iyer & Jesus Schuldes
The presentation will define “construction time impacts” and will provide an overview of critical path method (CPM) scheduling and industry recognized forensic schedule analysis methodologies.

Target Audience: Builders and Contractors
Why Train? Fall Protection
9:30 a.m.-10:30 a.m.
Image Image
Steven Hacker
Senior Safety Consultant | Occupational Safety Solutions
Training is mentioned several thousand times throughout OSHA regulations. OSHA has stated that there is a serious lack of training across all industries and that proper training can reduce injuries by 70%. Every employer is required under OSHA regulations to “instruct each employee in the recognition and avoidance of unsafe conditions and the regulations applicable to his/her work environment”.

Fall protection is used extensively in the construction industry and has been consistently ranked number one on OSHA’s yearly top ten most cited violations list. Training for fall protection is also in the top ten.
Training is often seen as just an expense however it is an investment in the future of your company. This presentation will discuss the benefits of a good training program.

Target Audience: contractors, builders, remodelers, business owners and executives
Google Partner Teaching: Understanding & Training (MID-LEVEL)-Part 2
10:40 a.m.-11:30 a.m.
Joshua Ramsey
Marketing & Communications Specialist | Marketing Strategic Point
(Bring a laptop and have a good understanding of what SEO already is)
  • Writing text with your keywords
  • Writing meta tags (Title, Description, H)
  • Implementing and Following Google Strategies
  • Bert
  • EAT
  • Security strategies
  • Ranking Strategies
  • Google AdWords – BASIC training
  • Do’s / Don’ts
  • HREFLANG Tag

Target Audience: All building and construction professionals
Cost-Effective Marketing Strategies for Business Owners
11:00 a.m.-12:00 p.m.
Image Image
Dmitrii Kustov 
Internet Marketing Director | Regex SEO
With so many marketing and advertising options out there, it is difficult to know what marketing strategies are worth looking into. This class will allow business owners, marketing directors, managers, contractors and construction professionals to clearly understand what strategies would bring the most bang for your buck.
DIY Ductless Mini Split and Inverter Technology
11:00 a.m.-12:00 p.m.
Jeff Cummings Mr Cool
Jeff Cummings
Sales Representative | MRCOOL, LLC
Product overview demonstrating how contractors can save time and money installing MRCOOL systems. Target Audience: Contractors, electricians, home builders, maintenance personnel
Quickbooks for Contractors - Part 2
11:00 a.m.-12:00 p.m.
Image
Sam Hallburn Image
Image Image
Jeremy Craig, Sam Hallburn & Vanessa Vasquez
This class is an overview of how contractors can utilize the QuickBooks functionality to facilitate job costing, payroll, receivables and the overall benefits of either the online or desktop applications.

Target Audience: Contractors, Subcontractors, and anyone curious about the features & benefits of QuickBooks.