Build Expo USA

Tampa Convention Center

November 6-7, 2019

Palmer Events Center
January 15 & 16, 2020

LA Convention Center
February 11 & 12, 2020

Kay Bailey Hutchison Center
March 17 & 18, 2020

Cobb Galleria Centre
July 15 & 16, 2020

Houston NRG Center
August 12 & 13, 2020

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***More Seminars are Coming Soon!***
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Morning sessions begin at 9:30am, Keynotes begin at 1pm ALL educational sessions are complimentary, and seating IS limited.
Registering online ensures a seat.


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Tom Woodcock

Tom Woodcock has a long-time reputation of being one of the foremost experts on sales training in the United States. His resume includes being invited to speak to major associations such as the ASA National and AGC National.

Presented by Tom Woodcock
President :: Seal the Deal


Tom's Bio


Seal the Deal

Wednesday: 1:15pm - 2:15pm
Closing Construction DealsSales

Construction sales is an ever moving target. Techniques that worked years ago are less effective, yet some traditional sales methods still produce. Which do and which don't? How do you know which? What new technologies and sales systems do you adopt? Does social media really produce opportunity in construction sales? Where do you put your sales time and attention? These are all great questions and will be answered.


Here are some key points addressed:
• What new technologies should I incorporate
• What truly works in construction sales
• How do I manage my sales effort
• What is working currently in regards to construction selling


Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers


Thursday: 1:15pm - 2:15pm
Networking and Association UseSales

Many contractors never join relevant associations that can produce revenue for them. Even worse they spend the duesmoney and don't maximize the effectiveness of the association.We will layout how to determine what associations to join, how to work them and get business from your involvement. The single greatest way to find grouped customers and network contacts is right in your backyard association! Work them to the fullest and you'll never make a cold call again!


Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers








SalesTom WoodcockSeal the Deal with Tom Woodcock

Presented by Tom Woodcock
President :: Seal the Deal

Tom's Bio

Beating the Price Objection

9:30am - 11:00am - Wednesday


Stop letting price be the determining factor in winning projects!This topic deals specifically with the pressure to always be low.Learn the sales tools necessary to get the inside track in thebidding process. The goal being to consistently win projects and raise profitability on those projects. The most common mis-takes made in bidding are revealed and countered.


Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers

Common Construction Sales Mistakes

9:30am - 11:00am - Thursday


Description: Many in the construction industry consistently make the same mistakes that kill their opportunity. There are many common errors and mentalities that hinder sales success. We'll put a light on these problems and give the behaviors that counter them. Make sure your approach to the customer base is the most effective possible. These errors are often made without the contractor even realizing they're making them. This cripples their chances of winning profitable projects.


Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers


Digital Marketing Joshua Ramsey Strategic Point Marketing Strategic Point Google Marketing

Joshua Ramsey

Marketing & Communications Strategiest

Josh's Bio

Google Partner Teaching – Ways to Avoid Deceptive Strategies Pitched By SEO & Marketing Companies

11:00am - 12:30pm - Wednesday

If you are like most business owners, you have been promised the moon, if only you will hire a particular marketing professional.


Need clarity? Meet Joshua Ramsey. After years of building companies while selling and buying millions of dollars in media, Joshua has become all too familiar with marketing companies that over-promise and under-deliver. He has turned his passion into teaching business owners how to separate the wheat from the chaff in a field full of marketing companies.


Countless business owners have had a silvered-tongued marketing guy guaranteeing a dramatic increase in their business. Yet 85% of the time upon hiring that marketing service, there has been a lack of performance.


Find out how to see through the smoke screen.


This seminar contains no pitch, fluff, or filler. You will learn specific strategies for holding the marketing or website company of your choice ethically responsible.


Target Audience: All building and construction professionals


Google Partner / SEO Expert – Advanced SEO Implementation Session

9:30am - 10:30am - Wednesday


Perfect class for anyone wanting to learn unique strategies on how to optimize their online visibility. This session will be free to attendees. Teaching coding and strategy basics of SEO for wordpress websites.

Main Strategies Taught Will Be:

• Assisting you setting up Google My Business
     o Plus Optimization
• Google AdWords
     o Open an account
     o Receive a credit to start your campaign
     o Campaign strategies
• Keyword Research
• Strategies on how to write better content
• Unique Strategies with Google Analytics
• Google Search Console (Webmaster)
     o How to read and review /use the information to increase your online visibility
• Managing Your Keyword Tag Cloud
• Making Changes To Your WordPress Website

We recommend that you bring your laptop with access to the following:

• Website access (specifically Wordpress)
• Google Analytics
• Google Search Console

If you need assistance to set up anything before this conference email – and we can ensure you have all your information in hand before the session.

