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Potential Exhibitors

Los Angeles Educational Sessions


***More Seminars are Coming Soon!***

Register Now

Morning sessions begin at 9:30am, Keynotes begin at 1pm ALL educational sessions are complimentary, and seating IS limited. Registering online ensures a seat.

 

 

Tom Woodcock

Tom Woodcock has a long-time reputation of being one of the foremost experts on sales training in the United States. His resume includes being invited to speak to major associations such as the ASA National and AGC National.

Presented by Tom Woodcock
President :: Seal the Deal

www.tomwoodcocksealthedeal.com

 

Tom's Bio

 


Seal the Deal


Wednesday: 1:15pm - 2:15pm
Construction Nuts and Bolts

Many contractors have never been instructed on the basics of selling in their industry. They regularly make the same mistakes over and over again, losing them project after project. Often, they've neglected to develop a method to their sales madness and shoot from the hip. This can result in poor performance, low profitability or worse, failure. We will cover:

 

1. Proper sales discipline

2. Setting targets

3. Maintaining customers

4. Expanding customers

5. Profit focused selling

 

Expectations in sales improvement can be expected in attending. Sales non-improvement can be expected by not attending.

 

Target Audience: Architects, General Contractors, Subcontractors, and Suppliers

 

Thursday: 1:15pm - 2:15pm
Maximizing Associations to Gain Customers

Many contractors never join relevant associations that can produce revenue for them. Even worse they spend the dues money and don't maximize the effectiveness of the association. We will layout how to determine what associations to join, how to work them and get business from your involvement. The single greatest way to find grouped customers and network contacts is right in your backyard association! Work them to the fullest and you'll never make a cold call again!

 

Target Audience: Architects, General Contractors, Subcontractors, and Suppliers

 

 

 

 

 


 

Morning Seminars

 

Tom Woodcock Presented by Tom Woodcock
President :: Seal the Deal

Tom's Bio

Beating the Low Bid Game: Closing Deals in Construction

9:30am - 11:00am - Wednesday

 

Many contractors struggle to get their clients to pull the trigger. They hope the bid they turned in will work some magic. Then itdoesn't and they blame the customer. There are techniques to be in a better position with the customer and tilt the scales. Few practice them effectively.

1. What's my position with the customer?
2. How do I make sure my bid is the benchmark?
3. Why am I always second?
4. What is my "real" close rate?
5. How do I eliminate my competition?

 


Target Audience: Architects, General Contractors, Subcontractors, and Suppliers

 


Beating the Low Bid Game: Getting the Next Job

9:30am - 11:00am - Thursday


 

Getting the second job after winning or losing the first can be a challenge. Your posture after success or failure is critical to the next opportunity. Many contractors and vendors create their own issues in relation to securing additional business. Even though they've just finished a deal with the customer. What are the ways of getting that next opportunity?

 

1. What to do after a loss or win?
2. Why do I have to compete on every project?
3. What should my expectations be of my customer?
4. How do I self evaluate?
5. How do I gain customer loyalty?

 

Target Audience: Architects, General Contractors, Subcontractors, and Suppliers

 


 

Joshua Ramsey  Marketing

Joshua Ramsey

Marketing and Communications Strategiest

Josh's Bio

 

*Google Partner EXACTLY what you should know about your website.

9:30am - 11:00am - Wednesday


 

Plus: Free Google Tools And Advice On How To Use Those Tools

 

Learn What Google Wants You To Know About Your Website.
All about SEO, how it works, how to hold your SEO person accountable and exact ways to grow online visibility and traffic.

 

Work with a Google Partner to set up free Google tools on your site. Then learn how to use them when you attend.

 

Email us before the show and we will apply 2 free tools to your website:

Support@strategicpointmarketing

 

Subject line should read "Build Expo Free Gift." We will get in contact with you to set everything up.

 

**You must attend the show to receive this gift**

Tom Woodcock

Target Audience: Architects, General Contractors, Subcontractors, and Suppliers

Joshua Ramsey  Marketing

*Google Partner* Maximize Your Website In 2018 & Beyond.

9:30am - 11:00am - Thursday


 

2 things matter when it comes to SEO (Search Engine Optimization) 


1. Be Seen = Visibility
2. Get Clicks = Organic Visits To Your Website
 
Wondering what Google is looking for and doing behind the scenes? Don't be confused by SEO people?

 

Hear about the past updates that Google has published and what will be coming in the next 12 months. Walk away knowing exact improvements and management tips you should be implementing online.
 
Some of the teaching material will include:
1. Google's Current and upcoming changes
2. Voice Search – What does the future look like
3. How to find what do your rank for / Online Visibility

 

In closing you can ask anything you have ever wondered about SEO to the Google Partner and get direct, honest, unfiltered feedback to your questions.

Tom Woodcock

Target Audience: Architects, General Contractors, Subcontractors, and Suppliers


 


 

Genna Gold

Genna Gold

Manager of Local Business Outreach, Yelp Inc.

 

Genna's Bio

 

Building a Strong Online Reputation to Build Your Bottom Line

9:30am - 11:00am - Wednesday & Thursday


 

According to an independent study conducted by Software Advice, Yelp is the most popular choice for people who use review sites to find a home service provider. 86% of consumers also say they would spend more with a residential service provider with higher ratings and reviews.

 

Whether your core business is residential or commercial, your online reputation is crucial. This presentation will walk you through how to build your bottom line with your free tools on Yelp. Here's what we'll cover:

 

1. What is your online reputation?

2. Industry specific tools you should be using on Yelp How to use your reviews to nurture your most loyal customers, convert more potential customers, and

3. how to handle your negative feedback.

Tom Woodcock

Target Audience: Architects, General Contractors, Subcontractors, and Suppliers