Build Expo USA

Georgia World Congress Center
July 11 & 12, 2018

Houston NRG Center
August 15 & 16, 2018


Washington State Convention Center
September 19-20, 2018

Tampa Convention Center

October 24-25, 2018

Music City Center

December 5 & 6, 2018

Palmer Events Center
January 9 & 10, 2019

Kay Bailey Hutchison Center
February 5 & 6, 2019

Potential Exhibitors


***More Seminars are Coming Soon!***

Register for your Attendee Badges Now

Morning sessions begin at 9:30am, Keynotes begin at 1pm ALL educational sessions are complimentary, and seating IS limited. Registering online ensures a seat.




Tom Woodcock

Tom Woodcock has a long-time reputation of being one of the foremost experts on sales training in the United States. His resume includes being invited to speak to major associations such as the ASA National and AGC National.

Presented by Tom Woodcock
President :: Seal the Deal


Tom's Bio


Seal the Deal

Wednesday: 1:15pm - 2:15pm
Maximizing Associations to Gain Customers

Many contractors never join relevant associations that can produce revenue for them. Even worse they spend the duesTom Woodcockmoney and don't maximize the effectiveness of the association.We will layout how to determine what associations to join, how to work them and get business from your involvement. The single greatest way to find grouped customers and network contacts is right in your backyard association! Work them to the fullest and you'll never make a cold call again!


Target Audience: Architects, General Contractors, Subcontractors, and Suppliers


Thursday: 1:30pm - 2:30pm
Beating the Low Bid Game: Closing Deals in Construction

Stop letting price be the determining factor in winning projects! Tom WoodcockThis topic deals specifically with the pressure to always be low. Learn the sales tools necessary to get the inside track in the bidding process. The goal being to consistently win projects and raise profitability on those projects. The most common mis-takes made in bidding are revealed and countered.


Target Audience: Architects, General Contractors, Subcontractors, and Suppliers










Tom WoodcockTom WoodcockSeal the Deal with Tom Woodcock

Presented by Tom Woodcock
President :: Seal the Deal

Tom's Bio

Sharpen Your Sales Tools

9:30am - 11:00am - Wednesday


Construction sales is an ever moving target. Techniques that worked years ago are less effective, yet some traditional sales methods still produce. Which do and which don't? How do you know which? What new technologies and sales systems do you adopt? Does social media really produce opportunity in construction sales? Where do you put your sales time and attention? These are all great questions and will be answered.


Here are some key points addressed:

• What new technologies should I incorporate

• What truly works in construction sales

• How do I manage my sales effort

• What is working currently in regards to construction selling


Target Audience: Architects, General Contractors, Subcontractors, and Suppliers

10 Common Mistakes in Construction Selling

9:30am - 11:00am - Thursday


Many in the construction industry consistently make the same mistakes that kill their opportunity. There are many common errors and mentalities that hinder sales success. We'll put a light on these problems and give the behaviors that counter them. Make sure your approach to the customer base is the most effective possible. These errors are often made without the contractor even realizing they're making them. This cripples their chances of winning profitable projects.


Target Audience: Architects, General Contractors, Subcontractors, and Suppliers



Build Expo Construction EducationJoshua Ramsey  MarketingJoshua Ramsey  Marketing

Joshua Ramsey

Marketing and Communications Strategiest

Josh's Bio

** Google Partner Teaching ** Learn EXACTLY what you should know about your website.

11:00am - 12:30pm - Wednesday

Plus: Free Google Tools And Advice On How To Use Those Tools


Learn What Google Wants You To Know About Your Website.
All about SEO, how it works, how to hold your SEO person accountable and exact ways to grow online visibility and traffic.


Work with a Google Partner to set up free Google tools on your site. Then learn how to use them when you attend.


Email us before the show and we will apply 2 free tools to your website:



Subject line should read "Build Expo Free Gift." We will get in contact with you to set everything up.


