Register for Dallas
Kay Bailey Hutchison Convention Center
March 15 & 16, 2017

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Georgia World Congress Center
July 12-13, 2017


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Houston NRG Center
August 16 & 17, 2017

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Austin Convention Center
January 24 & 25, 2018

Potential Exhibitors

Dallas Educational Sessions

***More Seminars are Coming Soon!***

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Morning sessions begin at 9:30am, Keynotes begin at 1pm ALL educational sessions are complimentary, and seating IS limited. Registering online ensures a seat.



Tom Woodcock

Tom Woodcock has a long-time reputation of being one of the foremost experts on sales training in the United States. His resume includes being invited to speak to major associations such as the ASA National and AGC National.

Presented by Tom Woodcock
President :: Seal the Deal


Tom's Bio


Seal the Deal

Wednesday: 1:15pm - 2:15pm
Construction Nuts and Bolts

Many contractors have never been instructed on the basics of selling in their industry. They regularly make the same mistakes over and over again, losing them project after project. Often, they've neglected to develop a method to their sales madness and shoot from the hip. This can result in poor performance, low profitability or worse, failure. We will cover:


1. Proper sales discipline

2. Setting targets

3. Maintaining customers

4. Expanding customers

5. Profit focused selling


Expectations in sales improvement can be expected in attending. Sales non-improvement can be expected by not attending.


Target Audience: Architects, General Contractors, Subcontractors, and Suppliers


Thursday: 1:15pm - 2:15pm
Maximizing Associations to Gain Customers

Many contractors never join relevant associations that can produce revenue for them. Even worse they spend the dues money and don't maximize the effectiveness of the association. We will layout how to determine what associations to join, how to work them and get business from your involvement. The single greatest way to find grouped customers and network contacts is right in your backyard association! Work them to the fullest and you'll never make a cold call again!


Target Audience: Architects, General Contractors, Subcontractors, and Suppliers







Morning Seminars


Tom Woodcock


Beating the Low Bid Game: Closing Deals in Construction

9:30am - 11:00am - Wednesday


Many contractors struggle to get their clients to pull the trigger. They hope the bid they turned in will work some magic. Then itdoesn't and they blame the customer. There are techniques to be in a better position with the customer and tilt the scales. Few practice them effectively.

1. What's my position with the customer?
2. How do I make sure my bid is the benchmark?
3. Why am I always second?
4. What is my "real" close rate?
5. How do I eliminate my competition?


Taret Audience: Architects, General Contractors, Subcontractors, and Suppliers


Beating the Low Bid Game: Getting the Next Job

9:30am - 11:00am - Thursday


Getting the second job after winning or losing the first can be a challenge. Your posture after success or failure is critical to the next opportunity. Many contractors and vendors create their own issues in relation to securing additional business. Even though they've just finished a deal with the customer. What are the ways of getting that next opportunity?


1. What to do after a loss or win?
2. Why do I have to compete on every project?
3. What should my expectations be of my customer?
4. How do I self evaluate?
5. How do I gain customer loyalty?


Target Audience: Architects, General Contractors, Subcontractors, and Suppliers


Presented by Tom Woodcock — President :: Seal the Deal


Tom's Bio




Benefits of Parallel Estimates

9:30am - 11:00am - Wednesday Only


Recently Mr. Battle authored an article in Design Cost Data Magazine titled "Parallel Estimates as a Money-Saving Practice" – The benefits of utilizing an Independent Cost Estimate. Mr. Battle will demonstrate examples of projects utilizing Parallel Estimates to keep the pre-construction process moving and to avoid budget constraint delays.


Target audience – Architects, Construction Managers, Owners/Developers


Presented by David Battle CPE, SECF — American Society of Professional Estimators :: Pre Construction Services, Inc.



Fundamentals of Construction Estimating

9:30am - 11:00am - Thursday Only

Construction Estimating – what is it? The art and science of the determination of the probable cost of any given construction project – this can include budgets, bids, proposals, and quotes. It is practiced by professionals called Estimators in collaboration with other construction professionals, including architects, engineers, project managers, schedulers, superintendents, and skilled tradespeople.