Target Audience: All building and construction professionals



Google Partner Teaching - Exact Ways To Increase Sales Through Online Marketing – Ideas You Never Knew Existed
Lessons From A Google Partner, Entrepreneur & Chief Marketing Officer

11:00am - 12:00pm - Thursday


Joshua Ramsey, Outsourced Chief Marketing Officer, Entrepreneur & Technology Innovator, will give you clear-cut strategies that he personally uses to increase lead flow and sales for his clients. Joshua’s more than 15 years of experience and managing more than $20 million a year in advertising budgets will share his experience, what he has seen work and what he has seen fail.


During this session, Joshua will address relevant issues like Social Media and being found on search engines. Learn about becoming Google Certified and Google Guaranteed (the NEWEST and hottest way to build your online reputation!). He will share valuable information on how to run budget projections that can assist you when buying media and deciding on marketing placement. Let Joshua Ramsey help you make informed decisions about where to place your next ad!


Bottom line: Joshua Ramsey offers expert knowledge to business owners through Build Expo so that companies will utilize his techniques, find success, and continue to look to him for future growth strategies as he builds his brand.


Target Audience: All building and construction professionals



Real Estate Jim Ward Cost Segregation Services Incorporated

Presented by Jim Ward is a National Account Manager for Cost Segregation Services, Inc. (CSSI)

Jim's Bio

Commercial Property Owners: Receive Tax Savings of $60K - $100K for each $1M in building cost. Available for properties costing over $200,000.
It's Your Money, Keep More of It

9:30am - 10:30am - Wednesday & Thursday


Recent IRS changes provide commercial property owners additional cash flow through reduced taxes. It’s done by accelerating the depreciation. I’ll give an easy to understand explanation of what this means in the class. Learn how to receive tax savings that average 6-10% of building cost. A $10M building can bring you $600,000 to $1 Million in additional cash. Do you have $500,000 invested in a tenant space improvement – increased cash of $30-$50,000.


This interactive class will include:


• An easy to understand overview of the new tax laws. Explanations will be for non-accountants and everything shown will apply directly to your property

• Descriptions of the process used to get these tax savings to you

• Review of various past projects showing tax savings received and fees charged.


  • Property types will include:
    • • New Construction
    • • Purchased Buildings
    • • Properties owned for several years
    • • Residential Rental Property
    • • Tenant Spaces
    • • Remodels & Renovations 
    • • A closing Q&A with include plenty of time to answer all your questions



Target Audience: Owners, developers, general contractors, subcontractors


SafetyBuild Expo Terry McLaurin

Presented by Saleh Mubarak

Saleh's Bio

Construction Project Acceleration Part 1:
The concept of cost-time tradeoffs in construction projects

9:30am - 10:30am - Wednesday


Construction Project Acceleration Part 2:
A numerical example for calculating the least-duration (crash duration) and least-cost duration

9:30am - 10:30am - Thursday


Construction project compression is an extremely important issue for contractors and owners, yet it is one of the most misunderstood concepts leading to tremendous waste of resources and money. It can even get worse when an acceleration effort backfires and causes a delay in addition to the extra cost. The relationship between project cost and duration is intimate and interesting. Some projects have a “must” completion date while other projects have the least cost as the #1 objective. Contractors need to understand this relationship: Sort out and calculate all options, and then allow the owner to make an educated decision. This seminar explains the cost-time relationship and the process of calculating the optimum durations; cost wise and time wise.


Target Audience: Builders and Contractors




Marketing Heather Hellman Seal the Deal

Presented by Heather Hellmann

Heather's Bio

Impact of Social Media & Brand Identity

11:30am - 12:30pm - Wednesday


Mastering Social Media is on the top of the agenda for almost all business executives. They are constantly working to identify ways in which their firms can make profitable use of the popular Social Media platforms: Instagram, Facebook, Twitter, LinkedIn and YouTube.

Consumers traditionally use Social Media and the Internet to simply expend content: they read it, watch it, and use it to make informative buying decisions. They are able to use these platforms for a variety of purposes because they have immediate access to this information in the palm of their very hands.

This represents the social media phenomenon. This phenomenon is known to have significant impact a firm's reputation, sales, and even survival. Yet, many executives neglect this form of media because they do not understand what it is, the various purposes it serves or how to engage with it. When used correctly, Social Media can monetize your sales and business growth. Platforms such as Instagram, Facebook and Twitter enable the creation of virtual customer environments (VCEs), online communities of interest formed around specific firms, brands, or products. In today’s market we see this as the instant gratification sale.

