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- Andy often says, "You don't know what you don't know and you don't even know that you don't know it!" His passion is revealing unknowns and bringing them out into the open—small shifts lead to great results. As a response to 27 years of marketing research and working with companies, he has written Stop Selling Used Shoes Out of a VW Bus: The Foundational vs. Transactional Marketing Paradox.
Andy's branding and marketing methodology enables him when speaking to organizations to:
Teach individuals to identify and avoid Red Herring's
Help his audience understand the most important aspects to marketing
Explain why consumers buy and when sales are lost--why
Lastly, Andy shows how and why 140 years of research should be the basis of all marketing efforts
Andy is the CEO of Pinpoint Marketing. In addition to speaking, he assists his clients in marketing their businesses through the development of strategic marketing efforts that generate consistent revenue growth.
What makes Andy so unique is that he knows how to eliminate the systemic gap of a business’s inside reality with the consumer’s outside perception. Once this gap has been eliminated, the companies he works with often double or triple revenues.
Andy works and lives in Houston, Texas area with his wife and four children. He enjoys most outdoor activities and sports. He considers one of his greatest achievements to be the jumping off of the Stratosphere (855 feet high) in Las Vegas—a significant achievement, considering that he is deathly afraid of heights.