An introduction to the basic principles of construction estimating. This course will feature the following learning objectives:
To understand the construction cost estimating process and cost components
To understand historical methods of gathering Cost Estimating information
To understand the modern methods of gathering Cost Estimating information
To understand the value of the estimator to the AEC industry


Target audience – AEC and real estate professionals who are not directly involved in cost estimating functions for their employer or clients


Presented by Daniel Frondorf — CPE, CDT owns and operates Cincinnati, OH based DG Frondorf and Associates LLC, a civil cost estimating consulting firm.




Basements and Soil Movement Resistant Foundations

9:30am - 11:00am - Wednesday & Thursday

Can basements be built in Texas? The answer is yes! In addition to eliminating foundation issues due to soil movement, there are many benefits to building a home with a basement. This session will discuss those benefits, as well as key must have's for basement construction and what you need to know about national standards. Tom Werling has 4o+ years of construction experience ranging from residential to light commercial and is an expert in basement construction. Tom will also discuss the integral components of foundations based on standards, the importance of correct drainage techniques and the vital differences between cantilever walls vs. basement walls.


Audience – General contractors, engineers, architects, city planners and inspectors, anyone looking to build a new home with a none-fail foundation.


Presented by Tom Werling — North Texas Basements


Tom's Bio




Google Certified Specialist Partner - Use Google's Free Tools to Maximize Online Visibility

11:30am - 1:00pm - Wednesday

Joshua Ramsey, a Google Certified Specialist, will teach you how to use Google’s free tools and plugins to improve your website and maximize your online visibility.
Learn about the tools you need to focus on and how to use those tools to increase online visibility, improve user experience, reduce your online budget, and set goals in your website allowing you to achieve your ultimate online goals.
Additional Teaching Points:

  • Google’s Current and upcoming changes
  • Full list of all Google’s Free Tools and how to use them.
  • Accountability for your Website Company
  • Find the updates your website needs vs. what people will try to upsell you

All sessions will end with a Q&A.
**OPTIONAL: bring your user name and password (or laptop with access) for a complimentary review of your site and improvements.

Before becoming a Google Specialist, Joshua was an outsourced CMO for several large U.S. based companies.   As a CMO over the last 7 years, Joshua has managed over $1 million in AdWords and Digital Marketing Budgets and managed more than 1,500 campaigns.


Target Audience: General Contractors, Builders, Sub-Contractors, Developers, Home Builders, Remodelers, Interior Designers, Property Owners and Managers, Architects, and Engineers


Website Lead Generation — Exact Ways to Increase Your Online Sales Through Content

11:30am - 1:00pm - Thursday

Straight talk from a Google Certified Specialist that will show you EXACT ways to increase your sales online.
Show up late and miss this in the first 8 minutes.

  • The fastest way to close a lead that hits your website
  • Increase your contacts online
  • Why Millennials matter to your website (you will be shocked)


A Google Certified Specialist will explain how words can hurt your SEO score and chances to close business.

Did you realize Google has a sense of humor? 
They also care about who your friends are and how many you have. 


Leaving Early? 
You will miss out on the best part of the session.

  • Voice Search – How to show up on phones
  • Tools to write your content and check the score
  • Easiest Way To Link Building
  • Access to Free Online Tools Developed and Provided By Joshua Ramsey

Achieve All This With Your CONTENT.


Target Audience: General Contractors, Builders, Sub-Contractors, Developers, Home Builders, Remodelers, Interior Designers, Property Owners and Managers, Architects, and Engineers


Presented by Joshua Ramsey — Content Marketer



Josh's Bio







9:30am - 11:00am - Wednesday & Thursday


A closer look at Lease vs. Purchase and why companies do one or the other. We will explore how leasing can benefit you and your company, your bottom line and your balance sheet. If you have never considered leasing, or you did a long time ago and haven't looked recently, then this is the perfect opportunity! We will explore why 85% of companies lease and why 79% say it is the best source for financing. We will discuss the various sizes of companies and what best suits you, whether it is a little professional advice or a need for a full fleet management company. Leasing can be extremely simple when the right process and operation is in place.