**You must attend the show to receive this gift**


Target Audience: Architects, General Contractors, Subcontractors, Builders, and Engineers

** Google Partner Teaching ** Maximize Your Website In 2018 & Beyond.

11:00am - 12:30pm - Thursday


2 things matter when it comes to SEO (Search Engine Optimization) 

1. Be Seen = Visibility
2. Get Clicks = Organic Visits To Your Website
Wondering what Google is looking for and doing behind the scenes? Don't be confused by SEO people?


Hear about the past updates that Google has published and what will be coming in the next 12 months. Walk away knowing exact improvements and management tips you should be implementing online.
Some of the teaching material will include:
1. Google's Current and upcoming changes
2. Voice Search – What does the future look like
3. How to find what do your rank for / Online Visibility


In closing you can ask anything you have ever wondered about SEO to the Google Partner and get direct, honest, unfiltered feedback to your questions.


Target Audience: Architects, General Contractors, Subcontractors, Builders, and Engineers



Build Expo Construction EducationBuild Expo Construction EducationBuild Expo Construction EducationBuild Expo Construction Education

Andy Patel

K3 Marketing (Google Premier Partner)

K3 Marketing Website

Maximize Your Digital Presence In 2018

9:30am - 10:30am - Wednesday & Thursday


1. Be Seen = Brand visibility
2. Get Clicks = Optimize your Ads to drive customers to you

Google has re-invented the way we interact with the internet. The trend of innovation and ingenuity is here to stay. Join us to learn about Google AdWords and how it can be an invaluable tool for creating new business prospects. Google AdWords is a Pay-Per-Click program with extensive optimization features. This requires knowledge and understanding to utilize effectively. Andy will teach you how to set up Adwords, create landing pages, monitor results, and improve upon your program. Walk away feeling better educated on the digital marketing tools available and management tips you should be implementing online.


Some of the teaching material will include:

• A real-life success story
• A video from our personal Google rep
• How to optimize landing pages for tracking and conversion
• Measuring your online ROI

• Google's recent changes and upcoming trends


In closing, we will be available to answer all your questions about AdWords and give direct, honest, unfiltered feedback.


Target Audience: General Contractors, Home Inspectors, Flooring, Roofing, and Pest/Wildlife Service Providers



Build Expo Construction EducationBuild Expo Construction Education

Saleh Mubarak

Saleh's Bio

Construction Projects Scheduling: Starting with the Right Foot!

11:00am - 12:00pm - Thursday


No matter how large or small the construction project, an efficient, well-thought-out schedule is crucial to achieving success. The schedule manages all aspects of a job, such as adjusting staff requirements at various stages, overseeing materials deliveries and equipment needs, organizing inspections, and estimating time needs for curing and settling—all of which requires a deep understanding on the part of the scheduler.


Target Audience: General Contractors, Builders, Sub-Contractors, Developers, Home Builders, Remodelers, Interior Designers, Property Owners and Managers, Architects, and Engineers



Build Expo Educator

Presented by Jack Scherer

Jack's Bio


Building Your Own Sales Playbook

11:00am - 12:00pm - Wednesday


Winning coaches have Playbooks that help them to develop consistent wins. Likewise, successful business owners and managers have their own Sales Playbooks to drive new sales… often doing more with less. Your takeaways from this seminar will be…

• Leading with a U.S.P. (Unique Selling Proposition that differentiates your business
• Reaching new market segments and developing new value-added services
• Developing a consistent sales process to close more sales
• Presenting value and not using low price to win new customers
• Recruiting top sales talent using a "sales DNA" assessment tool
• Developing proven lead generation programs
• Creating CLV (Customer Lifetime Value)
• Using KPIs (Key Performance Indicators) to increase profitability


Jack Scherer is the author of three books: "The 21 Laws of Sales Success", "Driving Profit" and "Selling to the Heart". He has been featured in USA Today, Success Magazine, Franchising World, Business Opportunities, and other national publications.