Increasing your engagement and strengthening your brand identity is vital to the success of this process. I am here to provide you with the steps necessary to develop this type of presence. In this presentation I will coach you through the process of establishing your business’ brand identity across a variety of social media platforms and show you the impact it will have on your sales strategy and overall business goals.



Target Audience: All Building and Construction Professionals





Tax Strategies Build Expo Chris Wallis Build Expo Wendy Wade

Presented by Chris Wallis & Wendy Wade

Chris' Bio

Wendy's Bio

Tax Strategies for Contractors

11:30am - 12:30pm - Wednesday & Thursday


Although the Trump Tax Cuts have fundamentally changed many of the old rules of business taxation; most business owners have not adapted their tax planning to take full advantage of the new opportunities. This is especially significant for the construction industry. Contractors have a variety of the new rules recently enacted – including changes to the Domestic Production Activities deduction, construction contract accounting, and construction equipment write-offs. This action-packed class will educate you on these changes and demonstrate how old and new techniques relating to entity structuring and compensation planning can minimize taxes and increase asset protection. We will also explore how more sophisticated techniques, which are commonly used by high net-worth individuals and business owners, can also be used to dramatically reduce tax burden for contractors.

Learn more about STA at

Target Audience: General Contractors, Builders, Subcontractors




Marketing Denise Magee Quality Consulting

Presented by Denise Magee

Denise's Bio

QuickBooks for Contractors Class 1- Getting the foundation set correctly

9:30am - 10:30am - Thursday


Understanding proper setup of your QuickBooks system to properly Job Cost as well as Accounting. In this class you will leave knowing how to setup your accounting for jobs and job costing, as well as adding customizations so you can get even more reporting out of QuickBooks. It sounds simple and easy, yet every time I teach this to contractors, they learn at a minimum of 1 thing that will improve how they work, how they bid jobs, and/or how efficiently they or their team are at doing their job. In any of those scenarios, it equates to making more money or spending less to get the same results.

Target Audience: contractors of all kinds



QuickBooks for Contractors Class 2- Building the rest of the house

11:00am - 12:00am - Thursday


Now that you have QuickBooks setup to maximize the setup to properly report on jobs and accounting, now we will dive deeper into the transactions behind the getting your reports, providing shortcut tips throughout the session. Estimating, Invoicing, Purchase orders, Bills, Credit Card Charges, Checks, as well as Job Costing reporting will be covered.


Target Audience: contractors of all kinds




Tech Strategies Build Expo John Watkins inRsite Solutions

Presented by John Watkins

John' Bio

Construction/Job Site Connectivity and Communications

11:00am - 12:30pm - Wednesday & Thursday


The ability to communicate is something that we all take for granted, but once that link to the outside world is severed, everything else grinds to a halt.

In this session we will go over some of the new ways that companies are connecting their job sites to the internet to improve productivity and security. Imagine reviewing Invoices and change orders from your truck while working at a remote job site, connecting your onsite construction office directly to your main office systems or transferring calls from your PM to your GC with the push of a button. Join us as we go over these new technologies and more!

Target Audience: All building and construction professionals




Marketing Daniel DeMaio PPG Paints

Presented by Daniel DeMaio

Daniel's Bio

High Performance Commercial Coatings AF026 - 1 AIA Credit

9:30am - 10:30am - Wednesday


This program will enlighten the participant on the importance of proper surface preparation and the various technologies and coatings systems available. The presentation will also include information on newer technologies in high performance coatings that will give the architect/specifier more options to consider when a low carbon footprint is required.

Target Audience: Architects





Marketing Dave Darche Bona Integrity Floors

Presented by Dave Darche

Dave's Bio

Hardwood Floor Refinishing - 1 AIA Credit

9:30am - 10:30am - Thursday


Hardwood Floor Finishing is a continuing education course intended to provide an understanding about the life cycle of a hardwood floor in a residential or commercial setting. The course covers the benefits of specifying hardwood, each step of the sanding and finishing process and how design trends have contributed to advanced color techniques on site finished wood flooring installations. Attendees will also learn about proper long-term maintenance procedures that contribute to successful design implementation.

Key topics covered:
• Why hardwood floors?
• Types of hardwood flooring
• Specifying the correct adhesive
• Sanding and finishing process
• Staining, sealing and finishing options
• Oil-based vs. Water-based finishes
• Proper maintenance
• Sustainability/Indoor air quality/LEED/VOC regulations

Once the presentation is completed, we will open for Q&A to discuss any wood flooring specifying questions that you would like addressed, as well as how you can incorporate a variety of floor finishing systems (or options) as an effective design element.