Target audience - General Contractors


Presented by Jerry Haddad — D&M Commercial Leasing






Tech Trends for 2017

9:30am - 11:00am - Wednesday


(3) Main Takeaways:

What is out there in terms of hardware and software for Construction Tech
Tech trends on a high-level from a business perspective
Q+A session (and live demo upon request)


Target audience - All



Navigating the Modern Construction Industry, Today

9:30am - 11:00am - Thursday


(3) Main Takeaways:

How to vet software for your business
What to do when you purchase and managing the necessary roll-out strategy
Q+A session (and live demo upon request)


Target audience - All


Presented by Chandler Brooks — Procore


Chandler's Bio





Construction Contracts

9:30am - 11:00am - Wednesday

Ins and Outs of Construction Contracts Provisions – Know Before You Sign Do you get lengthy construction contracts and simply sign them? Do you know what you are agreeing to? Do you know what steps to take to negotiate your contracts to include mutually beneficial terms? Don't wait until you have a dispute to find out what you have signed.

In this seminar, we will discuss the most frequent contract clauses which are used in the construction industry which often lead to unforeseen liability. Not only will you learn the clauses' meaning but you will also learn the potential consequences to agreeing to the inclusion of these clauses in your contract.

Some of the clauses the course will cover include:
• Contingent Payment Clauses (Paid if Paid, Paid When Paid)
• Turn Key vs. Cost Plus
• Scope of Work
• Change Orders
• Termination Clauses
• Indemnification
• Warranty and Guarantee Clauses
• Conditional vs. Non-Conditional Waivers


Target audience - Owner, General Contractor, Subcontractor, Material Supplier



Mechanic's Liens

9:30am - 11:00am - Thursday


Current Issues in Mechanic's Lien and Bond Claims Are you confused about the mechanic's lien or bond claim process? Do you understand where your work fits in to the various requirements and deadlines? Texas notoriously has some of the hardest lien laws which is no wonder why they are so confusing to the everyday contractor.

In this seminar we will discuss the differences between Residential and Commercial Liens, liens under the Texas Property Code vs. the Texas Constitution, and the deadlines and requirements for each. The following common issues will also be discussed:

• Information needed to file a lien
• Retainage Liens
• Specially Fabricated Materials
• Bond Claims – what are the differences in perfection vs. a mechanic's lien


Target audience - Owner, General Contractor, Subcontractor, Material Supplier


Presented by Kelly M. Davis — Owner :: Kelly M. Dvais & Associates, LLC

Kelly's Bio






Roof Coatings- a Sustainable Choice AIA4K391

9:30am - 10:30am - Wednesday & Thursday


Program Overview: Understand the Components of a Monolithic Roof System. Learning Objectives:
• What is a Roof Coating
• Various Types of Coatings- Acrylic, Polyurethane & Silicone
• Inspection Process- What to look for to ensure a successful installation
• Applications- When a coating is the appropriate recommendation
• Sustainability
• Energy Benefits


Target audience - Architects and Engineers


Presented by Kristine Moore — Architectural Sales Manager :: Gaco Western




New building codes in Texas that require radio enhancement solutions for public safety first responder communications

11:30am - 12:30pm - Wednesday & Thursday


This course will explain what a distributed antenna system (DAS) is, the components of a DAS, where/why it is needed the local and national codes driving the requirement. We will also review DAS design at a high level, learning that each building/application requires a custom designed system in order for the system to perform as intended. Also covered will be testing methodologies, the equipment used to measure RF and the variations in RF penetration during construction and finally project scheduling which includes physical installation and commissioning of the system.


Target audience - Architects and Engineers


Presented by Mike Brownson — VP DAS Solutions






9:30am - 10:30am - Wednesday & Thursday


This is a certified AIA course that will give you Continuing Education Credits. The course covers all things fiber and cement. While this course is designed for architects, it has enough information that anyone in the building trades will benefit from it!


Target audience - Architects and Engineers


Presented by Brad Oehler — Allura

Tom Woodcock