Target Audience: Everyone

Selling to the Heart: How Most Sales are Really Won

11:00am - 12:00pm - Thursday


In this seminar you will learn how most sales are really won…through communicating trust and not by having the lowest price. As an owner or manager, you first have to sell yourself before you can sell your company's products or services. This seminar will give you practical techniques to increase your sales skills by selling yourself first and using these emotional triggers with each prospect you meet…


• becoming a trusted advisor
• discovering how people buy
• igniting your passion
• using testimonials
• building self-confidence
• using humor effectively
• learning to really listen
• being more creative
• overcoming adversity
• branding yourself/company
• going the extra mile
• thinking "WIN...WIN"
• telling stories
• solving problems
• becoming a business partner
• showing you really care


Target Audience: Everyone



Build Expo Educator

Presented by Jennifer Harris, Managing Partner of

Jennifer's Bio


How to Find, Interview and Hire Good Employees in a Tight Construction Labor Market

9:30am - 10:30am - Wednesday & Thursday


Jennifer (Jenn) Harris is a business development and recruiting professional in the executive search arena with over 10 years of highly specialized experience. As Managing Partner of ConstructionExecs, Jenn is responsible for business development, sales, client management, strategy, concept, marketing, recruiting and building the team.


Prior to working in the recruiting field, Jenn was a television host for CNN; and she is an entertaining and captivating speaker. She also worked with MCI WorldCom as a National Sales Manager, selling managed solutions to the Digital Market.


In her leadership role with ConstructionExecs, Jenn leads a team of recruiting professionals dedicated exclusively to the construction market. As a full service placement firm, they specialize in finding highly qualified professionals in the areas of: CFO, controller, project managers, superintendents, estimators and sales professionals. They also offer training on the most widely used construction specific software so new team member can hit the ground running.


Target Audience: Everyone



Build Expo EducatorBuild Expo Educator

Presented by Lori Tilt Koepka, Tilt Marketing

Lori's Bio


Balancing Digital Marketing with Traditional Tactics Part 1

11:30am - 1:00pm - Wednesday


Websites, Social Media, SEO, Google AdWords & More - Is your company too focused on either digital marketing or old school marketing techniques? Learn how leveraging the right mix of digital solutions will enhance traditional tactics to improve closing rates, boost client retention and increase firm profitability.

Lori has assembled a team of digital marketing experts to provide an overview of the latest trends in website development, social media programs, search engine optimization, online advertising and more. Lori has also invited business development experts to further explain how these new technologies layer into traditional business development programs to fuel success.

We have broken this complex topic into two sessions. Each session will focus on different aspects of digital marketing, so we encourage you to attend both workshops. We will leave plenty of time for Q&A after each session.


Target Audience: Everyone


Balancing Digital Marketing with Traditional Tactics Part 2

11:30am - 1:00pm - Thursday


CRM, Inbound Campaigns, Reputation Management & More – Learn how successful companies in the design and construction industry use a combination of inbound marketing tactics to draw prospects to their websites and landing pages. See how they then use a mix of traditional marketing activities such as face-to-face meetings and in-person presentations to close the deals.

Lori has assembled a team of technical experts to provide an overview of the latest trends in customer relationship management software, inbound marketing processes, reputation management and more. Lori has also invited sales executives to explain how these new digital techniques layer in with traditional marketing tactics to improve success.


Target Audience: Everyone



Build Expo Educator

Presented by Rahim Alexander, Spire Consulting


Rahim's Bio

An Insider's Guide to Effective Project Planning and Control

12:30pm - 1:30pm - Wednesday & Thursday

Construction has become increasingly complex and an understanding of globally recognized methods and techniques to successfully plan and execute cost-efficient projects is necessary for success. This session will provide guidelines on pre-project planning, scheduling and risk mitigation strategies for timely project delivery of complex structures for owners.



With this session, participants will learn industry best practices for bringing together owners, vendors and contractors in a successful time and cost management program; understand the criticality of getting agreement on pre-project planning, work sequences and activities to align all participants, and cut project recycle, schedule and cost; how to avoid common pitfalls causing late delivery and cost overruns inherent to project execution; and understand the importance of proactively tracking cost and schedule changes throughout the project duration to mitigate risks both during and after project execution.


Target Audience: Owners, developers, general contractors, subcontractors, architects, engineers, government agencies, and military personnel.