AIA: 1 LU Hour, 1 HSW Credit
IDCEC: 1 Hour with 0.1 CEU Credit
Members of AIA, ASID, IIDA, IDEC and IDC can receive credit for this course

Target Audience: Architects and Design Professionals





Marketing Terry Zelen Zelen Communications

Presented by Terry Zelen

Terry's Bio

Key Insights for Builder Websites for 2020

9:30am - 10:30am - Wednesday & Thursday


In 2020, will your website work to build your brand awareness, increase leads and convert consumers to customers? Over the past few years, your website has become the center of your marketing universe. It's also the single most important facet of your online presence. If you can't say, with complete certainty, this is the case, you need to attend this forum.

Presented by Terry Zelen, author of The Punch List, an online resource for all things related to builder/developer marketing, and owner of Zelen Communications. With over three decades of marketing experience in the industry and a pioneer of website development and strategy, he brings a depth of real-world knowledge to this critical component of your business’ success.

He will address an array of topics including:
• Best practices and trends for website design
• The importance of selecting a proven CMS for your site
• What does Google mandate for your site to rank in SEO
• What can your analytics provide to enhance your sales
• The importance of choosing the right development team
• The most common pitfalls for websites and how to avoid them

The future is bright for the industry now, are you poised to take advantage of today’s opportunities and also safeguard your company against a changing marketplace in the future? An exceptional website will be a powerful asset to your company if properly built, provides the critical information your buyers are seeking and ranks well with search engines to increase the visibility for your brand. Attend this informative discussion and be prepared for 2020 and beyond.

Target Audience: All builders and developers





Business Strategy Andi Gray Strategy Leaders

Presented by Andi Gray

Andi's Bio

Strategic Planning for Small Business

9:30am - 10:30am - Wednesday


What are critical questions that business owners are used to ask and answers across all platforms? (I.E, HR, Sales, Finance, Marketing) Andi Gray will provide an in-depth presentation diving into the steps for strategic growth in planning through these departments.

Target Audience: Business owners





Code Compliance Robert Brotherton Brotherton Engineering

Presented by Robert H. Brotherton, P.E., F.NSPE

Robert's Bio

NPDES Erosion Control and Illicit Discharge for Contractors

9:30am - 10:30am - Wednesday & Thursday


All contractors, both Site Contractors and those doing interior construction work, have the possibility of causing violations of erosion and Illicit Discharge on construction projects. It is important for everyone from the company owner, project manager, and the general employee to understand the potential problems, liability, and ways to quickly correct problems.

Target Audience: Construction company owners, project managers, and construction staff.





AIA Accredited Stephanie Thomas-Rees

Presented by Stephanie Thomas-Rees

Stephanie's Bio

Framing For Success: Recognizing Framing Errors - 1 AIA Credit

9:30am - 10:30am - Wednesday


Based on hundreds of job site inspections, APA staff have identified the most common wood construction framing and sheathing errors found in today’s construction market. This session will examine the consequences of these common errors and provide practical solutions for avoiding them.

CILB Approved Course No - 0612808
AIA Approved Course No - pending
ICC Approved Course No- pending

Target Audience: Architects, Engineers, Contractors, Designers



After the Storm - Lessons Learned about Building for High Wind Resistance
- 1 AIA Credit

9:30am - 10:30am - Thursday


This session will discuss structural failures observed during storm damage assessments and the behavior of wood structures during high wind events. An overview of how high wind forces work, the importance of a complete load path, and how good design and construction practices can improve the storm resistance of buildings will be provided. Both code requirements and APA’s above-code recommendations which contribute to improved overall performance in the structural shell will be discussed. They focus on good connection details and common failure modes seen in storm damage assessments and help builders cost effectively build a safer and more resilient home. By understanding key code requirements and lateral load concepts, home damage in future storms can be minimized.

AIA Approved Course No - HWR-1HR
ICC Approved Course No – 15156

Target Audience: Architects, Engineers, Contractors, Designers





Safety Brad Martin Sunshine 811

Presented by Brad Martin

Brad's Bio

Don't Put Your Subs In Violation

9:30am - 10:30am - Wednesday & Thursday


The goal of the course is to give attendees an awareness of the requirements of Chapter 556, F.S. The Underground Damage Prevention and Safety Act. This awareness will allow attendees to understand the requirements that subcontractors must follow to prevent damages and injuries.

After attending the class, the contractor should be able to notify Sunshine 811 prior to excavation and within the required time, verify positive response, and dig carefully within the tolerance zone around buried utilities. The heightened awareness of the one-call requirements will lead to safer excavation.

Target Audience: Builders and Contractors